table of contents Introduction 2 Logo Philosophy 3 Basic Elements Logo Variations (CMYK) 6 Logo Variations (RGB) 9 Important Notes 13 Primary Typography 14 Secondary Typography 15
Rules and Regulations Safe Area 18 Size Recommendation 19 Improper Logo Usage 20 Applications Stationery 24 Other Applications 28
introduction MYK is a car dealer workshop that established since 1993, founded by Michael Yonathan Kusnanto himself in Germany, Europe. MYK strives to bring innovative solutions to customer’s cars and fulfill their expectations of their own dream car. MYK make the unthinkable happens and keep leaning forward to a brighter future with innovative craft of perfection.
2
Introduction
logo philosophy MYK itself stands for the company’s founder, Michael Yonathan Kusnanto, altogether to make a well-established family company. The metallic colors in the logo represent the car industry MYK stands on, with a precise detail that the company itself also applies on its company’s principles; precision and perfection in details. The logo tends to lean forward to the top right to indicate that MYK strives to make innovative solutions and make better progress towards a brighter future, and also indicate service speed and turbo engines that MYK provides to their customers. The double metal bar that lies underneath the letters emphasize the boldness and how firm the company stands on their ground.
Logo Philosophy
3
basic elements
logo variations process color for 4-color printing (CMYK) Main logo on bright background. Letter Gradient (radial 100%) C :0 M :0 Y :0 K : 0 to 100
Bar Gradient (radial 80%) C :0 M :0 Y :0 K : 10 to 75
Letter Stroke Gradient (linear 90째) C :0 M :0 Y :0 K : 10 to 100
Letter and Bar Stroke C :0 M :0 Y :0 K : 100
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Logo Variations (CMYK)
Inversed-color logo on dark background. Letter Gradient (radial 100%) C :0 M :0 Y :0 K : 0 to 100
Bar Gradient (radial 80%) C :0 M :0 Y :0 K : 10 to 75
Letter Stroke Gradient (linear 90째) C :0 M :0 Y :0 K : 10 to 100
Letter and Bar Stroke C :0 M :0 Y :0 K :0
Logo Variations (CMYK)
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Monochrome color logo on fabric and silkscreen. Solid color C : 40 M : 32 Y : 33 K :0
8
Logo Variations (CMYK)
logo variations RGB color for web applications
#E6E7E8 to #000000 PMS Cool Gray 1 C to PMS Black
#FFFFFF PMS White
#FFFFFF to #636466 PMS White to PMS Cool Gray 11 C
#A0A1A0 PMS Cool Gray 7 C
#FFFFFF to #000000 PMS Black to PMS White
#000000 PMS Black
Logo Variations (RGB)
9
logo variations process color for screen applications (RGB) Main logo on bright background. Letter Gradient (radial 100째) R : 230 to 0 G : 231 to 0 B : 232 to 0
Bar Gradient (radial 80째) R : 255 to 99 G : 255 to 100 B : 255 to 102
Letter Stroke Gradient (linear 90째) R : 255 to 0 G : 255 to 0 B : 255 to 0
Letter and Bar Stroke R :0 G :0 B :0
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Logo Variations (RGB)
Inversed-color logo on dark background. Letter Gradient (radial 100째) R : 230 to 0 G : 231 to 0 B : 232 to 0
Bar Gradient (radial 80째) R : 255 to 99 G : 255 to 100 B : 255 to 102
Letter Stroke Gradient (linear 90째) R : 255 to 0 G : 255 to 0 B : 255 to 0
Letter and Bar Stroke R : 255 G : 255 B : 255
Logo Variations (RGB)
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Monochrome color logo on fabric and silkscreen. Solid Color R : 160 G : 161 B : 160
12
Logo Variations (RGB)
important notes When it comes to MYK logo, attention to detail is extremely important. Each component, stroke, and filling has their own color gradient and solid stroke color. There are four main parts and color elements in the logo: letter gradient, bar gradient, letter stroke, and letter and bar stroke. Letter gradient is located at the main part of the logo color in the letter M, Y, and K. It has radial color gradient with 100% aspect ratio and a gradient from 0 K to 100 K.
Letter stroke gradient is located at the detail part of the logo color in the strokes of letter M, Y, and K. It has linear color gradient with 90째 angle and a gradient from 10 K to 100 K.
Letter and bar stroke color is located at the strokes of each letter and bar. It has black solid color with 100 K. However, when the background is dark, the color should be inverted to white solid color with 0 K.
Bar gradient is located at the upper part of the double stroke bar underneath the letters. It has radial color gradient with 80% aspect ratio and a gradient from 10 K to 100 K.
