NIGHT + DAY

Page 1

+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

VO L/

01 THE P ORTF OLIO OF AMAN DA DAY /

N I G H T + DAY

PG / 000



VO L / p o rtfo lio o f a ma nda day/

01

N I G H T + DAY


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

OH + HELLO G O O D DAY/

TH IS BOOK IS D IVID ED IN TO 1 1 SECT IO N S . EACH HA S BEEN GIVEN A TIME OF D AY TO REPRESE N T T HE CO N S TA N T DAY AN D N IGH T OBSESSION I H AVE WITH DES IGN . W HEN GIVEN A D ESIGN PROBLEM TO SOLVE, THE TA S K IS O N M Y M IN D FROM MORN IN G TO N IGH T. I FIN D M YS ELF DREA M IN G O F K ERN IN G, C OLOR SC H EMES, AN D S U B S T RAT ES . M Y M IN D WON D ERS TO L AYOUTS AN D TYPOGRA PHY W HET HER I’ M O N TH E BUS, BRUSH IN G MY TEETH , OR CO O K IN G DIN N ER. FO R ME, D ESIGN IS A 24 H OUR C ON STAN T. I BEC AME PASSION ATE ABOUT GRAPHIC DES IGN W HEN I REALIZ ED I C OULD C OMBIN E MULTIPLE M EDIU M S A N D A S PECT S OF ART AN D D ESIGN . IN ESSEN C E, GRA PHIC DES IGN IS T HE PAIRIN G OF C OLORS, C ON TEXT, SHA PE, FO RM , A N D CO NC EPT. WITH A BAC KGROUN D IN FIN E A RT A N D ILLU S T RAT IO N I WAS IMMED IATELY D RAWN TO THE EN DLES S PO S S IB ILI TIES. AS LON G AS I C AN REMEMBER I HAVE HA D A N O B S ES SION WITH C REATION . I’VE ALWAYS FO U N D M YS ELF FA S CI N ATED WITH UN IQUE FORMS, SH APES A N D CO LO RS T HAT H ELP D EC ORATE TH E WORLD ARO U N D U S . FO RT U N AT ELY, TH IS OBSESSION LED ME TO GRAPHIC DES IGN, EVEN IF IT C ON SUMES ME N IGH T AN D D AY.


01

page / 001

02

page / 0 2 3

03

04

05

06

page / 0 33

page / 0 61

page / 0 41

page / 0 7 5


+++

IDEAS + CONTENTS

07

page / 091

08

page / 1 1 1

09

page / 1 2 1

10

page / 1 37

11

pag e / 151


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

n ig h t DAY

PG / 000


NIG HT / DAY

Pro j ect /

AM AN DA / DAY

tim e / 1 3: 42

SCIENCE + FICTION 1 3 : 4 2 PM

time/

CATEG O RY /

PRIN T

DATE /

SPRIN G _ 201 1

CLAS S /

TYPE _ 04

typeface/

FORZ A / BASK ERVILLE

pro blem/

USE TYPOGRAPH Y AN D IMAGERY TO EXPLOR E A FO RWA RD TH IN K IN G PROBLEM OR PH EN OMEN ON IN BOO K FO RM .

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

C AN WE C OMMUN IC ATE WITH TH E D EAD ? AC TUALLY, MA N Y S AY YES. ITC , ALSO K N OWN AS IN STRUMEN TAL TRA N S CO M M U N IC ATION , IS TH E USE OF ELEC TRON IC D EVIC ES IN A N AT T EM PT TO C OMMUN IC ATE WITH SPIRITS AN D GH OSTS. PRET T Y M U CH AN Y D EVIC E TH AT C AN REC EIVE VID EO AN D / OR AU DIO CA N BE USED TO REC EIVE AN D REC ORD SPIRIT MESSAGES F RO M BEYON D TH E GRAVE. IN TH IS PROJEC T, I TOOK IN SPIRATION FROM MA N Y O F T HE VISUAL SPIRITS C OLLEC TED FROM AC TUAL ITC REA DIN GS . I WA S ALSO IN TERESTED IN TH E MAC H IN ES OF TH E DEVICES T HAT C OLLEC TED TH IS D ATA. I PAIRED ERIE, D IGITALIZED PHOTO S C APTURED BY ITC TEC H N OLOGY WITH BRIGH T, EYE-CAT CHIN G C OLORS AN D C OOL GREYS. I USED A MIX OF D IGITALLY IN S PIRED TYPOGRAPH Y AN D C L ASSIC ITALIC S IN ORD ER TO CO N VEY A N OLD WORLD MEETS N EW WORLD FEELIN G.


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

+++ keywords

/

FIC TION

1

2

TE CHNOL OGY MODE R N

3

NE W S CI E NCE

4

5

6

7

8

9

10

11

PG / 002


NIG HT / DAY

PG / 003

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M

PG / 004


NIG HT / DAY

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M

PG / 006


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

PG / 000


NIG HT / DAY

PG / 009

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M

PG / 0 10


NIG HT / DAY

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M

PG / 0 12


NIG HT / DAY

PG / 013

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M

PG / 0 14


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

PG / 000


NIG HT / DAY

PG / 017

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M

PG / 0 18


NIG HT / DAY

PG / 019

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E/ SP IR IC O M


NIG HT / DAY

PG / 0 21

AM AN DA / DAY

tim e / 1 3: 42


T IT L E/ SP IR IC O M

PG / 0 22


NIG HT / DAY

AM AN DA / DAY

tim e / 1 5: 2 1

1

2

3

4

5

6

7

8

9

10

11

12

+++ keywords FR E S H CL E AN PL AYFUL FUN PG / 0 23

/

YOGURT


+++

Pro j e ct /

INST RU C TO R / PAU L KAGI WA DA

T IT L E/ N AN C Y ’S YO GURT

C U LT U R E + YO G U RT 1 5 : 2 1 PM

time/

CATEG O RY /

PAC K AGIN G

DATE /

SPRIN G _ 201 0

CLAS S /

PAC K AGE_ 02

typeface/

H AN D D RAWN / VERL AG

pro blem/

C H OSE A MID D LE OF TH E ROAD GROC ERY S TO RE B RA N D A N D D EVELOP N EW PAC K AGIN G WITH AN U N IQ U E A N D U PDAT ED LOOK AN D FEEL.

