ADNEC Group 2022 Annual Report

AACC Al Ain Convention Centre ADSG Abu Dhabi Sustainability Group EHSMS Environment, Health and Safety Management system MICE Meetings, Incentives, Conferences and Exhibitions

ADNEC GROUP

ADNEC Group, is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy.

ADNEC Group is a leader in managing and developing international strategic centres and contributes to the sustainable growth of Abu Dhabi’s tourism industry.

It owns and operates the Abu Dhabi National Exhibition Centre, the largest exhibition venue in the MENA region as well as ExCeL London and Al Ain Convention Centre. Its hotel portfolio comprises Aloft London ExCeL, DoubleTree Hilton London ExCeL, Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, Anantara Sir Bani Yas Island Abu Dhabi Resort, Qasr Al Sarab Desert Resort by Anantara, and The Reykjavik EDITION. In addition to this ADNEC Group includes, ADNEC Services, Capital Catering + Services and Capital Events LLC, as well as an extensive travel portfolio under Tourism 365. ADNEC Group is developing its network of companies, enhancing tourism in Abu Dhabi. ADNEC Group delivers best-in-class services which exceed stakeholder expectations.

BUSINESS LINES GROUP VISION GROUP MISSION

A leading international group that aims for sustainable tourism growth.

We bring business and leisure travellers together to create memorable experiences. We invest to optimise asset returns.

OUR VALUES

Our four values shape the culture of our company and guide us in everything we do. They steer our behaviours and inspire work accountability.

2022

WORK TOGETHER

STRIVE FOR EXCELLENCE

PASSIONATE ABOUT WHAT WE DO

CREATIVE & INNOVATIVE

Best Employer of the Year

Middle East Event Awards (MESE)

Best Trade Show Marketing Campaign

Silver Award: IDEX and NAVDEX 2021 Exhibition News Awards

Excellence in Kitchen/Food Safety

Capital Hospitality Middle East Cleaning, Hygiene and Facilities (MECHF)Convention Association (ICCA)

MESSAGE FROM THE CHAIRMAN

FALAH MOHAMED AL AHBABI

The past year brought about exceptional results for the ADNEC Group With the support of our wise leadership, we have continued working towards achieving our vision of becoming a globally renowned, leading events destination for international exhibitions and conferences in the MENA region.

We have been playing a key role in supporting the UAE to achieve its long-term strategic visions. By driving the growth of a sustainable tourism sector, ADNEC Group contributes to the UAE’s economic diversification and sustainable development. At ADNEC Group, we support the Abu Dhabi Economic Vision 2030, which centres on the transformation of the emirate’s economy, reducing reliance on the oil sector as a source of economic activity over time, and driving knowledge-based industries in the future. We are also working in support of the UAE Centennial 2071, which aims to make the UAE the best country by 2071.

In line with this, in 2022, we launched our new corporate identity, which centres on increasing the visibility of the Group’s 6 main business sectors: Venues, Events, Hotels, Food & Beverage along with Services and Tourism. We are also proud to have started the execution of our business expansion plan and the launch of major initiatives to drive the growth of the business tourism industry through employing world-class facilities, advanced infrastructure, and high-quality services.

ADNEC Group will continue to host world-class events that attract key leaders, decision makers, and experts from across the world, to establish Abu Dhabi’s position as the region’s pioneering tourism hub.

We are extremely proud of what we have achieved in 2022, and we are certain that 2023 will bring further successes, with our teams’ dedication, passion, and diligence.

MESSAGE FROM THE MANAGING DIRECTOR & GROUP CEO

HUMAID MATAR AL DHAHERI

I am pleased to share with you the ADNEC Group Annual Report for 2022, which showcases the outstanding results and milestones that we achieved over the past year. The report demonstrates ADNEC Group’s pivotal role in supporting economic diversification and reaffirming its position as a key player in shaping the future of the tourism sector around the world.

ADNEC Group’s annual report outlines our accomplishments, mission, and key activities in 2022.

In line with the Group’s efforts to establish Abu Dhabi’s position as the region’s pioneering tourism hub and realise the country’s vision of developing a diversified, knowledgebased economy, ADNEC Group adopted a new corporate identity. The new identity centres on diversifying the Group’s operations by focusing on a number of promising sectors, including: Venues, Events, Hotels, Food & Beverage along with Services and Tourism.

