AU TO D I S T R I B U T I O N T U N I S I E Autodistribution Tunisie, a partner of the ADI group, is part of the electromechanical division of the UTIC group, the 5th largest group in Tunisia. AD Tunisie specialises in the distribution of spare parts for cars and heavy goods vehicles, automotive paint, industrial supplies, garage equipment and lubricants.
Apart from the introduction of new brands and the development of new product lines, since the beginning of 2021, AD Tunisie has relied on a digital marketing strategy that has brought it closer to its customers. More specifically, 4 official FACOM, EXPERT, STANLEY and KÄRCHER stores have been launched on the largest marketplace in Tunisia. In addition to operating the B2C channel, these stores have increased brand awareness among the Tunisian public. The proximity of its individual and professional customers being paramount in its marketing strategy, AD Tunisie has just launched the first Kärcher Center in Tunisia (official opening in March 2022), AD Tunisie benefits from distribution agreements with the largest where its customers can live the Kärcher experience on site with the automotive suppliers and manufacturers, enabling it to meet all the assistance of a Kärcher sales expert. needs of its customers throughout Tunisia. In an uncertain economic environment and a global health crisis, AD Tunisie has managed to maintain its market share and remain the leader of its sector in Tunisia, thanks in particular to its ability to adapt to change in the economic and political environment, by focusing on a strategy of innovation and continuous development.
Upcoming projects: In the same vein, in the second quarter of 2022 AD Tunisie is launching its B2B e-commerce platform to serve its customers and take advantage of this new channel to increase its market share by targeting potential new customers throughout Tunisia.
Inauguration of the new Kärcher Center - March 2022 First Kärcher Center opened in Tunisia, in the presence of Mr Khelil Chaibi, President of AD Tunisie and Mr Axel Stolz, Vice-President, Export, Kärcher.
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