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

SOMETIMES SIMPLIFYIN G D ESIGN AN D DRAW IN G IN S PIRAT IO N FROM PREVIOUS SUC C ESS C AN ILLUM IN AT E T HE M O S T M U ND AN E AN D OPEN

OUR EYES TO N EW WAYS O F LO O K IN G AT

TH IN GS. WH EN ASK ED TO RED ESIGN PACK AGIN G FO R A S EM IWELL K N OWN D AIRY BRAN D LIK E N AN CY’ S YO GU RT, RET RO SIMPLIC ITY WAS TH E K EY. IT WAS IM PO RTA N T T HAT T HE DESIGN STAN D OUT AGAIN ST TH E SEA O F CO M PET ITO RS FO U N D IN EVERY D AIRY SEC TION . I WAN TED TO ELEVAT E T HE B RA N D, BUT N OT C OMPLETELY LOSE ALL EQU IT Y O F T HE PREVIO U S LY EXISTIN G PROD UC T. I D EC ID ED TO K E EP T HE HA N D DRAW N , SC RIPT LOOK OF TH E LOGO, BUT RE DREW IT IN O RDER TO AC H IEVE FOR A MORE ATTRAC TIVE AN D F LU ID LO O K . I CO LO R C OD ED EAC H OF ALL FOUR VARIETIES O F YO GU RT IN O RDER TO C REATE QUIC K AN D EASY C OMMUN IC AT IO N TO T HE CO N S U M ER. TH E PATTERN USED IS MAD E OF SPO O N S W HICH PRO VIDES A C LEVER AN D SLIGH TLY C OMIC AL SIDE TO T HIS N EW A N D IN VEN TIVE RE BRAN D .


NIG HT / DAY

PG / 0 25

AM AN DA / DAY

tim e / 1 5: 2 1


+++

T IT L E/ SP IR IC O M

PG / 000


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / PAU A R I EL L KAGI GR EY WA DA

T IT L E/ N SP AN IRCICYO ’SMYO GURT

PG / 0 28


NIG HT / DAY

PG / 0 29

AM AN DA / DAY

tim e / 1 5: 2 1


+++

INST RU C TO R / PAU A R I EL L KAGI GR EY WA DA

T IT L E/ N SP AN IRCICYO ’SMYO GURT

PG / 030


NIG HT / DAY

PG / 031

AM AN DA / DAY

tim e / 1 5: 2 1


+++

INST RU C TO R / PAU A R I EL L KAGI GR EY WA DA

T IT L E/ N SP AN IRCICYO ’SMYO GURT

PG / 032


NIG HT / DAY

Pro j e ct /

AM AN DA / DAY

tim e / 1 5: 46

DA I RY + P O S H time/

1 5 : 4 6 PM

CATEG O RY /

PAC K AGIN G

DATE /

SPRIN G _ 201 0

CLAS S /

PAC K AGE_ 02

typeface/

H AN D D RAWN TYPE/ SAN SUMI

pro blem/

TAK E TH E GROC ERY STORE BRAN D C H OSEN IN T HE PREVIO U S PROJEC T AN D D EVELOP A H IGH EN D , FIN E FOO DS VERS IO N O F TH E PAC K AGIN G.

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

FOR N AN C Y’S H IGH EN D LIN E OF D IARY D ELIC ACY I K EPT T HE SAME WORD IN MIN D : SIMPLIC ITY. I PULLED A S PECT S O F T HE PREVIOUS PAC K AGIN G IN TO TH IS RE-RED ESIGN . FO R EXA M PLE, TH E BOLD C OLOR C OD IN G AN D SC RIPT TYPE. HO W EVER, FO R TH IS LIN E, STRUC TURE WAS K EY. I ELEVATED T HE PRO DU CT BY IN TROD UC IN G A GL ASSWARE C ON TAIN ER A N D IN T RICAT E SH IELD LIK E RUBD OWN S. ALON G WITH A SPECIF IC CO LO R, EAC H FL AVOR WAS GIVEN ITS OWN UN IQUE C A PITAL N TO A DD A TOUC H OF PERSON ALITY AN D C H ARM.


+++

INST RU C TO R / PAU L KAGI WA DA

T IT L E / N AN C Y ’S YO GURT II

1

2

3

4

5

6

7

8

9

10

+++ keywords

/

YOGURT

11

S OFT FE MI NI NE HAR MONY CL AS S PG / 034


NIG HT / DAY

AM AN DA / DAY

tim e / 1 5: 46


+++

INST RU C TO R / PAU L KAGI WA DA

T IT L E / N AN C Y ’S YO GURT II

Nancy’s EST.

1960

Y O G UR T lavender peach

EST.

Nancy’s

1960

OG GUR URTT YYO

mint coconut mint coconut

EST.

Nancy’s

1960

Y O G UR T blueberry sage

EST.

