Artist: Eliza Sanders. Photo: Stephen A’Court. Photo courtesy of House of Sand.
Adelaide’s International Arts Marketplace
AdlIdE FrnE Government Partners
15 FerArY – 17 Ma 2019
Government Partners
Office for the Ageing, SA Health
THANK YOU TO OUR AWARDS PARTNERS GRAHAM F SMITH PEACE FOUNDATION THE SIVIGOS AND DIMOND FAMILIES JOHN CHATAWAY (IN MEMORIUM) MILKE- LAURA MILKE-GARNER BANK SA ARTS SA ADELAIDE FESTIVAL CENTRE UNI SA ADELAIDE CRITICS CIRCLE HOLDEN STREET THEATRE NZ FRINGE FESTIVAL WELLINGTON MELBOURNE FRINGE FRINGE WORLD AND ALL OUR AWARD JUDGES THANK YOU TO THE FOLLOWING ORGANISATIONS FOR THEIR SUPPORT ADELAIDE CENTRAL PLAZA ART GALLERY OF SOUTH AUSTRALIA AUSWIDE BIANCO HIRE BOLTZ ELECTRICAL COLOUR COSMETICA GOVERNMENT HOUSE IMPRESSIVE ADVERTISING KATALYST INTERACTIVE MUSIC SA PARSONS PLUMBING RED61 SOUTH AUSTRALIAN MUSEUM STATE LIBRARY OF SOUTH AUSTRALIA
Artist: Gingzilla. Photo: Trentino Priori
BE PART OF THE CONVERSATION Honey Pot – now in its 12th year, is Adelaide Fringe’s internationally recognised arts marketplace, providing a dynamic matchmaking opportunity for Artists and Industry Delegates. Led by Fringe artists at all stages of development, Honey Pot is firmly immersed in the vibrant summer Festival season in Adelaide, South Australia.
WHAT'S OUR VIBE? Our marketplace provides an outstanding contribution as a performing arts connector between the artists, their projects and the diverse range of attending international delegates. Participating in the Honey Pot program provides the opportunity to start new conversations, develop and continue professional relationships and form lasting connections. Outcomes established via the Honey Pot experience provide pathways for future programming and producing throughout Australia and around the world. Honey Pot embraces and engages the creative and diverse talent that descends upon South Australia’s world renowned Adelaide Fringe and weaves it into the ecology of our industry programmers. Our marketplace is informal, yet structured and accessible, continuing to generate hundreds of opportunities while uniquely immersing itself in the fabric of the Australian summer and the largest arts festival in the Southern Hemisphere.
"Honey Pot is an indispensable tool for performing arts programming, the connections made are so useful, the ticketing service is the linchpin component and the Honey Pot team are so helpful and professional in their advice. I feel confident they will connect me to artists as needed and this has indeed happened over many years now. I recommend Honey Pot to my industry colleagues all the time." Tamara Jungwirth, Director & CEO, Gasworks Art Park, VIC
WHO’S IN THE POT? DELEGATES Industry delegates continue to participate in Honey Pot because of the personal connections formed with artists and the professional impact these connections have on their programming. The Honey Pot program creatively challenges and inspires. Our delegate tribes are made up of: Venue Programmers Festival Directors & Programmers Producers TV, Radio & Digital Producers Media & Tourism Professionals
THE INDUSTRY DELEGATE EXPERIENCE: • A bespoke tailor-made itinerary of shows to see based on programming interests. • Face to face access to our passionate marketplace team. • A dedicated, easy to use ticket booking service. • Networking events and sessions. • Access to our famous Fringe Club.
Television Commissioners Event Planners Talent Scouts
Cities Represented by Industry Delegates Photo: Trentino Priori
In 2018 we attracted a record attendance of 204 Industry delegates. This included 70 internationals, representing 25 countries.
ARTISTS Artists can opt into Honey Pot during registration for the Adelaide Fringe. A tiered system of opportunities (listed below) makes our program accessible for all levels of artist engagement. Our artist tribe is made up of:
THE ARTIST EXPERIENCE:
Independent to established artists
• Professional development and advice resources.
Producers Companies Artist Management
• Dedicated support and access to the friendly and approachable marketplace team. • Access to over 200 industry delegates.
• Creative surgeries – one to one check-ups for your arts practice. • Weekly Honey Pot ‘HIVE’ matchmaking sessions. • Industry delegate ticket management. • 'Who's Coming' dedicated contact listing of all Industry delegates.
THERE ARE THREE TIER LEVELS OF ARTIST ENGAGEMENT: FRINGE SHOW NEWBIES Show is new and in early stage of presentation. Trialling a new idea/concept. Just want to take it all in and mingle with my tribe. NEXT LEVEL A tested show/idea/concept. Keen to explore producing / presenting partners. Interested in receiving some producing advice. READY TO GO An established show/event - ready to discuss for future programming. Tour specs and costings considered in preparation for conversation.
The possibilities are endless Connections established via the Honey Pot experience provide pathways throughout Australia and around the world.