Logo Variations (RGB)
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primary typography An important factor of brand identity is the consistent use of predetermined typefaces. Futura and Univers 55 is the typeface used on the stationery system. It should be used as the primary typeface in all communications. Futura Medium should be used for titles (all lowercase), with a noticably larger size than the body text, preferably 7-10 pt size different with the ideal of 16 pt size. Univers 55 Regular should be used for body text with a size of 9 pt, or a noticably smaller size than the title text. Bold, light, and italic versions (and combinations of all four) are available for use as well.
futura medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
univers 55 regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
univers bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
univers italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
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Primary Typography
secondary typography When using numbers and text separately from other text, such as the section divider and page number in this manual, Baskerville Bold should be used. This second typeface is available for use when a serif font is appropriate. Baskerville has regular, italic, and bold italic available for use as well.
baskerville bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
baskerville regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
baskerville italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
baskerville bold italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()_+<>?
Secondary Typography
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rules and regulations
safe area To ensure MYK logo is free from visual distraction, elements such as other logos, images, and others must be positioned at a minimum distance from the logo. This is defined as safe area or clear space. The safe area length is proportional to 3:5 ratio from the length of the logo.
3:5
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Safe Area
size recommendation To ensure MYK logo maintains its clarity and precision, below is the recommendation of the length of the logo, measured by its vertical length in cm. The ideal proportion size of the logo is above 1.17 cm of its vertical length. However, the smaller sizes of the logo may still appropriate to be used when necessary although it is not recommended.
Not Recommended
0.4
0.5
Recommended
0.8
1.17
1.75
Size Recommendation
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improper logo usage To ensure MYK logo is visually maintained, there are a set of rules and recommendations for it to be used properly and avoid misused logo that might create distraction, informal, and unpressional impression towards the whole brand identity.
Do maintain the integrity and proportions of the logo.
Do not alter, stretch, or condense the logo.
Do maintain the design integrity of the logo.
Do not add other design elements to the logo (e.g. outline, dropshadow).
Do have a safe area around the logo.
Do not crop the logo, align it to the edge of the page, or put it too close with other logo, image, or text.
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Improper Logo Usage
Do reproduce the logo with consistent high quality.
Do not use anything other than high resolution artwork or approved files to reproduce the logo.
Do place the logo on appropriate backgrounds where possible.
Do not place the logo on backgrounds that make it hard to read. See logo variations for better logo placement.
Do use the logo as it is, without breaking it apart into components.
Do not use the logo as part of a sentence, phrase, or headline.
is a...
Improper Logo Usage
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applications
Employee name is set in black, remaining text below set in grey, and on the back side is set on white. Front background is set on white and back background is set on black with attention to double-bar trademark of the companyâ&#x20AC;&#x2122;s identity.
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Stationery
1.93 cm
4.24 cm
1.22 cm
Michael Yonathan Kusnanto Chief Executive Officer
1.93 cm
(021) 789 9999 michaelyk@myk.com
0.56 cm
0.56 cm 7.85 cm
2.05 cm 0.86 cm 2.05 cm
Employee name and job title is set in Univers 55 Regular at 9 pt., title case. All other type is set in sentence case. All type has 10.8 pt leading.
0.42 cm
Type:
1.8 cm
5 cm x 9 cm
1. Black (100 K) 2. Grey (40 C, 32 M, 33 Y, 0 K) 3. White (0 K)
0.3 cm
3.65 cm
Size:
Colors:
0.4 cm
0.3 cm
stationery business card
MH Thamrin no. 17 | Jakarta, 14280 | www.myk.com
stationery letterhead 2 cm Size: 21 cm x 29.7 cm
1.25 cm 0.75 cm
17 cm
2 cm
4 cm
2 cm
Day, Date Addresseeâ&#x20AC;&#x2122;s Name Company Name
Colors:
Address City, State Zip
1. Black (100 K) 2. Grey (40 C, 32 M, 33 Y, 0 K)
To whom it is concerned,
Format:
Num ipid eatio. Et et odis ant explanda nosaestis aperio quisciunt omnimus in porrum eum et, omnis ipid explist optatquis nat rem. Nam velendam et volo comnist rempos as endi nobis modior asperovit omnimet ut lamendae voluptatem quis de plia velescienis aut aperchic tem autae magnihil il intem. Itat et occum que autet dipsand ellorro vidusa sitiones inctemo voloriae.
21.7 cm
Letters should have 2 cm side margins, and the date should appear 4 cm from the top.