Nancy’s

1960

Y OG UR T cherry apricot

PG / 036


NIG HT / DAY

PG / 037

AM AN DA / DAY

tim e / 1 5: 46


+++

INST RU C TO R / PAU L KAGI WA DA

T IT L E / N AN C Y ’S YO GURT II

PG / 038


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 5: 42 46


+++

INST RU C TO R / A R I EL GR EY

T IT L E / N SP AN IRCICYO ’SMYO GURT II

PG / 000


NIG HT / DAY

PG / 039

tim e / 1 5: 46


+++

INST RU C TO R / PAU L KAGI WA DA

T IT L E / N AN C Y ’S YO GURT II

PG / 040


NIG HT / DAY

AM AN DA / DAY

tim e / 1 9 : 2 6

1

2

3

4

+++ K EYWO R DS FO U ND U RBAN

/

RE C YC LE

5

6

REUS E CREAT E

7

8

9

10

11

PG / 0 41


+++

Pro j ect/

INST RU C TO R / A R I EL GR EY

T IT L E / R E

U R B A N + R E C YC L E 1 9 : 2 6 am

time/

CATEG O RY /

PRIN T

DATE /

FALL_ 201 0

CLAS S /

TYPE _ 03

typeface/

C L AREN D ON / ROSEWOOD / GOTH AM/ FOUN D TYPE

pro blem/

C REATE AN D D ESIGN A TYPOGRAPH Y CO N F EREN CE W IT H A N EXTREMELY EXPERIMEN TAL AN D MODERN A PPROACH.

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

I D EVELOPED A C ON FEREN C E TITLED “RE.” T HE CO N F EREN CE EVOLVED IN TO AN URBAN PL AYGROU N D O F DES IGN A N D CU L TURE: TH E ATTEN D EES WILL USE REC YCLED, REU S ED, A N D RE TH OUGH T TYPE FOUN D ON TH E STREET S O F N EW YO RK CIT Y. N YC BEC AME TH E PERFEC T D ESTIN ATIO N N OT O N LY BECAU S E OF ITS VAST ASSORTMEN T OF D ISREGA RDED T YPE, B U T ALS O TH E C ITY’S SIGN IFIC AN T GLOBAL IMPACT O N M EDIA , CU LT U RE, ART, AN D FASH ION . WITH IN MY D ESIGN I WA S ALBE TO CA P TURE TH E ESSEN C E OF TH IS URBAN S ET T IN G W IT H PHOTO S AN D C OLOR. I USED TYPE I C OLLEC T ED PERS O N ALLY F RO M BOTH N EW YORK AN D SAN FRAN C ISC O S T REET S W IT HIN EVERY L AYOUT. I PL AYED WITH ELEMEN TS OF RECYCLED T YPO GRA PHY WH ILE PUSH IN G TH E LIMITS OF JUXTA PO S IT IO N , S CALE, A N D C OLL AGE. IN TH E EN D , I D EVELOPED A VIS UAL S T IM U L AT IN G TYPOGRAPH IC C ON FEREN C E TH AT URGED IT ’ S AT T EN DEES TO REC YC LE TH EIR TYPE AN D TAK E IT OU T S IDE O F T HE B O X.


NIG HT / DAY

PG / 0 43

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E

PG / 044


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E

PG / 000


NIG HT / DAY

AM AN DA / DAY

tim e / 1 9 : 2 6

udortnI c yhpargopyt a gnic o n f e r e n c e a l l a b o u itaercer t ps tseuG .noitanigami dna gn tS gnirutaef srekae e p h a n S a g m e i s t e r nuof“ dna N .tablaT nahtanhoJ ,tsitra ”d iylcycer lliw ylnoortto n g t y p o g r a p h i n c m a d t a gnaicousla ti ,yItivitaerc eh slairet hpargaowpyta ruoy dnapxe uoyerpcler tuoba lla ecnerefrneoscey erg y o f p r ita gniletelped ruo gniv a gno ekaeps tseuG r s f e r .noitanigami d.n a e t s u r secru ahpetS gni n S a g m e i s t e r a n d nuof“ o toN .tablaT nahtanhoJ ,tsitra ”d t gniylcycer lliw yln y p o g r a p h i c m a t e r i eh sla sla ti ,ytivitaerc ruoy dnapxe uoy pl erp fo yaw taerg a o s e r v i n g o u r d e p l e t .secruoser gnile

Introducing a typography conference all about Guest speakers featuring Stephan Sagmeister a

Talbat. Not only will recyclying typographic m creativity, it also a great way of preserving our

PG / 0 47


t recreating and imagination. and “found� artist, Johnathan

materials help you expand your r depleteling resources.

+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E


NIG HT / DAY

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E


NIG HT / DAY

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E

PG / 0 56


Introducing a typography conference all about recreating and imagination. Guest speakers featuring Stephan Sagmeister and “found� artist, Johnathan Talbat. Not only will recyclying typographic materials help you expand your creativity, it also a great way of preserving our depleteling resources.

NIG HT / DAY

PG /

057

AM AN DA / DAY tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E

+++ CO NFERENCE

/

P O STE R

PG / 058


NIG HT / DAY

AM AN DA / DAY

tim e / 1 9 : 2 6


+++

INST RU C TO R / A R I EL GR EY

T IT L E / R E


NIG HT / DAY

AM AN DA / DAY

tim e / 2 2 : 31

+++ keywo rds

/

ID EN TITY

ETH N IC PATTERN TASTE UN IQUE

1

2

3

4

5

6

7

8

9

10

11

12

PG / 061


+++

Pro j e ct/

INST RU C TO R / A NDR EW CA M B O U R IS

T IT L E/ TAKO SUSHI

SUSHI + SOUTHWEST 2 2 : 3 1 am

time/

CATEG O RY /

I D ENTI TY

DATE /

SPR I NG _ 20 11

CLAS S /

I D _ 02

typeface/

SANSUMI / BASKER V I L L E

pro blem/

TO C REATE A N EW BUSIN ESS, AROU N D W HICH, A CO HES IVE AN D MEMORABLE ID EN TITY SYSTEM WILL BE DEVELO PED. T HIS IS IN TEGRATED SYSTEM WILL BE APPLIED TO A W IDE VA RIET Y OF APPLIC ATION S.

