Adaptive Digital
STATE OF ECOMMERCE 2018
49 %
OF PRODUCT SEARCHES START ON AMAZON That's compared to just 36% on search engines. As its third-party marketplace continues to grow, Amazon now has over 90m Prime members and expects ad revenue to top $4.5bn in 2018.
60 %
OF EUROPEAN ECOMM REVENUE IS UK, GER + FRA Europe spent €543bn online in 2017, compared to America's €385bn. The UK (€178bn) Germany and France (€98bn) are the continent's largest markets, generating over half of total sales.
66 %
OF US CONSUMERS BUY GROCERIES ONLINE Online shopping for weekly food staples continues to grow, predicted to reach more than $100bn by 2025. Amazon leads market share with 18%, with Walmart at 9%.
87 %
OF FACEBOOK AD REVENUE IS MOBILE The social media giant saw revenue growth to over $40bn last year, dominated by mobile ad spend. (They still trail Google, who raked in a total of $94.5bn from ads in 2017).
24 %
OF US ADULTS OWN A VOICE-CONTROLLED DEVICE However, despite the surge in sales of Amazon Alexa and Google Home devices, fewer than 40% of device owners regularly make voice purchases. In the UK, it's still just 16%.
74 %
OF SHOPPERS EXPECT RETAILERS TO USE AR Despite consumer excitement for companies to embrace augmented reality technology to enhance the shopping experience, nearly twothirds of companies don't use AR in any form. www.adaptive-digital.com