Vessel by Adam Deleeuw

VESSEL THE SELECTED WORKS OF ADAM DELEEUW

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ADAM DELEEUW_DESIGN PORTFOLIO

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A S H I P, U S U A L LY O N E L A R G E R T H A N A R O W B O AT C L A D W I T H I R O N TO W I T H S TA N D T H E S TO R M I E S T S E A S SHE CARRIES PRECIOUS CARGO IN HOPES OF FINDING UNLIMITED TREASURE

01_INTRODUCTION

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ADAM DELEEUW_DESIGN PORTFOLIO

INSIDE THE VESSEL

0 1 _ TA B L E O F C O N T E N T S

HAZARDOUS COLOR

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T H I S B O O K W I L L S AV E YO U R L I F E

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BOOBIES AND BULBS

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RETHINKING THE ROAD

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DROWNING IN A FISHBOWL

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W H E N PA R T I C L E S C O L L I D E

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I’M A CUCKOO

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DRUNK DIAL

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RETHINKING CHEAP

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KIRKLAND

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COUNTER 74

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NOC NOC

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O L L I E ’ S B A K I N G C O.

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LOGOS

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T H A N K YO U

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

ONE

TITLE

HAZARDOUS COLOR

SPECS

OBJECTIVE

Create or choose a brand for which to create a unique and innovative line of indoor and outdoor paints. Deliverables include a gallon, quart and spray paint for indoor use, and the same for outdoor use. SOLUTION

A set of hand-blended colors were created for Diesel Industries. The diesel enthusiast loves to wear their clothing and wants the diesel l i f e s t y l e t o c a r r y o v e r i n t o t h e i r h o m e d e c o r. T h e c o n c e p t o f t h i s l i n e was to create diesel inspired paint color that carry the attitude of the brand. These designer colors reflect the edgy and bold qualities of diesel. The line of paint is called “hazardous color”. Each color is named after some sort of hazardous material that reflects the mood of the color and the attitude of Diesel.

PROJECT TITLE PAINT BY DIESEL

S P E C I F I CAT I O N S I N S T R U C T O R / / T H O M A S M C N U LT Y CLASS // PACKAGE DESIGN 2 C AT E G O RY / / PA C K A G I N G PROJECT |

PAINT DESIGN

01_HAZARDOUS COLOR

007

KEY ADJECTIVES

· BOLD · EDGY · URBAN · YO U T H F U L · LOUD

TA RG E T AU D I E N C E

· MALE AND FEMALE · 15-30 YEARS OLD · U N D E R S TA N D S A N D L I V E S T H E D I E S E L C U LT U R E · L I V E S I N A M O D E R N H O M E O R A PA R T M E N T · LIVES IN AN URBAN OR CITY SETTING · L I F E I S D R I V E N B Y FA S H I O N A N D A E S T H E T I C

COMPONENTS

· 2 GALLON SIZE, 1 INDOOR / 1 OUTDOOR · 2 QUART SIZE, 1 INDOOR / 1 OUTDOOR · 2 S P R AY PA I N T S, 1 I N D O O R / 1 O U T D O O R

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01_HAZARDOUS COLOR

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ADAM DELEEUW_DESIGN PORTFOLIO

01_HAZARDOUS COLOR

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SHOWN_PAINT TRIO AND BACK PANEL

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ADAM DELEEUW_DESIGN PORTFOLIO

01_HAZARDOUS COLOR

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ADAM DELEEUW_DESIGN PORTFOLIO

01_HAZARDOUS COLOR

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

TWO

TITLE

T H I S P R O J E C T W I L L S AV E YO U R L I F E

SPECS

OBJECTIVE

Create a set of deliverables including a book, poster and card set to p r o m o t e a l i n e o f p a p e r. T h e l i n e o f p a p e r c h o s e n w a s “ E v e r ” b y G m u n d . The materials delivered needed to display the wonderful qualities of the p a p e r a s w e l l a s t e l l a n e n t i c i n g s t o r y. SOLUTION

T h e c o n c e p t o f t h e p r o j e c t i s a s a t i r i c a l g u i d e t o l i v i n g f o r e v e r, a l i s t o f things one shouldn’t do if they choose to live a long life. The message that is ultimately conveyed is that you can either become a hermit and live a life of confinement, which will probably kill you as well, or cherish each day and live a fruitful and exciting life. A very bold and aggressive typeface was chosen as headline type and is paired with a playful rounded typeface to contrast and imply that this book should not b e t a k e n s e r i o u s l y, b y a n y o n e .