With its business units that cover a range of sectors, the Group brought AED 3.56 billion direct and indirect income to the Emirate of Abu Dhabi in 2022, recording a 48% increase compared to 2021. In doing so, the Group has contributed a total of more than AED 43.26 billion direct and indirect economic income to the Emirate since its establishment in 2005. The Group provided more than 21,000 job opportunities in various support sectors, an increase of 31% from 2021, which also served as a key driver for the Emirate’s economic growth.

I am proud to share with you that the number of exhibitions, conferences, and specialised events that we hosted in 2022 increased by 37% compared to 2021, which has led to a significant increase in the total number of visitors, for the events hosted by the Group at Abu Dhabi National Exhibition Centre, which increased by 155% compared to 2021. In doing so, the Group contributed to raising hotel bookings in Abu Dhabi by more than 438,000 new hotel rooms.

At ADNEC Group, we are committed to measuring visitor and exhibitor satisfaction, which is critical for the success of our events. As such, I am pleased to share that our customer happiness index has risen to reach 96.1%, one of the highest globally in the sector.

Aside from this, we have witnessed the expansion of the Abu Dhabi National Exhibition Centre to more than 153,000 square metres, making it the largest in the region. As part of our expansion, we also launched the Marina Hall, the largest of its kind in the Middle East, covering an area of more than 10,000 square metres.

Our achievements have extended far beyond the UAE, where we witnessed the start of the third stage expansion work at ExCeL London centre, in which 25,000 square metres of exhibition areas were added. In 2022, ExCeL London also hosted 250 events, 15 of them being held for the first time.

Furthermore, the ADNEC Group’s business units delivered outstanding results in 2022, boosting the Group’s contribution to the local economy. Tourism 365, the Group’s tourism subsidiary which was launched in 2021, opened new offices in Germany and Jordan to expand its reach, while also working with more than 100 major global travel companies to promote tourism in Abu Dhabi, and enhance the emirate’s regional and global positioning in the wider tourism sector. ADNEC Services expanded its work, where it held a range of additional activities in the UAE and Arabian Gulf area. In addition, Capital Catering, the Group’s food services and hospitality subsidiary, provided more than 14 million meals to clients.

With all of these achievements, we have added nine prestigious accolades to our impressive record of accomplishments, bringing our total number of awards to 119.

The exceptional results driven by ADNEC Group’s efforts are a testament to our success in attracting tourists and visitors. ADNEC Group aims to support the sustainable growth of the tourism sector in the emirate, by focusing on providing world-class services to meet the expectations of our clients across the globe.

As such, we strive to drive excellence for the Emirate and make a meaningful impact by cementing our position at the forefront of the tourism industry and shaping the hospitality of tomorrow - together, with all our stakeholders and partners.

BOARD OF DIRECTORS

HUMAID MATAR AL DHAHERI Managing Director & Group CEO

ANAS AL BARGUTHI Vice Chairman

IMAN AL QASIM Board Member

GERALD LAWLESS Board Member

MARCUS QUADROS Board Member

ROQUE SOLABARRIETA Board Member

FALAH MOHAMED AL AHBABI Chairman

VENUES CLUSTER

OUR VENUES

ADNEC Group venues consist of Abu Dhabi National Exhibition Centre, Al Ain Convention Centre and ExCeL London. ADNEC’s three venues host some of the world’s leading events and are multi-award winning locations offering organisers of exhibitions,

ADNEC Venues in 2022

conferences and other events, outstanding facilities. ADNEC Group is on an on-going mission to maintain excellence in the services provided within its venues, to encourage more partnerships, reward creativity and inspire excellence in the business tourism sector.

490 Events

2.7M visitors

ABU DHABI NATIONAL EXHIBITION CENTRE

Abu Dhabi National Exhibition Centre is a multi-award-winning venue, offering organisers of exhibitions, conferences and other events outstanding facilities spread over a total area of 153,678 square metres.

This includes versatile spaces suitable for medium- to large-scale conferences of up to 6,000 people, 13 exhibition halls and a stunning banqueting facility. The venue also boasts an award-winning inspirational space, The Hive, and outdoor spaces including a grandstand and an impressive marina.

A complete venue solution, ADNEC is located only 15 minutes away from Abu Dhabi International Airport and has six on-site hotels offering c. 1,800 rooms. As well as superlative facilities and services, ADNEC also has awardwinning in-house services from both Capital Catering & Services, and logistics arm ADNEC Services, providing a turnkey solution to both organisers and exhibitors.

