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OH + HELLO G O O D DAY/
TH IS BOOK IS D IVID ED IN TO 1 1 SECT IO N S . EACH HA S BEEN GIVEN A TIME OF D AY TO REPRESE N T T HE CO N S TA N T DAY AN D N IGH T OBSESSION I H AVE WITH DES IGN . W HEN GIVEN A D ESIGN PROBLEM TO SOLVE, THE TA S K IS O N M Y M IN D FROM MORN IN G TO N IGH T. I FIN D M YS ELF DREA M IN G O F K ERN IN G, C OLOR SC H EMES, AN D S U B S T RAT ES . M Y M IN D WON D ERS TO L AYOUTS AN D TYPOGRA PHY W HET HER I’ M O N TH E BUS, BRUSH IN G MY TEETH , OR CO O K IN G DIN N ER. FO R ME, D ESIGN IS A 24 H OUR C ON STAN T. I BEC AME PASSION ATE ABOUT GRAPHIC DES IGN W HEN I REALIZ ED I C OULD C OMBIN E MULTIPLE M EDIU M S A N D A S PECT S OF ART AN D D ESIGN . IN ESSEN C E, GRA PHIC DES IGN IS T HE PAIRIN G OF C OLORS, C ON TEXT, SHA PE, FO RM , A N D CO NC EPT. WITH A BAC KGROUN D IN FIN E A RT A N D ILLU S T RAT IO N I WAS IMMED IATELY D RAWN TO THE EN DLES S PO S S IB ILI TIES. AS LON G AS I C AN REMEMBER I HAVE HA D A N O B S ES SION WITH C REATION . I’VE ALWAYS FO U N D M YS ELF FA S CI N ATED WITH UN IQUE FORMS, SH APES A N D CO LO RS T HAT H ELP D EC ORATE TH E WORLD ARO U N D U S . FO RT U N AT ELY, TH IS OBSESSION LED ME TO GRAPHIC DES IGN, EVEN IF IT C ON SUMES ME N IGH T AN D D AY.
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IDEAS + CONTENTS
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PRIN T
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SPRIN G _ 201 1
CLAS S /
TYPE _ 04
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FORZ A / BASK ERVILLE
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USE TYPOGRAPH Y AN D IMAGERY TO EXPLOR E A FO RWA RD TH IN K IN G PROBLEM OR PH EN OMEN ON IN BOO K FO RM .
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C AN WE C OMMUN IC ATE WITH TH E D EAD ? AC TUALLY, MA N Y S AY YES. ITC , ALSO K N OWN AS IN STRUMEN TAL TRA N S CO M M U N IC ATION , IS TH E USE OF ELEC TRON IC D EVIC ES IN A N AT T EM PT TO C OMMUN IC ATE WITH SPIRITS AN D GH OSTS. PRET T Y M U CH AN Y D EVIC E TH AT C AN REC EIVE VID EO AN D / OR AU DIO CA N BE USED TO REC EIVE AN D REC ORD SPIRIT MESSAGES F RO M BEYON D TH E GRAVE. IN TH IS PROJEC T, I TOOK IN SPIRATION FROM MA N Y O F T HE VISUAL SPIRITS C OLLEC TED FROM AC TUAL ITC REA DIN GS . I WA S ALSO IN TERESTED IN TH E MAC H IN ES OF TH E DEVICES T HAT C OLLEC TED TH IS D ATA. I PAIRED ERIE, D IGITALIZED PHOTO S C APTURED BY ITC TEC H N OLOGY WITH BRIGH T, EYE-CAT CHIN G C OLORS AN D C OOL GREYS. I USED A MIX OF D IGITALLY IN S PIRED TYPOGRAPH Y AN D C L ASSIC ITALIC S IN ORD ER TO CO N VEY A N OLD WORLD MEETS N EW WORLD FEELIN G.
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FIC TION
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YOGURT
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C U LT U R E + YO G U RT 1 5 : 2 1 PM
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CATEG O RY /
PAC K AGIN G
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SPRIN G _ 201 0
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PAC K AGE_ 02
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H AN D D RAWN / VERL AG
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C H OSE A MID D LE OF TH E ROAD GROC ERY S TO RE B RA N D A N D D EVELOP N EW PAC K AGIN G WITH AN U N IQ U E A N D U PDAT ED LOOK AN D FEEL.