PROJECT TITLE THIS PROJECT WILL SAVE YOUR LIFE S P E C I F I CAT I O N S INSTRUCTOR // ARIEL GREY CLASS // TYPOGRAPHY 3 C AT E G O RY / / P R I N T PROJECT // PAPER PROMOTION

02_THIS PROJECT WILL SAVE YOUR LIFE

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KEY ADJECTIVES

· S AT I R I C A L · COLORFUL · I N T I M I D AT I N G · SERIOUS · I N F O R M AT I V E

TA RG E T AU D I E N C E

· MALE AND FEMALE · 20-50 YEARS OLD · D E S I G N E R S W H O R E C E I V E PA P E R S A M P L E S · THE DESIGN COMMUNITY · P E O P L E W H O A P P R E C I AT E Q U A L I T Y PA P E R

COMPONENTS

· BOOK · POSTER · CARD SET

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02_THIS PROJECT WILL SAVE YOUR LIFE

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ADAM DELEEUW_DESIGN PORTFOLIO

02_THIS PROJECT WILL SAVE YOUR LIFE

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ADAM DELEEUW_DESIGN PORTFOLIO

02_THIS PROJECT WILL SAVE YOUR LIFE

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SHOWN_BOOK SPREADS

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ADAM DELEEUW_DESIGN PORTFOLIO

02_THIS PROJECT WILL SAVE YOUR LIFE

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SHOWN_POSTER

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ADAM DELEEUW_DESIGN PORTFOLIO

02_THIS PROJECT WILL SAVE YOUR LIFE

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SHOWN_BOOK SPREADS

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ADAM DELEEUW_DESIGN PORTFOLIO

02_THIS PROJECT WILL SAVE YOUR LIFE

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

THREE

TITLE

BOOBIES AND BULBS

SPECS

OBJECTIVE

Design and create a lamp for a company that has not entered the market of home goods. Along with the lamp, create a unique and i n n o v a t i v e p a c k a g i n g s y s t e m t h a t r e f l e c t s t h e v o i c e o f t h e c o m p a n y. SOLUTION

V i c t o r i a ’s S e c r e t w a s c h o s e n f o r w h i c h t o p r o d u c e a n e w l a m p d e s i g n . The lamp, named Illusion reflects a very feminine and classic style t h a t m a r r i e s w e l l w i t h V i c t o r i a ’s S e c r e t ’s c u r r e n t b r a n d i m a g e . T h e s o f t and subtle curves of the lamp structure mirror the curves of a woman. The lamp is made from separated layers of clear acrylic. Each layer of acrylic is etched with a piece of a pattern. An optical illusion is created when the lamp is viewed from straight on and a pattern is formed. The box in which the lamp comes in mimics a hat box featuring the t r a d i t i o n a l V i c t o r i a ’s s e c r e t p i n k s t r i p e p a t t e r n .

PROJECT TITLE ILLUSION LAMP BY VICTORIAS SECRET S P E C I F I CAT I O N S I N S T R U C T O R / / T H O M A S M C N U LT Y CLASS // PACKAGE DESIGN 3 C AT E G O RY / / P R O D U C T D E S I G N A N D PA C K A G I N G PROJECT // LAMP DESIGN

03_BOOBIES AND BULBS

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KEY ADJECTIVES

· FEMININE · CLASS · MODERN · QUALITY · SEXY

TA RG E T AU D I E N C E

· FEMALE · 15-30 YEARS OLD · YO U N G F E M A L E W I T H A TA S T E F O R S T Y L E · FA M I L I A R W I T H T H E V I C TO R I A S S E C R E T B R A N D · EMBRACES HER FEMININITY COMPONENTS

