LivLIVE Brandbook v0.5 by Adam Skalik

DESIGN & BRANDING GUIDELINES "One good thing about music, when it hits you, you feel no pain." â&#x20AC;&#x201C; Bob Marley

design@liv.live

https://liv.live

Created with

in Poland

THE LIV.LIVE INTRODUCTION WHAT DO WE DO? PUT SIMPLY, WE CONNECT GREAT ARTISTS WITH GREAT VENUES AND BOTH OF THESE WITH PRIVATE HIRE. NEED A GYPSY JAZZ TRIO FOR YOUR NIGHT IN DALSTON? NO PROBLEM. NEED SOMEONE TO ROLL OUT THE TUNES AT YOUR 21ST? PIECE OF CAKE. EVEN IF YOU CAN’T FIND WHAT YOU’RE AFTER ON OUR SITE, GIVE US A SHOUT AND WE’LL MAKE SURE YOU GET EXACTLY WHAT YOU NEED.

OUR MANTRA

HOW IT WORKS

THE OTHER THING THAT IS IMPORTANT TO US IS THAT OUR MUSICIANS GET PAID PROPERLY. ARTISTS AND VENUES CAN BOTH AGREE PRICES BUT PAYMENT ALWAYS GOES THROUGH OUR SECURE PAYMENT SYSTEM SO THAT THERE’S NEVER ANY SQUABBLING!

VENUES AND PROMOTERS USE LIVELIVE AS A QUALITY CONTROLLED, ACCESSIBLE WAY TO FIND ARTISTS AND AS A TIME-SAVING ORGANISATIONAL TOOL THAT LETS YOU KEEP TRACK OF EACH ARTIST FOR EACH EVENT. YOU COULD ORGANISE AN ENTIRE MONTHS WORTH OF EVENTS IN JUST 5 MINUTES. INSTEAD OF SPENDING HOURS POURING THROUGH ENDLESS CONTACT LISTS AND OLD EMAILS TRYING TO FIND 'THAT BAND THAT YOUR BROTHERS MATE WENT TO SCHOOL WITH,' LIVLIVE HAS IT ALL HERE, AT THE END OF YOUR FINGERTIPS. AS A VENUE OR PROMOTER, SIMPLY CREATE AN EVENT, CHOOSE HOW MANY SLOTS YOU NEED TO FILL AND LET THE ARTISTS COME TO YOU. OR, IF YOU’RE IN A RUSH - SEARCH AND SCROLL, FIND AN ARTIST THAT SUITS YOUR EVENT AND INVITE THEM TO PLAY. AS AN ARTIST YOU CAN SEARCH FOR AVAILABLE EVENTS USING LOCATION, GENRE AND THE AMOUNT YOU NEED TO GET PAID AND APPLY FOR THE ONE THAT’S RIGHT FOR YOU.

WE DON’T BELIEVE IN MUSICAL BOUNDARIES. AS LONG AS YOU CAN FIT ONE PERSON AND AN INSTRUMENT IN IT, WE CONSIDER IT A VENUE. GET IN TOUCH IF YOU’D LIKE TO OFFER UP YOUR LIVING ROOM, CAFÉ OR GALLERY AND WE’LL FILL IT WITH MUSIC.

OH, AND LASTLY, WE’RE BUILDING AN APP.... SO THAT MANAGING YOUR MUSIC CAREER; WHETHER YOU OWN A VENUE, WORK AS A PROMOTER OR LOOK AFTER A BAND CAN BE DONE SIMPLY, EVEN WHEN YOU’RE ON THE GO.

TABLE OF CONTENT A. LOGO

PAGE 03

B. TYPOGRAPHY

PAGE 13

C. THE SHAPE

PAGE 17

D. PHOTOS

PAGE 25

E. STATIONERY

PAGE 29

F. DIGITAL ASSETS

PAGE 35

A. LOGO Our logo is about typical grunge bands and gigs based in London. As creators we have a big respect for music culture and we wanted our logo to define that, hence the old style microphone in our logo and our application.

Full form of logotype

Modular Grid defines the basic proportions and size in the construction of the logo.

The “protect field” is the area around the character, free from any other graphic elements. Serves maintaining a safe space, allowing for effective Causes the graphic form the logo. Safety area was set from “V” letter.

Minimal size for print & digital materials

PRINT: 7x12mm

DIGITAL: 35x60px

These colours should be used as guiding liv.LIVE colours. It should be apply them in all company materials, including printed matter, websites, advertising materials, clothes or vehicles.

25%

50%

75%

RED

100%

25%

50%

75%

BLACK

RGB

218 22 58

RGB

18 15 18

CMYK

5% 100% 76% 1

CMYK

82% 76% 59% 87%

PANTONE

192C

PANTONE

Black 6C

100%

Secondary colours â&#x20AC;&#x201C; mainly for digital purpose.

#211F22

#CD2E3D

#EDAC26

#51B68C

#707070

#817E81

Monochromatic versions

liv.LIVE

Illegal modifications of logo

liv.LIVE

liv.LIVE liv.LIVE

Do not separate elements

Use only vertical version

liv.LIVE

Dont resize logotype disproportionately

Do not change space between elements

liv.LIVE Dont rotate and mix elements of logo

If you dont know how to use our logo please contact us at:

design@liv.live

B. TYPOGRAPHY Without good typography, your logo and other materials will die in this fast living world.

Main font: Cera Basic All printed materials (BTL, ATL, VIDEO etc.)

FONT STYLE: REGULAR, BOLD, BLACK

DESIGN AND TECHNOLOGY HAVE THE GREATEST POTENTIAL TO CHANGE THE HUMAN EXPERIENCE WHEN COMBINED. AaBbCc