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SOMETIMES SIMPLIFYIN G D ESIGN AN D DRAW IN G IN S PIRAT IO N FROM PREVIOUS SUC C ESS C AN ILLUM IN AT E T HE M O S T M U ND AN E AN D OPEN
OUR EYES TO N EW WAYS O F LO O K IN G AT
TH IN GS. WH EN ASK ED TO RED ESIGN PACK AGIN G FO R A S EM IWELL K N OWN D AIRY BRAN D LIK E N AN CY’ S YO GU RT, RET RO SIMPLIC ITY WAS TH E K EY. IT WAS IM PO RTA N T T HAT T HE DESIGN STAN D OUT AGAIN ST TH E SEA O F CO M PET ITO RS FO U N D IN EVERY D AIRY SEC TION . I WAN TED TO ELEVAT E T HE B RA N D, BUT N OT C OMPLETELY LOSE ALL EQU IT Y O F T HE PREVIO U S LY EXISTIN G PROD UC T. I D EC ID ED TO K E EP T HE HA N D DRAW N , SC RIPT LOOK OF TH E LOGO, BUT RE DREW IT IN O RDER TO AC H IEVE FOR A MORE ATTRAC TIVE AN D F LU ID LO O K . I CO LO R C OD ED EAC H OF ALL FOUR VARIETIES O F YO GU RT IN O RDER TO C REATE QUIC K AN D EASY C OMMUN IC AT IO N TO T HE CO N S U M ER. TH E PATTERN USED IS MAD E OF SPO O N S W HICH PRO VIDES A C LEVER AN D SLIGH TLY C OMIC AL SIDE TO T HIS N EW A N D IN VEN TIVE RE BRAN D .
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INST RU C TO R / PAU A R I EL L KAGI GR EY WA DA
T IT L E/ N SP AN IRCICYO ’SMYO GURT
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INST RU C TO R / PAU A R I EL L KAGI GR EY WA DA
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AM AN DA / DAY
tim e / 1 5: 46
DA I RY + P O S H time/
1 5 : 4 6 PM
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PAC K AGIN G
DATE /
SPRIN G _ 201 0
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PAC K AGE_ 02
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H AN D D RAWN TYPE/ SAN SUMI
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TAK E TH E GROC ERY STORE BRAN D C H OSEN IN T HE PREVIO U S PROJEC T AN D D EVELOP A H IGH EN D , FIN E FOO DS VERS IO N O F TH E PAC K AGIN G.
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FOR N AN C Y’S H IGH EN D LIN E OF D IARY D ELIC ACY I K EPT T HE SAME WORD IN MIN D : SIMPLIC ITY. I PULLED A S PECT S O F T HE PREVIOUS PAC K AGIN G IN TO TH IS RE-RED ESIGN . FO R EXA M PLE, TH E BOLD C OLOR C OD IN G AN D SC RIPT TYPE. HO W EVER, FO R TH IS LIN E, STRUC TURE WAS K EY. I ELEVATED T HE PRO DU CT BY IN TROD UC IN G A GL ASSWARE C ON TAIN ER A N D IN T RICAT E SH IELD LIK E RUBD OWN S. ALON G WITH A SPECIF IC CO LO R, EAC H FL AVOR WAS GIVEN ITS OWN UN IQUE C A PITAL N TO A DD A TOUC H OF PERSON ALITY AN D C H ARM.
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INST RU C TO R / PAU L KAGI WA DA
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YOGURT
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S OFT FE MI NI NE HAR MONY CL AS S PG / 034
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INST RU C TO R / PAU L KAGI WA DA
T IT L E / N AN C Y ’S YO GURT II
Nancy’s EST.
1960
Y O G UR T lavender peach
EST.
Nancy’s
1960
OG GUR URTT YYO
mint coconut mint coconut
EST.
Nancy’s
1960
Y O G UR T blueberry sage
EST.
Nancy’s
1960
Y OG UR T cherry apricot
PG / 036
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INST RU C TO R / PAU L KAGI WA DA
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tim e / 1 9 : 2 6
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RE C YC LE
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U R B A N + R E C YC L E 1 9 : 2 6 am
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PRIN T
DATE /
FALL_ 201 0
CLAS S /
TYPE _ 03
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C L AREN D ON / ROSEWOOD / GOTH AM/ FOUN D TYPE
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C REATE AN D D ESIGN A TYPOGRAPH Y CO N F EREN CE W IT H A N EXTREMELY EXPERIMEN TAL AN D MODERN A PPROACH.