· TA B L E L A M P · PA C K A G I N G S Y S T E M

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03_BOOBIES AND BULBS

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Victoria s Secret

SHOWN_PACKAGING SYSTEM

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ADAM DELEEUW_DESIGN PORTFOLIO

03_BOOBIES AND BULBS

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SHOWN_PRODUCT SKETCHES

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ADAM DELEEUW_DESIGN PORTFOLIO

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ADAM DELEEUW_DESIGN PORTFOLIO

03_BOOBIES AND BULBS

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

FOUR

TITLE

RETHINKING THE ROAD

SPECS

OBJECTIVE

R3 is a collaborative effort to promote sustainable design. Students were asked to pick a common day product and redesign it to be more s u s t a i n a b l e a n d e n v i r o n m e n t a l l y f r i e n d l y. A b o o k a n d p r o d u c t t e m p l a t e s were created to showcase the reinvented product. SOLUTION

Asphalt covers nearly every paved road in America, why not put it to use? Every day thousands of kilowatts of energy are absorbed into asphalt in the form of heat via the sun. Solaroad, taps into this virtually u n l i m i t e d s o u r c e o f e n e r g y. S o l a r o a d i s a g r i d d e d e n e r g y c o l l e c t i o n system that lies right underneath the surface of the asphalt. These s o l a r- k i n e t i c p a d s t r a p t h e e n e r g y o f t h e s u n s h e a t a n d t r a n s f e r i t t o energy storage hubs located off of the street. The goal, to power entire cities off of the energy collected from their roads.

PROJECT TITLE SOLAROAD S P E C I F I CAT I O N S INSTRUCTOR // TOM SIEU CLASS // PRINT 2 C AT E G O RY / / P R I N T PROJECT // R3 LAB

04_RETHINKING THE ROAD

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KEY ADJECTIVES

· I M PA C T · U T I L I TA R I A N · URBAN · E N V I R O N M E N TA L · BOLD

TA RG E T AU D I E N C E

· THE DESIGN COMMUNITY · E V E R YO N E · P E O P L E W H O C A R E A B O U T S U S TA I N A B I L I T Y · CITY OFFICIALS AND GOVERNMENT · E N E R G Y C O M PA N I E S · R O A D C O N S T R U C T I O N / M A I N T E N A N C E C O.

COMPONENTS

· P R O D U C T C ATA L O G U E · P R O D U C T T E M P L AT E S

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04_RETHINKING THE ROAD

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ADAM DELEEUW_DESIGN PORTFOLIO

04_RETHINKING THE ROAD

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ADAM DELEEUW_DESIGN PORTFOLIO

04_RETHINKING THE ROAD

051

SHOWN_BOOK SPREADS

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ADAM DELEEUW_DESIGN PORTFOLIO

04_RETHINKING THE ROAD

053

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ADAM DELEEUW_DESIGN PORTFOLIO

04_RETHINKING THE ROAD

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

FIVE

TITLE

DROWNING IN A FISHBOWL

SPECS

OBJECTIVE

Choose a director and invent a film festival featuring six films by the c h o s e n d i r e c t o r. F i n d a c o m m o n t h e m e i n t h e c h o s e n f i l m s t o c r e a t e a story and mood for the festival. An array of items including a catalogue, D V D s e t , e v e n t t i c k e t s , s o u n d t r a c k , p o s t e r, s t a t i o n e r y a n d p r o m o t i o n a l items will be created to promote the festival. SOLUTION

A film festival was created for the director Mike Nichols who is known f o r s u c h f i l m s a s T h e G r a d u a t e , W h o ’s A f r a i d o f V i r g i n i a W o o l f , T h e Birdcage, Biloxi Blues, Working Girl and Postcards from the Edge. A common theme in these films is that the main character in each film is scrutinized by the society around them for being different or following an unusual path. Following this theme, the festival was titled “Drowning i n a F i s h b o w l : A n I n s i d e r ’s l o o k a t t h e O u t s i d e r ’s P e r s p e c t i v e i n t h e Films of Mike Nichols”.

