Title and Outline
Title: The STARGIRL Magazine Issue 1: Accessories of the Past
Slogan: A Trip Down the Fashion Memory Lane
Description: A fashion magazine to redefine girlhood through 2000s Barbie accessories and sustainable fashion
Background / Rationale
The STARGIRL Magazine started in the summer of 2023, when I went back to my hometown in Indonesia for the holidays. While I was cleaning up my childhood bedroom, I found a bunch of Barbie accessories that I forgot existed, such as Barbie tops, trousers, shoes, bags and many more. Dressing up my Barbie dolls as a child is one of the main reasons why I am into fashion right now, hence rediscovering these pieces brings me a lot of joy. As I grow older, I have developed an interest in sustainable fashion, which I mainly participate through thrift shopping, up cycling existing clothes and even creating my own accessories. Therefore, through this project, these old Barbie accessories will also be used as a contribution to sustainable fashion.
Key Influences / References
The STARGIRL Magazine is inspired by the topic of girlhood. Through a definition I found online, girlhood is defined to be a state or time of being a girl. However, to me, girlhood is an experience of a lifetime. My main sources of inspirations come from female creatives whose work focuses on girls, like Greta Gerwig with her newly released Barbie movie, Sofia Coppola with The Virgin Suicides, Marie Antoinette and Priscilla and many more. I chose these female creatives because they have successfully redefined girlhood that speak to different age groups. They have inspired me to redefine girlhood through Barbie accessories and sustainable fashion.
Initial Concepts / Ideas for Outcomes
The STARGIRL Magazine will be documented as a fashion magazine with articles and photoshoot surrounding girlhood, 2000s popular culture and Barbie accessories. Every process will be taken with sustainability in mind, such as only wearing thrifted clothing pieces or from local businesses, only contributing with fellow schoolmates to support each other’s project, only using recycled papers for the printing and many more.
Visual Research:
Categorisation
Audience Research: Customer Profiles
To set the target audience for the magazine, I conducted an audience research in a form of a customer profile. These customer profiles are needed to understand the consumer behaviour of the intended audience. I had this idea after presenting the concept of the magazine to the Fashion and Media Marketing lecturer, Kirsty, combined with the branding workbook created by my mentor, Christina from Brand Biscuit. I categorised these profiles into three: primary, secondary and tertiary. These are the questions to build these customer profiles:
What is their name?
How old are they?
Who do they identify themselves as?
What do they do?
What industry are they in?
Where are they located in?
What do they like?
What do they usually do?
What do they do in their free time?
Where do they hang out?
What do they like to eat?
What do they like to drink?
Where do they like to eat?
What is their favourite fashion era?
What is their favourite fashion item?
Where do they shop?
What is their favorite colour?
Do they have active hobbies?
Do they travel?
What is their favourite city or country?
Full details of each customer profile can be found on the next few pages.
Customer Profile #1
Art, design or fashion students with interests in fashion media and marketing
Name: Adinda Nareswari
Age: 23
Gender: Female
Career: Graphic design student
Industry: Art and design
Location: Plymouth, United Kingdom
What does she like?
Art, design and fashion
What does she usually do? Do assignments for school
What does she do in her free time?
Go to the gym, hang out with friends and read books
Where does she hang out?
Coffee shops, restaurants and cocktail bars
What does she like to eat?
Japanese, Italian and Mexican food
What does she like to drink?
Mineral water, iced almond matcha and negroni
Where does she like to eat?
Either at home or at the restaurant
What is her favourite fashion era?
The 2000s
What is her favourite fashion item?
Any fitted top
Where does she shop?
Thrift shops, vintage shops or yard sales
What is her favorite colour?
Pink
Does she have active hobbies? She goes to the gym or pilates classes
Does she travel?
Yes
What is her favourite city or country?
London or Paris
She wants to be: A fashion editor
Customer Profile #2 Internet personalities with interests in art, fashion and journalism
Name: Eva Meloche
Age: 21
Gender: Female
Career: Fashion and lifestyle Youtuber
Industry: Journalism
Location: Montreal, Canada
What does she like?
Art, design and fashion
What does she usually do?
Do assignments for school
What does she do in her free time?
Hang out with friends, spend time with the boyfriend and read books
Where does she hang out?
Coffee shops, restaurants and cocktail bars
What does she like to eat?
Japanese, Italian and Mediterranean food
What does she like to drink?
Iced oat matcha, spicy margarita and whiskey sour
Where does she like to eat?
Either at home or at the restaurant
What is her favourite fashion era?
The 2000s
What is her favourite fashion item?
Any funky fitted top
Where does she shop?
Thrift shops, vintage shops or gifted by brands
What is her favorite colour?
Pink
Does she have active hobbies?
She goes to hot yoga classes
Does she travel?
Yes
What is her favourite city or country?
NYC, Copenhagen, Paris, South of France and South of Italy
She wants to be: A fashion journalist
Customer Profile #3
Fashion magazine editors
Name: Anna Wintour
Age: 74
Gender: Female
Career: Fashion editor
Industry: Fashion
Location: In between London and NYC
What does she like?
