Investment Opportunity
the opportunity
Expand an innovative portfolio of Quinoa based products leveraging four expanding trends: (i) Smart Snacking: Health and wellness continues to drive growth in the snack industr y. More than 33% of consumers are expected to eat healthier snacks in the coming year based on Technomic’s Snacking Occasion Trend Report. (ii) Quinoa: The best vegan source of complete protein on the market. This super food is more popular than ever. (iii) Natural & Organic: 2011 was a record year for organic products representing 5% of overall food and beverage sales. One out of three consumers sur veyed reported purchasing an organic product in the last six months. (iv) Real Food for Snacking: More consumers are tired of Bars or Chips and are looking for options of real food for snacking. Consumers are tr ying to keep their things going, on the go or at the office and there are a lack of option of nutritional and convenient real food snacks.
is ...
status of the project
A Florida LLC was formed in 2011 to develop a Leading Quinoa Snack Brand. NUWI® Quinoa Snack was launched in early 2013 and is now selling at Whole Foods Market North East Division, Fair ways, and over 250 independent accounts distributed by Dora’s Natural and Haddon House in NY, CT and NJ. Annual sales of $200,000 are projected to 2014.
the plan
The Company plans are focus to consolidate the brand in NYC and expand the business developing a packaging for online commerce and a natural muscle recover y snack for sport nutrition market. The Company started with NUWI® Quinoa Snack, positioned as a Healthy drinkable snack, an alternative for people who are hungr y during the day and looking for real food for snacking. It is a convenient way of getting the benefits of quinoa, a vegan and gluten free superfood. The NUWI Snack is made in USA using pure organic quinoa, agave, vegetables and fruit. It is bottled in 10 fl. oz. glass bottles. Retail price is $2.99. The Company is executing a distribution and marketing plan focusing on social media, online advertising and engages influencers. NUWI will continue to capitalize in a market where there is a lack of real food products for snacking.
the team
The business is operated by its Founders, all Senior Executives with backgrounds in the beverage and food industr y (Bacardi, Coca-Cola, Gancia). The company also benefits from an advisor y board of seasoned executives from the beverage industr y with backgrounds ranging from production and quality to marketing and R&D.
the exit strategy
The growth strategy (and defense) of large companies of the food and beverage industr y focuses on acquisition of new and innovative brands that have achieved traction. These new brands are mostly brought to market by smaller entrepreneurial companies like NUWI速 Quinoa Snacks. With projected break-even at he end of 2016, and revenues of $2.4M (1.3M bottles) in 2017, the brand could become an attractive acquisition target for the large food and beverage players.
learn more
If you would like additional information on this project, please contact Gabriel Poblet at gabriel@nuwi.us or (646)400-2273 / Mario Del Valle at mario@nuwi.us or (786) 853-8032 visit us at: www.nuwi.us
like us on social media