PROJECT TITLE DROWNING IN A FISHBOWL S P E C I F I CAT I O N S INSTRUCTOR // HUNTER WIMMER CLASS // PRINT 3 C AT E G O RY / / P R I N T A N D PA C K A G I N G PROJECT // FILM FESTIVAL DESIGN

05_DROWNING IN A FISHBOWL

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KEY ADJECTIVES

· RETRO · V I N TA G E · QUIRKY · UNBALANCED · VIBRANT

TA RG E T AU D I E N C E

· MALE AND FEMALE · 25-70 YEARS OLD · FA N S O F M I K E N I C H O L S · 6 0 ’ S, 7 0 ’ S A N D 8 0 ’ S G E N E R AT I O N S · FA N S O F T H E AT E R A N D B R O A D WAY · FILM JUNKIES AND FILMMAKERS

COMPONENTS

· C ATA L O G U E · DVD BOX SET · POSTER · EVENT TICKETS · E V E N T S TAT I O N E R Y · EVENT SOUNDTRACK

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05_DROWNING IN A FISHBOWL

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ADAM DELEEUW_DESIGN PORTFOLIO

05_DROWNING IN A FISHBOWL

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SHOWN_DVD BOOKLETS AND BOX SET

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ADAM DELEEUW_DESIGN PORTFOLIO

05_DROWNING IN A FISHBOWL

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S H O W N _ E V E N T S TAT I O N E RY A N D P O S T E R

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ADAM DELEEUW_DESIGN PORTFOLIO

05_DROWNING IN A FISHBOWL

065

066

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ADAM DELEEUW_DESIGN PORTFOLIO

05_DROWNING IN A FISHBOWL

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S H O W N _ C ATA L O G U E S P R E A D S

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ADAM DELEEUW_DESIGN PORTFOLIO

05_DROWNING IN A FISHBOWL

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SHOWN_PRINT ADVERTISING AND WEBSITE

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ADAM DELEEUW_DESIGN PORTFOLIO

05_DROWNING IN A FISHBOWL

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NO THEREARENOW

COMPONENTS

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OR EH ORIZ ONSANDW IT ISTA KES

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ADAM DELEEUW_DESIGN PORTFOLIO

H E R E AR E

NOM OR E H OR

thereareno nswehavei notonl yofp

ther

THEI R MYT HI OLOGIESIT IS ASWHEND IV IDI NGPANE L SAREWITH W R AWNFRO M BETWEENV E

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06_WHEN PARTICLES COLLIDE

077

SHOWN_BOOK SPREADS

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ADAM DELEEUW_DESIGN PORTFOLIO

06_WHEN PARTICLES COLLIDE

079

SHOWN_CUSTOM TYPEFACE

082

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06_WHEN PARTICLES COLLIDE

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

SEVEN

TITLE

I’M A CUCKOO

SPECS

OBJECTIVE

Choose or invent a company for which to create a birdhouse made of 100% found or recycled materials. SOLUTION

A r t i c h o k e s a n d C o . w a s c h o s e n t o c r e a t e a b i r d h o u s e f o r. T h i s c o m p a n y specializes in creating high end floral arrangements and gift sets. An artichoke birdhouse was created using found copper paneling from the roof of an old building and a weathered wooden panel from a barn. The copper side panels of the birdhouse are hammered with an artichoke leaf pattern and patined to add a distressed look. The tiers of the birdhouse double as planting boxes or bird seed holders. An old iron spike was used as the perch. I would like to say thank you and I love you to my wonderful grandfather for helping me assemble t h i s b i r d h o u s e ! Yo u ’ r e o v e r w h e l m i n g t a l e n t , l o v e , d e d i c a t i o n a n d craftsmanship is appreciated.