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

I C H OSE TO C REATE AN ID EN TITY SYS T EM FO R A N EW RESTAURAN T. AFTER MUC H RESEARC H A N D B RA IN S TO RM IN G I D EC ID ED ON A RESTAURAN T N AMED TAKO , A S O U T HW ES T ERN SUSH I BAR AN D GRILL. TH E N AME ‘TAKO ’ IS T HE JA PA N ES E WORD FOR OC TOPUS, A C OMMON LY IN GREDIEN T IN S U S HI. TH E WORD ALSO SUGGESTS TH E MO S T CO M M O N M EXICA N / SOUTH WESTERN TAC O. MY ID EA EV EN T UALLY B LO S S O M ED IN TO AN ED GY RESTAURAN T SERVIN G S U S HI W IT H A M O DERN , SOUTH WESTERN FL ARE. WH EN D EVELO PIN G A B RA N D FO R T HIS C OMPLETELY FIC TITIOUS C OMPAN Y I WA S LEF T W IT H LOT O F C REATIVE LIBERTIES. I FELT A MULTIFACET ED A N D M ET ICU LO U S APPROAC H WAS REQUIRED IN ORD ER TO CO M M U N ICAT E M Y N EW ID EA. I WAS IN SPIRED BY TEXTUR ES , PAT T ERN S , N AT U RE AN D ART FROM BOTH JAPAN AN D TH E S O U T HW ES T. ALL O F TH ESE TH IN GS ALLOWED ME TO C REAT E T HE F IN AL LO GO A N D OVERALL FEEL OF TH E BRAN D .


NIG HT / DAY

PG / 063

AM AN DA / DAY

tim e / 2 2 : 31


PG / 000


NIG HT / DAY

AM AN DA / DAY

tim e / 2 2 : 31


+++

INST RU C TO R / A NDR EW CA M B O U R IS

T IT L E/ TAKO SUSHI

PG / 066


NIG HT / DAY

AM AN DA / DAY

C / 26 M / 56 Y / 95 K / 12

C / 39 M / 02 Y / 30 K / 00

C / 40 M / 27 Y / 86 K / 03

C / 35 M / 98 Y / 64 K / 00

PG / 067

tim e / 2 2 : 31


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

PG / 000


NIG HT / DAY

PG / 069

AM AN DA / DAY

tim e / 2 2 : 31


+++

INST RU C TO R / A NDR EW CA M B O U R IS

T IT L E/ TAKO SUSHI

PG / 0 70


NIG HT / DAY

AM AN DA / DAY

tim e / 2 2 : 31


+++

INST RU C TO R / A NDR EW CA M B O U R IS

T IT L E/ TAKO SUSHI

PG / 0 72


NIG HT / DAY

AM AN DA / DAY

Tako Sushi

PG / 073

tim e / 2 2 : 31


+++

INST RU C TO R / A NDR EW CA M B O U R IS

T IT L E/ TAKO SUSHI

PG / 0 74


NIG HT / DAY

Pro j ect /

AM AN DA / DAY

tim e / 0 1 : 2 7

RO C K N ’ RO L L + H O M E 0 1 : 2 7 am

time/

CATEG O RY /

PAC K AGIN G

DATE /

FALL_ 201 0

CLAS S /

PAC K AGE_ 03

typeface/

IMPAC T/ C L AREN D ON

pro blem/

D EVELOP A LIN E OF H OME APPLIAN C ES AN D PACK AGES FO R A PREVIOUSLY ESTABLISH ED BRAN D .

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

FEN D ER GUITARS H AVE BEEN A H OUSEH OLD N A M E S IN CE M USIC IAN S LIK E BUD D Y H OLLY AN D JOH N N Y C ASH S TA RT ED S IN G IN G TH E BLUES. MY OBJEC TIVE BEC AME TO C REAT E A F RES H N EW LIN E OF APPLIAN C ES TH AT MATC H ED TH E S A M E LEVEL O F SULTRY STYLE OF TH E ROC K STARS TH AT MA DE F EN DER FAMOUS. IT WAS IMPORTAN T TO D ESIGN A GROUP O F PRO DU CT S TH AT WERE C OH ESIVE, UN IQUE, AN D D ESIRA B LE. T HE HISTORY OF TH E FEN D ER N AME AN D TH E REBELLIO U S LIF ES T YLE IT REPRESEN TS H AD A D RAMATIC IN FLUEN C E O N M Y DES IGN . I D REW IN SPIRATION FROM OLD ROC K POST ERS F RO M T HE 1 9 50’S AN D 60’S, C REATIN G A FIN AL PROD U CT W IT H CL A S SIC IN TEGRITY TH AT D ID N ’T L AC K A MOD ERN F L A RE. I U S ED RIC H , FIRE BURST WOOD GRAIN AN D BOLD STACK ED T YPE IN ORD ER TO C REATE A BEAUTIFUL AN D APPROP RIAT E PACK AGE FOR FEN D ER. TH E N EW LOOK IS SURE TO AP PEAL TO M U S IC LOVERS OF ALL VARIETIES.


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E / F E N D E R HO ME

+++ KEYWO RDS

/

H O M E A PPL I A N C E

1 CU S TO M CU LT U R E 2

R O CK N’ R O L L V I NTAGE

3

R I CH CL A S S I C

4

5

6

7

8

9

10

11

PG / 0 76


NIG HT / DAY

PG / 077

AM AN DA / DAY

tim e / 0 1 : 2 7


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E / F E N D E R HO ME

PG / 0 78


NIG HT / DAY

AM AN DA / DAY

tim e / 0 1 : 2 7


+++

INST RU C TO R / T H O MA S M CNU LT Y

+++ proce ss

/

SKET CH ES

T IT L E / F E N D E R HO ME


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 0 1 : 2 7


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E/ F E N D E R HO ME


NIG HT / DAY

PG / 083

AM AN DA / DAY

tim e / 0 1 : 2 7


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E / F E N D E R FO R HO ME

PG / 0 84


NIG HT / DAY

PG / 085

AM AN DA / DAY

tim e / 1 3: 42



NIG HT / DAY

AM AN DA / DAY

tim e / 0 1 : 2 7


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E / F E N D E R FO R HO ME


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


INST RU C TO R / T H O MA S M CNU LT Y

T IT L E / F E N D E R FO R HO ME

CUSTOM

HOME APPLIANCES by

10 09 08

SR. 00534 QTY. 01

07 06 05 04 03 02 01 00

01

04

02

00

05

03

06

10

07

09

NO. 96443

08

APPLIANCE

+++

OUR ROCK N’ ROLL STORY

CUSTOM

APPLIANCE

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.

