CREATIVE CREATIVE ADVERTISING ADVERTISING
Minimalism Many western advertisments ues the rule of minimalism. Just put a few necessary messages in the advertisment, but people can easily understand what it mean.
These are the print ads of Ford Mondeo. It aims to promote the funtional persuation of save energy.
WTF?
WTF.com is a forum focused on ranting, debating the news topics of the day, and general offtopic discussions often with a touch of humor.
Individualism Western countries advocate personal free, so we can always see the individualism and heroism in ads.
Ford found artist to paint other cars to be "transparent". Let the people who drive the Ford feels like the only car in the road.
Humor of Celebrity In America, advertisers always use celebrities to achieve the humorous and attractive goals.
These are the ads of ZMG (Newspaper Marketing Association). The copywriting: What happens in the world, happens for your ad.
Relatedness Associated The advertisers always use something relatedness associated to creat ads. Establish relatedness through imagination.
From fuzzy "impressionism" to clear "realism", just only need a Keloptic glasses.
Keloptic (France glasses brand)
Relatedness Associated
BIC produced a series of ads according to Kenyan social problems: crime, poor infrastructure, poverty, lack of education and so on.
Use BIC to make it right.
When Santa Claus came to the door of Disneylan, he became a child.
Disneyland, the place where we all go back to childhood.