HIGHLIGHTS

2022 saw Abu Dhabi National Exhibition Centre and Al Ain Convention Centre return to its pre-pandemic state.

AED 3.56B

Economic Contribution to Abu Dhabi

438,776 Hotel Room Nights

11 New Exhibitions

Events

The venue played host to 238 events and welcomed more than 800,000 visitors. 11 new exhibitions were launched, including World Utilities Congress by dmg events, Roads and Traffic Expo and Middle East Rail by Terrapinn, Middle East Film and Comic Con by Informa Connect and Global Media Congress by ADNEC Group.

It was an exceptional year for events organised by associations, with the venue attracting 24 noteworthy associations, boosting knowledge transfer in the region. Several international association events came to the UAE for the first time, including the World

21,000 Jobs Supported

800,000 Visitors

Saeed Al Shamsi Group Chief Human Capital & Communications Officer

24 Associations

238 Total Number of Events

Veterinary Congress, Conference on Empirical Methods in Natural Language Processing (EMNLP), International Society for Pediatrics and Adolescent Diabetes (ISPAD) and the International Society of Physical Activity and Health (ISPAH).

ADNEC also hosted 108 corporate and live events, including the launch of the BMW i7 car, Muay Thai World Championships, UltraTech Cement India Conference & Awards Ceremony and the prestigious UAE 51 National Day Event and legacy shows, opened by His Highness Sheikh Mohammed bin Zayed Al Nahyan and streamed live across the UAE.

At ADNEC Group, we believe that our employees are not just workers, but our most important assets. They are the driving force behind our success, bringing unshakable passion and commitment to our common mission. That is why we are pleased to announce that we were named “Best Employer of the Year” in 2022 - a testament to our unwavering efforts to create an ideal work environment for our employees. We are also thrilled to have received 9 renowned foreign honors, bringing our total to 119. It is a clear proof of our dedication to excellence in all aspects of our organisation, from employee development to delivering world-class events and services.

Venue Expansion

November saw the launch of the new Marina Hall. At 10,000 square metres, the multifunctional space is the largest waterside event space in the region. Connected to the ADNEC venue via a footbridge and accessed directly from the highway, Marina Hall has

increased event space at ADNEC to more than 153,000 square metres, making it the largest venue in the region. The versatile hall has already hosted Abu Dhabi International Boat Show, a Muay Thai Championship and graduation ceremonies.

KHALIFA AL QUBAISI Chief Commercial Officer

2022 was an exceptional year for ADNEC Venues. With the return to normal life following the pandemic and the growth of the events sector, we expanded the facilities at Abu Dhabi National Exhibition Centre and hosted 11 new exhibitions, some of which were held for the first time in Abu Dhabi and the Middle East. In doing so, we have contributed to cementing Abu Dhabi’s global position as a leading destination for business tourism, major events and exhibitions.

AHMED AL OBAIDLI Chief Operations Officer

The Year 2022 continues to reflect ADNEC Group’s passion for growth and sustainability. Marina Hall, the largest of its kind in the region with outstanding features including its scenic sea view, was completed and operational during this year and hosted a number of events at varying scales. In parallel, ADNEC Group has broadened its sustainability framework and launched its long-term strategic plan: Environmental, Social and Governance (ESG) practices. The Group is in alignment and committed to producing zero carbon footprint events by 2050 and aiming to contribute to creating a greener events industry.

AL AIN CONVENTION CENTRE

Al Ain Convention Centre hosts some of the leading business and consumer events in Al Ain. From the methodical to the magical, there is no better platform in Al Ain to set your imagination free and deliver lasting memories for all those involved. Featuring a unique architectural design in harmony with the city’s

heritage, Al Ain Convention Centre provides exceptional venue facilities for exhibitions, conferences, weddings, and other special events. Located in the heart of Al Ain city, the convention centre is a dedicated, state-of-theart venue that offers organisers a total space of 20,000 square metres.

HIGHLIGHTS

1 Long Term Lease

Al Ain Convention Centre provides the city of Al Ain with an exceptional venue for exhibitions, conferences, weddings and other special events.

From the outset of the COVID-19 pandemic, the Al Ain Convention Centre (AACC) focused on providing support to government and the community in relief efforts for the pandemic. These exceptional circumstances required exceptional support till the end.

