Types Of Exhibition Stand Design Lighting That Makes Huge Impact
● Try Backlighting ● Use LED Stem Lights ● Invest in Lighting for the Long Term ● Set the Right Color Tone
Try Backlighting
●
One of the biggest trade show lighting trends is backlighting, the technique of placing lights behind a fabric panel or inside signage or frames to light those materials.
●
Backlighting is becoming more popular because it draws attention to fabric graphics, 3D logos and more.
●
Part of the lure of backlighting is that it’s a simple technique for any exhibitor to incorporate and it provides a big payoff.
Use LED Stem Lights
●
You’ve likely seen metal-arm light fixtures attached to the top of a booth panel or graphic at trade shows. These wall washer lights — also known as stem lights — have been a trade show mainstay.
●
Companies are making the switch from halogens to LED stem lights. These are better for lighting exhibits because they maintain a cooler temp, don’t draw as much power and last longer.
Invest In Lighting For The Long Term
●
There’s a common perception that LED trade show lights tend to be slightly more expensive when you’re first purchasing them.
●
You can achieve long-term savings by investing in energy-efficient LED lights. Plus, LEDs last up to 25 times longer than incandescent lighting, so the longer product life will save you on replacement costs.
Set The Right Color Tone
●
Selecting the right color tone for your trade show lights goes a long way to support and enhance your brand image.
●
Incandescent lights tend to throw yellow-hued lighting, which can soften details or alter colors. With their wide range of color temperatures, LEDs offer greater flexibility to choose a tone that matches the mood you’re trying to create.
WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the renowned exhibition stand company of the UK.
0044 1743 383049 www.wowspace.co.uk