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I D EVELOPED A C ON FEREN C E TITLED “RE.” T HE CO N F EREN CE EVOLVED IN TO AN URBAN PL AYGROU N D O F DES IGN A N D CU L TURE: TH E ATTEN D EES WILL USE REC YCLED, REU S ED, A N D RE TH OUGH T TYPE FOUN D ON TH E STREET S O F N EW YO RK CIT Y. N YC BEC AME TH E PERFEC T D ESTIN ATIO N N OT O N LY BECAU S E OF ITS VAST ASSORTMEN T OF D ISREGA RDED T YPE, B U T ALS O TH E C ITY’S SIGN IFIC AN T GLOBAL IMPACT O N M EDIA , CU LT U RE, ART, AN D FASH ION . WITH IN MY D ESIGN I WA S ALBE TO CA P TURE TH E ESSEN C E OF TH IS URBAN S ET T IN G W IT H PHOTO S AN D C OLOR. I USED TYPE I C OLLEC T ED PERS O N ALLY F RO M BOTH N EW YORK AN D SAN FRAN C ISC O S T REET S W IT HIN EVERY L AYOUT. I PL AYED WITH ELEMEN TS OF RECYCLED T YPO GRA PHY WH ILE PUSH IN G TH E LIMITS OF JUXTA PO S IT IO N , S CALE, A N D C OLL AGE. IN TH E EN D , I D EVELOPED A VIS UAL S T IM U L AT IN G TYPOGRAPH IC C ON FEREN C E TH AT URGED IT ’ S AT T EN DEES TO REC YC LE TH EIR TYPE AN D TAK E IT OU T S IDE O F T HE B O X.
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INST RU C TO R / A R I EL GR EY
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INST RU C TO R / A R I EL GR EY
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Introducing a typography conference all about Guest speakers featuring Stephan Sagmeister a
Talbat. Not only will recyclying typographic m creativity, it also a great way of preserving our
PG / 0 47
t recreating and imagination. and “found� artist, Johnathan
materials help you expand your r depleteling resources.
+++
INST RU C TO R / A R I EL GR EY
T IT L E / R E
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tim e / 1 9 : 2 6
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PG / 0 56
Introducing a typography conference all about recreating and imagination. Guest speakers featuring Stephan Sagmeister and “found� artist, Johnathan Talbat. Not only will recyclying typographic materials help you expand your creativity, it also a great way of preserving our depleteling resources.
NIG HT / DAY
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P O STE R
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ID EN TITY
ETH N IC PATTERN TASTE UN IQUE
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CATEG O RY /
I D ENTI TY
DATE /
SPR I NG _ 20 11
CLAS S /
I D _ 02
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SANSUMI / BASKER V I L L E
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TO C REATE A N EW BUSIN ESS, AROU N D W HICH, A CO HES IVE AN D MEMORABLE ID EN TITY SYSTEM WILL BE DEVELO PED. T HIS IS IN TEGRATED SYSTEM WILL BE APPLIED TO A W IDE VA RIET Y OF APPLIC ATION S.
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I C H OSE TO C REATE AN ID EN TITY SYS T EM FO R A N EW RESTAURAN T. AFTER MUC H RESEARC H A N D B RA IN S TO RM IN G I D EC ID ED ON A RESTAURAN T N AMED TAKO , A S O U T HW ES T ERN SUSH I BAR AN D GRILL. TH E N AME ‘TAKO ’ IS T HE JA PA N ES E WORD FOR OC TOPUS, A C OMMON LY IN GREDIEN T IN S U S HI. TH E WORD ALSO SUGGESTS TH E MO S T CO M M O N M EXICA N / SOUTH WESTERN TAC O. MY ID EA EV EN T UALLY B LO S S O M ED IN TO AN ED GY RESTAURAN T SERVIN G S U S HI W IT H A M O DERN , SOUTH WESTERN FL ARE. WH EN D EVELO PIN G A B RA N D FO R T HIS C OMPLETELY FIC TITIOUS C OMPAN Y I WA S LEF T W IT H LOT O F C REATIVE LIBERTIES. I FELT A MULTIFACET ED A N D M ET ICU LO U S APPROAC H WAS REQUIRED IN ORD ER TO CO M M U N ICAT E M Y N EW ID EA. I WAS IN SPIRED BY TEXTUR ES , PAT T ERN S , N AT U RE AN D ART FROM BOTH JAPAN AN D TH E S O U T HW ES T. ALL O F TH ESE TH IN GS ALLOWED ME TO C REAT E T HE F IN AL LO GO A N D OVERALL FEEL OF TH E BRAN D .