IT IS OUR UNIQUE VISION TO CONTINUE SUPPORTING THE SPIRIT OF ROCK N’ ROLL THROUGHOUT THE WORLD // AND OUR MISSION IS TO ALWAYS EXCEED EVERY SINGLE EXPECTATION

CUSTOM

APPLIANCE

PG / 090


NIG HT / DAY

AM AN DA / DAY

tim e / 0 4: 1 9

+++ KEYWO RDS

/

JO U RN AL

SC IEN C E TYPOGRAPH Y

1

D OC UMEN TATION D ISEASE

2

3

4

5

6

7

8

9

10

11

12

PG / 091


+++

Pro j ect/

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E

B AC T E R I A + B E AU T Y 04 : 1 9 A m

time/

CATEG O RY /

PRIN T

DATE /

SPRIN G _ 2009

CLAS S /

TYPE _ 02

typeface/

C ASLON / FUTURA

pro blem/

C REATE A BOOK WITH A C H OSEN CO N CEPT IN O RDER TO EXPL AIN TH E MAN Y N UAN C ES OF TY PO GRA PHY A N D T YPO GRAPH IC STYLE.

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

I WAS IN SPIRED BY SC IEN TIFIC JOUR N ALS A N D T EXT B O O KS WH ILE C REATIN G A BOOK N OT ON LY A B O U T T HE S PREA DIN G OF BAC TERIA, BUT ABOUT TYPOGRAPHY. LIK E B ACT ERIA , T YPE C AN FOUN D ON ALMOST EVERYTH ING A RO U N D U S .

GERM S

AN D BAC TERIA AC TED AS TH E PERFECT CATALYS T IN O RDER TO IN FORM TH E READ ER ABOUT TH E C OM M O N RU LES W E FO LLO W WITH TYPOGRAPH Y. I C REATED ALL OF TH E ILLUSTRATIONS U S ED IN T HE B O O K B Y H AN D WITH WATERC OLOR AN D IN K . I PA IRED T HES E DRAW IN GS WITH AC TUAL TYPOGRAPH Y, C REATIN G A N EVER BEFO RE S EEN TYPOGRAPH IC EXPLORATION . I K EPT T HE CO LO R S CHEM E MOSTLY BL AC K AN D WH ITE, WITH A RED ACCEN T A N D N EU TRALS IN ORD ER TO C REATE TH E MO S T A M O U N T O F DRA MA AN D C ON TRAST WITH IN EAC H SPREAD. T HE F IN AL PRO DU CT IS A BEAUTIFUL FIN E ART PIEC E TH AT ALS O S ERVES A S A FA NTASTIC GUID E TO TYPOGRAPH Y.


8

Notes

4//

3//

Bact eria Lab 101

Infec tious Typo graphy

NIG HT / DAY

AM AN DA / DAY

tim e / 0 4: 1 9

Q PG / 093


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E

PG / 094


NIG HT / DAY

PG / 095

AM AN DA / DAY

tim e / 0 4: 1 9


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E

PG / 096


NIG HT / DAY

PG / 097

AM AN DA / DAY

tim e / 103: 4:42 19


+++

INST RU C TO R / S AA RM I EL I SGR A AU EYD

T IT L E/ E / IN SPF IR E CIC TIO O MUS TY P E

PG / 098


NIG HT / DAY

PG / 099

AM AN DA / DAY

tim e / 0 4: 1 9


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E

PG / 10 0


NIG HT / DAY

PG / 101

AM AN DA / DAY

tim e / 0 4: 1 9


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E

PG / 10 2


NIG HT / DAY

PG / 103

AM AN DA / DAY

tim e / 0 4: 1 9


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E

PG / 10 4


NIG HT / DAY

PG / 105

AM AN DA / DAY

tim e / 0 1 3: 4:42 19


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E


NIG HT / DAY

AM AN DA / DAY

tim e / 0 4: 1 9


+++

INST RU C TO R / S A M I S A AU D

T IT L E/ IN F E C TIO US TY P E


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

PG / 110


NIG HT / DAY

AM AN DA / DAY

tim e / 0 5: 38

1

2

3

4

5

6

7

8

9

10

+++ keywo rds

C L ASSIC PREPPY QUIRK Y PG / 111

QUALITY

/

PETS

11


+++

Pro j e ct/

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E/ F R AN K ’S D O GS

DOGS + GENTLEMEN 05 : 3 8 a m

time/

CATEG O RY /

PAC K AGIN G

DATE /

FALL_ 201 0

CLAS S /

PAC K AGE_ 03

typeface/

CO NDENS ED FU T U R A / CL A R ENDO N

pro blem/

D ESIGN A PAC K AGIN G SYSTEM FOR PET PRO DU CT S T HAT IS UN LIK E AN YTH IN G ELSE ON TH E MARK ET.

