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How uniforms help unit remote teams and promote your brand

HOW UNIFORMS HELP UNITE REMOTE TEAMS AND PROMOTE YOUR BRAND

THERE’S NEVER BEEN A MORE IMPORTANT TIME TO CONSIDER IT

We all know that the world of work has changed quite dramatically since 2020 with a large proportion of businesses having staff who work the majority, if not all their time, remotely. Even those of us who remained working on site, like those aged care, have experienced a dramatic change in the way the workplace operates and communicates.

Following a year of uncertainty—which has continued into 2021—and as we adopt new ways of working, it is imperative that businesses rein in our focus on team members, the overall company and our brand. It is important we spend time thinking about how our messaging and culture is being perceived by people within our organisation, as well as those in the outside world.

In some cases, teams have not been in the same office or room for months and Zoom for many has become the new workplace. What are your team members wearing when representing your brand? How are they being viewed during internal video meetings or strategic marketing meetings? Even more importantly, what are they wearing when meeting clients or potential clients via video call?

It has never been more important to ensure consistency and cohesiveness as a company, regardless of whether head office has now become a Zoom meeting room or not.

Nearly every aspect of our jobs—from the daily meetings, the tools we use and the clothes we wear—has an impact on our level of engagement.

Uniforms are a key piece of the engagement puzzle, reminding members that they are part of a team and reinforcing what the team represents. A uniform means that team members are easily recognised, something that is particularly important in aged care.

For team members who represent you while on location, such as with home care staff, it is important they clearly represent your brand as effectively as possible ensuring that your values are clearly amplified through what they wear and the service they provide. Total Image Group’s Production Manager Tony Boutros, CEO Pamela Jabbour and Sales Manager Heather Da Fonte.

Uniforms also play a major role in determining each employee’s sense of pride and satisfaction in their work. Being dressed in a uniform that is also fit for purpose and comfortable gives team members greater ease in their daily tasks, which can translate to a happier demeanour and impact staff morale as well as interactions with residents and clients.

There is without doubt a correlation between the way people are dressed, and their performance, or perceived performance. A lazy outfit can give the impression that work is not taken seriously, and people don’t really care about their roles. Staff who take pride in their dress sense also take pride in their work. An outfit can speak a thousand words and, when repeated correctly by each employee, the message to residents, clients and the general public is that yours is an organisation that cares. It is worth investing in the right uniform for your team members, because the positive reinforcement for your brand is priceless. If you’d like to reach out to Total Image Group to discuss your uniform needs, we would be only too happy to help.

Pamela Jabbour is Founder and CEO, Total Image Group. For more information visit www.totalimagegroup.com.au

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