Introduction The company started out of a barsati of a terrace. The company wanted to create something to keep kids involved when their parents were busy earning livelihood. The company decided to put together a toy for the age group of 2 months to 2 years. Natkhat decided to use family-friendly elements that are colourful and fun to develop a toy that helps baby to stimulate their senses and increase their hand-eye coordination.
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Mission The mission of Natkhat is to be daringly different, creatively inspiring,making, things fun and bringing in spontaneously Joyous.
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Vision Our aim is to provide quality toys. Our brand Natkhat provides a range of toys which are accessible to all the community. We specialise in making toys for infants (age group 2 months to 2 years). Our Toys help babies to simulate their senses and increase their hand eye coordination. Creativity is very much ingrained in our DNA. We use our imagination to design and deliver interesting experiences.
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Brand Moto At Natkhat our role is crucial to bring alive the spirit that is Anything But Ordinary. Living a brand belief and following the Natkhat way. Understanding kids experience and developing a product that is Anything But Ordinary. Our brand motto is excellence in all we do, higher kids engagement and happiness, more connect and bonding among the kids. We are assiduous in our research and groundwork so that we can bring the soul to our toys that upholds the “Spirit of India�, meet our goals and sustain our promise as a quality toy company.
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Our brand beliefs Creatively inspiring Our creativity expresses itself in every detail---to create experiences that surprise and delight. Spontaneously Joyous Our actions and products come from heart--- to make kids smile especially when they least expect it. Daringly different Our attitude is bold and unconventional---we always ask how could we do that differently? Making things fun Our work includes taking fun to the next level---so that our kids can have the time of their lifetime while playing.
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Our tone of voice In all that we do and all that we say we are Anything But Ordinary.
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Rational There are 5270 people in the village out of which they are approx 650 children below the age of 2 months to 2 years. Our products will allow children’s to entertain themselves and also it will help them stimulate their motor senses. All products are bpa free and are made from natural materials which are treated with antibacterial nontoxic solutions so they also work as teether for baby so they can enjoy soothing massage on their gums. Our product will make soothing sound when shaken by the child which will not annoy them from ambient noise.
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Target Audience AGE: 23-35 Parents Mother For mother the childs growth, health is the most important. she wants her baby to be active. Seeing her child happy, she will be happy and so she would want to buy the product. Father Products are very economical and will last long. a Father who is also the bread earner for the family, and as important as it is to fulfil the child needs it is equally important the product should not be expensive as their wages does not allow them to buy expensive item. the father is the one who will buy toys for his child so that is why the father is also in my list of target audience along with the mother.
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SWOT Analysis Strength Affordable, enjoyable, entertaining, natural, engaging, productive. Weakness Less target audience, out of 5270 their are approx 650 children only. Opportunity Can also provide/develop new toys or products for older age group(3yrs-10yrs). Threat No threat because there is no company available in rural market which caters to this specific age group (2 months 2 yrs).
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CPV Character - Encouraging Personality -Trustworthy Voice -Playful As our company’s Moto is to keep the target group always engaged and we believe in their constant development. So the USP which our company serves is also ENCOURAGING.
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Companies name exploration Dug Dugi Dholki Chan-Chan Damru Ghungru Khad-Khad khilona Tuk-Tuk Jhun-Jhuna Khann Khann Ghanti Jhankaar Natkhat Shaitaan
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Mind Mapping
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Logo exploration
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One hour pitch
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Brand logo
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Logo spacing and color application
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Logo usage Correct way to use the logo
Logo usage don’ts
natkhat
NATKHAT Do not use black and white logo and do not use english typeface.
Do not add gradient.
Do not change the color of the logo.
Do not change the devnagari type face.
Do not customize the logo.
Do not change the orientation of the logo.
Typeface used for the logo Baloo दे व नागरी एक लिपि है जिसमे ं अने क भारतीय भाषाएँ तथा कई विदे श ी भाषाएं लिखीं जाती है ं । दे व नागरी बाये ं से दाये ं लिखी जाती है , इसकी पहचान एक क् ष ै त िज रे ख ा से है जिसे ‘शिरिरे ख ा’ कहते है ं । सं स ् क ृ त , पालि, हिन् द ी, मराठी, कों क णी, सिन् ध ी, कश् म ीरी, डोगरी, ने प ाली, ने प ाल भाषा (तथा अन् य ने प ाली उपभाषाएँ ) , तामाङ भाषा, गढ़वाली, बोडो, अं ग िका, मगही, भोजपु र ी, मै थ िली, सं थ ाली आदि भाषाएँ दे व नागरी मे ं लिखी जाती है ं । इसके अतिरिक् त कु छ स् थ ितियों मे ं गु ज राती, पं ज ाबी, बिष् ण ु प ु र िया मणिपु र ी, रोमानी और उर् द ू भाषाएं भी दे व नागरी मे ं लिखी जाती है ं । दे व नागरी विश् व मे ं सबसे प् र यु क ् त लिपियों मे ं से एक है ।
Typeface used for the manual Unicorn Scribbles A typeface is a design for a set of printer or display font s, each for a set of characters, in a number of specific sizes. Since outline fonts such as TrueType and Type 1 are scalable, a computer typeface designer must anticipate the possibility of the design being scaled through a range of sizes. Typefaces often come as a family of typefaces, with individual typefaces for italic, bold, and other variations in the main design.
Raleway semi bold A typeface is a design for a set of printer or display font s, each for a set of characters, in a number of specific sizes. Since outline fonts such as TrueType and Type 1 are scalable, a computer typeface designer must anticipate the possibility of the design being scaled through a range of sizes. Typefaces often come as a family of typefaces, with individual typefaces for italic, bold, and other variations in the main design.
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Brand prism
Physique
Personality
LOGO- Hand print of parent and child.
-Soft -Bright Color -Toddler
A TOY MAKING COMAPNY FOR THE INFANTS.
Relationship
Culture
- TRUST - HONESTY - LOVE - CARE - AFFECTION
- COMMITMENT - ENHANCING THEIR SENSES - ACCESSIBILITY - ENCOURAGING - FRIENDLY
Self-Images
Reflection - ENCOURAGING
-Non-treated Natural wooden products
- Our brand Natkhat provides a range of toys which are accessible to all the community.
-Non-toxic brightly color paint Infant safe
-We provide a wide range of rural toys for infant which is safe and care as Mother.
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Brand collateral
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Creative ways of branding
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References
8 REASONS WHY PARENTS NEED TO BUY RATTLES FOR BABIES In-text: (The Spruce, 2018) Your Bibliography: The Spruce. (2018). 8 Reasons Why Parents Need to Buy Rattles for Babies. [online] Available at: https://www.thespruce.com/why-should-you-buy-baby-rattles-3256243 [Accessed 28 Apr. 2018]. Ancient Origins. 2018. Archaeologists uncover 2,500-year-old baby grave containing a toy rattle | Ancient Origins. [ONLINE] Available at: http://www.ancient-origins.net/news-history-archaeology/archaeologists-uncover-2500-year-old-baby-grave-containing-toy-rattle. [Accessed 28 April 2018].
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Color scheme
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Contents 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Introduction Mission Vision Brand moto Our brand beliefs Our tone of voice Rational Target group SWOT Analysis CPV Companies name exploration Mind mapping Logo exploration Logo exploration One hour pitch Final logo Logo spacing and color application Logo usage Typefaces Brand prism
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Brand collateral Creative ways of branding Refrences Color scheme