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FRAMING KAWADA

FRAMING KAWADA

Oct 2021-

Visual Merchandising AssociateMitra Adiperkasa (SEPHORA)

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Head of Content Arrangement, AFAIR 2020 Exhibition

• Managed exhibition content submissions and worked closely with the team to process contents digitally & physically and conducted quality check

Participant, chosen as the only Indonesian representative at The Asian Architecture Student Summer Workshop 2019 in Osaka/Sabae/Mihara/Tsu, Japan Collaborated with a team of architecture students from all over Asia to design, assemble and construct a woodwork installation as a welcoming installation to the region. Mentored by Japan based lecturers & architects, the project was presented to the Mayor of Sabae City. Head of Fundraising, Dongkrak Seni UI Specialized in designing merchandises, working closely with vendors and overseeing final products’ qualities before distributing them to raise funds.

May

2023

20192020 2019 2018 Dec 2020June 2021

• Manage VM related matters for new brand & existing brands across all stores — 16 stores nation-wide. In charge of Exclusive Brands: Rare Beauty, Natasha Denona, Anastasia Beverly Hills, etc.

• Organize fixture & props production (local), importation & installation for new brand launch, new store opening, planogram update & animation

• Coordinate & communicate with multiple brand principals, merchandisers, and related parties to ensure smooth & timely OMNI-channel activation

• Design and develop VM assets & props (2D & 3D) for planogram update and animation according to each brands’ guidelines

• Manage production & installation timeline

• Monitor costs and work within budget

• Liaise with vendors to oversee production quality & installation

• Implement & maintain display uniformity across all stores according to Sephora standard & guidelines

• Conduct VM training for store staffs

• Compile & provide VM reports

Visual Merchandising Intern - Luxasia Indonesia

• Developed 2D & 3D visualization of display & VM props for planogram update, animation and podiums

• Conceptualized & produced in-store key visuals, e-Comm assets & social media contents

• Organize design requests timeline from multiple brands for smoother work flow

16 July 1998 teressa.adelia@gmail.com +(62)81290120600

Jl. Lembah Nyiur IV, 13450, DKI Jakarta, Indonesia

LinkedIn: Adelia Teressa Link: issuu.com/adeliateressa

Feb 2020 20182021

Junior Architecure Designer

- Freelance (Group)

3 Stories Cafe & Guest House, Yogyakarta

• Conceptualized architectural & interior design

• Produced construction drawings, visualizations & diagrams

• Conducted materials research & drafted construction budgeting plans

• Liaised with civil engineers & contractors

Freelance Graphic Designer - Commision Works

• Developed & designed events’ branding & guidelines

• Produced digital posts & assets for events’ social media handles

• Designed hampers packagings & envelopes

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