in Product Management & Product Marketing (ICPM) Fast track your career in Product Management & Product Marketing
Product Management
Design & Innovation
Product Operations
Product Marketing
Leadership & Soft Skills
The AIPMM advantage As the world’s largest professional association of product managers, brand managers, product marketing managers, and professionals from only organization that represents you through the product life-cycle, across any industry. IAIPM offers
ICPM
professional networking opportunities that help you stay abreast of the requisite tools. In addition, AIPMM’s CPM® and CPMM® programs allow you to demonstrate your level of expertise and operate at peak performance levels.
Several Fortune 500 companies
1800+* MNCs have already started building Product Management functions in India 72% Project Managers and 66% Business Analysts see Product Management as the next career path
14.6% more salary++ ++
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NASSCOM Product Conclave
Relevant Management Program for Product Professionals With the sole focus to assist working professionals transition and transform from technical and functional roles to business leadership roles, ICPM is It aims to accelerate the journey in Product Management and Product Marketing that is accepted by industry and endorsed by AIPMM, USA. The integrated curriculum is delivered by best-in-class global practitioners and faculty. ICPM’s experiential learning will be made actionable through real-world projects, Harvard case study-led discussions, and interaction with industry executives.
Program focusing on Productizing Innovation
Experiential Learning. Learn and apply best practices of creating, validating, managing, and launching product innovation from real-world practitioners Industry Connect. Engage and network during and after the program with the most sought-after product management alumni community, senior executives, and venture capitalists Global Recognition. Be part of a global network of recognized and industry-accepted Product Management and Product Marketing Leadership skills.
Special focus on soft skills (e.g., cross culture )
We usually talk about product management in the context of high-tech but coming from an automotive industry I was thrilled to experience the program and realize how the productizing process can be truly applied to my role in the company. With actionable learnings delivered by senior industry executives, I strongly recommend the program to anybody who is serious about accelerating their career path from PM to CEO.
Nitin Shotri, Mahindra & Mahindra
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Delivery timelines
ICPM course modules
Month 1
Product Management
7 online sessions on Wed (6.45-9.45 pm) + Sun (10-1 pm)
Month 2
Ideal attendee
8 online sessions on Wed (6.45-9.45 pm) + Sun (10-1 pm)
Month 3 8 online sessions on Wed (6.45-9.45 pm) + Sun (10-1 pm)
Program Managers, Project Managers
Month 4 6 days Campus Immersion Week
Engineering Leaders (Dev/BA QA/UX) Architects & Technologists Product Managers, Product Marketing Managers, Solutions Managers Pre/Post-Sales, Tech Support, BD Those with a minimum of 3 years of work experience, ideally in product or services companies, and a strong desire to become a leader in product management, are welcome to apply for this course.
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PM 102: Customer Connect & Market Research Techniques PM 103: Competitive Strategy & Win/Loss Analysis PM 104: Target Market Sizing & Segmentation PM 105: Business Model & Plan PM 106: Project Life Cycle Management (Lean Agile) PM 107: Customer Life Cycle Management
5 themes, 23 courses, 6 credit hours/course Total 120 + contact hours Our personalized learning experience includes getting online access to:
Discussion forums Case studies Reference reading material Real-time interactive learning exprerience
Product Design and Innovation PI 201: Usability & User-Experience Design PI 202: Usability Audit PI 203: Corporate & Product Strategy
Product Operations PO 101: Finance & Accounting for Product Professionals PO 102: Requirements Management & Road-mapping PO 103: Personas & User Stories PO 104: Product Portfolio Analysis PO 105: Continuous Improvement
Faculty PRODUCT MARKETING PM 301: Strategic Pricing & Monetization Models PM 302: Solution Management PM 303: Channel Development PM 304: Marketing & Launch Planning–Social Media &Online Marketing PM 305: Sales Funnel Analysis
P. Shah Product Innovation Associations: Purdue, McAfee, IBM
David Fradin Product Management/ Marketing Consultant and Mentor at Digital Enterprise
Rishikesha T. Krishnan Professor of Corporate Strategy, IIMB
Rahul Abhyankar Vice President of Product Management at McAfee Inc
S. Deshpande Usability & Interface Design Associations: NID, Symantec
Vishy P. Leadership & Executive Coach Associations: ITC, Motorola
Rajshekhar PMI-ACP Agile, Project Management Associations: Deloitte, IBM
Leadership & Soft Skills LS 201: Career Path Planning in Product Companies LS 203: Building Executive Presence – Impactful Communication & Presentation Skills LS 204: Cross-Culture Communication
Bob Tesh Product Marketing Associations: netIQ, Sirius, Symantec
from AIPMM Manager (CPMM) from AIPMM (optional) (PMI-ACP) (optional)
Ewei Chen Strategic User Exerience, Agile Associations: BSkyB, Kingston University
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Application 1
Submit filled application form to: applyICPM@adaptivemarketing.in Download Application Form
Click here
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Timelines Last date to apply: 20 Jan , 2013 Ongoing Interview & Counselling: 9 Dec - 25 Jan 2013 Program orientation: 10 Feb 2013 Program starts: 13 Feb, 2013 To download the Program Calendar
Click here
Fee ICPM Fees: 2.75 lakhs + service tax. Program pre-approved for HDFC Education Loan. The fee is inclusive of all academic charges, examinations, reference & study materials. The fee does not cover travel costs. Maximum 30 participants in each batch.
