Adam Folwell UI/UX & Visual Design Portfolio
01
Sita
Babysitter app for the connected home.
02
Wanderlust
Responsive website for travellers wanting to share their experiences.
03 04 05
CycleSafe
Integrated safety system for users of the Barclays cycle hire scheme in London.
Career Path Graphic as part of an introductory package for new employees.
Down The Dip
Cider labels for local microbrewery.
06
Profile
About me, further projects and contact details.
01 Sita Brief To design a connected home solution for real households that enhances the experience of home. Solution A babysitting app that utilises the ‘internet of things’ in a connected home to optimise the sitters care whilst reassuring parents when away from their child.
S i ta
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“What I’d like is to easily tell how my child is at a moments notice, without having to call” Emma Lawrence, Mother
1
Sita
Sita offers carers useful tools to help monitor the child and interact with their environment in a non-invasive manner, while parents can be safe in the knowledge that their child is being properly cared for even though they are away from home.
patterns as well as, in the case of the sitter, the ability to change environmental factors, such as light and temperature, in reaction to the child’s circumstance. This allows the sitter to maximise their care while limiting disruption to an established routine.
From the research stage it was clear that the ability to assess the child’s well-being was key to both parties, hence the focus on generating detailed feedback within the app. This includes heart rate and sleeping
The parent is then able to access a selection of these tools when away from the home in order to gain reassurance of their child’s welfare whilst in the care of another.
Design Process Research Final Design
User Modelling
Site Map
Design Development
Wireframeing User Testing
User Modelling
Age: 31 Occupation: Part time graphic designer working from home. Interests: Spinning , Travel, Socialising Task Goals Easy and reliable method of finding a babysitter. Being in control of the information she has about her child whilst out. Easy no hassle payment. Experience Goals Confidence that the babysitter is experienced and trustworthy. Reassurance that their home and child are in safe hands when out. Seamless contact between babysitter and parent without feeling they are imposing or pestering.
ecca Scot t Reb
Anna Baker
User Research 6x Interviews with key stakeholders
Age: 18 Occupation: Student/Part-time cashier/ Babysitter Interest: Netball, Music, Socialising, Art, Travel Task Goals Finding babysitting jobs quickly and easily. To have clear and organised instructions for each child. Make bedtime easier without waking child up once they’re asleep. Experience Goals Wants to feel trusted but also supported. Make money in a hassle free and easy way. Reduce worry over responsibility for someone else’s child.
Low Fidelity Wireframing Developed to communicate concept to users during testing with POP app. User feedback included easier navigation to main menu,
clearer category descriptors, and increased customisation. See the Axure RP prototype overleaf which incorporates these changes.
High Fidelity Mockups Me n u
Sitter
Hi Rebecca! Log OffF e e d
Op t ion s
Hi Rebecca! Log Off
Sync
Hi Rebecca! Log Off
My Account Connect Social
Parent
Wallet
Syncing...
Click to view Axure RP Prototype
02 Wanderlust Brief To design a responsive website for backpackers. Outcome A multi-platform website that allows travellers to share their experiences in more detail than the standard blog. All photos are my own and can be viewed on my Instagram page.
TRA VE
Wanderlust
EXPLORE ~ I N
E
LE A
Wanderlust
LE A
GROW ~ L IV
~ RN
GROW ~ L IV
~ RN
GROW ~ L IV
FOLLOW MY JOURNEY
L~
IRE SP
TRA VE
EXPLORE ~ I N
IRE SP
Wanderlust E
L~
E
EXPLORE ~ I N
LE A
L~
Mobile
IRE SP
TRA VE
Tablet
~ RN
Desktop
FOLLOW MY JOURNEY
FOLLOW MY JOURNEY
CREATE YOUR OWN JOURNEY WITH US
CREATE YOUR OWN JOURNEY WITH US
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Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
LETS GO!
CREATE YOUR OWN JOURNEY WITH US Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
LETS GO! LETS GO!
