1 minute read
TYPOGRAPHY
Pan-tique Bakery Brand Identity Guide
Typography Overview
Advertisement
The authorised fonts to be used in all forms of communications are Calstavier, Cormorant Upright and Lora.
Calstavier should be only used for: • Logo • Creative Headlines
Cormorant Upright should be used for: • Headlines (in capitals) • Subtitles (sentence case)
Cormorant Upright is available in various different weights but only the Medium version should be used.
Lora should be used for: • Body Copy • Captions
Calstavier
Cormorant Upright
Lora
Typography Rules
Headlines should follow a clear hierarchy. Too many weights and font sizes to emphasise certain parts of a text should be avoided.
In every layout a few general typographic rules should be considered:
• All text should be set flush left. Justified text should be avoided
• The number of characters per line should be no more than 80 characters (a space counts as character)
Example
Headline: Cormorant Upright Font size: 25pt Space After: 20px
Body text: Lora Regular Font Size: 16pt Leading: 23pt Space after: 15px
ED MAIO . UT INT QUAERO BLATUR?
Ipit quatemque ex et et quis evellup tiaturibus.
Tatur as est, ommodi repudit etur aci vellaborro quatus veribuscia plam culpa doluptaqui od minum rem ipsum ra sum quiae nonecuptatur maionse nime num rae veruptati reperio ilit, suntur, suntiam ressi sum im qui cusam quam utatistis commolut dolore sequi nos velias dolendae volupta eseque mincimo luptas consequis inciis dus volendia sequia descit aut ressus a nis dolorum est quia consedit autatures maximodic tempos eatia ducidem im ide plam doluptios pressit ibusam, qui blabor a dolum quate re nullabo. El mossimos andi il molupta tiant, volores equam, cuscid quo ea sitias vellumet omni ullit et faccus.
To explit lanihit atiur, ut am aut dunt esequid eleculpa plitin consed ut il molupta ipsam eosaperum qui sam, tecesed quunt.
