ARCHIES INDIA
LONG INTERNSHIP REPORT
The search for an internship was a tedious task. The options were limited as I wanted to work for a “Big Brand Name�. Having had previous experiences with the Design studio companies I decided to pick a brand This time. It was a gruesome task to apply for an internship. Most Brands were hoping to train and hire or just had conducted training sessions for the year so there were limited openings. I, with great difficulty landed my internship with the Archies. It is relatively a well know gifting company which is majorly know for its greeting cards; Indian based, and has been in the business since 1979. I wanted to intern with a Brand who's sensibility would be different from mine as I wanted my mind to open up and seek different horizons. I chanced upon Archies and went for the interview and in two days I got a call asking me to join as soon as possible. Hence on the 15th of jan I commenced the journey of my internship.
Expression of Gratitude My gratitude goes out to the people of Archies who made my internship a valuable learning experience. I want to thank all of my pears for their faith in me and for the responsibilities they trusted me with. I would like to extend my thanks especially to Megha Ma’am for her patient guidance and her inventive spirit! I consider myself lucky to have gotten the chance to be part of such a talented team of people. I would also like to give special thanks to my all Teaching staffs of Communication Design who helped in throughout the process.
INTRODUCTION In this internship report, I will present Archies a gifting Solution Company, where I worked as an intern at the communication department, during the months Jan and May 2018. This report consists of four parts. First the agency will be presented, more specifically its mission statement, corporate purpose and field of expertise. Further the internal structure will be elucidated and the team of Archies will be presented. The third part consists of a description of my specific assignments and tasks. Finally, the internship activities will be evaluated.
About Archies Archies Limited is India's market leader in the social expression industry with over 60% market share in the organized sector. It has grown from a cardsonly company to a complete social expressions company. This Company has grown with the spread of modern culture, increasing urbanization and improving standard of living. Adorability and sentiment drive its brand appeal to all age groups and demographics. Archies has enormous ranges which have established exemplary mastery over its large network of distributors, retailers and franchisees. This Company is consciously targeting malls and other prime retail space for opening its own stores. Archies Limited currently operates 230+ exclusive outlets in 15 states 66 cities and nearly 300 franchise outlets across India and neighboring countries.
What connotes love to everybody?
The obvious choice was the easily recognizable shape of the heart. Now the heart with just the 'a' has the potential to represent Archies. This will become the mnemonic for Archies and will be used extensively. We played with two prominent colours Red and White. Red is the colour of love and passion. This combination has great visibility in all weather, all texture kind of scenarios. We have kept archies in all lower case to convey youthfulness.
What archies means to you The answer we got was not very surprising but we were really overwhelmed by the unanimity of their answer. Almost everybody said Archies means Love. Love for relations..
A new bakery that was launched by Archies which includes Cakes, Flowers and planters.
Vission
Mission
Archies promotes a
Striving to achieve excellence in our
medium of social
services that they enrich and
expression to celebrate life. We seek to attain
ameliorate everyday living experience. Focusing on improving the creativity and quality in all our products and in everything that we do.
compassionate
Realizing that innovation and novelty in
connection in the world
all areas of business is the key to
expressed through
attain the set objectives and sustain
heartfelt sentiments hoping to make a difference in each life, each day.
them. Identifying that distinguished performance is imperative to accomplish broader targets.
Ventures that have been worked upon. Kado
Cardo.ink
Archies
A new bakery that was launched by Archies which includes Cakes, Flowers and planters.
A new way to connect Archies to technology by adding kiosk which can customise and print the cards anywhere.
Archies reminds people that the simple gesture of sending a card can mean so much more than they realize.
Flower box designs
Cake box designs
Plant Box design
Kado's Social media Creatives
Bakery Photoshoot for Kado
Kiosk design for malls
Kiosk design for malls
Valentine's Day Special Menu Design
Table Tent
Carry bag
Extras for KADO Catalogue Banners Pot designs Menu Design Plant menu design Cake box design Presentation Website UI UX Website Creatives
Flyers Leaflet Vendor meet-ups Field visits Cake tags More social media creatives
Archies Kiosk A new way to connect Archies to technology by adding kiosk which can customise and print the cards anywhere.
LOGO EXPLORATION
LOGO EXPLORATION
Logo which was almost finalised.
Prototype of the kiosk
Live Kiosk
Designing the exterior after the arrival of kiosk
Designing the cards for Archies kiosk
Extras for Kiosk Explanation video Steps video Kiosk final looks Kiosk setup looks Kiosk prototype Website Website UI UX Few more Card design for kiosk Finalisation for Kiosk Vendor Meetups Field trips
Ambience at Archies The ambience of the Archies was Workable. Everyone worked on their own thing seriously and there was a lot of fun included while people worked. The office was divided into different teams like the design team and Marketing team. Everyone had to work together to make a project successful. There was a network among all the teams and all the teams worked together. There was a lot of interaction among people in the office. Everyone never took work too seriously but yet they were passionate about what they did, which made the work easy for them.
Evaluation Before I started my internship, I did some research about Archies. The website and the blog showed the quality of their work, but it was obvious to me that the work with great passion and enthusiasm. I was very excited to become part of the team. I started my adventure at Archies with several expectations. First of all, I was eager to get to know the team members, because they all have different professional profiles and they are all very talented in their field of expertise. The main motive behind an internship is putting theoretic knowledge into practice and learning about the daily functioning of a communication agency. This goal was definitely achieved during my time at Archies.
Being an intern is a two way process: on the one hand, I was offered a valuable experience within a company but on the other hand I offered my skills to the company. I really wanted to contribute to the output of Archies. During my internship I discovered that my professional passion lies in executing several different projects at the same time: research, communicative projects, creative thinking and interacting with colleagues. I like combining several projectsbecause it offers a broad range of possibilities and opportunities to challenge myself. During my internship, every day was a different one: some days I had to do research and write reports. Every communication process or design is an evolution to which everyone contributes. This is a reality at Archies. This internship has definitely fulfilled most of my expectations. The team of Archies gave me enough independence to complete my tasks, but they were open to answering any questions or listening to the comments I had. I always had the feeling that they appreciated my opinion and my suggestions. The creativity within the team stimulated my own train of thought, and I'm very grateful that I had the chance to be a part of the team.
Conclusion  An internship at Archies, offers the chance to experience the whole process within a Brand, from prospection and intake until finished design. What you see as a customer, is only the tip of the iceberg.