Digital Marketing Portfolio Adinda Kasih___

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portfolio

ADINDA KASIH


CONTENTS Articles Social Media Posts Achievements

The above contents are from what I have learned and accomplished in Purwadhika Startup School. While the contents below are from my fresh graduate internship and student internship.

ruangkerja by ruangguru archives detiktravel archive


During my study at Purwadhika, we were given a task to create and run a website, social media, and content marketing project. There were many kinds of project themes in Job Connector Digital Marketing batch 04. Mine and my team were PT Muis Dikakarya.

PT Muis Dikakarya was one of the real projects in our class because PT Muis Dikakarya itself is a construction company that has been running since 1992, but doesn't have digital assets yet and wanted to expand its target market to B2C, so we decided to gave it a try. The company belongs to one of our team members.

We have developed a good SEO-score website and a comprehensive one. An engaging Instagram content, a good LinkedIn, Facebook, and Twitter profile. PT Muis Dikakarya also has a Pinterest business hub that has 1.04k impressions and 886 total audiences in the last 90 days.

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ARTICLES

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ARTICLES

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I have written 7 articles in total I used neilpatel.com as a keyword tool to maximize search engine optimization You can read each of my articles in https://muisdikakarya.com/artikel/

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SOCIAL MEDIA POSTS

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PERSONAL & GROUP ACHIeVEMENTS PERSONAL Article on page 1 Google

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PERSONAL Article on page 1 Google

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PERSONAL Article on page 4 Google

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PERSONAL SEO ACHIEVEMENT'S EXPLAINED "Sejuknya! Tengok 5 Inspirasi Desain Kebun Indoor Berikut" is on page 1 Google (last checked: 11 June 2020) competing with dekoruma, idntimes, 99.co, homify.co.id, idea.grid.id (kompas gramedia group) Kenali Pelopor 4 Jenis Desain Interior & Eksterior" is on page 1 Google (last checked: 11 June 2020) competing with Bisnis Indonesia "Sayangi Bumi Dengan Pilih Bahan Bangunan EcoFriendly" is on page 4 Google (last checked: 11 June 2020) competing with ejournal.kemenperin, lib.ui.ac.id, journal.unnes.ac.id

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PERSONAL First giveaway initiator in class & in group

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PERSONAL First giveaway initiator in class & in group

Mobile voucher giveaway (Rp200.000 for 2 people) Platform: Twitter How to attract audience: By replying to Kumparan's popular tweet

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PERSONAL One article classified as one of engaging and effective individual pages on muisdikakarya.com according to Google Analytics

Behavior flow - Site content: Shows what content is more engaging and effective on the website All pages: This shows the effectiveness of individual pages with several breakdowns. For instance, page views and unique pageviews "5 Keuntungan Pilih Jasa Desain Interior" is at the top 10 of Site content - All pages

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PERSONAL Great engagement result with minimum ad budget

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PERSONAL INSTAGRAM & facebook ad run explained

With only Rp90.000 ad budget (4 days duration) an education-based content pillar succeeds in reaching 614 likes, 9 comments, 24 posts saved, 43 accounts visit the profile, 123 accounts visit the website, 37,751 people reached, 41,148 impressions, and 4 new followers.

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GROUP Our Website SEO is good (SEOptimer)

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group We have published an E-Book at our website

There were several leads as a result of our 3 months digital marketing activity. 5 leads to WhatsApp and Instagram direct message. 1 lead to telephone call

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PT MUIS DIKAKARYA DIGITAL ASSETS @muisdikakarya

muisdikakarya.kontraktor

@muisdikakarya

PT. Muis Dikakarya

PT. Muis Dikakarya

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RUANGKERJA BY RUANGGURU archives SOCIAL MEDIA POSTS

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Several ruangkerja's social media posts that I have shown were mostly based on my ideas. I made it in line with ruangkerja by Ruangguru's editorial plan rules, including content pillar.

When I was an Intern, there were about 18.000 - 21.000 followers in ruangkerja's Instagram account — which the account now belongs to Skill Academy by Ruangguru. I used Trello and Hootsuite as social media tools to support the work.

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ON SCREEN MOMENTS

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To support other marketing departments, I was once a talent for Ruangguru Review YouTube Competition and one of the #PastiBisa campaigns. These contents were both uploaded to YouTube and Instagram.

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DETIKTRAVEL ARCHIVE

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"Menjelajahi Tempat Lahirnya Drakula" was my first published article. I wrote it when I did my student internship in Bucharest, Romania. There were still many grammatical errors here and there, but I was proud of myself because my very first article has successfully published in detikTravel.

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thank you

Get in touch Email: dindakasih95@gmail.com LinkedIn: Adinda Kasih


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