Ode to Typography

Page 1

de O yp

og

ra

ph

To Ode To Typography


Ode to Typography By Pablo Naruda


Ode To Typography By Pablo Naruda


al

ge br c o Bod a o let m p l ni, t as ers, e t e lea ho n g r su u n eybje ds the ct , to rec w G e tang hite o m le o f et ry ;

l,

ur

b

ic

n

e nf u

le

ill

erect like a ship’s mast in the middle of the page

Letters long, severe,

v e r t i c a

w it h on

m

a

d

e

o

f

p

u

r

e

l

th

No

Elz

ev

ep

rth

iria

rin

of

nv

tsh

th

op

ec

i

ow by

an

n

e

els

als

th

,

ca

st

ew

,c

iph

in

ate

er

th

em

r, i n

so

ft

inu

Fla he

nd

an

te

er

ste

s,

ch o

in

r;

el

o

th

e


n h

te

er

ste

s,

ch o

in

r;

el

of

th

e

Letters long, severe, vertical, made of pure line, erect like a ship’s mast in the middle of the page filled with confusion and turbulence; algebraic Bodoni, complete letters, lean as greyhounds, subject to the white rectangle of Geometry; Elzevirian vowels cast in the minute steel of the printshop by the water, in Flanders, in the North of the canals, ciphers of the anchor ;


ad

ced

sd

thi

ou

s

ble

thi

s

,

,

n.

N 8 J R

rai

of

r The

am

ngu

like

f la

ped

rs o

sha

me

re we

ic h

hey

t all

et

me

tee

.

t

age

F

s

nd

m o r

m

van

thi

thi

al a reg

l a ev

a

lik e

o y o

n a h

in

n lea

Ald

ine

c ha

e ract

rs

the air of the oceanic discovers bent down forever

firm as the marine stature of Venice

i

t s d

l, ai s g

e t a e v i s r u e h t g : t e b

m

h w n

wa

r e h t o ose

i d e

, s r te

the pr

ofile o

f writin

g.

v a n e h t i v r u h p l a


the te y bea a ch l e tt

e r,

e

ai s g

Aldine characters firm as the marine stature of Venice, in whose mother waters, like a leaning sail, navigates the cursive curving the alphabet: the air of the oceanic discovers bent down forever the profile of writing. From medieval hands to your eyes advanced this N, this double 8, this J this R of regal and rain. There they were shaped like teeth, nails,

l,

N ,

y o

r u o

s e ey

ere yw sha ped th,

ge.

tee

gua

like

lan

nai ls,


tak ing the

o h t f o t o o f y rr a t s a r o l a t e ap

h ug

t

form

a t s k c e a n l e b t i l l h a w m s the n o f o r, ri ve llen swo of a

,

d it

cte ere

e all th

et. outl the ating min t illu abe alph

s e a y h e t i e w h t d , e s l l t r fi a e e h m e eca b n e rd wo

m

,

a ess

ges

s,

,

ra ind nt w ane . erm books or p d acre or s

rs ette

t d n

a p he

g n i ss

ea s oa t ng i h rus

l p o e p f o

ised mad


e u t a t s, s e n e ext

f th

ord

s,

le p o pe

they beat each letter, erected it, a small black statue on the whiteness, a petal or a starry foot of thought taking the form of a swollen river, rushing to a sea of people with all the alphabet illuminating the outlet. The hearts, the eyes of men became filled with letters, messages, words, and the passing or permanent wind raised mad or sacred books.

ndi

n


, nary

fec

ra ty, g i d n u

sudd

e

ere nly w

b a h

p l a e h n i n r u acc

te a l u um

d

the

The p

histo

ves;

ich lo

eir lo

at me

s

oked

n see

king

their

gift

n e h t h t , ea e v i l a s a w r e t t e el

d i m yra

s, wh

ry, th

s eye aper’

their

w y l ew

p n e r i tt

re u s a tre

;

t s of umu lt, ret h , revo e sec ories all th , mem song

n o c e h t , . s l s e r e w o w v o l f e h d t e v r u c l i ke

t n a son

m o d s i w f ; o s s d r s a e c n f w o lo deck s e h t a y l e k n i l e d d r d o u s w g s ’ n r i e ad print e r p s e h t r ove


b Beneath the newly written pyramids the letter was alive, the alphabet burning, the vowels, the consonants like curved flowers. The paper’s eyes, which looked at men seeking their gifts, their history, their loves; extending the accumulated treasure; spreading suddenly the slowness of wisdom over the printer’s word like a deck of cards; all the secret humus of the ages, song, memories, revolt, blind parable, suddenly were fecundity, granary,


