Digital Marketing in Healthcare London on the 26th & 27th October 2016

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Pharmaceutical companies can play a central role in the revolution of healthcare, however companies will need to decide soon how they are to collaborate with new players such as Medical Devices & Healthcare IT. Technology in health care is increasing every year, alongside the public demand for more integrated health services and selfmanagement. The Holy Grail of affordable, accessible and improved healthcare will only transform once all parties sit down together to develop an ecosystem which aligns their interests and puts the patient at the centre. Digital healthcare holds the potential for earlier diagnosis of chronic conditions and improved and low-cost treatment alongside more outpatient treatment opportunities. Already, the trend in developed markets is to shift from volume-based care to value-based care. We have learned that “big data” has the potential to transform the industry — but only if companies can translate it into actionable business intelligence that will revolutionise healthcare delivery

This inner circle event is a must attend event for pharma

The event has been designed with a primary objective to

Ehealth, Regulators, Insurance companies, Pharmaceutical

define a meaningful collaboration between pharma, medi-

& Medical Device Companies, Healthcare Operations, Digi-

cal devices & healthcare IT. This will involve a beneficial

tal Analysts & consultants.

& health care marketing executives interested in learning how to most efficiently utilize inter-operable marketing platforms, engage consumers, improve outcomes and lower costs. Uniting senior executives from Pharma, Medical Devices & Healthcare IT to discuss solutions and strategies to collaborate for a system-wide digital health approach for both newly executed and expanding programs. With a strong emphasis on the increasing role of technology in health care, alongside the public demand for more integrated health services and self-management. Multichannel Marketing, Digital Marketing, IT, Mhealth,

management experience and problem solving environment by connecting sectors. Addressing the need to collectively act upon marketing and sales purposes in order to sustain

future growth and performance in years to come. By connecting healthcare IT across all sectors, we're making integrated care a reality.

Discuss strategies for implementing a system-wide digital health approach for both newly executed and expanding programs

 

Merging device and pharma co-development Utilisation of programmatic in Pharma - achieve cost efficiency in brand-safe environments with sufficient reach

Identifying different target markets and how they can be integrated

Big Data: Lessons learned from cross sector industry leaders in Retail, Pharma and Banking

Problem solving for Safeguarding patient data and protecting your brand

 If you would like to be considered as a speaker at the event for a 20 -35 minute presentation, please submit an abstract for consideration to: Chloe Wates +44 203 141 0638 / cwates@acieu.net

How to measure the contribution of digital - What is the optimal mix of traditional

Introducing learning objectives around convergent and inter-operable technology


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£1,495.00 (ex.Vat) £420.00


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