DURATIO N/ 1

S O LUTIO N/

2

3

4

I H AVE BEEN

5

6

7

8

9

10

11

12

13

14

15

16

AN AN IMAL LOVER EVE R S IN CE I CA N REM EM-

BER. GROWIN G UP IN TH E MID WEST, M Y FA M ILY HA D PLEN T Y OF ROOM FOR D OGS. I H AVE ALWAYS O W N ED DACHS HU N DS . D AC H SH UN D S, OR WIEN ER D OGS, ARE EXT RA O RDIN A RY DO GS FULL OF EXTREME PERSON ALITY AN D MA N Y S PECIAL N EEDS . FOR TH IS LIN E I D EC ID ED TO C REATE A B RA N D T HAT WA S S PE C IFIC ALLY FOR TH E D AC H SH UN D . FRA N K ’ S F IN E FO O DS A N D SUPPLIES IN C LUD ES EXTRA LON G SWEAT ERS , DO G FO O D HIGH IN C ALC IUM (FOR MAXIMUM BAC K H EALT H), A N D LO W B O U N CE TEN N IS BALLS GUARAN TEED TO STAY O N T HES ES M IN IAT U RE D OG’S LEVEL. TH E TYPOGRAPH Y IS BO LD A N D CL A S S IC, S U G GESTIN G A SEN SE OF LUXURY AN D TA S T E, EVEN IN A DO G FOOD . I PAIRED TH E STRON G TYPE W IT H DELICAT E HA N DC RAFTED PATTERN S, ALL PRIN TED O N A RECYCLED S TO CK . ULTIMATELY, TH E D ESIGN WILL N OT O N LY A PPEAL TO DACHS H UN D OWN ERS BUT TO ALL D OG LOVE RS .


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 103: 5:42 38


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E/ F R AN K ’S D O GS


NIG HT / DAY

PG / 115

AM AN DA / DAY

tim e / 0 5: 38


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E/ F R AN K ’S D O GS

PG / 116


NIG HT / DAY

PG / 117

AM AN DA / DAY

tim e / 103: 5:42 38


+++

INST RU C TO R / T H O MA S M CNU LT Y

T IT L E/ F R AN K ’S D O GS


NIG HT / DAY

AM AN DA / DAY

tim e / 0 5: 38


+++

INST RU C TO R / T AH RO I EL MAGR S EY M CNU LT Y

T IT L E/ F SP R AN IR ICKO ’SMD O GS

PG / 000


NIG HT / DAY

Pro j e ct /

AM AN DA / DAY

tim e / 0 6: 2 9

S U S TA I N A B L E + PA I N T 06 : 29 a m

time/

CATEG O RY /

ID EN TITY

DATE /

FALL _ 2009

CLAS S /

GD _ 02

typeface/

STAG STEN C IL/ VARIOUS H AN D D RAWN / VERL AG

pro blem/

REBRAN D AN EXISTIN G SUSTAIN ABLE C OMPAN Y. ALS O CREAT E A C OMPREH EN SIVE SET OF ID EN TITY STAN D ARDS T HAT A PPLY AC ROSS SEVERAL D IFFEREN T APPLIC ATION S.

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

MY PRIMARY GOAL WAS TO IN FUSE REAL MILK PA IN T W IT H A D ISTIN C T AN D UN IQUE PERSON ALITY. IT WAS CRU CIAL TO CRE ATE A SEN SE OF FUN TH AT, FOR ME, GOES HA N D A N D HA N D WITH PAIN TIN G. TH IS WAS AC H IEVED BY AD DIN G M U LT IPLE BRIGH T C OLORS AN D C H ARAC TER. I ALSO C RE AT ED A N A RRAY UN IQUE H AN D D RAWN TYPEFAC ES. TH IS C R EAT ED A M U CH MORE IN TERESTIN G AN D PERSON AL BRAN D EXPERIEN CE. H OWEVER, N OT ON LY IS PAIN TIN G WITH REAL M ILK PA IN T F U N IT ALSO C OMES WITH A 1 00% SUSTAIN ABLE S IDE. T HE LO GOMARK (AN ALL GREEN STAMP D RIPPIN G WITH PA IN T ) ALLO W ED FOR A PERFEC T MARRIAGE OF BOTH STAIN ABILIT Y A N D LIVELIN ESS. TH E SQUARISH SH APE ALSO C ARRIED A B RA N D EQ U IT Y FROM TH E PREVIOUS RMP LOGO, IMPLYIN G THAT RES PO N S IBLE PAIN TERS EVERYWH ERE C AN STILL EN JOY T HE REAL M ILK PAIN T TH EY H AVE LOVED FOR YEARS.


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T

1

+++ 2

KEYWO RDS

/

PAIN T

FR I ENDLY 3

S U S TA I NA B LE H A ND CR A FT

4

PR OACT I V E

5

6

7

8

9

10

11

PG / 122


NIG HT / DAY

PG / 1 23

AM AN DA / DAY

tim e / 0 6: 2 9


PG / 124


NIG HT / DAY

AM AN DA / DAY

tim e / 0 6: 2 9


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 0 6: 2 9


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T

PG / 000


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 1 3: 42


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T

PG / 000


NIG HT / DAY

PG / 1 31


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T

PG / 132


NIG HT / DAY

PG / 133

AM AN DA / DAY

tim e / 0 6: 2 9


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T

PG / 13 4


NIG HT / DAY

PG / 135

AM AN DA / DAY

tim e / 0 6: 2 9


+++

INST RU C TO R / L AU R A M I LTO N

T IT L E/ R E AL MIL K PAIN T

PG / 13 6


NIG HT / DAY

AM AN DA / DAY

tim e / 0 7 : 52

1

2

3

+++ K EYWORDS

/

FAME 4

GLITTE R GL AMOR

5

AVAN T GARDE EDGE BEAUTY

6

7

8

9

10

11

PG / 137


+++

Pro j e ct/

INST RU C TO R / T R OY ALDER S

T IT L E / GAGA P R O GR AM

GLAMOUR + EDGE 0 7 : 5 2 am

time/

CATEG O RY /

PRIN T

DATE /

FALL_ 201 0

CLAS S /

PRIN T_01

typeface/

GOTH AM/ GARAMON D ITALIC

pro blem/

D ESIGN A TOUR BOOK FOR A C H OSEN A RT IS T T HAT GO ES BE YON D TH E N ORM. IT IS EXTREMELY IM PO RTA N T TO REF LECT TH E STYLE OF TH E ARTIST WITH IN THE DES IGN .