, , d e s l r d n i e k t t d n e a L d e l e v a r t t a h t s r e t t e L s r , d e e r t e t u q e n o c L d n a d e l i a s t a h t s r e t t Le s r e t t e L s r e t t e L s r e t t e L s r e t t e L , s r e t t Le , d e b m nd cli

a d e n wake

that a

,

d e t a r e at lib

th

w, e fl t a ed th

p

ha dove-s

w; p

e sno et in th

scarl

en

, Berceo lon and

ritt ntly w i a f y r emo rs of m m, u o d a tle dru t a troub b n o ther as on lea

gs of

roads,

and Vil

buildin

tion, unctua

a

g n i l i a s t the

. y h p a r typog


n ory fai m e m f o m, dours tle dru t a trouba b n o ther as on lea

ed,

phy.

Letters, letters that traveled and kindled, letters letters that sailed and conquered, letters that awakened and climbed, letters that liberated, letters dove-shaped that flew, letters scarlet in the snow; punctuation, roads, buildings of letters, and Villon and Berceo, troubadours of memory faintly written on leather as on battle drum, arrived at the spacious nave of books, at the sailing typography.


the letters b

anner s;

from one lett

er added to

another lette

,

d r o w s i h s a w t n e r e f f i d d n a t n e r e f f i d s a w

;

and the song

of the new b

leaflet,

ites peoples

estrial stars

s the mother

egot the terr

ndestine hard and cla er read the and the min

ymn that un the ardent h

alone,

The letter wa

h t r o f c a pe ; r i d l so of men s t a o r h t e h t and welling in he song . t f o y it r la c e it imposed th

life,

but

beauty

mine, tudes of the n to the soli it went dow

h, t r a e n o , e v o heart and ab

r and anothe

r,

not

the

letter

was

ret

c e s e h t f o s d l id it in the fo


anner s;

s sonorous a

of the new b

nt bearing it

s the mother

to people we

The letter wa

from people

h

Yet the letter was not beauty alone, but life, peace for the soldier; it went down to the solitudes of the mine, and the miner read the hard and clandestine leaflet, hid it in the folds of the secret heart and above, on earth, he was different and different was his word. The letter was the mother of the new banners; the letters begot the terrestrial stars and the song, the ardent hymn that unites peoples; from one letter added to another letter and another, from people to people went bearing its sonorous authority, and welling in the throats of men it imposed the clarity of the song.


O

in t

h t in

e r e

h t f o t tor

e l e

r e t t

,

he ora nge sha ven

P.

in t

imb

ped

ou one

cl d to

ea to h

cto f vi

ry,

he

a t r g B po t Y in t

he

E

el ech

pur

ity

of y

i

o Q e n th

ev u Q f

e

in do,

th

u ym l i l e

lt

ed ipli

of

the

Vo

in th

our

e

rofi

thu

nde

les,

rbo lt fa

e

e

e

k

h its

ep

Z wit

pur in

fr e h t

ow fl sh

s a v er

h of t

e Gre

,

ce,


But typography, let me celebrate you in the purity of your pure profiles, in the retort of the letter O, in the fresh flower vase of the Greek Y, in the Q of Quevedo, in the lily multiplied of the V of victory, in the E echeloned to climb to heaven in the Z with its thunderbolt face, in the orange shaped P.


