Synthesize Information Uncover Insights Insights into Action Consumer Behaviour
Objective Setting Marketing Goals Strategic Priorities Targeting, Segmentation & Personas
Market Research Customer Feedback Business Results Brand Tracking Customer & Behavioural Analytics Data Visualisation Test, Learn & Optimisation
Retailer Management Supply Chain Ecommerce & Marketplace Channel Strategy
Risk Management Market Segmentation
Growth Story Risk Identification Segmentation Customer Lifecycle
OPPORTUNITIES
BRAND DEVELOPMENT
Brand Equity Brand Architecture Brand Assets Positioning Pricing & Promotions Strategy
Commercial Plan
DISTRIBUTION
COMPLIANCE FOR MARKETERS DISTRIBUTION
Agency Management Briefing Idea Evaluation & Feedback Production Communication Strategy & Plans Omnichannel Communications Events & Activation Performance Marketing
Concept Development Project Management Propositions Growth Hacking Omni-Channel Communications
pRODUCT INNOVATION
New Product Development Propositions Growth Hacking
Data Management Data Planning Audience Management Preference Management Digital, Data, Automation Platforms Digital Transformation Integration & Configuration
COMPLIANCE FOR MARKETERS
CUSTOMER EXPERIENCE
Risk Identification Marketing Programs
Commercial Plan Marketing Programs
Best Practice Trade Promotions Australian Consumer Law Data Privacy Using Data for Specific Channels Consumer Data Right
General Marketing Compliance Emerging Issues
Customer Lifecycle & Retention Personalisation & Decisioning Omni-Channel Experience Journey Mapping Marketing Automation Community Building Lead Management Loyalty Program Design & Management
Elasticity Promotions Pricing Management
Elasticity Pricing Management