WHO IS ADHESION? We’re a strategic creative brand consultancy based in Cape Town. We help companies connect with their audience. We have a fondness for technology, but we also love a good old-fashioned story. We act small and think big. The size of an agency is not what matters. Rather it is the experience of the team working on the account that makes the difference. We’re in the business of ideas and believe that great ideas influence behavior, create or manage perceptions, position your brand and ultimately grow your business. Great ideas stick.
OUR SERVICES • Identity Development, Positioning and Strategic Direction • Strategic and Media Planning • Digital marketing, SEO, SEM, Content, Social Media, WOM • Interface/App Design and Development • Print management, ABL and BTL production • Data, Analytics, Research • Exhibitions and in-store Design and Implementation • Public Relations and Online Community Management
BBBEE CREDENTIALS We are currently rated as a Level 4 Contributor to B-BBEE – as provided for in the Codes of Good Practice gazetted by the DTI. We are in the process of applying for Level 3 accreditation.
OUR APPROACH As a full-service brand agency, it is our job to deliver results that are real, measurable and memorable. To us ‘BRAND simply means what your target audience and customers think and feel about you. Marketing is a battle of ideas and in some markets, brand is the only differentiator. Brand equity is a balance sheet asset. Getting our audience’s attention is easy; capturing their imagination is hard. Influencing them to act is the holy grail.
OUR STRUCTURE We are a collection of senior creatives and strategists who understand complex route-to-market dynamics, customer acquisition and retention strategies as well as reputation and online relationship management. Who have helped some of South Africa’s best known brands break out of the clutter. Brands who are desperate to find a difference, a unique voice and position in the hearts and minds of their customers. Our strength is our unique collaborative structure. We work together as a single agency, mostly from the same office, and on the same clients.
OUR ROLE IN YOUR LIFE We see ourselves as an extension of your Marketing Team. Together we gather and synthesize customer and market insight to inform our processes and conceptual thinking. We consider the big picture. No product or service exists in a vacuum and our work extends to all touch points and experiences a customer might have with a brand to ensure that any interaction both fits and builds upon the overall customer experience. No matter what the ask, our dedication to the highest quality of concept and craft remains constant, in both thinking and output.
LEADERSHIP TEAM
SEAN VAN RENSBURG MANAGING DIRECTOR
MARCIA OWEN STRATEGIST
CLAIRE HARRISON COPYWRITER
WENDY MOORCROFT COPYWRITER
ANDREW WHEELER DIGITAL STRATEGY
BRIAN BAINBRIDGE DESIGN
Sean started his
Marcia has a BComm PPE
Claire Harrison hardly needs
Rated the country’s top
Andrew has a 4 year
Brian left TBWA Tequila
advertising career at FCB to
[Politics, Philosophy &
introducing – she’s created
copywriter by AdFocus,
Bachelor of Fine Arts degree
to become head of design
work on the
Economics] and a Post
some of SA’s most iconic
Wendy spent eight years at
from UCT’s Michaelis School.
at Lowe Bull. He currently
Vodacom/Vodac brand.
Graduate Diploma in
advertising over the last two
TBWA Hunt Lascaris, working
He started his digital career
designs communication
In 1996 he joined
Marketing, both from UCT.
decades, as her awards show:
on all their major accounts,
in London as far back as 1994
systems for clients in South
TBWA Hunt Lascaris
She has worked in media
4 Ads of the Year,
including Standard Bank,
– where he designed the
Africa, Europe, Mauritius and
He’s worked on both retail
at top companies including
22 Ads of the Month,
BMW, MTN, Nando’s, Nashua,
first ever Wimbledon website
Africa. His awards include:
and corporate brands such as
Media 24, Men’s Health
9 Gold and 16 Silver
Woolworths, Nampak, Reach
for IBM. A regular recipient
1 Loerie Grand Prix,
Nando’s, SAA, Steers, Edgars,
and Top Billing.
Loeries, 3 Loerie Grand
For A Dream, UCB, Tiger
of Yahoo and Netscape
1 Gold Loerie, Ads of the
BMW, Land Rover and MTN,
She specialises in Brand
Prix, 3 London International
Brands and National Brands.
