Of Beauty-Baby-Beast
//Beast Ale xL au
Description
Most Common<<< Effective The 3B Principle was proposed by Master of advertising David Ogilvy in his book<<
Effect
Fantastic<<< >> Although it has no beauty "beauty" and the "true" of children, but the animals in the role of ads can make consumers accept advertising information in a relaxed environment <<
>> The most common and effective three factors in Advertising: Beauty, Baby & Beast<<
3B ADVERTISING PRINCIPLE
Reason1
The presence of the dog increases heuristic processing, concurrent processing, and ultimately attitude toward the ad
Beast have their own characterists<<<
Reason1
Lion is the king of other animals <<<
Reason2 Close Connection With Advertising<<
Reason2
Close Connection<<
Reason3
i ta r e nt que e , ng uni i , t es the eas r s ar he te in , ha ce t is ity man ome f o r l c ma ffin rfo be er i a pe can rri age An ca ess m
n ni
g,
Reason3
Animal image in the attitude of the cognitive and emotional level to work about the audience at the same time, gain the effect of product demand