It was a critical priority for the government and public health services to ensure that services were provided to the community. Our flexible infrastructure helped relieve pressure on medical facilities in the city.

AACC was still able to host multiple corporate events while having SEHA in house, by isolating part of the venue for public access.

These events included the Burjeel Royal Intensive Care Conference- BRICC- which was attended by international Speakers,

27 Corporate and Special Events

221K+ Visitors

Emirates Heritage Club - which supports the community in preserving the UAE’s heritage, government events such as ADNOC Distribution and Al Ain Distribution Companies meetings.

Reactivating these accounts was an opportunity to boost Al Ain Convention Centre’s presence in the market and changed the venue’s reputation from being a centre for COVID-19 assessment back to being the venue of choice in Al Ain.

EXCEL LONDON

London’s largest international exhibition and convention centre, ExCeL London, was acquired by ADNEC Group in 2008. The 100,000 square metres venue includes the UK capital’s only international convention centre, ICC London, which includes the UK’s largest

£4.5B Economic impact

fully-flexible auditorium for up to 7,000 delegates. ExCeL also boasts London’s largest banqueting hall, holding up to 3,000 guests, as well as conference facilities which can accommodate 50 to 1,200 delegates.

252

Total number of events

1.9M Visitors

“Having completed the first phase of our expansion project on time, we are looking forward to heading into the main construction phase with an experienced and sector-leading project team. Led by customer demand, the expansion to our existing award-winning venue campus will ensure we can continue to put London at the forefront of the global events industry.”

Jeremey Reese CEO ExCeL London

HIGHLIGHTS

ESG

2022 was a significant year for sustainability, with ExCeL becoming the first UK venue to achieve carbon neutral status via the internationally-recognised PAS 2060 standard. The venue also finalised its first full ESG Strategy, achieved recertification of its ISO 14001 and ISO 20121 status, and continued supporting its key charity partners.

Key events

Despite being closed for the first six weeks of the year, ExCeL staged more than 250 events, 15 new shows and its first immersive experience, Jurassic World: The Exhibition.

Noteworthy events included the all-electric Formula E motorsport championship, which welcomed more than 30,000 fans, and the London International Horse Show – both broadcast live to millions of viewers. Other key events included MCM Comic Con, the Pokémon World Championships, IAAPA, World Travel Market (WTM), Brand Licensing Europe and the International Liver Congress (EASL).

Dock edge development

Planning approval was granted for the redevelopment of the venue’s dock edge. Redevlopment of this 1km waterfront stretch is part of a wider strategy to attract major global brands and immersive experiences. Works will begin in Q1 2023 with the first phase due for completion in Q3 with the opening of a large-scale immersive experience celebrating Disney’s 100th anniversary. This follows the success of Jurassic World: The Exhibition, which sold more than 320,000 tickets –the show’s highest European attendance to date – and is the venue’s longest running in-hall event.

Digital transformation

In 2022, the venue was transformed following the installation of two further stages of digital infrastructure. This investment has improved wayfinding, the visibility of event and brand messaging and has led to additional revenue streams.

EXPANSION PROGRAMME (PHASE 3)

Due for completion in Q4 2024, the venue’s 25,000 square metres expansion project achieved a significant milestone in 2022, with the first phase of the works completed. McLaren Construction were appointed to deliver the construction phase of the project, commencing in January 2023.

TRANSPORT Infrastructure

In May 2022, London’s long-awaited Elizabeth Line opened, to resounding positivity from visitors, exhibitors and organisers alike. The high-speed line has significantly reduced journey times from central London to the venue, allowing a direct route from Heathrow Airport in just 43 minutes. Further improvements were made to the DLR service, with train frequency to ExCeL doubling. These improvements, combined with existing infrastructure, have made ExCeL one of the most connected venues in the world.

INDUSTRY AWARDS

Exhibition News Venue of the year

Pioneer Award for Kevin Murphy

C&IT

Automotive Event of the Year for Formula E

London Venue & Catering Awards

Most Versatile London Venue

MICE Awards

England’s Best Convention Centre

EVENTS CLUSTER

CAPITAL EVENTS

Capital Events is a leading organiser of some of the Middle East and world’s flagship exhibitions and conferences. Part of ADNEC Group, and based out of the capital of the UAE, Capital Events offers world-leading event organising capabilities and services to clients and exhibitors which partner with the company.

As a regional industry leader, Capital Events fosters commercial relationships and cultural exchange to enable future business opportunities, alongside supporting the growth of Abu Dhabi as a global centre for business tourism.

UMEX and SimTex 2022

THE FUTURE OF AUTONOMY 21 – 23 FEBRUARY 2022

Held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, the fifth edition of UMEX and SimTEX 2022 concluded on the 23rd of February at Abu Dhabi National Exhibition Centre. It was the largest edition of this event in terms of exhibition area and exhibitors, with 134 exhibitors from 26 countries from around the world. UMEX and SimTEX Exhibitions and Conference took place over the course of four days and saw extensive local and international participation.

Since its launch, this event has been contributing to the

diversification of national economy in accordance with the goals and aspirations of our wise leadership for the next fifty years, in terms of adopting the Fourth Industrial Revolution by enhancing the UAE’s position as a leading global centre for innovation and technology.

UMEX and SimTEX made significant contributions to GDP growth and the diversification of income sources, as technology and unmanned systems contribute to economic growth and provide job opportunities in several sectors in the UAE, in addition to consolidating Abu Dhabi’s leading role in

150 Delegations 15,000+ Attendees over 3 days’ exhibition

the global business tourism sector in terms of hosting and organising prominent international exhibitions. The two exhibitions also contribute to increasing strategic investments in advanced and innovative technologies by providing a strategic platform for building active partnerships and enhancing communication among major international players in the unmanned systems, training, and simulation sectors.

AED 2B

Total value of deals signed

98% of exhibitors were satisfied with their participation at UMEX and SimTEX

93% of exhibitors might or will exhibit at UMEX and SimTEX 2024

UMEX & SIMTEX FEATURES

LIVE DEMONSTRATIONS

The third and final day of the exhibitions saw the launch of the live demonstrations at Tilal Swaihan area, which served as a unique platform for showcasing aerial and grounded unmanned systems, AI and robotics technology, and simulation and training systems. The 15 demonstrations unveiled 22 advanced technologies and innovations never before seen in the world.

UMEX TALKS

The inaugural UMEX Talks took place in person right at the heart of the UMEX Exhibition. With a focus on unmanned systems as well as AI and robotics, UMEX Talks served as a platform for thought provoking discussions between veteran and new industry stakeholders including Houbara Defence & Security, U.S. 5th Fleet, and Combined Maritime Forces, Lockheed Martin – UAE, Tawazun, SAAB Ltd, ADASI, ZIYAN UAV Co.,Ltd, Insitu, Inc., Sentient Labs, BeyondX L.L.C, Dexter Robotics and more.

The UMEX Talks covered ground breaking topics such as:

• Use of adaptive robots for agile payload handling. The Potential of AI and Robotics in the United Arab Emirates. Accelerating Innovation of Drone Technologies Through Virtual Simulation.

• How To Solve the Challenges of Datalink Selections for Unmanned Systems. Exploiting Remote and Autonomous Systems Concepts and Experimentation.

UMEX AND SIMTEX CONFERENCE

REALISING THE PROMISE OF THE UNMANNED REVOLUTION

The fifth edition of the UMEX and SimTEX Conference was successfully hosted in 2022, on 20th of February, virtually and in-person at ADNOC Business Center. The conference, which has witnessed tremendous growth, highlighted the advanced engagement of unmanned systems technologies and how it will achieve its highest potential in the

Topics Discussed:

next decade. The congregation of industry experts, academia thinkers and governmental entities provided the audience with unique opportunities to hear first-hand about the challenges facing humanity, societies and industries, as well as the potential solutions to these challenges

Understanding the changing Unmanned Landscape.

Facilitating Trust and Understanding: Human- Machine Teaming and Decision-Making in the Unmanned Age.

• Optimising Innovation: Overcoming Adoption and Integration Challenges.

• Unmanned Systems and the 4IR: How Technology is shaping Future Capabilities.

ABU DHABI INTERNATIONAL FOOD EXHIBITION

Coffee Dates

Shaping the Future of the Food and Beverage Industry

Held under the Patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan Deputy Prime Minister, Minister of the Presidential Court, and Chairman of the Board of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA).

