abc
editorial
5to Cuatrimestre
a
No utilices demasiadas fuentes
ยก10 fuentes diferentes!
Tampoco utilices muchas fuentes parecidas
b
Busca alineaciones y trabaja con la retĂcula
c
Utiliza cuerpos que faciliten la lectura
8-12 puntos es el tamaño establecido de buena lectura A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made that level of precision next to impossible. So it made sense to use double hyphens (--) instead of em dashes and double primes (") instead of quotation marks. In any case, those workarounds were already familiar to anyone who’d grown up with typewriters, and readers adapted to ascii-only typography during the early days of the Internet when usenet, email, and the web all shared the same primitive markup and text display. These days, standards-compliant browsers can handle entity names, and even Netscape 4.x can manage numeric entity codes—but why should you care? After all, using the technically correct punctuation marks would mean a dozen new entities to be memorized and a lineup of well-meaning but under-informed editors and teammates to win over—and retrofitting any significant amount of copy is always a hassle. Since most people don’t know or care about the difference between an em dash and an Emmy, why bother to make the switch? In some cases, switching to correct typography may honestly not make sense. For all the rest, two arguments: usability and style.
d
Evita fuentes demasiado gruesas o demasiado delgadas asĂ como fuentes muy angostas o extendidas
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made that level of precision next to impossible. So it made sense to use double hyphens (--) instead of em dashes and double primes (") instead of quotation marks. In any case, those workarounds were already familiar to anyone who’d grown up with typewriters, and readers adapted to ascii-only typography during the early days of the Internet when usenet, email, and the web all shared the same primitive markup and text display. These days, standards-compliant browsers can handle entity names, and even Netscape 4.x can manage numeric entity codes—but why should you care? After all, using the technically correct punctuation marks would mean a dozen new entities to be memorized and a lineup of well-meaning but under-informed editors and teammates to win over—and retrofitting any significant amount of copy is always a hassle. Since most people don’t know or care about the difference between an em dash and an Emmy, why bother to make the switch? In some cases, switching to correct typography may honestly not make sense. For all the rest, two arguments: usability and style.
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made that level of precision next to impossible. So it made sense to use double hyphens (--) instead of em dashes and double primes (") instead of quotation marks. In any case, those workarounds were already familiar to anyone who’d grown up with typewriters, and readers adapted to ascii-only typography during the early days of the Internet when usenet, email, and the web all shared the same primitive markup and text display. These days, standards-compliant browsers can handle entity names, and even Netscape 4.x can manage numeric entity codes—but why should you care? After all, using the technically correct punctuation marks would mean a dozen new entities to be memorized and a lineup of well-meaning but under-informed editors and teammates to win over—and retrofitting any significant amount of copy is always a hassle. Since most people don’t know or care about the difference between an em dash and an Emmy, why bother to make the switch? In some cases, switching to correct typography may honestly not make sense. For all the rest, two arguments: usability and style.
e
Usa lĂneas de longitud adecuada. Las lĂneas demasiado cortas o demasiado largas interrumpen la lectura
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
E v e r y n o w a n d a g a in designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too m a ny o p t i o n s yo u c a n consider, which is why you need time to find the option you are most comfortable with.
f
Use interlineados que lleven al ojo con facilidad de una lĂnea a la siguiente
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made that level of precision next to impossible.
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made that level of precision next to impossible.
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made that level of precision next to impossible.
g
Evita viudas y huĂŠrfanas
Linea viuda Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do eiusmod tempor incididunt ut la bore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercit exercitation ulla mco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repre henderit in voluptate velit esse cillum dolore eu fugiat nulla pa riatur. Excepteur sint occaecat cu pidatat non proident, sunt in culpa
est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco la boris nisi ut ali exercitquip ex ea commodo consequat. Duis aute irure dolor in repre henderit in voluptate velit esse cillum dolore eu fugiat nulla pa riatur. Excepteur sint occaecat cu
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore. Ut enim ad minim veniam, quis nostrud exercitation ullamco la boris nisi ut ali exercitquip ex ea commodo consequat. Duis aute irure dolor in repre henderit in voluptate velit esse cillum dolore eu fugiat nulla pa riatur. Excepteur sint occaecat cu pidatat non proident, sunt in culpa
Linea huĂŠrfana Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do eiusmod tempor incididunt ut la bore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercit exercitation ulla mco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repre henderit in voluptate velit esse cillum dolore eu fugiat nulla pa riatur. Excepteur sint occaecat. Cupidatat non proident, sunt
in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipi sicing elit, sed do eiusmod tem por incididunt ut laborum labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco la boris nisi ut ali exercitquip ex ea commodo consequat. Duis aute irure dolor in repre henderit in voluptate velit esse cillum dolore eu fugiat nulla pa
Cuida los rĂos y avenidas
h
El TRACKING es el espaciado que se da entre todas las letras El KERNING es el espaciado que se da entre dos letras especĂficas.
i
Brinda respiro al texto marcando pรกrrafos
Cuida el ancho de las columnas
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. H o w e v e r, u s u a l l y there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate i d e n t i t y, e n r i c h t h e v i s u a l appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
k
Usa una alineaci贸n que facilite la lectura
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with. Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with. Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with.
Selecciona los mรกrgenes de acuerdo al proyecto
l
m
Utiliza la teorĂa del color para optimizar la legibilidad
Every now and again designers stumble upon the very same
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with the
identity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
options you can consider, which is why you need time to find
the option you are most comfortable with.
the option you are most comfortable with.
Every now and again designers stumble upon the very same
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with the
identity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
options you can consider, which is why you need time to find
the option you are most comfortable with.
the option you are most comfortable with.
Every now and again designers stumble upon the very same
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with the
identity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
options you can consider, which is why you need time to find
the option you are most comfortable with.
the option you are most comfortable with.
n
Combina todas las variables anteriores para obtener la mejor legibilidad
o
PiĂŠrdele el miedo a los espacios blancos
Evita los sellos de agua
p
q
Combina serif y sans-serif
TambiĂŠn puedes combinar fuentes que armonicen entre sĂ
Un ejemplo clรกsico es utilizar sans-serif para los titulares y serif para cuerpos de texto
Cuida TODOS los detalles
r
Estudia los casos de ĂŠxito
s
Experimenta, diviĂŠrtete y practica
...t,v,w,x,y