lle

d

w

,

fi

m

e

M

y

lo

ve

yo

u

r

h

ai

r

p

ro

er

al

fo

ds

e

em

w

w ak

th

e

w

or

on

e

re

ad

s,

ro

se

th

e

,

le

on

av

e

es

of

ir, In

re

th

ad

e

s,

yo

ha

u

rit

n

e

d

yo

as

ur

na

ju

m

e

n

w

e

un

ur

s

g

ith

th

g

sp

yo

er

le

th

e

fr

es

h

in

iti

al

in

rin

gt

of

tt

s

of

de

. w

tw

is

,

im

e

rs

le

te

ng

sp

ar

kl

tte

h

d

hi

es

le

it

yt

th

e

b

y

er

e

di

th

ar

io

th

ct

ev

am

an

tin

e ov

s

e

na

d

ry

a

m

f

its

o

ith

s

w

s

e

e

m

n

rs

p

ve co

lit

e

ta

th

to

d

s

re

re

of

fo

y

t

la

ng

ua

ge

e

al

ph

ab

et

;

e U an d S of th e of y he a v of o e y ns th u e o Bl r u ac k g r Is le l ,i fi a n th g n e ni u c g Il

ot

di

In

ve Lo

ro

.


ni

gh

t,

re

ad

s,

gu n c re e, . Love I love the letters of your hair, the U of your glance, the S of your figure. In the leaves of the young springtime sparkles the diamantine alphabet; emeralds write your name with the fresh initials of dew. My love your hair profound as jungle or dictionary covers me with its totality of red language. In everything, in the wake of the worm, one reads, in the rose, one reads, in the roots are filled with letters twisted by the dampness of the forest and the heavens of the Black Isle, in the night,

as ju n g le


e

e h t

di ap ha no us w ith be au ty un fu rle

ap hy

of

th

ur yo

h

,t

r ea

tw

gr

e h t

sh

po

n,

s ip

ty

e

y

th

g

e re

d a

he

he

re

fa

e liv

d n a

s e c

en

tw

in

ed

t

th

e

i ov r p

h

he

ia nc

li

ti ni

al

o

w ith ca pi ta la nd er w lo ca se st ar

lo

s an

st

d cla ex at

th

m

in

d n

g i n

nd

a e d e e h , t a r h I r e a d in l l t d a e r a I re ad , d e a r I re ad k d I e o s a r o s d e b gra r a a he I e r n in t I in

t

e v

t n

r u

sa

t h

f o

l a

e

he

u a

r t s

h C

li e

th

d,

, d

c

d l o

m r fi

am

en

f o t

a o c

, t s

io

y

ns

of

e

fro

ze

ce le st ia ls ol itu de s

t

e h

r

e e

o f

m f

u s


l i h

, e

r u

s e

po gr ap hy of th e ru

or pl ex th

e

tru

th

s

an

d

,

th

e

rth

tio

y

li

ea

ia nc

ti ni

at

ic

io

st

n a h

e h t

d

vi

, s d

al

o

ou y f

r

m na

e

I read, read in the cold firmament of the coast, intense diaphanous with beauty unfurled, with capital and lower case stars and exclamations of frozen diamond; I read, read in the night of austral Chile, lost in the celestial solitudes of heaven, as in a book I read all the adventures and in the grass I read, read the green, the sandy typography of the rustic earth, I read the ships, the faces and the hands, I read your heart where live entwined the provincial initial of your name and the reef of my surnames,

ns

s

n r u

m a

e

, s

of fro n ze di am on d;


ro its

ld

fo

un

g

ev at

,

ds

el

e

or

rs

w

tte

th

e

un

ce

as

in

g

sp

rin

w

le

gt

ne

en

im

e

th

e

dd

in

hi

rit

e

w

th

n

e

he

in

w

m

t,

jas

Bu

e

Id

ec

ip

he

rt

he

bu

rie

d

an

tl

et te

e

ex

d

le

th

ro

ac

ol

ar

e

fs

um

m

er

t

flo

w

er s

:

th

e

sc

ar

ad

g,

in

en

rd

ga

ial

nt

se

es

ts

ri

tte

le

e

ey

re

th

th

u

d

yo

an

e

th

d

an

he

til

d

un

n

th

s

re a re d ad y ou yo r ur fo r ha eh

n

o


w

or

ds

,

ha eh ir an

ec

ip

he

he

w

bu

ng

ni

de

rie

er s

,

flo

rt

d

pu

nc

of

tu

at

m

io

y

n

th

e

so

po

pp

y

ng .

