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1. Booth Space 2. Exhibition Stand 3. Logistics 4. Marketing 5. Staff Costs
BoothSpace Space 1.1.Booth
The booth space is self-explanatory. Bigger booth = higher cost. Smaller booth = lower cost. Location plays a huge role as well in the costs of your booth space. For example, booth spaces near the entrance tend to be more expensive than the back.
ExhibitionStand Stand 2.2.Exhibition
• There are multiple components to a great exhibition stand such as the design, colors, signage, carpeting and more. Another consideration is will you be renting or purchasing one. • You also have to decide on whether you want to go for a custom stand, a simple pop up display or a modular exhibition stand. The cost of your exhibition stand might differ by the type of exhibit you choose.
Logistics 3.3.Logistics
• If you choose to go for a pop up display or a modular exhibition stand, you might save thousands of dollars on logistics, I&D and storage costs. • Generally, for custom stands you will need to allocate a budget for: a) Shipping b) Storage c) Customs costs d) Insurance
Marketing 4.4.Marketing
• Marketing plays an integral part in any trade show campaign. • Brochures play an important part in educating your prospects on your products and services. The quality of your brochures is very important too because your prospects will be collecting brochures from other companies. You don’t want your brochures to look like it was printed on an A4 paper from your HP home printer when your competitors use 300gsm laminated brochures.
StaffCosts Costs 5.5.Staff
• The staff you allocate for the exhibition will be one of the most important sales and marketing asset during the trade show. They will be the face of your company and brand during the show. • How many staff do you need for your booth? The general rule of thumb is 1 staff for every 4.5 sqm. So if you have a 3×3 booth, 2 people, a 6×3 booth, 4 people and 6×6 booth, 8 people.
WOW SPACE CREATIVE EXHIBITIONS Wow space creative exhibitions is one of the renowned trade show booth companies of the UK.
0044 1743 383049 www.wowspace.co.uk