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Testimonials With my technical background I was a bit skeptical initially about signing up for this program — now I feel like I have an MBA after attending the program! Thanks to Adaptive Marketing, I managed my transition from being an Architect to a Product Manager in my organization.
Rahul D. Sadafule, NXP Technologies To connect to cross industry alumni network and read their views visit http://adaptivemarketing.in/customers
When I planned to transition to a business management role I looked at MBA as an option but it was I came across Adaptive Marketing as I looked for some professional corporate training. This has been an wonderful experience with excellent training. I’d recommend to anybody who looks at Product Management as a career path.
Vineeth Kumar, Project Manager, McAfee
A sample of our past participant’s organizations
Industry connect ď Ź Participants will have one on-one interaction with industry executives during the program and the campus immersion sessions; as well as through networking sessions post the program ď Ź Participants will have an opportunity to interact with reputed venture capitalists during the business plan presentations
Work, Interact, Engage through live case studies with senior executives of the Product Industry Council 7
CLASSROOMS ACROSS INDIA Bangalore
M G Road Ulsoor Whitefield Vittal Mallya Road Malleshwaram
Chennai
Radhakrishna Salai Guindy
Hyderabad
Banjara Hills Hi-Tech City Begumpet
Mumbai
Andheri (East) Andheri(west) Link Road Bandra Kurla Complex 1 Bandra Kurla Complex 2 Churchgate Santacruz Thane Vashi Fort
Pune
Connaght Place Hadapsar
Nagpur
Wardha Road
New Delhi
Jasola Nehru Place Saket
Gurgaon
Golf Course Road DLF Cyber City Mehrauli-Gurgaon Road
Kolkata
Minto Park Salt Lake – Sector V
Ahmedabad
Eduspire EduSpire Services Pvt. Ltd. was incorporated in 2005 with an objective of contributing to the betterment of the lives it would touch by imparting good quality education. In line with its mission, the motto of the Company is “Inspire to Aspire”. The young, dynamic and vibrant staff coupled with experienced Managers and Directors provide a balanced learning atmosphere which is interactive, supportive and achievement oriented.
Classroom Pictures
Presence in 9 Cities and 29 Locations. Classrooms may be started at international locations as per requirements and viability
adaptivePM
http://linkd.in/adaptiveGroup
www.adaptivemarketing.in
The Adaptive edge Headquarted in Silicon Valley, Adaptive Marketing is a global academy focused on Product Management & Product Marketing with practice areas in User Experience Design and Agile. With India operations, we have worked with the best-in-class product companies to help transform their talent into global business leaders.
Adaptive Productizing ProcessTM A Practice, Process, and Performance oriented approach to productizing, managing, and marketing products and services predictably.
III Floor, AMBER, #132, 15th Main, IV Block, Koramangala Bangalore 560 035, Karnataka, India P: +91 9886301161, E: info@adaptivemarketing.in
Adaptive Marketing Solutions Inc. 11 Loyola Ter, San Francisco, CA 94117 P: +1-713-568-8154, E: engage-us@adaptivemarketing.in