Our Ambassadors

THANKS TO OUR 2021 AMBASSADORS

Ph ot o: Nine Entertainment

Brooke Boney

This was my first Adelaide Fringe, and wow - what an incredible experience it was! You couldn’t turn a corner or wander down a street without the energy of Adelaide Fringe filling your body. The diverse array of shows and events was inspiring, including a number of fantastic Aboriginal and Torres Strait Islander shows. I am so proud to have been a Fringe Ambassador this year and look forward to more years of Fringe experiences and memories.

Electric Fields

It was wonderful to have not only performed this Fringe, but to have also proudly taken on the role of Ambassadors. This year’s festival was more important than ever, as it meant that many members of Adelaide’s arts community, including ourselves, could get back on stage and do what they love! Despite all of the trickiness of putting on a festival within a global pandemic, there were plenty of dazzling shows to see, memorable experiences to be had, and the satisfaction of experiencing such exuberant audiences enjoying the Fringe.

Photo: Colleen Strang way s - N h a r l a Ph ot o gra ph y

Ima ge supplied

Ross Noble

After having the life ripped out of live comedy over the last year due to COVID, this year’s Fringe provided a much needed dose of live humour for both audiences and performers. With enthusiastic Adelaide crowds, COVID-safe venues and the lively atmosphere of Fringe filling the beautiful city of churches, this year’s festival was a great time and I’m thankful to have experienced it as an Ambassador.

Tilda Cobham-Hervey

It feels great to say that I have come full circle, having been a teenager performing in the Fringe, to now having been a festival Ambassador! This year was a huge success and I’m overwhelmed, not only with the positive feedback I received about my show, but with the determination and dedication of the Fringe and Fringe-goers to make this year’s festival safe, while still being thoroughly enjoyable. Bring on Fringe 2022!

Photo: Sam Oster

Thank you to the South Australian Tourism Commission for supporting our Ambassador program.

Interstate & International Campaign

Adelaide Fringe promotes South Australia to Australia and beyond. The impacts of COVID resulted in an agile interstate campaign based around government restrictions and border closures. Our campaign focused on interstate visitation where borders allowed an education of Adelaide Fringe globally.

INTERSTATE CAMPAIGN

TVC Reach 2.3m Interstate Web Sessions 313k 46.2% increase Interstate media results

Most engaged states (exc SA): VIC, NSW & QLD

INTERNATIONAL CAMPAIGN (Watch from Home)