Get GetYour YourTrade TradeShow ShowBooth BoothNoticed Noticed
TABLE TABLEOF OFCONTENTS CONTENTS 1. Fill The Trade Show Booth With Product 2. Give Out Samples To Potential Customers 3. Focus On Developing Your Brand 4. Promote Through Social Media 5. Include Video Presentations
Fill FillThe TheTrade TradeShow ShowBooth BoothWith WithProduct Product As soon as the trade show begins, people are going to be interested in stopping by your booth to see what products you have to offer. Make sure all of your products are available to see on the floor. People love to interact with products to get an idea of what they will be purchasing in mass quantities for their stores if they are representatives of major brands.
Give GiveOut OutSamples SamplesTo ToPotential PotentialCustomers Customers Handing out freebies is still a huge marketing technique that works. Create stickers, postcards, prototypes, buttons, bracelets, anything with your name on it. Also, think about who your demographic is. Consider developing a pop-socket with your logo on it and giving them out from your trade show booth.
Focus FocusOn OnDeveloping DevelopingYour YourBrand Brand Every business shows up to trade shows wanting to impress the crowds of buyers and shoppers alike. You need to focus on your brand and what sets your company apart from the competition that will inevitably be at the same trade show. In order to have loyal customers, you must pay attention to how you formulate your brand authenticity. Be original. Have your own ideas at the forefront of everything you do and say during your trade show experience.
Promote PromoteThrough ThroughSocial SocialMedia Media Your trade show booth exhibit will be the talk of the town once you promote it all over social media. Have your top employees send out blasts to your target audience a few days prior to the main event. Engage with the buyers who plan on attending the trade show through Twitter, Facebook, Instagram, and more. Get them excited to see what you have in store. Don’t forget to keep posting throughout the entire course of the trade show, too! Live stream your exhibit on Facebook for all of your followers to see.
Include IncludeVideo VideoPresentations Presentations The power of video continues to integrate with every aspect of marketing. You can include video presentations at your trade show booth to show off your newest products and even show what’s to come in the future. A video presentation goes hand in hand with creating top of the line exhibit graphics. People who pass by your trade show booth will be drawn to your booth because it stands out with such a creative approach to learning about your product. Use tools such as media accessories to display your LCD monitor.
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