Business in fashion
What does she usually do?
Run the magazine, taking care the business side of fashion
What does she do in her free time?
Read the news, play tennis and spend time with the family
Where does she hang out?
Home, office and restaurants
What does she like to eat?
Egg on a roll, avocado, blueberry muffin, steak, caprese salad, grilled fish and carbonara
What does she like to drink?
Hot latte
Where does she like to eat?
At home or office, cooked by a private chef or her favorite restaurants in NYC such as The Palm, Pastis, Minetta Tavern and many more
What is her favourite fashion show?
John Galliano Fall 1994
What is her favourite fashion item?
Classic pieces with a modern twist: Lace, fur, polkadots, stripes and colours
Where does she shop?
Designer
What is her favorite colour?
Just not “head-to-toe” black
Does she have active hobbies?
Tennis
Does she travel?
Yes, but mainly for work
Where would she travel for vacation?
India
Summary Customer Profiles
Primary
Girls,
In their early 20s, Majoring or interested in art, design and fashion, Aspiring to be a fashion editor or working in fashion, Lives in student towns or big fashion capitals, Loves to travel and loves independent publication
They want an independent publication to inspire them to achieve their dreams in fashion
Secondary Girls,
In their early 20s, Majoring or interested in art, design and fashion, Big following on Instagram, Tiktok and Youtube
They have a platform to promote the magazine
Tertiary
Fashion editors,
Working in fashion magazine, fashion weeks and influencer or PR agencies
They are looking to feature more magazines or to expand their team
Process:
Work in Progress
Process: Cover
To settle with the final design of the magazine cover, there were three steps in the process. The first step was actually taken during a lasercut printing workshop, where I decided to use this time to play around with my cover. In this workshop, I was given two sheets of cardboard paper, one in orange and another in pink. The main thing about using this workshop to develop my cover is to have an idea of how the font and colours will look like in real life.
As a pen and paper person, the next step is to play around with the lasercut prints by sketching them out. From the prints, I came out with sixteen different thumbnails for me to choose. Of course, I ended up choosing only one of them and spoiler alert, the final design does not look exactly the same as the sketch. However, these sketches really help me because then, I can refer back to them for layout purposes for other parts of the magazine.
Last but not least, the final design. I decided to create a pattern out of these types. Since I was just playing around, there is no particular reason as to why I ended up with this cover. Coincidentally, the final one was the one my peers voted the most, the reason is it made them curious about what the publication is about and it can also be a coffee table accessory, which aligns with the concept of my issue: Accessories of the Past
01_Lasercut Printing
02_Thumbnails
03_Cover
Mockup of the Cover
Inspirations
Moodboard
Photoshoot: She’s a Digital Girl, in a Critical World
Model:
Adinda Nareswari and Daria Eftimie
Photographer:
Eva McCartney
Date and time:
Wednesday, April 24th 2024
Concept:
To explore the relationship between Gen Zs with social media, as well as the representation of girlhood in this topic.
Poses:
Posing with the toy phone and the real phone
To represent how our addiction with phones and social medias these days stem from the toys we played when we were younger
Posing with the toy digital cameras and the real ones
To represent how as children, we tend to take photographs of everything and now some of us are curating photographs for Instagram, Tiktok or Pinterest
Looking at ourselves in the mirror vs looking at ourselves in iPhone’s camera or Macbook’s photo booth
To represent how social medias and modern technologies have also become part of our self confidence, beauty routine, etc
Looking at the phone, judging To represent how social medias can become toxic if we don’t use it properly
Inspiration
Moodboard
Photoshoot: The Sisterhood Diaries: We Share Clothes and Dreams
Model: Anya Whichello and Dulcie Whichello
Photographer:
Adinda Nareswari
Date and time: Friday, May 10th 2024
Concept:
To explore the relationship between two sisters on pursuing their dreams in fashion
Poses:
For this photoshoot, the poses that I have planned for the photoshoot are different from the actual outcomes because the photoshoot was supposed to be done with other people. I was nearing deadline, so I just decided to use whatever thumbnails I have and direect them from there. Fortunately, Anya and Dulcie were very easy to work with. I am also really satisfied with how the photos turned out even though I was under pressure.
Inspirations
Moodboard
Photoshoot: Girl Dinner
Model:
Adinda Nareswari (Hand
Model)
Photographer:
Poppy Stroud
Date and time: Tuesday, April 30th 2024
Concept:
To explore the relationship between girls and materialistic things. Inspired by an infamous quote by Carrie Bradshaw from Sex and the City: When I first moved to New York and was totally broke, sometimes I bought Vogue instead of dinner. I feel like it fed me more.
Poses:
For this photoshoot, I changed the concept last minute because I felt like the original one was too similar to She’s a Digital Girl, in a Critical World. The thumbnails I have here are very quick sketches, but they essentially give an idea of how us, or at least most girls, think about materialistic things like it’s the food we’re gonna eat for dinner.
