2.3 Goals

Adelaide Fringe has seven goals. Goal 1: Fulfilled Artists Attract a diverse range of cutting edge artists who leave the festival fulfilled, happy with the connection they made and audiences they attracted. Goal 2: Thriving Venues Have as many full houses across our diverse venues throughout SA as possible. Goal 3: Engaged Audiences Maximise audience satisfaction and ease of festival program and navigation. Goal 4: Wow Surprise and wow the audience and be the most talked about festival in the world. Goal 5: Financially Stable Have a strong and diversified financial base. Goal 6: Agile Organisation Be a successful, flexible and adaptable business and agile organisation. Goal 7: Inclusivity Actively promote an inclusive festival.

Rundle Mall Information Booth. Photo: Matt Furina, 2021 Three Adelaide Fringe volunteers hold Adelaide Fringe information and smile. They sit in the shade in front of shopfronts in Rundle Mall at desk which has Adelaide Fringe information including brochures, ipads and a large sign which reads ‘Adelaide Fringe’. Behind, side of wooden benches and pedestrian walks in the mall.