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INST RU C TO R / A NDR EW CA M B O U R IS
T IT L E/ TAKO SUSHI
PG / 066
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AM AN DA / DAY
C / 26 M / 56 Y / 95 K / 12
C / 39 M / 02 Y / 30 K / 00
C / 40 M / 27 Y / 86 K / 03
C / 35 M / 98 Y / 64 K / 00
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Tako Sushi
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AM AN DA / DAY
tim e / 0 1 : 2 7
RO C K N ’ RO L L + H O M E 0 1 : 2 7 am
time/
CATEG O RY /
PAC K AGIN G
DATE /
FALL_ 201 0
CLAS S /
PAC K AGE_ 03
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IMPAC T/ C L AREN D ON
pro blem/
D EVELOP A LIN E OF H OME APPLIAN C ES AN D PACK AGES FO R A PREVIOUSLY ESTABLISH ED BRAN D .
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FEN D ER GUITARS H AVE BEEN A H OUSEH OLD N A M E S IN CE M USIC IAN S LIK E BUD D Y H OLLY AN D JOH N N Y C ASH S TA RT ED S IN G IN G TH E BLUES. MY OBJEC TIVE BEC AME TO C REAT E A F RES H N EW LIN E OF APPLIAN C ES TH AT MATC H ED TH E S A M E LEVEL O F SULTRY STYLE OF TH E ROC K STARS TH AT MA DE F EN DER FAMOUS. IT WAS IMPORTAN T TO D ESIGN A GROUP O F PRO DU CT S TH AT WERE C OH ESIVE, UN IQUE, AN D D ESIRA B LE. T HE HISTORY OF TH E FEN D ER N AME AN D TH E REBELLIO U S LIF ES T YLE IT REPRESEN TS H AD A D RAMATIC IN FLUEN C E O N M Y DES IGN . I D REW IN SPIRATION FROM OLD ROC K POST ERS F RO M T HE 1 9 50’S AN D 60’S, C REATIN G A FIN AL PROD U CT W IT H CL A S SIC IN TEGRITY TH AT D ID N ’T L AC K A MOD ERN F L A RE. I U S ED RIC H , FIRE BURST WOOD GRAIN AN D BOLD STACK ED T YPE IN ORD ER TO C REATE A BEAUTIFUL AN D APPROP RIAT E PACK AGE FOR FEN D ER. TH E N EW LOOK IS SURE TO AP PEAL TO M U S IC LOVERS OF ALL VARIETIES.
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/
H O M E A PPL I A N C E
1 CU S TO M CU LT U R E 2
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SKET CH ES
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CUSTOM
HOME APPLIANCES by
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SR. 00534 QTY. 01
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NO. 96443
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APPLIANCE
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OUR ROCK N’ ROLL STORY
CUSTOM
APPLIANCE
With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.
IT IS OUR UNIQUE VISION TO CONTINUE SUPPORTING THE SPIRIT OF ROCK N’ ROLL THROUGHOUT THE WORLD // AND OUR MISSION IS TO ALWAYS EXCEED EVERY SINGLE EXPECTATION
CUSTOM
APPLIANCE
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JO U RN AL
SC IEN C E TYPOGRAPH Y
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C ASLON / FUTURA
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C REATE A BOOK WITH A C H OSEN CO N CEPT IN O RDER TO EXPL AIN TH E MAN Y N UAN C ES OF TY PO GRA PHY A N D T YPO GRAPH IC STYLE.
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I WAS IN SPIRED BY SC IEN TIFIC JOUR N ALS A N D T EXT B O O KS WH ILE C REATIN G A BOOK N OT ON LY A B O U T T HE S PREA DIN G OF BAC TERIA, BUT ABOUT TYPOGRAPHY. LIK E B ACT ERIA , T YPE C AN FOUN D ON ALMOST EVERYTH ING A RO U N D U S .