My Travel Playlist
Weather
Flights
Magnetic Island, Australia
London
Golden Years David Bowie Station To Station
In Colour
Concrete Schoolyard Jurassic 5 J 5 (Deluxe Edition) Powered by Spotify
Monday
Sunny
Tuesday
Sunny
Wednesday
Sunny
28°
28°
SYD Return
Mon, 07 May
Girl Jamie xx
Departure / Arrival Time
In Colour
Concrete Schoolyard Jurassic 5 J 5 (Deluxe Edition)
09:00 / 18:00
ADD DESTINATION
Powered by Spotify
My Travel Essential
Sydney
LHR
Golden Years David Bowie Station To Station
2
My Travel Playlist
London
All That I Want Is You The Magic Gang The Magic Gang EP
Sun, 08 May Passengers
Flights
Magnetic Island, Australia
Depart
28°
Weather
Sydney
LHR
All That I Want Is You The Magic Gang The Magic Gang EP
Girl Jamie xx
My Travel Playlist
Monday
Sunny
Tuesday
Sunny
Wednesday
Sunny
28°
28°
SYD All That I Want Is You The Magic Gang The Magic Gang EP
Depart
Return
Sun, 08 May
Mon, 07 May
Passengers
2
Departure / Arrival Time
28°
09:00 / 18:00
ADD DESTINATION
My Travel Essential
Golden Years David Bowie Station To Station Girl Jamie xx
In Colour
Concrete Schoolyard Jurassic 5 J 5 (Deluxe Edition) Powered by Spotify
Weather
Magnetic Island, Australia
Leica X-E
The North Face Prophet 65
Victorinox Evolution 10
Leica X-E
The North Face Prophet 65
Victorinox Evolution 10
Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas.
BUY
£££
BUY
BUY
£££
£££
BUY
£££
My Travel Gallery
BUY
BUY
£££
£££
My Travel Gallery
Franz Josef Glacier
Monday
Sunny
Tuesday
Sunny
Wednesday
Sunny
28°
28°
28°
Flights
West Coast, NZ
Fraser Island (K’gari), AUS
SS Maheno
Franz Josef Glacier West Coast, NZ
Fraser Island (K’gari), AUS
43°28’1.21’S 170°11’29.5’E
25°13’S 153°08’E
43°28’1.21’S 170°11’29.5’E
25°13’S 153°08’E
SS Maheno
London
Sydney
LHR
SYD
Depart
Return
Sun, 08 May
Mon, 07 May
Passengers
Sydney Opera House New South Wales, AUS
33°51’31.2’S 151°12’50.5’E
Campuhan Ridge
Sydney Opera House
Ubud, BALI
New South Wales, AUS
8°30’24.75’S 115°15’44.49’E
2
Campuhan Ridge Ubud, BALI
33°51’31.2’S 151°12’50.5’E
Departure / Arrival Time
09:00 / 18:00
8°30’24.75’S 115°15’44.49’E
ADD DESTINATION
My Travel Essential
©Wanderlust 2015. All Rights Reserved Home | My Account | Experiences | Gallery | Contact Us
©Wanderlust 2015. All Rights Reserved Home | My Account | Experiences | Gallery | Contact Us
The North Face Prophet 65 Lorem ipsum dolor sit amet, nihil constituto id pri, in quo quando accumsan urbanitas. BUY
Design Process
£££
My Travel Gallery Franz Josef Glacier West Coast, NZ 43°28’1.21’S 170°11’29.5’E
Research
User Modelling
Site Map
Sydney Opera House New South Wales, AUS 33°51’31.2’S 151°12’50.5’E
SS Maheno
Fraser Island (K’gari), AUS
Design Development
Wireframeing
25°13’S 153°08’E
Campuhan Ridge Ubud, BALI
8°30’24.75’S 115°15’44.49’E
Final Design
©Wanderlust 2015. All Rights Reserved Home | My Account | Experiences | Gallery | Contact Us
Page Elements My Travel Playlist
Weather
Flights
Magnetic Island, Australia
London
LHR
All That I Want Is You The Magic Gang The Magic Gang EP Golden Years David Bowie Station To Station Girl Jamie xx
In Colour
Concrete Schoolyard Jurassic 5 J 5 (Deluxe Edition) Powered by Spotify
Monday
Sunny
Tuesday
Sunny
Wednesday
Sunny
28°
28°
SYD
Depart
Return
Sun, 08 May
Mon, 07 May
Passengers
2
Departure / Arrival Time
09:00 / 18:00
28°
Franz Josef Glacier
SS Maheno
West Coast, NZ
Fraser Island (K’gari), AUS
43°28’1.21’S 170°11’29.5’E
25°13’S 153°08’E
Sydney Opera House
Campuhan Ridge
33°51’31.2’S 151°12’50.5’E
8°30’24.75’S 115°15’44.49’E
New South Wales, AUS
Sydney
Ubud, BALI
03 CycleSafe Problem Since the Barclays cycle hire scheme started in 2010 over 22,000,000 trips have been taken. 92% of the users of the scheme said that they didn’t wear any personal protective equipment and 84% said they feared for their safety as a result of this. 83% said the reason they didn’t protect themselves was due to convenience. Brief Develop a convenient product solution that improves safety for the users of the London cycle hire scheme.