Abu Dhabi International Food Exhibition (ADIFE) 2022 saw over

Total Deals

55 deals & 26 MoUs signed over the course of three days

ADIFE 2022 in numbers

1200+ exhibitors, co-exhibitors and brands that showcased the latest food & beverage products, technology & services. More than 20 insightful, knowledgesharing sessions were held at the ADIFE Talks stage by some of the industry’s biggest names. The event also offered exclusive networking opportunities with food and beverage (F&B) market leaders at the Hosted Buyers Programme.

AED 3.2B total value of deals

18,214 visitors

445 companies 41 participating countries

31,000 SQM gross space 89% of exhibitors are satisfied with the launch edition of ADIFE

95% of exhibitors are likely to return to ADIFE 2023

Humaid Matar Al Dhaheri Managing Director & Group CEO - ADNEC Group

“Since its launch, ADNEC Group has been keeping up with all national efforts that seek to improve the present and future of local industries in a number of promising sectors; the exhibitions and conferences organised and hosted by ADNEC Group help develop these sectors and improve their competitiveness. Organising the first edition of Abu Dhabi International Food Exhibition is the culmination

of ADNEC Group’s efforts to support the food, catering and hospitality industries in Abu Dhabi, which is one of the most vital sectors on which our wise leadership based its vision for the next fifty years. The event will serve as a global platform to showcase the latest innovations, see new partnerships, and explore investment opportunities in this sector.”

“The launch of the first edition of the Abu Dhabi

International Food Exhibition reflects the growing importance of this sector locally and internationally. It will provide a real opportunity for major global companies to showcase their latest food manufacturing and production technologies, and explore investment opportunities, in turn, helping consolidate food security and ensuring a better future for the coming generations. It will serve as a platform to network with important

buyers in a supportive and encouraging business atmosphere that drives partnerships and sales.

We are happy to enter into this strategic partnership with ADNEC, whose expertise in organising leading exhibitions will contribute to the success of the event, ensuring it will be presented in a manner befitting the reputation and standing of Abu Dhabi”.

H.E. Saeed Al Bahri Al Ameri Director-General of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA)

ABU DHABI DATE PALM EXHIBITION

The world`s only dedicated B2B event for Date Palm Fruit.

The 8th edition of the Abu Dhabi Date Palm Exhibition (ADDPE) took place from 6-8 December 2022 at ADNEC, Abu Dhabi, co-

located with the launch edition of ADIFE.

The event served as the biggest international platform for exhibitors to showcase their products and boost their presence in the global market. ADDPE is a dedicated platform for date trading.

6 – 8 December 2022

Saeed Al Mansoori CEO of Capital Events, part of ADNEC Group

“The signing of the MoU comes within the framework of our efforts to strengthen the food system in the UAE and to stimulate investment in this vital and important sector, by strengthening the frameworks of cooperation between the public and private sectors.”

H.E. Dr. Abdel Wahab Zayed Agricultural Adviser at the Presidential Court and Secretary General of the Khalifa International Award for Date Palm and Agricultural Innovation

“We are pleased with our strategic partnership

2022 Features

with ADNEC Group for this event, which provides international companies with an ideal platform to showcase the latest global technologies in the field of food manufacturing and production. We are delighted to work together to organise the 8th Abu Dhabi International Date Palm Exhibition and the 10th Emirates International Date Palm Festival in response to the growing

demand for dates, and in line with the great interest given by international companies in Abu Dhabi and the UAE in general. We look forward to hosting a select group of experts and specialists in growing, producing, manufacturing, exporting, and marketing dates from the UAE and various parts of the world’s date-producing countries in this event to showcase their latest products.”

1. World Latte Art Grading Battle: From Italy to the world…for the first time ever in Abu Dhabi, the final competition of the World Latte Art Grading Battle took place exclusively at ADIFE 2022.

2. 1st Arab Cuisine Forum powered by World Gourmet Show: Featured the best chefs in the capital delivering masterclasses, exciting competitions, and demonstrations.

3. UAE National Coffee Championship: Promoting the culture of speciality coffee, exciting coffee competitions returned to Abu Dhabi, hosting exciting coffee demonstrations by talented coffee baristas.