Et volor res ad que volut magnit rem volessint. Gendebi scidusda quamus min cusciis eos con pro estem alique nis reperis et plabores qui velluptur? Ur magnitia pernat explabo rporumet maximil laboruptas de nobis re coriaspicit quiatem facepreius, cusam derum vollo eosaerat lam ut iducia identum et duntibus dolenet vero et occus utem arumquam, none nos si vel id maxim aut ipsuntibus. rr ovidus aut voluptatur reperfe rferum qui restiat qui dolupta tusciatur, sam ut officim illuptatiis ma que re cus eum con ne apis doloriatiam quo et lame et, apidus, sinveni utate viduciis mod mintio. Itatet, nusdaep ereperit, tem autem re parchic tendaectorit ex etus miliqui scienis essimus, voluptae diate
A Microsoft Word template, with the logo and contact information embedded with double-bar trademark of the companyâ&#x20AC;&#x2122;s identity at the bottom, is available for use when an emailable letter is necessary or when printing.
quam rest volorro con nossit, illatus venecer iorrore, optatem fugit millat officil iliquide pari accumqui quam nonseque nimaiore latem fuga. Esed ent quistis es aligenis ipsae pres aligentota consene mporati conseque con nonsed maio excea de volorrum nonsed quaere, velis doloreh enimin plibusd.
Regards,
Type:
Name of Sender
4 cm
2 cm
Title
Text is set in Univers 55 Regular at 9 pt and has 1.5 spacing with black color. Contact information at the center bottom has 9 pt and single spacing with grey color.
MH Thamrin no. 17 | Jakarta, 14280 | www.myk.com
Stationery
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stationery envelope
1.25 cm
11 cm x 23 cm Colors: 1. Black (100 K) 2. Grey (40 C, 32 M, 33 Y, 0 K) Type: Address is set in Univers 55 Regular at 9 pt with 10.8 pt leading, set on grey. The addresseeâ&#x20AC;&#x2122;s name and information is set in Univers 55 Regular at 9 pt with 10.8 pt leading, set on black.
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Stationery
7 cm 20.5 cm
1.25 cm 1.5 cm
MH Thamrin no. 17 | Jakarta, 14280 | www.myk.com
2.5 cm 2 cm 2.5 cm 1.25 cm
To: Mr. Steve Laurence Pakubuwono Residence, Jl. Pakubuwono 9, apt. no. 17, Jakarta Selatan 16989
1.25 cm
Size:
stationery email signature A suggested format for MYK employeesâ&#x20AC;&#x2122; email signatures is shown to the right. All information is set in Univers 55 Regular at 9 pt. on grey, with the employeeâ&#x20AC;&#x2122;s name on black. If Univers 55 is not available in the mail font, then Arial should be set at 10 pt. on black. The logo is set one line break before the text, with 50 x 122 pixel png version supplied.
Michael Yonathan Kusnanto Chief Executive Officer (021) 789 9999 michaelyk@myk.com MH Thamrin no. 17, Jakarta 14280 www.myk.com
Stationery
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other applications polo shirt As shown on the short-sleeved shirt on below, when the logo is placed on a black background and on a fabric material, the logo should be monochrome grey color. This is followed with double-bar trademark of the companyâ&#x20AC;&#x2122;s identity put on the shirt, customized. The upper part is grey and the bottom part is darker grey.
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Other Applications
other applications jacket The application on jacket below is as the same as the application on polo shirt. This is also followed with double-bar trademark of the companyâ&#x20AC;&#x2122;s identity put on the jacket, customized. The upper part is grey and the bottom part is darker grey.
Other Applications
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other applications billingham camera bag The application on Billingham camera bag below is quite different than the previous applications. The fabric material is black, with attention to borders with double-bar grey and darker grey. The threads itself need to use grey color, with the exception on the button that uses white. Logo is embossed onto a metal plate and placed on the center of the bag.
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Other Applications
other applications sunglasses Sunglassesâ&#x20AC;&#x2122; frame color should be black and with a double-bar border on the sides, metallic and shiny color. MYK metallic logo is placed near the end of the border with metal material.
Other Applications
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other applications iphone case sleeve iPhone case sleeve is made from black fabric material, sewed with grey threads. Metal plate embossed with MYK logo is placed on the upper center on the front side, while double metal bar is placed on the back side.
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Other Applications
other applications laptop case sleeve Laptop case sleeve is made from black fabric material, sewed with grey threads and have grey border for zipper. Metal plate embossed with MYK logo is placed on the upper center on the front side, with double metal bar is placed on the front side as well.
Other Applications
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other applications diving fin MYK logo is being silkscreened on the front side of the diving fin, with grey color. Double-bar is also available with the upper part grey color and the bottom part darker grey color.
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Other Applications
other applications camera Camera is being customized with metal border on the cameraâ&#x20AC;&#x2122;s borders. MYK metallic logo is placed on the upper right side of the camera.
Other Applications
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other applications signage Signage has black shiny material with grey color at the bottom. MYK metallic logo is put at the upper center of the signage, and the services is set on right align with white Futura font.
Audio System Body and Coloring Mechanical Consultant Car Tuning and Service Radial, Turbo, and Engine
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Other Applications
other applications car (suzuki fronte) The logo application on car below is set on the sides of the front part of the car, with MYK metallic logo. The double-bar part on the logo is set on far longer than it should be, and in this case it is appropriate to add more company identity to the car.
Other Applications
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MH Thamrin no. 17 | Jakarta, 14280 | www.myk.com