Make MakeThe TheMost MostOut OutOf OfYour YourExhibition ExhibitionPlan Plan
OVERVIEW OVERVIEW • Review budgets against actual expenditure • Create an event schedule • Create a Brief • Location, location, location • Know your neighbors • Make an impact • Use a multi-channel approach
Review ReviewBudgets BudgetsAgainst AgainstActual ActualExpenditure Expenditure
Look at your business’s financial records from the previous year. You’ll the be able to outline the actual expenditure for each event you attended during the calendar year.
Create CreateAn AnEvent EventSchedule Schedule
With thousands of exhibitions taking place around the world, it’s important to choose the right one. Do your homework and find out as much information as possible about the shows you’re interested in.
Create CreateAABrief Brief
Your brief should include all the necessary information to ensure that you meet your event objectives and goals.
Location, Location,Location, Location,Location Location
So you now know which exhibition (or exhibitions) you want to attend and you have a clear brief in mind of what you want your stand to achieve. It’s time to reserve your space. If you want to be in a prime, high-traffic location, you must register early, at least 6 months before the show starts.
Know KnowYour YourNeighbors Neighbors
Once you have a confirmed your space at an event, make your success even more likely ask the organizer for a list of confirmed exhibitors (most events make them available online) and check out your competition and floor neighbors.
Make MakeAn AnImpact Impact
As you know, strategic planning is essential to maximizing your return on investment. Unique design, striking content, engaging activities are all contributing to your exhibiting success.
Use UseAAMulti MultiChannel ChannelApproach Approach
Your next step is to develop a pre-, at- and post-show marketing plan. Use a multi-channel approach to make sure everyone knows that you’re attending an exhibition and where they can find you.
WOW SPACE CREATIVE EXHIBITIONS WOW SPACE CREATIVE EXHIBITIONS
00441743 383049
www.wowspace.co.uk
Wow-Space is a full-service Custom Build and Modular exhibition stand design and build company.