GERM S
AN D BAC TERIA AC TED AS TH E PERFECT CATALYS T IN O RDER TO IN FORM TH E READ ER ABOUT TH E C OM M O N RU LES W E FO LLO W WITH TYPOGRAPH Y. I C REATED ALL OF TH E ILLUSTRATIONS U S ED IN T HE B O O K B Y H AN D WITH WATERC OLOR AN D IN K . I PA IRED T HES E DRAW IN GS WITH AC TUAL TYPOGRAPH Y, C REATIN G A N EVER BEFO RE S EEN TYPOGRAPH IC EXPLORATION . I K EPT T HE CO LO R S CHEM E MOSTLY BL AC K AN D WH ITE, WITH A RED ACCEN T A N D N EU TRALS IN ORD ER TO C REATE TH E MO S T A M O U N T O F DRA MA AN D C ON TRAST WITH IN EAC H SPREAD. T HE F IN AL PRO DU CT IS A BEAUTIFUL FIN E ART PIEC E TH AT ALS O S ERVES A S A FA NTASTIC GUID E TO TYPOGRAPH Y.
8
Notes
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Bact eria Lab 101
Infec tious Typo graphy
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CO NDENS ED FU T U R A / CL A R ENDO N
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D ESIGN A PAC K AGIN G SYSTEM FOR PET PRO DU CT S T HAT IS UN LIK E AN YTH IN G ELSE ON TH E MARK ET.
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AN AN IMAL LOVER EVE R S IN CE I CA N REM EM-
BER. GROWIN G UP IN TH E MID WEST, M Y FA M ILY HA D PLEN T Y OF ROOM FOR D OGS. I H AVE ALWAYS O W N ED DACHS HU N DS . D AC H SH UN D S, OR WIEN ER D OGS, ARE EXT RA O RDIN A RY DO GS FULL OF EXTREME PERSON ALITY AN D MA N Y S PECIAL N EEDS . FOR TH IS LIN E I D EC ID ED TO C REATE A B RA N D T HAT WA S S PE C IFIC ALLY FOR TH E D AC H SH UN D . FRA N K ’ S F IN E FO O DS A N D SUPPLIES IN C LUD ES EXTRA LON G SWEAT ERS , DO G FO O D HIGH IN C ALC IUM (FOR MAXIMUM BAC K H EALT H), A N D LO W B O U N CE TEN N IS BALLS GUARAN TEED TO STAY O N T HES ES M IN IAT U RE D OG’S LEVEL. TH E TYPOGRAPH Y IS BO LD A N D CL A S S IC, S U G GESTIN G A SEN SE OF LUXURY AN D TA S T E, EVEN IN A DO G FOOD . I PAIRED TH E STRON G TYPE W IT H DELICAT E HA N DC RAFTED PATTERN S, ALL PRIN TED O N A RECYCLED S TO CK . ULTIMATELY, TH E D ESIGN WILL N OT O N LY A PPEAL TO DACHS H UN D OWN ERS BUT TO ALL D OG LOVE RS .
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STAG STEN C IL/ VARIOUS H AN D D RAWN / VERL AG
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REBRAN D AN EXISTIN G SUSTAIN ABLE C OMPAN Y. ALS O CREAT E A C OMPREH EN SIVE SET OF ID EN TITY STAN D ARDS T HAT A PPLY AC ROSS SEVERAL D IFFEREN T APPLIC ATION S.