PAST SUCCESS STORIES Photo: Matt Zoncar
360 ALLSTARS (INTERNATIONAL)
Photo: Gee Greenslade
ANYA ANASTASIA: ROGUE ROMANTIC (AUSTRALIA) ARTIST FUND RECIPIENT, MADE IN ADELAIDE AWARD WINNER 2018
• Bendigo, VIC (2018) • Commonwealth Games 2018, Gold Coast, QLD (2018)
• NORPA, NSW (2018) • Cirk-UFF, Czech Republic (2018) • Assembly, Edinburgh Fringe, UK (2018) • Georgetown Festival, Malaysia (2018)
• Regional Victoria tour (2017) • Underbelly Festival, London (2017) • Assembly, Edinburgh Fringe, UK (2017) • Floriade Fringe Festival (2017) • Residency at London’s cabaret venue in Covent Garden, “Cellar Door” (2018)
• Waterman’s, London (2018) Photo: Colin Hattersly
Photo: Theresa Harrison
KEVIN QUANTUM: ANTI GRAVITY (UK) WINNER BEST MAGIC, ADELAIDE FRINGE AWARDS 2018
• Perth FringeWorld (2018) • Brighton Fringe, UK (2018) • Underbelly, Edinburgh Fringe, UK (2018)
ON STAGE DATING (AUSTRALIA)
• Darwin Festival (2017) • Brisbane Powerhouse (2017) • Soho Theatre, London, UK (2018) • Underbelly, Edinburgh Fringe, UK (2018)
"Honey Pot, a launching pad for future seasons, collaborations and literally making dreams come true." Malia Walsh, Can’t Face, CircusTrick Tease, Performer, Producer, Bossy Pants Photo: Kate Pardy
M.I.N.D.E.D (AUSTRALIA)
• Gasworks Art Park, VIC (2017) • Xintiandi Festival (2018) • National & International tour (2018) Photo: Sean Young
Photo: Chris Herzfeld
A SIMPLE SPACE (AUSTRALIA) Premiered at Adelaide Fringe in 2013. Since then, more than 90 international bookings (over 500 times, at 76 festivals across 24 countries)
• 2013 Tasmanian Circus Festival;
Edinburgh Fringe, UK
Zimbabwe; SPOLETO Festival, Charleston, USA; HiSeoul Festival, Seoul, South Korea; Freespace Festival, Hong Kong
Canada; Polo Circo, Buenos Aires, Argentina; TRAFO, Budapest, Hungary
CENART, Mexico City, Mexico; Xintiandi Festival, Shanghai, China; Glastonbury Festival, UK; Galway International Arts Festival, Ireland
George Town Festival, George Town, Malaysia; Teatro Circo Price, Madrid, Spain
Leu Tempo Festival, Reunion Islands
• 2014 Harare International Festival of Arts,
• 2015 Sydney Festival; TOHU, Montreal, KAPUT (AUSTRALIA) Premiered at Adelaide Fringe, has now toured 4 continents • 2012 Western Australia Circus Festival; Edinburgh Fringe, UK; The AWESOME International Arts Festival for Bright Young Things!, WA • 2013 New Circus Festival, Croatia • 2014 Vancouver Children’s Festival; Brisbane Festival; Sydney Festival • 2015 Montreal Comedy Festival Gala; Calgary International Children’s Festival • 2016 International Arts Carnival, Hong Kong • 2017 Hothouse Theatre, NSW
• 2016 Australia Now Festival, Sao Paolo, Brazil;
• 2017
• 2018 Arts Centre Melbourne, Australia;
"I found my visit to the Adelaide Fringe most useful. I have been to the Edinburgh Fringe many times and I left Adelaide thinking that what took four years to learn and experience in Edinburgh, took one visit to Adelaide." Eddy Cassar, Festival Director, Cape Town Funny Festival, South Africa
HONEY POT RESULTS
Look how far we've come!
As of June 2018, 125 CONFIRMED SHOWS booked for future programming as a result of Honey Pot. Of the 125 bookings it’s broken down into: 38 South Australian (31%) 87 non-SA based (69%)
Number of deals done
Where did the bookings happen? 66 booked in Australia 59 booked internationally
Dollar value
52% of deals were bookings for artists to perform in Australia 48% of deals were bookings for artists to perform internationally 78% of deals done were bookings for Australian artists 22% of deals done were bookings for international artists
REGISTRATIONS HOW DO I OPT INTO HONEY POT AS AN ARTIST? Artist registrations for Adelaide Fringe 2019 open 1 Aug 2018 and will close 26 Sept 2018.
HOW DO I OPT INTO HONEY POT AS AN INDUSTRY DELEGATE? Call outs for Industry delegate applications to be part of the Honey Pot program will open 10 Oct.
In order to be part of the Honey Pot program, all shows will need to opt in via AVR when registering their show for Adelaide Fringe 2019. Head to avr.adelaidefringe.com.au to register.
Application form and info on Honey Pot will be located at adelaidefringe.com.au/honey-pot
If you have any questions about Honey Pot, please contact Marketplace Manager Andy Beecroft at andy.beecroft@adelaidefringe.com.au. For more information, visit adelaidefringe.com.au/honey-pot
The Honey Pot program is proudly supported by: