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Five LinkedIn Tips
Five LinkedIn Tips By Sam Falcone
Five LinkedIn
Tips for Transitioning Military Veterans: Establishing Your Online Presence is Easier Than You Think
For veterans transitioning into the private sector workforce, the task of building an online and social
presence can seem daunting. It’s easy to hesitate at the thought of building a digital portfolio through websites such as LinkedIn, but the truth is, those who are not taking full advantage of LinkedIn’s services are missing out on an incredibly powerful tool to advance their careers. As a LinkedIn and digital marketing strategist, I’ve seen outstanding LinkedIn profiles and not-so-memorable ones, but one thing’s for sure: LinkedIn represents your online resume and business card, your professional “best self.”
Unlike other social media websites, LinkedIn is strictly business, and it’s the first place that prospective employers look once they’ve received your resume and are considering you for an interview. So, let’s take a few simple steps together to transition into the digital marketing and social media world, highlighting your greatest strengths and putting your experience in the best light. Whether you’re constructing a LinkedIn profile from scratch or dusting the cobwebs off of a previously inactive account, here are five easy steps to help enhance your LinkedIn profile and catch the eyes of recruiters and hiring managers.
Step 1: Upload a Professional Photo
LinkedIn automatically applies a generic avatar icon to newly established profiles, but profiles without your smiley (but professional) face have far fewer hits. You don’t have to spend money on a professional photographer for a formal headshot—instead, take a snapshot of yourself in professional business attire (neck up only!) using your smart phone and upload it to your LinkedIn page. This one step alone will catapult the views you get and interest in the content that follows. Oh, and while you’re there, be sure to complete your “Contact Info” with as much information as possible—cell phone and email, primarily—to make it easy for prospective employers to contact you.
Step 2: Customize Your LinkedIn URL
Once you establish your account, LinkedIn will automatically assign an address (AKA “Universal Resource Locator,” or URL) to you. However, it will look like a scramble of letters and numbers that reflect random computer code. You’ll want to create what’s known as a “vanity URL” so that it closely matches your name and can easily be added to the top of your resume. For example, my vanity URL is linkedin.com/in/ samfalcone1, which makes it easy enough to find me and has a much cleaner and more professional look. (Feel free to send me an invite once you’re logged in to your LinkedIn account!) To learn how to customize your URL quickly and easily, click here:
https://bit.ly/2HbgULi.
Step 3: Headline
Just below your headshot is your LinkedIn headline, where you can use a call-to-action to catch a recruiter’s attention. Try something like this: “Military veteran transitioning into the private sector and looking for full-time employment” or equivalent. You can be more specific, for example, by writing: “Navy commander looking to transition into a private sector position in technical operations or engineering leadership.”
Whatever you decide, make sure you emphasize your goal of transitioning into a private sector career path. Likewise, let recruiters know you’re actively looking for work by following the steps in the attached LinkedIn article titled, “How to Flag Your LinkedIn Profile to Notify Recruiters you are OPEN to new Opportunities,” which you can find here: https://bit.ly/2EgCNHY.
Step 4: The About and Experience Sections
Think of the “About” section as your 60-second elevator pitch. Who are you and what’s important to you in finding your next employer? What leadership, communication, and technical skills will easily transfer to the private sector? What achievements and accommodations have you received that demonstrate how you stand out as a rarity among your peers? Likewise, in the “Experience” section, display your previous titles, reporting relationships, primary and secondary responsibilities, and the resulting achievements (unless they are classified or restricted, of course). In both sections, be sure to translate your military achievements into their civilian equivalents using a military translator tool like the one found at Military.com (https://bit.ly/3ksXcsO) and similar sites.
Step 5: Skills / Endorsements and Recommendations
Finally, select the skills that you believe you’re best known for and encourage your peers and contacts to endorse you (and which you should, in turn, do for them). Categories include Industry Knowledge, Tools and Technologies, Interpersonal Skills, Foreign Languages, and others. Likewise, in the Recommendations section, ask others to write about how you’ve solved problems, led effectively, communicated through difficult times, and the like. If possible, ask your prior leaders, managers, and supervisors to endorse you here for the equivalent of an “online letter of recommendation.”
Note that once you reach “500+ connections,” LinkedIn stops advertising the number of connections you have. So, whether you have 501 or 50,001, LinkedIn will only show “500+.” Therefore, make it your goal to reach the 500-connection mark over the next year or few years. Along with your personal contacts, your connections could include professionals in your industry or particular discipline, such as Human Resources, Finance, or Marketing, as well as like-minded veterans and connections made at external events. Look to LinkedIn to establish your online presence and serve as your job search calling card. It’s easier than you think, more fun that you might otherwise imagine, and well worth the effort.
