Creative Concept: You are the Best Buy Experience.
IN-STORE EXPERIENCE + MOBILE APP
Via the Best Buy Expert app shoppers can control the media of their choice on display models from their smartphone.
IN-STORE EXPERIENCE + MICROSITE
Welcome to your show Best Buy Live is a series of exclusive in-store events that will be streamed to each store location and online through a variety of products that Best Buy offers.
EMPLOYEE MAKEOVER
The Best Buy Employee shirt is outdated and boring. Therefore, the employees are not dressed for the part.
AP: Adam Panetta AP: Paula Waltrick AD: Drew Shook CW: Rob Sabalvaro