4. Innovation Awards: An exclusive opportunity for exhibitors to showcase their innovation during ADIFE. Categories included:

a. Innovation in F&B products

b. Most Innovative Honey & Dates Products

c. Most Innovative Coffee Products

5. ADIFE Talks: A wide range of talks and sessions shed light on major topics in the F&B sector across three days, focusing on:

a. Food Security and Investments

b. Innovation in Food Production

c. Industry

6. Exclusive VIP dining experience at AlGhaf Restaurant (by invitation only): Exclusive menu was curated by talented regional and international chefs, focusing on Middle Eastern cuisine. Lively and interactive cooking and VIP food tasting in an environment inspired by the Ghaf Tree – a historic and cultural symbol of stability and natural harmony in the UAE’s desert environment.

ISNR ABU DHABI 2022

National Security

Cyber Security Critical Infrastructure & Resilience

10 – 12 October 2022

Policing & Law Enforcement

Empowering the Region’s National & Cyber Security Community

Held under the Patronage of H.H. Lt. General Sheikh Saif Bin Zayed Al Nahyan Deputy Prime Minister and Minister of Interior.

The 2022 edition of the International Exhibition for National Security and Resilience (ISNR Abu Dhabi 2022) in association with the UAE Ministry

ISNR 2022 In numbers

19,493 visitors

8,308 SQM net occupied space

Commercial & Physical Security

of Interior consolidates its status as the leading regional forum dedicated to national security and cyber security.

Responding to evolving threats in the region and beyond, and reflecting the priorities of the UAE Strategy for Artificial Intelligence and Cyber Security, ISNR Abu Dhabi 2022 placed special emphasis on current and emerging cyber threats and the high-tech security potential of digital transformation.

33 participating countries

82% of exhibitors were satisfied with ISNR 2022

‘’Hosting this important international event aligns with the UAE’s ongoing efforts to enhance cooperation and promote international best practices to improve the quality of life of societies and promote their safety and stability.’’

‘’We are honoured to be a part of ISNR Abu Dhabi 2022 to support efforts to strengthen Abu Dhabi’s standing as a global hub for attracting international decision-makers and experts in the fields of national security and resilience and consolidating the event’s standing as the most prominent international exhibition specialising in this vital field. This international event represents an exceptional opportunity to discover new solutions and highlights the role of the Abu Dhabi Police in creating an innovative and safe city, through the implementation of cutting-edge technology and the latest developments in robotics and AI.’’

Launched at ISNR Abu Dhabi 2022

AI Forum

Cybersecurity & Critical

Protection

1. Start-Up Innovation Zone: Start-up companies from all over the world came together to expand the start-up economy in the region.

2. New Technology Trail: Innovative products range from Cybersecurity, ICT & Digital, Physical Security, Commercial Security and much more.

3. ISNR Talks: 30+ speakers, 23 sessions delivered, 3 content streams focusing on: Future of Policing Forum

Infrastructure

H.E. Major General Dr Ahmed Nasser Al Raisi Inspector-General of the Ministry of Interior and Chairman of the Higher Organising Committee of ISNR Abu Dhabi 2022

Major General Eng. Nasir Sultan Al-Yabhouni Director of GHQ Affairs Sector - Abu Dhabi Police

GLOBAL MEDIA CONGRESS

15-17 November 2022

Shaping the future of the media industry

The launch edition of Global Media Congress concluded under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, and with Emirates News Agency (WAM) as the event’s strategic partner.

Meticulously planned by ADNEC Group, the three-day event included a conference, workshops, content feature areas and side events revolving around the theme of ‘shaping the future of the media industry’. The success of Global Media Congress is credited to it being the first of its kind in the region, bringing together leading international and regional brands, key buyers, media, and influencers.

Humaid Matar

Al Dhaheri Managing Director & Group CEOADNEC Group

“Welcoming the Global Media Congress 2022 to Abu Dhabi demonstrates the city’s vital role as the capital of the business tourism sector in the region, alongside indicating the importance of the development of the UAE’s media industry. Organising this event took us a step further towards achieving our leadership’s vision for the next fifty years. This event comes in line with ADNEC Group’s strategy to host new events in Abu Dhabi, as we aim to enhance our direct and indirect contribution to the UAE’s economy, and knowledge transfer.”