PROJECT TITLE A R T I C H O K E S A N D C O. B I R D H O U S E S P E C I F I CAT I O N S I N S T R U C T O R / / T H O M A S M C N U LT Y CLASS // PACKAGE DESIGN 2 C AT E G O RY / / P R O D U C T D E S I G N P R O J E C T / / S U S TA I N A B L E B I R D H O U S E

07_I’M A CUCKOO

085

KEY ADJECTIVES

· CRAFTSMANSHIP · M AT E R I A L · QUALITY · SHABBY CHIQUE · W E AT H E R E D

TA RG E T AU D I E N C E

· FEMALE · 20-60 YEARS OLD · LOVES CRAFTS AND GARDENING · P R O B A B LY A M O R M O N H O U S E W I F E · H A S M O N E Y TO S P E N D O N T R I N K E T S · E N J OY S T H E C O M PA N Y O F B I R D S

COMPONENTS

· BIRDHOUSE

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07_I’M A CUCKOO

087

S H O W N _ M E A S U R E M E N T S A N D S P E C I F I C AT I O N S

090

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07_I’M A CUCKOO

091

092

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ADAM DELEEUW_DESIGN PORTFOLIO

07_I’M A CUCKOO

093

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ADAM DELEEUW_DESIGN PORTFOLIO

PROJECT

EIGHT

TITLE

DRUNK DIAL

SPECS

OBJECTIVE

Create or choose a brand for which to create a unique and innovative wine bottle design. Low-end wines, at a price point or $10 to $15 will i n c l u d e a C a b e r n e t S a u v i g n o n a n d a C h a r d o n n a y. H i g h - e n d w i n e , a t a price point of over $100 will feature a limited edition Cabernet. SOLUTION

R-Wines Australia is known for their humorous and creative wine packaging. A new line of wine was created for the company called Drunk Dial. Most of us know what it is like to toss back a few too many and call someone to drunkenly ramble about something you probably s h o u l d n â&#x20AC;&#x2122; t s a y. O n l y t o w a k e u p t h e n e x t m o r n i n g w i t h a p i t i n y o u r stomach, piecing together the foggy conversation and formulating a n a p o l o g e t i c s t r a t e g y. D r u n k D i a l t o u c h e s o n t h e c l i c h e a s p e c t s o f d r u n k e n s h e n a n i g a n s t o r e a c h t h e h e a r t s t r i n g s o f t h e c o n s u m e r.

PROJECT TITLE DRUNK DIAL WINES S P E C I F I CAT I O N S I N S T R U C T O R / / T H O M A S M C N U LT Y CLASS // PACKAGE DESIGN 3 C AT E G O RY / / W I N E B O T T L E D E S I G N A N D PA C K A G I N G PROJECT // WINE BOTTLE DESIGN

08_DRUNK DIAL

095

KEY ADJECTIVES

· BOLD · HUMOROUS · F R I E N D LY · I L L U S T R AT I V E · S TO R Y T E L L I N G

TA RG E T AU D I E N C E

· MALE AND FEMALE · 21-50 YEARS OLD · WINE ENTHUSIASTS · PA C K A G I N G J U N K I E S · YO U N G W I N O S · THRIFTY CONSUMERS

COMPONENTS

· LOW-END CABERNET SAUVIGNON · L O W - E N D C H A R D O N N AY · HIGH-END CABERNET SAUVIGNON · HIGH END GIFT BOX

096

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08_DRUNK DIAL

097

SHOWN_LOW-END WINE DESIGN

100

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ADAM DELEEUW_DESIGN PORTFOLIO

08_DRUNK DIAL

101

102

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ADAM DELEEUW_DESIGN PORTFOLIO

SHOWN_HIGH-END WINE DESIGN

08_DRUNK DIAL

103

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PROJECT

NINE

TITLE

RETHINKING CHEAP

SPECS

OBJECTIVE

Students are divided into teams of four to work in collaboration to create a branded house and a house of brands for the store Costco. In a d d i t i o n t o r e d e s i g n i n g t h e K i r k l a n d l i n e , C o s t c o ’s h o u s e b r a n d , i n v e n t private labels to be sold at Costco. SOLUTION

Our solution to the challenge was to organize Kirklands’ wide range of product into subcategories. Six different subdivisions of Kirkland were created; home, apparel, food, paper goods, cleaning and bath. As for t h e p r i v a t e l a b e l s , w e c r e a t e d a b a k e r y i n s i d e o f C o s t c o c a l l e d O l l i e ’s Baking Co. We also created 3 lines of products. A high end kitchen line called Counter 74, an eco-friendly kids line called Noc Noc and a line of power tools called Burley and Knapp.

