Studis by Aditya Arora

STUDIS

Perks of being a student

Contents TITLE

Company Background & objective Insights & Thought of the brand Vision and Mission & Value Proposition Brand Prism Brand Voice & Target Audience Competitive Advantage & Key Products Logo Exploartion Final Logo SWOT Analysis School Launch Campaign College Launch Campaign Pride-a-thon Campaign Co-Branding with unbound College Fest Launch Campaign STUDIS Discount Card Designs Collaterals STUDIS Website STUDIS TouchPoint Typeface Used References Mind Map of Competiton Brand (UNIDAYS)

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Company background STUDIS is an Indian based company,Â solely made for students specialising in giving amazing deals discounts and offers to the students on the premium brands. So they can get maximum out of their student life.

Objective Creating a platform through which student can connect to the premium brands easily and keep leaving a beautiful healthy lifestyleÂ also through this brand we can go against the fake products which are being produced in the market and consume when used by the students who cannot afford premium brands and their prices.

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Insights Students couldn’t afford to buy premium brands products because of the prices so this starts wearing fake products and copies of those premium brands which has flooded the market and drop the growth of premium brands.

Thought of the Brand Connect Student to the premium brands so they can keep up with the fast-fashion community, and do not feel left Behind.

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Vision and Mission Mission of STUDIS is to connect all the students on a same platform, through which they can get the maximum out of their student life. With amazing deals, offers & discounts on the premium brand through out the year. So they can save for their studies while enjoying the life to the fullest.

Value Proposition Connect students with the premium brands and giving Great deals, Offers, Discounts through the year just by signing up with us. Offering a physical Student Discount card which can work in almost all the premium brand.

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Brand Prism

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Brand Voice • • • • • •

Understanding Friendly Approachable Bold Modern Compassionate

Target Audience • • • • •

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Students Age group 8 to 24 Schools Universities Brands

Competitive Advantage • • • • •

Apporachable Strong Research & Innovation Reputation Access to the industry No barriers

• • • •

Student support Student helpline Great price offers Authenticity

Key Products • • • • •

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Discounts Offers Fashion Tech Gym

• • • • •

Health Beauty Food & Drinks Books Stationary 09

Logo Explorations

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Final Logo

#56A0D7

#112635

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SWOT Analysis

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Back To School Itâ&#x20AC;&#x2122;s time to change your life. Have Your Education Your Success. Signing with STUDIS helps school students grab special discounts on stationary, books, uniforms and other creative material for your inspiring innovations. STUDIS believe Possible is everything. Dream big, Think big and Gain big. Itâ&#x20AC;&#x2122;s time to join hands with STUDIS and give few bucks back to your wallet How will this help the brand? If students join STUDIS in large number the brand will have better-negotiating power to give back more amazing Deal, Discounts, and offers on premium Brands, As STUDIS Believe true happiness is really when you start giving back.

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Back To College Like the outfit of your favourite celebrity? Or something you saw on the mannequin while walking in front of your dream brand, thinking to get a new look from a famous salon or wanna to grab few snacks and drinks with your friends on a Saturday night, or wanna keep your health game strong but not able to join Gym because of the college expenses. Its time to put your saving back to your wallet by joining hands with STUDIS, now you too can save money on Premium Brands, Just by simply applying for the STUDIS card to get mind-blowing Deals, Discounts and offers. How will this help the brand? If a student joins STUDIS in large number the brand will have better-negotiating power to give back more amazing Deal, Discounts, and offers on premium Brands, As STUDIS Believe true happiness is really when you start giving back.

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PRIDE-A-THON Freedom is breaking the barriers and moving freely, Congratulations India on decriminalisation of Section 377. We are not superior, just as no one else is superior over us. We deserve equality because the human race is equal. Humans all differ from each other in appearance, personality, talent, voice, attitude, and so on. Weâ&#x20AC;&#x2122;ve learned to accept people for their differences in skin color and gender and now weâ&#x20AC;&#x2122;ll learn to accept people for their sexuality. STUDIS takes this opportunity and happy to partner with Adidas and host a PRIDE-ATHON at delhi cantt on 2nd December 2018.

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Co-Branding with unbound The startups, STUDIS and unbound have co-branded/ collaborated in order to provide excitinzzzzg experiences to the school and college kids to visit northeast India. While unbound will be providing with the educational trip itinerary and complete tour packages, STUDIS will provide students get discount on the same tour packages. HOW WILL THIS HELP THE BRANDS? This strategy of co-branding will help both the brands in the future as unbound will get large number of students for the educational trips in the northeast, STUDIS will get more students to sign up with their brand in order to get Maximum student discounts. On the other hand, students who already have the STUDIS account will get earlybird

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THE BIG LAUCH STUDIS Believe true happiness is really when you start giving back Pearl Academy the leading design college of india is hosting the most amazing music fest with all the leading artists around the world playing your favourite beats and Delhiâ&#x20AC;&#x2122;s most famous eateries putting up the food stalls on 31 December 2018 at Jhawahar lal nehru stadium . We are proud to say that STUDIS is the official ticketing partner of this spectacular college fest. You can grab your passes from the official STUDIS website www.STUDIS.com/ PearlFest Or you can simply scan the QR Code which will redirect you to our website. If you apply with STUDIS CARD more Deals and Discounts will be offered.

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STUDIS Discount Cards Designs

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Collaterals

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STUDIS Website WWW.STUDIS.COM

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STUDIS TouchPoint Experience Booth inside Malls

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Typeface Used Montserrat Regular The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the f irst half of the twentieth century.

Montserrat Medium The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the f irst half of the twentieth century.

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Helvetica Neue Regular (Used for documentation) Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs.

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References Shoes used in marathon poster Commemorative 2015 DICK’S Sporting Goods Pittsburgh Marathon Poster by local artist Baron Batch In-text: (Batch, 2018) Your Bibliography: Batch, C. (2018). Commemorative 2015 DICK’S Sporting Goods Pittsburgh Marathon Poster by local artist Baron Batch. [online] P3R Gear. Available at: https://p3r-gear.myshopify.com/products/commemorative-2015-dicks-sporting-goods-pittsburgh-marathon-poster-by-local-artist-baron-batch [Accessed 24 Nov. 2018]. Mockups and vector FREEPIK - FREE GRAPHIC RESOURCES FOR EVERYONE In-text: (Freepik, 2018) Your Bibliography: Freepik. (2018). Freepik - Free Graphic resources for everyone. [online] Available at: https://www.freepik.com [Accessed 24 Nov. 2018]. STUDIS Website made on WIX.com HOME | WWW.STUDIS.COM In-text: (Home | www.STUDIS.COM, 2018) Your Bibliography: Home | www.STUDIS.COM. (2018). Home | www.STUDIS.COM. [online] Available at: https://adityaarora070. wixsite.com/STUDIS [Accessed 24 Nov. 2018].

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Mind map of Competition Brand (Unidays)

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