THE CREATIVE MARKETPLACE adelaidefringe.com.au/honey-pot Deanna Fleysher, Butt Kapinski
Principal Partner
Thanks to:
Heather Croall, Director and CEO Special thanks to our Adelaide Fringe Volunteer Photographers: Trentino Priori, Kevin Godfrey, Leighton Pearce, Tony Virgo, Brig Bee, Nathaniel Mason and Jamie Beaty.
Honey Pot is Adelaide Fringe’s marketplace. Running for the entire festival, it hosts leading presenters from around Australia and the world looking for shows to program in their venue or festival. Through Honey Pot there are opportunities for presenters to access accommodation support, request complimentary tickets, network with industry peers, meet Fringe artists and gain VIP access to the famous Fringe Club. For Adelaide Fringe registered artists, the program connects you with opportunities for bookings and touring, collaborations, residencies, professional development and networking. Since its inception, Honey Pot has enabled over 400 tours and expanded Australian and international audiences for unique and progressive works. So if you’re in the market for the next big thing or you are the next big thing, make sure Honey Pot at Adelaide Fringe is firmly on your radar.
HONEY POT ALUMNI All once part of the Honey Pot program, global audiences have since engaged with the following works (to name just a few): »» Trygve Wakenshaw’s Kraken, Squidboy, Nautilus: Underbelly, Edinburgh Festival Fringe; Brisbane Festival; Udderbelly, Southbank Centre, London; Aurora Nova, Berlin. »» Helen Duff’s Vanity Bites Back: Gilded Balloon Edinburgh Festival Fringe. »» Adrienne Truscott’s Asking for it: Gilded Balloon Edinburgh Festival Fringe. »» Black Honey Company’s Hot Brown Honey: Red Hot Arts NT; Melbourne International Comedy Festival; Judith Wright Centre of Contemporary Arts; Sydney Opera House; Darebin Arts; Tiger Dublin Fringe. »» The Last Great Hunt’s Alvin Sputnik: Bristol Puppetry Festival; Tiger Dublin Fringe. »» Tessa Waters’ Womanz and Tessa Waters Overpromises: Gilded Balloon Edinburgh Festival Fringe. »» Gravity & Other Myths’ A Simple Space: West Kowloon Cultural District Authority (Hong Kong); Freespace Festival (China), Hi Seoul Festival (Korea). »» Jamie MacDowell and Tom Thum: Prague Fringe. »» Bunk Puppets: Underbelly, Edinburgh Festival Fringe; Udderbelly, Southbank Centre, London; Esplanade Theatres (Singapore).
WHY IS IT DIFFERENT TO OTHER MARKETS? Artists from all over the world see Adelaide Fringe as a testing ground for new works and a place to premier tour-ready contemporary productions. By signing up to the Honey Pot program, such works become part of an industry hot spot to get seen, and potentially take the leap into the touring arts market. Key elements of the Honey Pot program include: »» Inviting genuine international buyers to be a part of the program. »» Enabling delegates to see approximately 20 shows across art form during their stay and in their entirety. »» Facilitating the weekly Hives: a charged and carefully structured networking session, enabling a one-on-one experience for artists and presenters. »» A matchmaking service.
BUT DON’T JUST TAKE OUR WORD FOR IT… I feel Honey Pot existing makes it extremely attractive to want to present a show during the Fringe. It also means you can present a full work in front of an audience the way it is intended. - Clare Bartholomew, Salvador Dinosaur, VIC Honey Pot stands alone in its empowerment of artists and presenters to make the connections that will help them further their careers and find new work and new audiences. - Stephanie Brotchie, Creative Director, Don’t Be Lonely Productions, UK/Australia The Honey Pot program is one of THE main reasons I take my work to Adelaide Fringe each year. ..I have been bringing my work to Adelaide Fringe since 2010 and each year as a direct result of being involved in the Honey Pot Program I have: sold my work to festivals and venues around Australia, in the UK and Europe, built lasting professional connections with both producers and artists alike and expanded what is possible with my career. - Tessa Waters, Honey Pot artist 2016 In terms of the work you can see it’s incredibly diverse and you get to choose your own journey. - Fiona Winning, Sydney Festival
I think Honey Pot is one of the best organised marketplaces and friendliest. It is also the individual tailoring to the presenters’ needs which is why I think it is both effective and successful. - Richard Jordan, Richard Jordan Productions UK I found this incredibly useful not just for the market but for the networking, learning, and community building. - Hannah Clarke, NZ Fringe Wellington and Cubadupa, Wellington Honey Pot is very interesting as it helps to make the most of the Fringe programme, connect in a friendly way with many artists and investigate further expectations and capacities to tour (internationally). - Yohann Floch, Fresh Arts Coalition Europe, France Great way to see upcoming talent. - Annette Downs, Tasmania Performs/ Performing Lines The Honey Pot and Hive has been an absolute revelation to me – I’ve not seen its equivalent anywhere. - Henry Naylor, Honey Pot artist 2016 (Echoes)
SERVICES FOR DELEGATES »» Dedicated ticket bookings service – skip the queues and make sure you have a seat to the shows you want to see. »» Program matchmaking – looking for something specific? We can help you navigate the program to find your ideal shows. »» Networking sessions with other delegates – extend your professional network and get recommendations from industry peers. »» Assistance with accommodation, navigation and orientation – not sure where to stay or how to get around? We can help you find a place to stay and make sure you know where to go. »» Access to the famous Fringe Club – you can party the night away or enjoy a quiet drink in our dedicated artist space.
Alex Podger, The Gremlins
SERVICES FOR ARTISTS »» Honey Pot ‘Hive’ Sessions – connect directly to the producers and promoters you want to meet in a relaxed and informal pitching session. »» Development workshops and advice - get advice and ideas from the best in the industry with free workshops and talks in the Fringe Club. »» World class opportunities – pitch your show to local and international buyers, producers, presenters and venues. »» Easy presenter ticketing – don’t worry about door lists. We can handle delegate ticketing so you know exactly who’s coming.
THE NATIONAL TOURING SELECTOR Honey Pot has partnered with an online networking database, enabling presenters, producers, venues and buyers to directly connect with artists - streamlining the flow of information. As Presenters/Buyers you can: »» Research detailed information about the productions within the Honey Pot program. »» Create a shortlist of Honey Pot shows to see before the Fringe starts. »» Express your interest in shows directly to the producer immediately after seeing a performance. »» Comment on and discuss works with other Honey Pot peers in a private digital environment. As an artist you can: »» Upload technical specs, photos, press materials and touring budgets to attract presenters to your work. »» Connect directly with Honey Pot delegates and see who’s interested in your work. We highly recommend all artists and presenters sign up to the National Touring Selector to make the most of your Honey Pot participation.
Trygve Wakenshaw, Squidboy
KEY DATES
2016 Artist registrations open: Delegate registrations open: Artist registrations close: Artist deadline to be in Honey Pot: Delegate registrations close: Festival Program launch: Honey Pot program guide released: 2017 Adelaide Fringe opens: Fringe Parade night: Awards night:
GET INVOLVED 16 August 7 October 7 October 14 October 29 November 2 December 23 December 17 February 18 February 19 March
If your work is tour-ready, you can nominate to be part of the Honey Pot program during the Adelaide Fringe registration process. If you’re a presenter, applications will open October 2016 (closing date 29 November) via: adelaidefringe.com.au/honey-pot For more information, contact Rebecca Meston, Marketplace Manager at rebecca@adelaidefringe.com.au
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