PROJECT TITLE COSTCO REDESIGN S P E C I F I CAT I O N S INSTRUCTOR // MICHAEL OSBORNE CLASS // PACKAGE DESIGN 4 C AT E G O RY / / B R A N D I N G A N D PA C K A G I N G PROJECT // STORE REBRANDING AND REDESIGN

TEAM

MAGNIFICENT ADAM DELEEUW LAURA DAVIS HARSHYLA SINGH PHOEBE MAK

09_RETHINKING CHEAP

105

KEY ADJECTIVES

· COST CONSCIOUS · F R I E N D LY · QUALITY · TRUSTWORTHY · H E R I TA G E

TA RG E T AU D I E N C E

· MALE AND FEMALE · ALL AGES · FA M I L I E S · CURRENT COSTCO MEMBERS · P OT E N T I A L C O S T C O M E M B E R S · T H E C O S T- C O N S C I O U S C O N S U M E R

COMPONENTS

· 7 5 - 1 0 0 P R O D U C T S S PA N N I N G 5 B R A N D L I N E S

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SHOWN_COSTCO BRAND CHART

MAIN BRAND

COSTCO WHOLESALE THERE HAS BEEN A TREND IN THE PAST WITH WHOLESALE PRODUCTS LOOKING AS CHEAP A S T H E Y C O S T, O U R M I S S I O N W A S T O B A N I S H THIS NOTION AND REDESIGN COSTCO FOR THE M O D E R N D AY C O N S U M E R .

BRANDED HOUSE

K I R K L A N D B AT H F R E S H A N D B R I G H T, T H I S B O L D L I N E O F B A T H PRODUCTS HAS THE STYLE OF MAJOR SALON B R A N D S W I T H O U T T H E H I G H P R I C E TA G .

KIRKLAND CLEANING THIS LINE OF CLEANING PRODUCTS IS SIMPLE A N D F R I E N D LY. N O F U S S H E R E .

KIRKLAND PAPER GOODS W H O K N E W T H AT C O S T C O ’ S T O P S E L L I N G I T E M S ARE TOILET PAPER AND PAPER TOWELS, THIS L I N E O F PA P E R G O O D S AY S Q U A L I T Y I N B U L K .

KIRKLAND APPAREL W H A T Y O U S E E I S W H A T Y O U G E T. T H I S S Y S T E M OF PACKAGING IS STRAIGHT FORWARD AND U T I L I TA R I A N , J U S T L I K E Y O U R U N D E R W E A R .

KIRKLAND HOME EVERYTHING BUT THE KITCHEN SINK FROM GARBAGE BAGS TO KITCHEN SPONGES, KIRKLAND HOME PRODUCTS ARE SURE TO APPEAL.

KIRKLAND HOME Y O U WA N T T O K N O W W H AT ’ S I N S I D E T H E B O X . THIS WAS OUR MOTTO WHEN DESIGNING THIS EXCITING LINE OF FOOD PRODUCTS.

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HOUSE OF BRANDS

COUNTER 74 COUNTER 74 IS A PREMIER LINE OF CHEF Q U A L I T Y K I T C H E N E Q U I P M E N T. C R A F T S M A N S H I P AND TECHNOLOGY MEET IN PERFECT HARMONY TO BRING THE BEST TO YOUR KITCHEN.

BURLEY AND KNAPP BURLEY AND KNAPP IS A NEW LINE OF POWER TOOLS AND BUILDING EQUIPMENT DESIGNED FOR E A S E O F U S E A N D P R A C T I C A L I T Y. N O L O N G E R W I L L T H AT D I Y P R O J E C T B E S O I N T I M I D AT I N G .

OLLIE’S BAKING CO. B U I LT O N Q U A L I T Y A N D H E R I TA G E , O L L I E ’ S H A S B E E N B A K I N G U P T H E TA S T I E S T T R E AT S S I N C E 1 9 4 5 . N O T O N LY C A N Y O U P U R C H A S E FRESH BAKED GOODS HERE, BUT ALSO THE INGREDIENTS USED TO MAKE THEM.