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

L AD Y GAGA IS K N OWN FOR FASH ION, GL A M O R, A N D EVERYTH IN G OVER TH E TOP. SH E H AS MAST ERED T HE A RT O F T HE AVAN T GARD E AN D C ON TIN UES TO S HO CK HER AU DIEN CES MORE WITH EAC H REC ORD . TH IS BEING T HE CA S E I T HO U GHT IT EXTREMELY IMPORTAN T TO C APTU RE L A DY GAGA’ S S EN S E OF UN IQUEN ESS AN D UN C ON VEN TIONAL IDEA S IN M Y DES IGN . I USED SYMBOLS, TEXTURES, AN D AES T HET ICS I BELIEVED TO BEST REPRESEN T L AD Y GAGA AN D T HE CA PT IVAT IN G M U S IC SH E MAK ES. I STARTED BY C REATIN G CO LL AGES U S IN G LITERAL IMAGERY FROM TH E LYRIC S OF HER S O N GS . HO W EVER, I ALSO MAN AGED TO D EVELOP AN AMALGA M O F HER O VERALL ATTITUD E AN D STYLE WITH IN TH E PIECE U S IN G T YPO GRA PHY, C OLOR, AN D PH OTOGRAPH Y. TH E FIN AL RES U LT IS A F U N A N D SED UC TIVE TOUR BOOK TH AT L AD Y GAGA FA N S W O U LD S U RLY LOVE TO K EEP LON G AFTER TH E C ON C ERT.


NIG HT / DAY

PG / 139

AM AN DA / DAY

tim e / 0 7 : 52


+++

INST RU C TO R / T R OY ALDER S

T IT L E / GAGA P R O GR AM

PG / 14 0


NIG HT / DAY

PG / 1 41

AM AN DA / DAY

tim e / 0 7 : 52


+++

INST RU C TO R / T R OY ALDER S

T IT L E / GAGA P R O GR AM

PG / 14 2


NIG HT / DAY

PG / 000

AM AN DA / DAY

tim e / 0 7 : 52


+++

INST RU C TO R / T R OY ALDER S

T IT L E/ GAGA P R O GR AM

PG / 000


NIG HT / DAY

PG / 145

AM AN DA / DAY

tim e / 0 7 : 52


+++

INST RU C TO R / T R OY ALDER S

T IT L E / GAGA P R O GR AM

PG / 14 6


NIG HT / DAY

AM AN DA / DAY

tim e / 0 7 : 52


+++

INST RU C TO R / T R OY ALDER S

T IT L E / GAGA P R O GR AM

PG / 14 8


NIG HT / DAY

AM AN DA / DAY

tim e / 0 7 : 52


+++

INST RU C TO R / T R OY ALDER S

T IT L E / GAGA P R O GR AM


NIG HT / DAY

Pro j e ct /

AM AN DA / DAY

tim e / 1 0 : 46

M U S I C + M O T H E R E A RT H 1 0 : 4 6 Pm

time/

CATEG O RY /

ID EN TITY

DATE /

SPRIN G _ 201 1

CLAS S /

ID EN TITY_ 02

typeface/

ROSEWOOD FILL/ TUN GSTEN

pro blem/

C REATE A C OH ESIVE ID EN TITY SYSTEM FOR AN EVEN T. A PPLY TH IS TO TIC K ET, SIGN AGE, AN D OTH ER FESTIVAL M EDIA .

DURATIO N/ 1

S O LUTIO N/

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

LIK E ART, MUSIC H AS TH E ABILITY TO IN SPIRE U S . I WA S PA RTIC UL ARLY IN SPIRED BY N ATURE AN D TH E BE AU T IF U L S A N TA BARBARA C AMP GROUN D S WH ERE TH E FES T IVAL IS HELD. TH E PEAC E AN D LOVE C OUN TER-C ULTURE O F T HE 1 960 ’ S WAS ALSO TAK EN IN TO AC C OUN T IN MY D ESIGN . O N CE AGA IN , I GOT OUT MY PEN C ILS AN D MARK ERS TO HA N D DRAW T HE LOGOMARK AN D AD D ITION AL SIGN AGE MARKS. I T HO U GHT IT WAS IMPORTAN T TO C REATE SOMETH IN G TH AT A PPEA RED TO BE H AN D C RAFTED IN ORD ER TO GIVE A PERSO N AL TO U CH TO EAC H C ON C ERT GO-ERS EXPERIEN C E. TH E C OLO RS U S ED A RE RIC H GREEN S AN D AUBURN S FOUN D IN N ATU RE T HAT A RE SURE TO EN H AN C E TH E FESTIVALS ALREAD Y EU PHO RIC EN VIRON MEN T. TH E TIC K ETS ARE LETTERPRESSED O N RECYCLED STOC K , ON C E AGAIN REEN FORC IN G TH E H AN DCRA F T ED PERSON AL TOUC H I FOUN D APPROPRIATE FOR TH IS W ELL-K N O W N AN N UAL EVEN T.


