CHECKLIST WHAT DOES IT TAKE TO SELL A PROPERTY?
o o o o o o o o
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
SELLING YOUR HOME HOW LONG WILL IT TAKE TO SELL YOUR PROPERTY?
Some properties sell in a few days, others may take several months. By recognizing the factors that influence marketing a home, we can significantly control the time to market.
A PROPER BALANCE OF THESE KEY MARKET FACTORS WILL EXPEDITE YOUR SALE: 1. Location Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value. 2. Competition Buyers compare your property against others in that neighborhood, and interpret value based on properties available on the market. 3. Timing The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. 4. Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value. 5. Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. 6. Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
ABOVE AND
HOW I PROPOSE TO WORK W IT H Y O U
BEYOND
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
I’M ALL EARS Because understanding your dreams and expectations are the starting point of our selling process. Let's discuss: WHY are you selling? WHEN would you like to move? WHERE do you anticipate challenges, if any? WHAT specific services can I provide?
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WHAT MAKES YOUR HOME VALUABLE?
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
ABOUT US
WE GIVE
121% Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
CENTURY 21 REAL ESTATE AN OVERVIEW
84 3M +
13,000 +
1
offices & territories
50
in 2020
And A GLOBAL NETWORK of extraordinary sales associates ready to help
*STUDY SOURCE: 2020 KANTAR Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question is based on a sample of 1,200 respondents. Recognition question is based on consumers aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 9-30, 2020.
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
YOUR HOME. OUR WORD.
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Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WHAT YOU CAN EXPECT FROM US • •
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Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
TRAINED TO BE ON TOP OF THE GAME
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WE PUT OUR MONEY WHERE OUR HEART IS
SINCE 1979.
the CENTURY 21® System has been a proud philanthropic partner of Easterseals®. As one of Easterseals’ largest corporate sponsors, we are proud of our long-standing relationship with this charitable organization.
OVER $129 MILLION RAISED TO DATE Our brokers, sales associates and employees work together to raise funds in support of the Easterseals mission: ensuring that everyone – regardless of age or ability – is 100% included and 100% empowered.
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WE’RE OBSESSED WITH BETTER.
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
21 STEPS. AND MY 121% The marketing plan to sell 2410 EDISON RD.
OUR 21 STEP MARKETING PLAN AN OVERVIEW
Print and direct mail advertising in our local area
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
MARKETING PLAN OF ACTION First Week on the Market - Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. - Take property photos. - Prepare property flyer/brochure. - Submit property listing with photos to select real estate websites.
Second Week on the Market - Schedule Virtual Tour. - Invite local Realtors to tour home. - Prepare and place advertisements with select print and online media outlets.
Third Week on the Market - Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Sunday Open House.
On-going - Handle incoming calls and schedule showing appointments. - Update owner on showings. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies. - Review price based on agent input & market conditions.
ASAP - Obtain an acceptable contract on your property!
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WHAT MAKES YOUR HOME VALUABLE? STAGING YOUR HOME FOR BUYERS
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
HOW TO START SELLING YOUR HOME Establishing a digital presence
WHERE DO HOME BUYERS BEGIN? To search for a new home:
97%
USE THE INTERNET* 51% of recent buyers first found their home on the internet
74%
USE A MOBILE DEVICE OR TABLET* Of which 71% find theirs on a mobile app*
The internet is the FIRST PLACE to be present
And with OVER 3M VISITS PER MONTH, in 2020, century21.com will get your property noticed
* 2020 National Association of REALTORS® Profile of Home Buyers and Sellers
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
YOUR LISTING ON 170+ WEBSITES NATIONWIDE
To connect with as many buyers as possible, the C21® Syndicated Listings Program distributes listings to hundreds of websites to expand online reach and drive leads.
