Process Development

We selected the keyword after proceeding with the mind map first. The keywords we selected included transportation, animals, and extensions.

Based on that, we went to a bookstore for market research, and we also had a desk research. In Korea, most of the playbooks were relatively uniformed.

There were many products that made it possible to interact using sound, light, and magnets. There are also many types of puzzles and pop-up books.

We decided to add fun elements through free feeling of good and animal personification. And also decided to use colors that feel high saturation and contrast according to the age group of the subject.

This is our character and train sketches. We planned various animals and poses and proceeded with the process. Zebras, giraffes, crocodiles, turtles, and owls are the final animals to be selected.

As for the strengths of our book, we pursued visual stimulation and development through contrast and pattern in terms of visual and color, folding and unfolding books, playing with them, and developing small muscles in terms of function.

Also, children can make their own story and stimulate the imagination by using patterns, habitats, silhouettes, and characterized animals.

Children can learn simple conversation structures through addresses or transportation. It's a simple structure, but it has the advantage of being able to use it in various ways.

In terms of production, it has a simple word and sentence structure, so translation is easy regardless of any country.

The production structure is also simple. In short, it's simple, but effective and efficient.

This is our final result. Each page size is 150*150 and the design can be seen both inside and outside when the train is assembled.

Each book has a color that highlights the characteristics of animals, and the silhouette and habitat have aroused curiosity.

Next is the package box design. You can put the train series in and keep it in the bookshelf on any side.

We gave this experience to five-year-olds. We delivered 110mm, 150mm, and 170mm prototypes as well as size check. As a result, the size was decided to be 150mm.

The children saw our prototype and recognized it correctly as a train and gave each other animal quizzes and played. In the process, the children acted as if they had become teachers and did role-play.

The title of the book is "Whare Are You Going?" and it's made for 2-5 years old. The price is $10.43 USD, which is 14,900 Korean won. The material of the book is made of 1mm thick paper, and the package box is also made of thick paper.