NOC NOC KIDS T H I S E C O - F R I E N D LY K I D S L I N E I S S U R E T O S PA R K Y O U R C H I L D ’ S I M A G I N AT I O N . N O C N O C P R O V I D E S P A R E N T S W I T H A N E N V I R O N M E N T A L LY C O N S C I O U S A LT E R N AT I V E T O K I D S T O Y S , S C H O O L S U P P L I E S A N D B AT H P R O D U C T S .

09_RETHINKING CHEAP

109

PROJECT

TITLE

NINE.1 KIRKLAND

LOGO

SPECS

SOLUTION

We wanted the consumer to be able to see the product that they are buying. When you buy something in large quantities, you want to know y o u a r e g e t t i n g w h a t y o u a r e p a y i n g f o r. W e d i d e x a c t l y t h i s . I n e a c h packaging system for the Kirkland line, the product is clearly visible. In instances where the entire product cannot be shown such as with food products, we wrapped a high resolution image of the product around the packaging, the result, a very graphic and warm line of goods. COMPONENTS SHAMPOO CONDITIONER BODY WASH BODY LOTION SPONGES GARBAGE BAGS T- S H I R T S BRIEFS SOCKS PA S TA S A U C E PA S TA CEREAL NUTS

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9.1_KIRKLAND

113

S H O W N _ K I R K L A N D B AT H P R O D U C T S

114

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ADAM DELEEUW_DESIGN PORTFOLIO

9.1_KIRKLAND

115

SHOWN_KIRKLAND HOME GOODS AND BASIC APPAREL

116

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ADAM DELEEUW_DESIGN PORTFOLIO

9.1_KIRKLAND

117

SHOWN_KIRKLAND CEREAL

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ADAM DELEEUW_DESIGN PORTFOLIO

9.1_KIRKLAND

119

S H O W N _ K I R K L A N D PA S TA S A N D S A U C E S

120

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ADAM DELEEUW_DESIGN PORTFOLIO

9.1_KIRKLAND

121

SHOWN_KIRKLAND NUTS AND GROUP COMPOSITE

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ADAM DELEEUW_DESIGN PORTFOLIO

9.1_KIRKLAND

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PROJECT

TITLE

NINE.2 COUNTER 74

LOGO

SPECS

SOLUTION

When shopping for kitchen appliances, consumers want the most bang f o r t h e i r b u c k w i t h o u t s a c r i f i c i n g q u a l i t y. W e c r e a t e d C o u n t e r 7 4 t o do just that. Counter 74 is a commercial grade kitchen line made accessible to the general public, well, those with a Costco membership. No longer does one have to shell out hundreds of dollars at Williams S o n o m a f o r a t o a s t e r. T h e s e p r o d u c t s w e r e m a d e w i t h f a m i l y i n m i n d , large silverware and knife sets, and a high yielding coffee pot and toaster are among the products in this modern and stylish kitchen line.

COMPONENTS BAR SET TOASTER KNIFE SET S I LV E R W A R E S E T JUICER COFFEE MAKER

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ADAM DELEEUW_DESIGN PORTFOLIO

9.2_COUNTER 74

125

SHOWN_COUNTER 74 GROUPING WITH LOGO

126

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ADAM DELEEUW_DESIGN PORTFOLIO

9.2_COUNTER 74

127

S H O W N _ C O U N T E R 7 4 F L AT WA R E S E T A N D G R O U P C O M P O S I T E

128

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ADAM DELEEUW_DESIGN PORTFOLIO

9.2_COUNTER 74

129

PROJECT

TITLE

NINE.3 NOC NOC

LOGO

SPECS

SOLUTION

What better way to instill a green mentality into our children than to start them off at an early age. Noc Noc is an eco-friendly kids line packed with cuteness. All of the products in this line are made from recycled or biodegradable materials. For instance, the Noc Noc toy line features a dump truck, tea set, building blocks and beach toys made from 100 percent recycled milk cartons. All of the bath products in this line act as a container for the all natural products, but also as a toy for the child to play with while bathing. Refills are available as to limit waste. Who said bath time shouldnâ&#x20AC;&#x2122;t be fun? COMPONENTS DUMP TRUCK TEA SET BUILDING BLOCKS BEACH TOYS SHAMPOO CONDITIONER BODY WASH B U B B L E B AT H SCHOOL SUPPLIES