century21.com
44 SITES
10+ SITES
© 2021 Century 21 Real Estate LLC. All rights reserved. CENTURY 21 ®, the CENTURY 21 logo, and C21 ® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
94 SITES
YOUR LISTING ON 170+ WEBSITES NATIONWIDE https://activepipe.com https://www.adwerx.com https://www.backatyou.com https://www.cimls.com https://www.cretech.com http://www.dupontregistry.com https://homefinder.com https://www.homes.com JamesEdition Extended Network Sites https://www.jamesedition.com/real_estate https://expansion.mx https://www.bloomberg.com/pursuits/property-listings http://keyboom.tv Land.com Extended Network Sites https://www.land.com/ https://dressagetoday.com/page/properties-for-sale https://equusmagazine.com/page/properties-for-sale https://highplainsfarmcredit.com/resources/property-search https://horseandrider.com/page/properties-for-sale https://huntinglife.com/resources/hunting-property https://practicalhorsemanmag.com/page/properties-for-sale https://utopiaranchrealty.com https://www.agcarolina.com/Services/Property-for-Sale.aspx https://www.aggeorgia.com/services/property-for-sale.aspx https://www.agnewmexico.com/property-for-sale/search-proper ties-for-sale https://www.agsouthfc.com/products-and-services/property-for -sale/property-for-sale.aspx https://www.agupdate.com/midwestmessenger/pages/loa/land _for_sale.html https://www.agweb.com/land/default.aspx https://www.alabamaagcredit.com/land-of-property-search https://www.alabamafarmcredit.com/search-for-property/landsof-america https://www.americancowboy.com/page/properties-for-sale https://www.capitalfarmcredit.com/resources/land-of-property-s earch https://www.carolinafarmcredit.com/services/property-for-sale.as px https://www.centraltexasfarmcredit.com/lands-of-america-prope rties https://www.colonialfarmcredit.com/services/property-sale https://www.cowboysindians.com/real-estate/ https://www.equine.com/real-estate-for-sale https://www.equisearch.com/page/properties-for-sale https://www.farmcredit-fl.com/Resources/Property-for-Sale/Lan ds-of-America.aspx https://www.fcsamerica.com/products/tools-services/property-s earch https://www.findfarmcredit.com/find-rural-real-estate https://www.frontierfarmcredit.com/services/property-search https://www.heritagelandbank.com/resources/property-search
https://www.kwland.com https://www.landandfarm.com https://www.landsofamerica.com https://www.landsoftexas.com https://www.landwatch.com https://www.legacyaca.com/property-search/lan ds-of-america-property https://www.lonestaragcredit.com/real-estate/lands-of-amer ica-properties https://www.louisianalandbank.com/real-estate/lands-of-am erica-properties https://www.motherearthnews.com/land-for-sale https://www.mslandbank.com/resources/landforsale https://www.myfcsfinancial.com/tools-resources/search-pro perty-and-land-for-sale https://www.mysanantonio.com/realestate/land-sales https://www.plainslandbank.com/property-search https://www.rivervalleyagcredit.com/ https://www.rliland.com/the-land-connections https://www.texasfcs.com/property-search/search-propertie s-for-sale https://www.ldcre.com ListGlobally Extended Network Sites http://99acres.com http://acheter-louer.fr http://anjuke.com http://ar.international.goplaceit.com/es http://arkadia.com http://city24.ee http://city24.lv http://co.international.goplaceit.com http://cotelittoral.fr http://darproperty.co.tz http://domy.pl http://dotproperty-kh.com http://dotproperty.co.th http://dotproperty.com.mm http://dotproperty.com.my http://dotproperty.com.ph http://dotproperty.com.sg http://dotproperty.com.vn http://dotproperty.hk http://dotproperty.id http://dotproperty.la http://eastwestproperty.com http://edenway.co.uk http://fang.com http://globaliza.com http://go853.com http://goplaceit.listglobally.com http://hausples.com.pg http://homeglobally.com
© 2021 Century 21 Real Estate LLC. All rights reserved. CENTURY 21 ®, the CENTURY 21 logo, and C21 ® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
To connect with as many buyers as possible, the C21® Syndicated Listings Program distributes listings to hundreds of websites to expand online reach and drive leads.