+++

INST RU C TO R / GO R DO N M O RT ENS O N

T IT L E/ OAKS ID E N TITY

1 KEYWO RDS 2

/

R ECYCL E

NAT U R E MUSIC

3

EA RT H Y CA M P

4

RUSTIC

5

6

7

8

9

10

11

PG / 15 2


NIG HT / DAY

PG / 153

AM AN DA / DAY

tim e / 1 0 : 46


+++

INST RU C TO R / GO R DO N M O RT ENS O N

T IT L E/ OAKS ID E N TITY

PG / 15 4


NIG HT / DAY

PG / 155

AM AN DA / DAY

tim e / 1 0 : 46


+++

INST RU C TO R / GO R DO N M O RT ENS O N

T IT L E/ OAKS ID E N TITY

PG / 156


NIG HT / DAY

AM AN DA / DAY

LIVE OAK OAK LIVE OAK LIVE LIVE OAK 2011

PG / 1 57

2011

2011

2011

LIVE OAK LIVE OAK

LIVE OAK LIVE OAK

2011 2011

2011 2011

tim e / 1 0 : 46


+++

INST RU C TO R / GO R DO N M O RT ENS O N

T IT L E/ OAKS ID E N TITY

LIVE OAK FESTI VAL

PG / 15 8


NIG HT / DAY

AM AN DA / DAY

tim e / 1 0 : 46


+++

INST RU C TO R / GO R DO N M O RT ENS O N

& &

T IT L E/ OAKS ID E N TITY

& &

+++ pro ces s

/

PO S T ER O PT I O NS

LIVEOAK OAK LIVE

LIVE LIVEOAK OAK

2222ANNUAL ANNU

THE THE

FESTIVAL FESTIVAL

NDND

LIVE LIVEOAK OA

santa barbara, ca /ca 18-20 june 20112011 / $25 santa barbara, / 18-20 june / admission $25 admission

.............................................. ..............................................

FESTIVAL FESTIVAL

COME CELEBRATE WITH USUS COME CELEBRATE WITH

ANDAND MOLLY’S TEXAS TOOTS TEXAS & TOOTS & & MOLLY’S & THE MAYTALS TORNADOS MAYTALS REVENGE TORNADOS THE REVENGE

FESTIVAL FESTIVAL

JUNE JUNE18-20 18-20

COME CELEBRATE WITH US COME CELEBRATE WITH

SANTA BARBARA, CA SANTA BARBARA, CA

JUNE JUNE18-20 18-2 .............................................

.............................................. .............................................. ANDAND TEXAS MOLLY’S TOOTS TEXAS & TOOTS MOLLY’S MAYTALS & REVENGE & THE TORNADOS MAYTALS & REVENGE TORNADOS THE

........................................

AND AND MOLLY’S TEXAS TEXAS& TOOTSTOOTS & & MOL & MAYTALS TORNADOS THE MAYTALSREVENGE TORNADOS THE REV

LIVE OAK LIVE OAK FESTIVAL FESTIVAL

LIVE OAK LIVE OAK FESTIVAL FESTIVAL


+++ G O O D N I G HT /

T H A N K + YO U


MO M A ND DA D/

I AM ETERN ALLY GRATEFUL TO YOU B OT H. YO U R EN DLES S EN C OURAGEMEN T IS TH E ON LY RE A S O N I HAVE MA DE IT TH IS FAR. TH AN K YOU FOR N EVER GIVIN G U P O N M E.

INST RUCTO RS /

TOM MC N ULTY, YOUR GUID AN C E A N D F RIEN DS HIP HAVE MEAN T TH E WORLD . YOU H AVE MO LDED M E IN TO T HE DESIGN ER I AM TOD AY, AN D IN SPIRED M E TO PU S H M YS ELF TOWARD S TH E D ESIGN ER I WILL BECO M E. MA RY S COT T, YOUR PATIEN C E AN D TH OUGH TFUL CO N S IDERAT IO N HAVE BEEN IN VALUABLE. SAMI SAAUD , T HA N K YO U FO R ALWAYS PUSH IN G ME; AN D MAK IN G ME L AU GH. TO RO L A N D YO U N G, L AURA MILTON , EZ STER C L ARK , TROY ALDERS , A N D A RIEL GREY: TH AN K YOU FOR H ELPIN G ME O PEN M Y EYES .

FRIENDS /

LYN D I PRIEST (BEAST), I LOVE YO U . YO U R TALEN T A N D SPIRIT H AVE MOTIVATED ME MORE T HA N YO U W ILL K N O W. TO BRITTN EY JEFFERS, JOH N BOY, A N D ES T EVA N PA DILL A : TH AN KS FOR PUTTIN G UP WITH M E. YO U HAVE K EPT M E H APPY AN D SAN E. AN D BEAN S, I LO VE YO U ALWAYS .

VENDO RS /

VAD IM AN D TH E EN TIRE PLOTN ET CREW. T HE K EY PRIN TIN G & BIN D IN G. FL AX ART SUPPLY, ECO CO PY, K ELLY PA PER, APPLE STORE SF, BPS, AN D STAPL ES : T HA N K YO U FO R ALLOWIN G ME TO C REATE.

GRA MMAS /

I LOVE YOU ALL. TH AN K YOU FOR YO U R LIM ITLES S S U PPO RT, TRUTH , AN D LOVE.


+++ P ORT FO LI O /

NI GHT + DAY

DE S I G N E R /

A MANDA DAY A D AY DE S I GNS @GMAI L .COM A MANDADAY DE S I GNS .COM 918 .325 .0 0 4 8

I NST RU CT I O N /

MARY S COTT ACADE MY OF ART UNI V E R S I TY S C HOOL OF GR APHI C DE S I GN 7 9 NE W MONTGOME RY S TR E E T S AN FR ANCIS CO, CA 94 111

B I N DI N G /

T H E KE Y PR I NTI NG & B I NDI NG 5 84 9 OCE AN V I E W DR . OAKL AND, CA 94 26 8 / 510 .595 .3 311

PRI N T I N G /

P L OTNE T 98 B ATTE RY S T. S UI TE 4 0 2 S AN FR ANCIS CO, CA 94 111 41 5 .76 2.0 20 0

TYPEFACE S/

R O S E W OOD FI L L H O E FL E R U NI S ANS L I GHT

PA PE R ST O CK /

NE E NAH CL AS S I C CR E S T S U PE R S MOOTH 10 0 L B

S OF TWA RE/

A D OBE S UI TE CS 5


+++

INST RU C TO R / A R I EL GR EY

T IT L E / SP IR IC O M

PG / 000


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.