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ADAM DELEEUW_DESIGN PORTFOLIO

9.3_NOC NOC

131

S H O W N _ N O C N O C B U B B L E B AT H

132

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ADAM DELEEUW_DESIGN PORTFOLIO

9.3_NOC NOC

133

SHOWN_NOC NOC TOYS

134

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ADAM DELEEUW_DESIGN PORTFOLIO

9.3_NOC NOC

135

S H O W N _ N O C N O C B AT H P R O D U C T S, N O T E B O O K A N D G R O U P C O M P O S I T E

136

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9.3_NOC NOC

137

PROJECT

TITLE

NINE.4 O L L I E ’ S B A K I N G C O.

LOGO

SPECS

SOLUTION

Q u a l i t y i n g r e d i e n t s a n d a p a s s i o n f o r f o o d a r e t h e f o u n d a t i o n o f O l l i e ’s Baking Co. Instead of creating a line of products for Costco, we created a b a k e r y t h a t l i v e s i n s i d e o f t h e s t o r e . O l l i e ’s n o t o n l y b a k e s d e l i c i o u s l y f r e s h g o o d i e s d a i l y, t h e y a l s o s e l l t o p o f t h e l i n e q u a l i t y c o o k i n g i n g r e d i e n t s . A l o n g w i t h t h e s e i t e m s O l l i e ’s s e l l s s p e c i a l t y i t e m s f r o m around the world including 10 lb. burlap sacs of coffee. Proceeds from coffee sells go back to helping an endangered species in the country o f t h e c o f f e e ’s o r i g i n . D o n ’ t k n o w w h a t a n i m a l y o u ’ r e h e l p i n g o u t ? J u s t look on the front of the bag. COMPONENTS OLIVE OIL DRIZZLES EXTRACTS CAKE MIXES WHOLE COFFEE BEANS COFFEE CUP TO GO BOX TO GO BAG FRENCH BREAD COOKIES

138

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

139

SHOWN_OLLIE’S TO GO SYSTEM

140

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

141

SHOWN_OLLIE’S CAKE MIXES

142

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

143

SHOWN_OLLIE’S FAMOUS COOKIES

144

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

145

S H O W N _ O L L I E ’ S 1 0 L B. C O F F E E B A G

146

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9 . 4 _ O L L I E ’ S B A K I N G C O.

147

S H O W N _ O L L I E ’ S 1 0 L B. C O F F E E B A G A N D G R O U P C O M P O S I T E

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

1349

SHOWN_LOGO DESIGN

sw South-

AIRLINES

alta

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ADAM DELEEUW_DESIGN PORTFOLIO

sw southwest AIRLINES

alta

9 . 4 _ O L L I E ’ S B A K I N G C O.

139

SHOWN_LOGO DESIGN

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

139

SHOWN_LOGO DESIGN

154

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

139

SHOWN_LOGO DESIGN

156

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ADAM DELEEUW_DESIGN PORTFOLIO

9 . 4 _ O L L I E ’ S B A K I N G C O.

139

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THANK YOU! B A C K AT H O M E Thank you to all of those who have supported me over the past 5 years. Mom, Dad, Grandpa, Grandma, Nana, Bomps, Palmer and Amee. This book is for you. Dad, I wish you we here to see it, you are dearly m i s s e d a n d I k n o w h o w p r o u d y o u a r e , d o n â&#x20AC;&#x2122; t w o r r y. HERE IN SAN FRANCISCO Thank you to the amazingly dedicated and talented staff at the Academy o f A r t U n i v e r s i t y, M a r y S c o t t , T h o m a s M c N u l t y, M i c h a e l O s b o r n e , H u n t e r W i m m e r, M a t t h e w W a k e m a n , S a m i S a a u d , L a u r a M i l t o n , a n d A r i e l G r e y thank you all for your amazing contribution to my design education. AND MY FRIENDS L a u r a , S c o t t , S h y, P h o e b e , B r i a n a , M e l i s a , E r i c . Yo u m a k e l i f e f u n .

11_THANK YOU!

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