r t u u f a TYPE SPECIMEN BOOK
Designed & Edited By Ada Xu Published In 2015 DGRD 1020 bold 15/24pt
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Paul Renner: The Art of Typography Christopher Burke Just My Type: A Book About Fonts Simon Garfield Wikipedia Multiple Authors 99designs Alex Bigman idsgn Skylar Challand Slodive Nisha Patel book 11/15pt
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02
Special Thanks To...
Table of Contents 04.
CLASSIFICATIONS & FULL ALPHABET, ANATOMY
06.
HISTORY & DESIGNER OF FUTURA
10.
TYPE TEXTURE
12.
TYPE SCALE
14.
FUNCTION & USAGES
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j jjj jjj
03
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Classifications & Full Alphabet
FUTURA is a GEOMETRIC SANS SERIF
ABCDEFGHIJKLMN OPQRSTUVWXYZ ••••••••••••••••••••••
abcdefghijklmnop qrstuvwxyz ••••••••••••••••••••••
1234567890
04
book 39/48pt
Anatomy
ju b mo minimal stroke contrast
aperture is almost a perfect circle
book 200pt
caps are above x-height
curve dips below the baseline
vertical axis
curve dips below the baseline
j looks like an extended i
book 130pt
pointed apex
H P S S A E rectangle shape, no stroke contrast
aperture is almost a perfect circle
triangle and trapezoid shape
rectangle and square shape
bowl is almost a perfect circle
curve dips below the baseline
05l
History
"The typeface of our time" -Paul Renner Futura is a geometric sans serif typeface designed by Paul Renner in 19241926. After his collaboration with a public housing program in Frankfurt, Germany, it lead to the typeface commercial release in 1927 by the Bauer Type Foundry. This typeface is based on geometric shapes inspired by the Bauhaus design philosophy (1919-1933) and the Architype Renner typeface. Futura was intended to be used as body text in books, but was seen more in headlines and subheads in advertisements. The typeface became more popular after being featured on the plaque on the space module “Eagle� left by the astronauts of Apollo 11 in 1969. However, this lead to the Art Directors Against Futura Extra Bold Condensed Movement in 1992. The general public did not agree to this petition and Futura was continued to be seen in various advertisements. Futura has influenced the creations of Kabel and Century Gothic. book 10/16pt
06
1927 Paul Renner
"On the script of the future" -Paul Renner Paul Friedrich August Renner (1878-1956) was a german typeface designer that grew up in Wernigerode, Germany and died in Hรถdingen. His creation of the Futura typeface was timeless and is still used in the present day through print and digital purposes such as headlines, sub headlines, and body text. Renner wanted to create a mixture of both Gothic and Roman typefaces and believed in the Bauhaus design philosophy that functionality should be equally as important as design. Besides the inspirational typeface designer he was, he also spent his time writing. His most well known books was Typografie als Kunst (Typography as Art) and Die Kunst der Typographie (The Art of Typography). His works has inspired other typeface designers and created a bridge between the late 19th and early 20th century. book 10/16pt
07l
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FUTURA
FUTURA FUTURA FUTURA FUTURA FUTURA
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THIS IS THE FUTURA
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FUTURA FUTURA FUTURA FUTURA
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Type Texture In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.” Paul Renner had created a timeless typeface. light 9/13pt In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.” Paul Renner had created a timeless typeface. book 9/13pt In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.” Paul Renner had created a timeless typeface. medium oblique 9/13pt
In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.” Paul Renner had created a timeless typeface. light 9/14pt In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.” Paul Renner had created a timeless typeface. book 9/14pt In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.” Paul Renner had created a timeless typeface. medium oblique 9/14pt
10
bold 40pt
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In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, Erbar-Grotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.� Paul Renner had created a timeless typeface. light condensed 11/14pt
Type Texture
bold 18pt
In 1924, Paul Renner was commissioned by Jakob Hegner, who wanted something "artistically liberating." Hegner instantly fell in love with Renner's work and multiple revisions later that became futura. A year later, by an order of the city, the appearance of Futura was seen over the city of Frankfurt, Germany. Similar typefaces were created during this time, such as in 1926, ErbarGrotesk and Kabel. Renner believed that creating Futura was the right decision and states, "The imitations of Futura prove that I found the type to fit the style of the time.� Paul Renner had created a timeless typeface. book 12/18pt
11
the
QUICK
brown book 130pt
light condensed 210pt
FOX jumps over THE DOG bold 150pt
medium oblique 100pt
lazy
light condensed 100pt
bold 100pt
medium oblique 100pt
medium oblique 70pt
12
bold 100pt
Type Scale LIGHT CONDENSED
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
15/15PT
the quick brown fox jumps over the lazy dog 1234567890
LIGHT
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
15/24PT
the quick brown fox jumps over the lazy dog 1234567890
BOOK 15/18PT
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog 1234567890
MEDIUM OBLIQUE 15/19 PT
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
BOLD 15/19 PT
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
the quick brown fox jumps over the lazy dog 1234567890
the quick brown fox jumps over the lazy dog 1234567890
13l
FUTURA OR is used in headlines
or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text or as body text body text or as body text
FUTURA LIGHT CONDENSED TO SQUEEZE IN TEXT
TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT TO SQUEEZE IN TEXT
IT'S OFTEN SEEN IN SUB HEADLINES.
AND LOGOS IN ALL 20 DIFFERENT STYLES FUTURA CAN OFFER. THE FUTURA IS NOW.
PLACED IN ADS. 14
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
TEXT TEXT TEXT TEXT TEXT
"IT'S THE TYPEFACE OF OUR TIME." -PAUL RENNER
USAGES OF FUTURA From Top to Bottom: Gone Girl movie poster, Absolut Vodka ad, Louis Vuitton logo, plaque on the module "Earth" left by astronauts from Apollo 11, Volkswagen logo, Best Buy logo
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FUTURA SPECIMEN ADA XU 2015