http://hurriyetemlak.com http://immobiliare.it http://immobilier.lefigaro.fr http://immonc.com http://immopf.com http://immostreet.ch http://imot.bg http://imovina.net http://kamicasa.com http://kamicasa.pt http://kangalou.com http://laprovence-immo.com http://mesto.ua http://mitula.com http://morizon.pl/ http://mubawab.com.qa http://mubawab.ma http://mx.international.goplaceit.com/es http://oferty.net http://pe.international.goplaceit.com/es http://persquare.co.za http://properstar.ae http://properstar.at http://properstar.be http://properstar.ca http://properstar.ch http://properstar.co.nz http://properstar.co.uk http://properstar.co.za http://properstar.com.au http://properstar.com http://properstar.de http://properstar.dk http://properstar.es http://properstar.fr http://properstar.hk http://properstar.it http://properstar.jp http://properstar.nl http://properstar.pt http://properstar.qa http://properstar.ru http://properstar.se http://properstar.sg http://proprietes.lefigaro.fr http://publimaison.ca http://reality.sk http://selektimmo.com http://seloger.com http://senegalcity.com http://sodichan.com http://sokna.tn http://spitogatos.gr
http://storia.ro http://surfaceprivee.com http://thailand-property.com http://thehouseshop.com http://tospitimou.gr http://trovit.com http://uy.international.goplaceit.com /es http://ve.international.goplaceit.com /es http://willhaben.at http://worldpanamarealestate.com http://wortimmo.lu http://xe.gr ListHub Extended Network Sites https://www.listhub.com http://www.imageswork.com/broker ages.htm https://redefy.com https://www.har.com https://www.homesteps.com https://www.landandfarm.com https://www.listglobally.com https://www.listhub.com/listhub-gl obal-publisher-list.html https://www.realtyexecutives.com https://www.remax.com https://www.luxuryrealestate.com https://www.mansionglobal.com http://realestate.wsj.com https://www.officespace.com http://www.real-buzz.com https://www.realtor.com http://realestate.robbreport.com https://www.narrpr.com https://zetaglobal.com https://www.zumper.com
4 OUT OF 5 HOMES IN 2020 WERE PURCHASED THROUGH A REAL ESTATE AGENT OR BROKER
2020 Did not know previous Owner
Knew Previous Owner
Direct from Previous Owner
Builder
Agent or Broker
0% Agent or Broker
Builder
10%
20%
30%
Direct from Previous Owner
40%
50%
60%
Knew Previous Owner
70%
80%
90%
100%
Did not know previous Owner
Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
THE HOME SEARCH PROCESS The search for a new home starts with a search box 2020 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Agent
Mobile
Open House Yard Sign
Online Video
Builder
Magazine
Billboard
Reloca on Television
Information sources that buyers used during their home search in 2020 Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
PHOTOS AND DETAILS MATTER MOST ONLINE 2020 100% 90% 80%
70% 60% 50%
40% 30% 20%
10% 0%
What internet home buyers deem “very useful” Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
AGENT RESPONSE TIME IS CRITICAL 94% OF BUYERS CONSIDER RESPONSIVENESS “VERY IMPORTANT” Responsiveness
6%
94%
Very Important
Somewhat important
Importance of agents response time – a ccording to buyers Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
SO WE START BY CREATING A UNIQUE PROPERTY SITE
A UNIQUE DIGITAL HOME THAT STANDS OUT IN THE CROWD OF LISTINGS THE RESULT IS: • Clarity: Buyers can quickly access all the key details about your property on one page • Clutter-breaking: Attractive visuals and details that stand out among thousands of listings • Comprehensive: Can reach both online buyers and local buyers looking for info
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WE’RE ALWAYS RESPONSIVE AND MOBILE. JUST LIKE YOUR LISTING.
Real estate agents remain a vital part of the home search process and are the most used information source for home buyers, followed by mobile search devices.*
USER-FRIENDLY Mobile users were more likely to find the home they purchased online…..* Century21.com is mobile friendly and allows our agents to stay on top of the ever changing real estate market.
Source:2020 National Association of Realtors Profile of Home Buyers and Sellers.
MULTI-P LATFORM The state-of-the-art CENTURY 21® Zap® suite of digital products attracts and engage online buyers across our website, mobile website and mobile app.
INTERACTIVE Agents can monitor each prospect's website activity. So I can predict who is “ready” and reach out at the right time, through chats or comments, to elicit a response. Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Listing information is deemed reliable but is not guaranteed accurate.
YOUR HOME IN FULLSCREEN ON THEIR PHONE
*2020 National Association of REALTORS® Profile of Home Buyers and Sellers
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
AND SOCIAL MEDIA TO FIND THE RIGHT BUYER
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
RELOCATE ALMOST ANYWHERE IN THE WORLD
• • • • • • • • •
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
WE CAN RESPOND TO BUYERS IN REAL-TIME
1 5
2
4
3
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
MAKING THE RIGHT MOVES MARKET OVERVIEW
36
DETERMINING THE MARKET VALUE OF YOUR PROPERTY
• • • •
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
6 FACTORS THAT INFLUENCE YOUR LISTING PRICE 1. Market conditions 2. The terms you offer as a seller 3. Exposure 4. Comparable properties: pending sales, recent sales 5. The features of your property 6. How motivated you are as a seller AND 4 THAT HAVE ZERO IMPACT ON ITS CURRENT VALUE 1. What you paid for it 2. Certain investments made in the property 3. What you want to net from the sale 4. What those outside the industry believe the property is worth
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
HOW TO PRICE YOUR HOME TO SELL
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
CHECKLIST 11 THINGS YOU NEED TO LIST YOUR PROPERTY
o o o o o
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
SELLER SERVICE PLEDGE® CERTIFICATE As an independently owned and operated CENTURY 21® office, we are dedicated to providing you with service that is professional, courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Dedicate ourselves to making the process of selling your home as easy and successful as possible. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate practices. Hold your best interests in the highest regard throughout the process. Value and respect your time, being as efficient and effective as possible. Endeavor to always understand your needs and respond quickly. Provide regular progress reports throughout the process, and discuss comments received about your property with you. Explain each step of the process and act as a guide to help you make informed decisions. Make recommendations to enhance the marketability of your property. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your home and receive the value you deserve. Introduce you to other professionals (mortgage lenders, title agents, etc.) for information or assistance as appropriate. Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help best market your property. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances. Post your property on c21.com, a site which receives millions of visitors each month. Promote your property to potential buyers. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 12,000 offices worldwide. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand these implications prior to the acceptance or rejection of any offer. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location. Use the full breadth of our collective experience, knowledge, tools &the most up-to-date training to best serve you.