Site of the Month, Andrew
Month, Ad of the Year,
Wimpy, Debonairs, VW, Old
and Marketing Strategy as
Awards including 2 Best of
She has won more awards than
has designed digital
4 One Show Bronzes,
Mutual, Woolworths, St
well as implementation.
Show, 1 Silver and 1 Gold
she can remember including:
experiences for clients
1 One Show Merit, 2 Silver
Elmo’s and Momentum.
She led the re-positioning
Eagle, 2 D&AD’s, 1 One
2 Cannes Gold Lions and
including MNet, Duro,
Clio’s, 1 Bronze Clio,
He’s won the following
of RCS in 2011.
Show Award, 1 Bronze and
one Silver, about 25 Loeries,
Adidas, 24.com, Deutsche
1 Clio Shortlist, 1 Young
industry accolades:
She’s a strategic thinker
1 Silver Cannes awards,
Loerie Grand Prix, Eagles,
Bank and Standard
Guns Gold, 4 Cannes
1 Loerie Grand Prix,
with a hands-on approach
3 New York Art Directors’
Ad of the Month and Ad of
Chartered.
Shortlist, 4 D&AD Shortlist
2 Gold Loerie, 8 Silvers D&AD
to implementation, and
Awards, 5 New York Festival
the Year, One Show, D&AD,
in book, Cannes Bronze, 2 Ads
has experience in both
Awards and 1 Apex Gold
Art Directors Club and Clios.
of the Month, 1 Ad of the Year
client service and media.
Award.
CREATIVE EXCELLENCE Our creative team has won 6 Loerie Grand Prix, 32 Gold Loeries, 10 Creative Circle Ads of the Year, 30 Ads of the Month and an impressive list of statues from all the major international award festivals.
CURRENT CLIENTS
THE CHALLENGE Swartland wanted us to position them as the first choice for architects in the wooden fenestration market. Our challenge was to convince architects and specifiers in a price-driven, commodity mindset that Swartland was a premium brand and therefor justified a premium price. They needed a positioning statement that resonated both internally and externally.
BRAND POSITIONING Brand positioning statement: Think Long Term • The company is family-owned, leadership has passed from father to son for three generations
• Their raw material takes about 50 years to grow.
• It speaks of their commitment to the environment.
• It describes their attitude to relationships with their staff, their suppliers and clients (builders merchants). • It reflects their manufacturing capabilities, making products that are durable.
• Leadership promise – leaders think long term.
BRAND POSITIONING Most brands in this cluttered, robust category use loud colours and bold claims to get their customers’ attention. So we re-positioned the brand to reflect a time when values like craftsmanship and integrity were important. This not only helped us stand out, it also communicates their heritage and values. Without having to say it.
THE CHALLENGE Duro approached us to re-brand the business. Again, this meant evolving the logo, re-designing all their collateral and re-looking their communication strategy. The company is Duro Pressings, named after their core production process of pressed steel. Yet in the market they were commonly known as Duro. Our solution was to drop the word ‘Pressings’, but kept the ethos of the company by pressing the ‘P’ out of the ‘D’.
NeoBroadband powered by LTE
THE CHALLENGE Lack of consistency in the past resulted in a fragmented brand. It needed a golden thread. Our solution was to create the Neotel light beam. Light offers a number of positive associations and attributes to the brand, making their offering tangible. 1. Speed of connection – there’s nothing faster than the speed of light. 2. New technology – shows an innovative alternative to old copper technology. 3. Increased brand recognition and awareness over time. 4. Consolidates the brand across all visual mediums.
RADIO
ARCHIVE WORK
BRAND POSITIONING STATEMENT AND PAY-OFF LINE
BRAND POSITIONING STATEMENT AND PAY-OFF LINE
CONSUMER CAMPAIGN
TRADE CAMPAIGN – we used their staff as models – resulting in high awareness amongst their customers
Sachet of sunblock inserted into targeted publications inviting our audience to test drive the new 330 Cabriolet.
RETAIL CAMPAIGN
TRADE AD
TACTICAL OUTDOOR
SOCIAL RESPONSIBILITY CAMPAIGN FOR COCA-COLA
POSTERS PLACED IN VET’S SURGERIES
THANK YOU