DALBELLO design contest 010 Consultant: Pal Koos Laszlo Tapolcai
Adam Molnar Industrial designer student
2 the History of skiboots
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The first drawing from 4500 Bc. The defining moment of the ski boot in the 80's was the ultimate transformation from leather to plastic.
Welcome History
skiboots market in 20102
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2 3 4 The individual characters vanish. Opservations:
Racing
All mountan
The expansions are very similar to another: formlanguage, colors, graphic world, materials, and the buckles. Causes of the similarity
Freestyle
Sport Fun
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observation: ergonomy of the skiing use ergonomy The aptitude of the human body: the skeletal, the musculature the personal difference The observations by skiing: the storage of skiboots step on and step out process the the process of skiing
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my ergonomy targets by skiing:
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materials:
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easy step on and step out optimal place for the foots the better transmission imitated the normal V foot position
the most comfortabel and wholesome high quality materials
the question2
STOP THIS DESIGN LINE
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What is the new designline?
Welcome History Market Ergonomy1 Question
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philosophy made in Italy The Dalbello was in the bygone a tradicional italian skiboot manufacture. I think the new design answear comes from the slogen, the reborn for this philosophy :High quality superior product : made in Italy.
Welcome History Market Ergonomy1 Question Italy
my target group 2
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My character: Man of means, intellektuell, sophisticated gentleman In his inside is adventurous, and hi looks for challenge. His home is elegant, and fine. Hi lives in superior segment. His hobbys: luxus hobbys,with relaxation, and lots of adrenalin.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup
lifestyle: Best of the Alps 2
ski in style
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St. Anton am Arlberg Lech Zürs am Arlberg
Garmisch-Partenkirchen Seefeld Kitzbühel
What is the „Best of the Alps“ The best of Alps is an association group of the twelve best Alp winterholiday countryside. The guarantee of the Top-Quality.
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Mégeve Chamonix Mont-Blance Zermatt Grindelwald Davos St. Moritz
Cortina d~Ampezzo
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps
ski in style
ski in this segment 2
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We can see the product collections in this segment: The skislats, helmets, and the accessoires, but we dont see skiboots. So is reason for Existence of a new skiboot in this segment.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market
ski in style
lifestyle inspiration moodboard 2
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The traditional materials are in this category basic requirement . In this avantgard style lives nextto tradicion the high-end wave .
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle
material inspiration moodboard High quality plastic materilas are with carbin fiber technology, in matt and glossy varyations. Fine leather are with elegant seams.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas
my targets 2
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target group
An avantgard targetgroup superior segment
characters
The „made in Italy philosophy“ with multicolored significations
new ergonomic solutions
The new ergonomics solutions and maximum funkction with maximum communication.
materilas
High tecnology, new materials with traditional solutions.
The skiboot in this context.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets
structure inspiration moodboard wave design design no1
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1
design wave
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1
structure inspiration moodboard diamant design no2
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2
fashion, and accessoires
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2
design diamant
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2
test renders
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2
testHermĂŠs renders structure inspiration moodboard design no3
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2 design3-HermĂŠs
renders Hugo Boss photographytest backstage
+Elegance? This photos are the backstage photos of the Hugo Boss Man/Winter 2010 collection. I find interrestig the contrast of the Boss clothing with the Atomic Racing ski boot. All two is high quality, superior product, but arent a style.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2 design3-HermĂŠs
test renders ideas, and keysketch
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2 design3-HermĂŠs
test renders final design
+The final design embodies the formlanguage of the elegant men's shoes in a very pure form. This enhance the black and gold colors.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2 design3-HermĂŠs
test renders usage
+We can with the two clasps fast buckle the boot . There is a clasp on the left and on the right side of the boot. If the clasps are open, we can easy step onout .
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renders thetest inner boot
+The dual personality.
Collezione Alessandro &Giovanna Dal Bello
What is under the pure form ? The owner finds under the outer boot a very fine, exclusive inner boot.
Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2 design3-HermĂŠs
test renders parts, shells +
Top shell
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Inner boot Front clasp
+ Side clasp
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Clasp fixation
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+ Central fixing
Ground shell
test renders the name, and the graphic world
+HermĂŠs The name of god. The name of the skiboot comes from the silhouette of the shell lines. The inspirations were the graphic world of the classic greek vases, the picasso drawings, and the up-to date reproductions.
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testHermés renders
+Hermés The story of the logo. I combine in the logo the H leter of Hermés with the symbol of the Medicis. The wing is the symbol of the God Hermés.The font is the Prestige Elit.
H Welcome History Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps Market Lifestyle Materilas Targets design1 design2 design3-Hermés
test renders
H
Thank you for the attention