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MY PRIMARY GOAL WAS TO IN FUSE REAL MILK PA IN T W IT H A D ISTIN C T AN D UN IQUE PERSON ALITY. IT WAS CRU CIAL TO CRE ATE A SEN SE OF FUN TH AT, FOR ME, GOES HA N D A N D HA N D WITH PAIN TIN G. TH IS WAS AC H IEVED BY AD DIN G M U LT IPLE BRIGH T C OLORS AN D C H ARAC TER. I ALSO C RE AT ED A N A RRAY UN IQUE H AN D D RAWN TYPEFAC ES. TH IS C R EAT ED A M U CH MORE IN TERESTIN G AN D PERSON AL BRAN D EXPERIEN CE. H OWEVER, N OT ON LY IS PAIN TIN G WITH REAL M ILK PA IN T F U N IT ALSO C OMES WITH A 1 00% SUSTAIN ABLE S IDE. T HE LO GOMARK (AN ALL GREEN STAMP D RIPPIN G WITH PA IN T ) ALLO W ED FOR A PERFEC T MARRIAGE OF BOTH STAIN ABILIT Y A N D LIVELIN ESS. TH E SQUARISH SH APE ALSO C ARRIED A B RA N D EQ U IT Y FROM TH E PREVIOUS RMP LOGO, IMPLYIN G THAT RES PO N S IBLE PAIN TERS EVERYWH ERE C AN STILL EN JOY T HE REAL M ILK PAIN T TH EY H AVE LOVED FOR YEARS.
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PAIN T
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FAME 4
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PRIN T
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FALL_ 201 0
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PRIN T_01
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GOTH AM/ GARAMON D ITALIC
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D ESIGN A TOUR BOOK FOR A C H OSEN A RT IS T T HAT GO ES BE YON D TH E N ORM. IT IS EXTREMELY IM PO RTA N T TO REF LECT TH E STYLE OF TH E ARTIST WITH IN THE DES IGN .
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L AD Y GAGA IS K N OWN FOR FASH ION, GL A M O R, A N D EVERYTH IN G OVER TH E TOP. SH E H AS MAST ERED T HE A RT O F T HE AVAN T GARD E AN D C ON TIN UES TO S HO CK HER AU DIEN CES MORE WITH EAC H REC ORD . TH IS BEING T HE CA S E I T HO U GHT IT EXTREMELY IMPORTAN T TO C APTU RE L A DY GAGA’ S S EN S E OF UN IQUEN ESS AN D UN C ON VEN TIONAL IDEA S IN M Y DES IGN . I USED SYMBOLS, TEXTURES, AN D AES T HET ICS I BELIEVED TO BEST REPRESEN T L AD Y GAGA AN D T HE CA PT IVAT IN G M U S IC SH E MAK ES. I STARTED BY C REATIN G CO LL AGES U S IN G LITERAL IMAGERY FROM TH E LYRIC S OF HER S O N GS . HO W EVER, I ALSO MAN AGED TO D EVELOP AN AMALGA M O F HER O VERALL ATTITUD E AN D STYLE WITH IN TH E PIECE U S IN G T YPO GRA PHY, C OLOR, AN D PH OTOGRAPH Y. TH E FIN AL RES U LT IS A F U N A N D SED UC TIVE TOUR BOOK TH AT L AD Y GAGA FA N S W O U LD S U RLY LOVE TO K EEP LON G AFTER TH E C ON C ERT.
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ID EN TITY
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SPRIN G _ 201 1
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ID EN TITY_ 02
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ROSEWOOD FILL/ TUN GSTEN
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C REATE A C OH ESIVE ID EN TITY SYSTEM FOR AN EVEN T. A PPLY TH IS TO TIC K ET, SIGN AGE, AN D OTH ER FESTIVAL M EDIA .
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LIK E ART, MUSIC H AS TH E ABILITY TO IN SPIRE U S . I WA S PA RTIC UL ARLY IN SPIRED BY N ATURE AN D TH E BE AU T IF U L S A N TA BARBARA C AMP GROUN D S WH ERE TH E FES T IVAL IS HELD. TH E PEAC E AN D LOVE C OUN TER-C ULTURE O F T HE 1 960 ’ S WAS ALSO TAK EN IN TO AC C OUN T IN MY D ESIGN . O N CE AGA IN , I GOT OUT MY PEN C ILS AN D MARK ERS TO HA N D DRAW T HE LOGOMARK AN D AD D ITION AL SIGN AGE MARKS. I T HO U GHT IT WAS IMPORTAN T TO C REATE SOMETH IN G TH AT A PPEA RED TO BE H AN D C RAFTED IN ORD ER TO GIVE A PERSO N AL TO U CH TO EAC H C ON C ERT GO-ERS EXPERIEN C E. TH E C OLO RS U S ED A RE RIC H GREEN S AN D AUBURN S FOUN D IN N ATU RE T HAT A RE SURE TO EN H AN C E TH E FESTIVALS ALREAD Y EU PHO RIC EN VIRON MEN T. TH E TIC K ETS ARE LETTERPRESSED O N RECYCLED STOC K , ON C E AGAIN REEN FORC IN G TH E H AN DCRA F T ED PERSON AL TOUC H I FOUN D APPROPRIATE FOR TH IS W ELL-K N O W N AN N UAL EVEN T.
