THE HIGH ROAD AGENCY PLAYS A SIGNIFICANT ROLE IN SOUTHWEST VIRGINIA TOURISM

Road Agency

The 4th annual Celebrate Tourism Summit featuring the Southwest Virginia Tourism Awards luncheon took place Tuesday, Aug. 1, at the Wytheville (Va.) Meeting Center and the High Road Agency (HRA) once again played a significant role in the event.

Friends of Southwest Virginia, which is the principal sponsor of the awards luncheon, is one of HRA’s key partners, and the agency was a supporting sponsor of the event, which was attended by more than 200 tourism professionals from across SWVA.

HRA produced the Celebrate Tourism Summit website, designed the programs, and handled logistics for the event. The agency also produced three projects that took top honors. They were as follows:

• Floyd County Tourism won Best Rack Card or Brochure (Marketing Budget $50,000 or less) for the Floyd Outdoors Brochure. HRA designed the card to provide visitors with a comprehensive guide to outdoor opportunities, including hiking, biking, kayaking, and disc golf. The card’s high-quality images and concise text give visitors the information they need to plan their outdoor adventures.

• Big Stone Gap earned the top prize for its new website (Marketing Budget $50,000 or less), “Gateway to Wise County.” The interactive website HRA created shares details about the town of Big Stone Gap and informs visitors about events and attractions from surrounding towns and counties. It also features trip ideas and full maps to explore the region.

• Big Stone Gap also won Outstanding Festival of the Year for the Blue Highway Fest, which drew fans from across the country and internationally as well. HRA created the website, informational pieces, and merchandise, while also handling marketing, logistics, and social media for the three-day inaugural event, which was a tremendous success.

The High Road Agency was proud to again be part of the Celebrate Tourism Summit and pleased to have assisted Friends of Southwest Virginia, Floyd County Tourism, and the Town of Big Stone Gap with each of their respective projects.