I read your forehead, I read your hair and in the jasmine the hidden letters elevate the unceasing springtime until I decipher the buried punctuation the poppy and the scarlet letter of summer: they are the exact flowers of my song. But, when writing unfolds its roses, and the letter its essential gardening, when you read the old and the new words, the truths and the explorations,


ing

du

rin

gs

om

en

igh

to

rs

or

to

ue

r tte

bre

ak

the

of

ot y

,

m,

pe

ste

lin

sy

Le

sc

r. ate fw ,o ce l en fal to sil ue tin of on

tig

rn

r fa

etu

eo trik

, on mo of

fly

ur

lik

,

ep

rec

u

all

of

v

Oh

in

es

li v

t tha

s

y

s,

die

,

s

p lee

ou y if d

d an

ein

e th

a

f

an

m to

an r ou f o u Yo

res

tn

eit

he

rn

igh

tn

or

ise

wi

rai

ws

na

ne

pe

go

r li

ay yw gm

ok

ir n

or

the

bo

s to

the

ird

to

fb

ew

do

an

lou

wn

ac

do

ke

lon

pa

you

t h

nte

r,

g i l

t

s ter let

e lat

c cir

u yo

as

s r

e l

pe

f o e t t

u he t o

l b ala p na

d r eo

lig el int o er

e. c en


f o

r.

ou

d nd

s

ies

p lee

s

p lee

,

I beg a thought for the one who orders type, and raises them, for the one who sets for the linotypist and his lamp like a pilot over he waves of language ordering winds and foam, shadow and stars in the book: man and steel once more united against the nocturnal wing of mystery, sailing, perforating composing. Typography, I am only a poet and you are the flowery play of reason, the movement of the chess bishops of intelligence.

,

,

the

mo

vem

en

to

f th

ec

he

ss

bis

ho

ps

of

. ay yw gm


an

dr

ais

es

the

m,

os

ing

.

e.

mp

nc

co

ge

ng

elli

ati

int no

ctu

rn

al

the

lin

oty

ng

ilo to ve rh ew av es of lan gu ag eo rd eri ng wi nd sa nd

pis

of

ter

y,

do

my s

sha

wa

foa m,

nd

sta

rs

in t

he

bo

ph y wi

ap

e

or

of the

ps

t yp

erf

st

ho

ra ag ain

bis

ers

,p

d

ss

ord

ing

ite

he

ho

for

un

ec

ew

ail

re

f th

on

ts

mo

to

the

se

ce

og

on

en

for

ho

el

vem

ht

ew

ste

mo

ug

on

d

the

tho

the

an

ik e

ga

for

n

yp

ma

pl

ok:

be

the

mo ve m

en

to f th ec he s


y the

ch e

ss

bis

ho

ps

of

int

ell

ige

nc

e.

typ

ist

of

om

po

sin

g.

You rest neither night nor winter, as you circulate in the veins of our anatomy and if you sleep, flying during some night or strike or fatigue or break of linotype, you go down anew to the book or newspaper like a cloud of birds to their nest. You return to the system, to the unappealable order of intelligence. Letters continue to fall like precise rain along my way. Oh, letters of all that lives and dies, letters of light, of moon, of silence, of water.


and

an

se sen

dre

yo

bu

d

s,

ss,

ur

t

ou in y

u o y e v o l I n sou

ds:

the I gaM

an

ght

d

lik e

T

tr of

igo

d an

tow

yo

ur

ot

na

me

of

y

,

nza

na

.

--Pablo Neruda

ma

bat

onl

com

rn

and

A

o

fg

lor

s u io

e v a

, a n


, u I love you, and in you I gather not only thought and combat, but your dress, senses, and sounds: A of glorious avena, T of trigo and tower, and M like your name of manzana.

go

a

nd

tow

er,

--Pablo Neruda

onl y

ma

nza

na .


This book is set in garamond and Univers. The paper is 80 lb text weight, smooth. The book was created by Adam Lowe in 2012 at RISD. The book was created for Type 3 under Hammett Nurosi.


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