Sean Morley Memorial Award Finalist
CycleSafe
“I feel a lot safer cycling when I know where I’m going” Charlie Moss, London Cyclist
Explore
Signal
Warn
Secure
CycleSafe Integrated safety system for users of the London Cycle Hire Scheme that aims to improve rider confidence and awareness on the road.
Upon unlocking the bike, user enters code to reveal the screen.
Taking into account factors such as safety and time, the user selects a route and begins journey.
Later in the journey the user is informed of an approaching accident black spot and is advised to take caution.
User is asked to input their destination.
When prompted, user presses button on handlebars to trigger the right indicator situated on the rear of the bike.
User reaches their destination, putting the bike back in its dock. The shutters close until next use.
Design Process Research
Ideation
Final Design
Design Development
Design for Manufacture
Prototyping
User Testing
User Testing
The high fidelity mockups seen above were developed in order to be tested with users. The testing consisted of two parts: one based on gauging understanding through table-top
01
analysis (image 1), the other to assess visibility and usability through physical prototyping (image 2). The data generated was used to create improved versions of the screen flows.
02
Improved Screen Flow Examples Each route has an assigned time, distance and safety rating. Larger Screen
Clock combines journey time (light blue) and hire time (dark blue).
Larger directional command.
Clear overview of journey.
Coloured to correspond with directional command. Hazard symbol differentiates bar to normal distance bar.
Clear indication of where/what hazard is.
04 Career Path Brief Develop a graphic that shows how new members of the Plowman Craven family can progress through the business. Outcome Using a tree as inspiration, a visual that focuses on a non-linear path to success.
05 Down The Dip Brief Create a set of labels for a small scale microbrewery for their signature cider brews. Solution Clean, classic aesthetic that stands out with subtlety in a busy market place.
Alternative Concepts
Final Design
DOWN THE DIP APPLE CIDER DRY APPLE CIDER Crafted in Old Stratford, MK
Est.
2011
DOWN THE DIP APPLE CIDER SWEET APPLE CIDER Crafted in Old Stratford, MK
Est.
2011
% ALC
1L ?% alc.vol
06 Profile
+44 (0)7837 564131 adamfolwelldesign@gmail.com https://issuu.com/adam_folwell Hi, I’m Adam. Nice to meet you! I am a graduate of Loughborough University in design and I’m currently searching for opportunities where I can continue to learn and grow my skills in graphic design, working at a company I can really give my all to. I have a varied design background, working across 2D, 3D and digital, but my passion lies with visual design and layout. Regardless of what I am working on I always strive to bring flair and personality to my designs. I pride myself on my empathetic approach and have a keen eye for detail.
I am an adventurous and conscientious individual who loves to take on new challenges and gain fresh experiences.
INTERESTS
Film
Guitar
Photos
Travel
Football
Spanish
Other projects we can talk about:
01
Target
Archery simulator for generation Z’ers.
02 03
Exhibition Design
Various projects working with clients such as Audi, Blackberry, and Samsung.
Hebe Fitness
Lifestyle service that aims to combat the on set of old age through exercise.
04
360° Pro
Adaptive camera for professional photographers with 3 built in lenses.
Hebe Fitness
+44 (0)7837 564131 adamfolwelldesign@gmail.com https://issuu.com/adam_folwell Milton Keynes