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R ECYCL E
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LIVE OAK OAK LIVE OAK LIVE LIVE OAK 2011
PG / 1 57
2011
2011
2011
LIVE OAK LIVE OAK
LIVE OAK LIVE OAK
2011 2011
2011 2011
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INST RU C TO R / GO R DO N M O RT ENS O N
& &
T IT L E/ OAKS ID E N TITY
& &
+++ pro ces s
/
PO S T ER O PT I O NS
LIVEOAK OAK LIVE
LIVE LIVEOAK OAK
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+++ G O O D N I G HT /
T H A N K + YO U
MO M A ND DA D/
I AM ETERN ALLY GRATEFUL TO YOU B OT H. YO U R EN DLES S EN C OURAGEMEN T IS TH E ON LY RE A S O N I HAVE MA DE IT TH IS FAR. TH AN K YOU FOR N EVER GIVIN G U P O N M E.
INST RUCTO RS /
TOM MC N ULTY, YOUR GUID AN C E A N D F RIEN DS HIP HAVE MEAN T TH E WORLD . YOU H AVE MO LDED M E IN TO T HE DESIGN ER I AM TOD AY, AN D IN SPIRED M E TO PU S H M YS ELF TOWARD S TH E D ESIGN ER I WILL BECO M E. MA RY S COT T, YOUR PATIEN C E AN D TH OUGH TFUL CO N S IDERAT IO N HAVE BEEN IN VALUABLE. SAMI SAAUD , T HA N K YO U FO R ALWAYS PUSH IN G ME; AN D MAK IN G ME L AU GH. TO RO L A N D YO U N G, L AURA MILTON , EZ STER C L ARK , TROY ALDERS , A N D A RIEL GREY: TH AN K YOU FOR H ELPIN G ME O PEN M Y EYES .
FRIENDS /
LYN D I PRIEST (BEAST), I LOVE YO U . YO U R TALEN T A N D SPIRIT H AVE MOTIVATED ME MORE T HA N YO U W ILL K N O W. TO BRITTN EY JEFFERS, JOH N BOY, A N D ES T EVA N PA DILL A : TH AN KS FOR PUTTIN G UP WITH M E. YO U HAVE K EPT M E H APPY AN D SAN E. AN D BEAN S, I LO VE YO U ALWAYS .
VENDO RS /
VAD IM AN D TH E EN TIRE PLOTN ET CREW. T HE K EY PRIN TIN G & BIN D IN G. FL AX ART SUPPLY, ECO CO PY, K ELLY PA PER, APPLE STORE SF, BPS, AN D STAPL ES : T HA N K YO U FO R ALLOWIN G ME TO C REATE.
GRA MMAS /
I LOVE YOU ALL. TH AN K YOU FOR YO U R LIM ITLES S S U PPO RT, TRUTH , AN D LOVE.
+++ P ORT FO LI O /
NI GHT + DAY
DE S I G N E R /
A MANDA DAY A D AY DE S I GNS @GMAI L .COM A MANDADAY DE S I GNS .COM 918 .325 .0 0 4 8
I NST RU CT I O N /
MARY S COTT ACADE MY OF ART UNI V E R S I TY S C HOOL OF GR APHI C DE S I GN 7 9 NE W MONTGOME RY S TR E E T S AN FR ANCIS CO, CA 94 111
B I N DI N G /
T H E KE Y PR I NTI NG & B I NDI NG 5 84 9 OCE AN V I E W DR . OAKL AND, CA 94 26 8 / 510 .595 .3 311
PRI N T I N G /
P L OTNE T 98 B ATTE RY S T. S UI TE 4 0 2 S AN FR ANCIS CO, CA 94 111 41 5 .76 2.0 20 0
TYPEFACE S/
R O S E W OOD FI L L H O E FL E R U NI S ANS L I GHT
PA PE R ST O CK /
NE E NAH CL AS S I C CR E S T S U PE R S MOOTH 10 0 L B
S OF TWA RE/
A D OBE S UI TE CS 5
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