21. __________________________________________________________________________________________________ We appreciate you allowiing us to help you with the marketing of your property. If at any time you have a question, concern, comment or suggestion, please contact: Name: ________________________________________________Phone: ______________________________________________ This CENTURY 21® SELLER SERVICE PLEDGE® Certificate applies only to an exclusive right to sell agreement of not less than _____ days. Please be advised that the nature of the agency relationship as contemplated by this SELLER SERVICE PLEDGE may change in the course of a transaction with your permission or by operation of state law. In this event, some of the services represented may change or become void. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point SELLER SERVICE PLEDGE Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that the local independently owned CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.
A Copy of this SELLER SERVICE PLEDGE Certificate has been received on (date): _____________________________________ From CENTURY 21
By Seller(s):
Associate:
Current Address:
License #:
Current Phone:
Broker(s):
Email:
© 2020 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
LET’S SELL BETTER AND FASTER
CHECKLIST TO STAGE YOUR HOME FOR A SHOWING
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Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
CHECKLIST T MINUS MOVING DAY
PLANNING YOUR MOVE
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Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
CHECKLIST BEFORE, DAY OF AND AFTER
DURING YOUR MOVE
THE DAY BEFORE THE MOVE:
o Make sure each person has a bag packed for essentials at the new address o Defrost refrigerator/freezer o Confirm arrival time of movers DAY OF THE MOVE:
o Get an early start o Make sure movers have your contact information during the move o Be available to movers for questions o Perform final check of the home once movers have left o Make sure any appliances left behind are turned off o Be sure to leave keys and garage door openers o All rooms should be at least broom clean and prepared for buyer walk through inspection
ON DELIVERY DAY:
o Make sure you understand how the mover expects to be paid o Supervise unloading and any unpacking o Confirm receipt of all items on inventory sheets o Welcome to your new home!
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
OUR COMMITMENT TO YOU
SELLER SERVICE PLEDGE® CERTIFICATE As an independently owned and operated CENTURY 21® office, we are dedicated to providing you with service that is professional, courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Dedicate ourselves to making the process of selling your home as easy and successful as possible. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate practices. Hold your best interests in the highest regard throughout the process. Value and respect your time, being as efficient and effective as possible. Endeavor to always understand your needs and respond quickly. Provide regular progress reports throughout the process, and discuss comments received about your property with you. Explain each step of the process and act as a guide to help you make informed decisions. Make recommendations to enhance the marketability of your property. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your home and receive the value you deserve. Introduce you to other professionals (mortgage lenders, title agents, etc.) for information or assistance as appropriate. Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help best market your property. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances. Post your property on c21.com, a site which receives millions of visitors each month. Promote your property to potential buyers. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 12,000 offices worldwide. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand these implications prior to the acceptance or rejection of any offer. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location. Use the full breadth of our collective experience, knowledge, tools &the most up-to-date training to best serve you.
21. __________________________________________________________________________________________________ We appreciate you allowiing us to help you with the marketing of your property. If at any time you have a question, concern, comment or suggestion, please contact: Name: ________________________________________________Phone: ______________________________________________ This CENTURY 21® SELLER SERVICE PLEDGE® Certificate applies only to an exclusive right to sell agreement of not less than _____ days. Please be advised that the nature of the agency relationship as contemplated by this SELLER SERVICE PLEDGE may change in the course of a transaction with your permission or by operation of state law. In this event, some of the services represented may change or become void. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point SELLER SERVICE PLEDGE Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that the local independently owned CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.
A Copy of this SELLER SERVICE PLEDGE Certificate has been received on (date): _____________________________________ From CENTURY 21
By Seller(s):
Associate:
Current Address:
License #:
Current Phone:
Broker(s):
Email:
© 2020 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
2410 EDISON RD
Jill Robinson O: 574.314.6000 E jill.robinson@c21affiliated.com
© 2021 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.