Content Production Broadcasting

Social Media Platforms Equipment & Hardware Technology

Mohammed Jalal Al Rayssi Director-General of Emirates New Agency

“This conference is an important step in our efforts to bolster and elevate the UAE’s standing as an influential and strategic global hub for the media sector. As we work to strengthen the local, regional, and global media sectors, this event aligns with the vision and directives of our wise leadership, who have stressed the importance of developing the media sector. By attracting international talents, strengthening national capabilities in this field, and showcasing the latest innovations, we are empowered to bring the global media sector to the next level. We look forward to welcoming stakeholders from all over the world, as they discuss the latest innovations, collaborate, and announce the latest news in the field.”

Global Media Congress 2022 In numbers:

13,556 visitors

5,541 delegates

23 countries represented

173 globally renowned speakers

193 exhibiting brands

+46 vs. the +14.1 of Visitor Net Promoter Score (NPS)

+44.7 vs. the -10.2 of Exhibitor Net Promoter Score (NPS)

96% of the exhibitors were satisfied with the event overall

(WAM)

ABU DHABI INTERNATIONAL BOAT SHOW

Boats & Yachts

Fishing

Equipment

Water Sports

24-27 November 2022

Houseboats Boat Builders Boat & Yacht Interiors

#NavigateTheCapital

The 2022 edition of Abu Dhabi International Boat Show concluded under the patronage of H.H. Sheikh Nahyan bin Zayed Al Nahyan, Chairman of Abu Dhabi Sports Council and Chairman of

ADIBS 2022 in numbers:

Board of Trustees of Zayed bin

Sultan Al Nahyan Charitable and Humanitarian Foundation, and with Abu Dhabi Maritime as the event’s strategic partner. Abu Dhabi International Boat Show was the first event to utilise the brand-new Marina Hall.

10,386 visitors

549 exhibiting brands from 44 countries

42,000 SQM total area covered 96% of the exhibitors were satisfied with the quality of the visitors

90% of the exhibitors said they would return to exhibit at the 2023 edition of the show

HOTELS CLUSTER

ADNEC HOTELS

Tourism Investment Asset (TIA) Hotels is a wholly owned subsidiary of ADNEC Group, with hotels and resorts operating across Abu Dhabi in the United Arab Emirates, London in the United Kingdom and Reykjavik in Iceland. The portfolio of seven assets comprises of luxury to mid-market hotels totaling approximately 2,000 guestrooms that are operated by international hotel brands belonging to Marriott International, Hyatt Hotels Corporation, Minor Group, and Hilton Worldwide.

TIA Hotels’ portfolio boasts iconic and prestigious hotels and resorts including three 4-star hotels that offer world-class services, award-winning F&B offerings, state-of-the-art wellness zones and exotic adventure activities. To name a few hotels, that include the iconic

portfolio includes

Andaz – a concept by Hyatt, Abu Dhabi, popularly known as the ‘Leaning Tower of Abu Dhabi’, along with Qasr Al Sarab by Anantara – an award-winning luxury palace resort in the world’s largest desert the ‘Empty Quarter’. There are also three resorts – Al Yamm Villas, Al Sahel Villas and Desert Islands Resort – that provide distinctive experiences and are located on UAE’s largest natural island, Sir Bani Yas Island, as well as a modern luxury experience located in one of the world’s most sustainable capitals, the Edition Reykjavik, Iceland.

TIA hotels also have joint venture ownership in five Abu Dhabi hotels, namely Shangri-La Qaryat Al Beri and Traders by Shangri-La, Fairmont Bab Al Bahr, Grand Hyatt Hotel and Residences, and Park Rotana.

188 Rooms

408 Rooms

124 Suites & Villas

Desert Islands Resort on Sir Bani Yas Island, Abu Dhabi

TIA

Andaz Abu Dhabi

Aloft Abu Dhabi

Al Sahel Villas

Al Yamm Villas

ADNEC Hotels welcomed over 500,000 visitors

207 Rooms,

We are proud of the exceptional performance that ADNEC Hotels achieved in 2022. Highlights included the acquisition of The Reykjavik Edition - Iceland, winning several prestigious international awards and delivering outstanding financial results. 2022 also saw a record of over 500,000 guests welcomed at ADNEC Hotels, in line with our commitment to make our hotels and resorts highly appealing to both domestic and international guests.

252 Rooms

287 Rooms

253 Rooms

Qasr Al Sarab by Anantara, Abu Dhabi

Suites & Villas

Aloft ExCel, London

DoubleTree by Hilton ExCel, London

Edition, Reykjavik

Paul Macpherson CEO of TIA Hotels

F&B CLUSTER

ADNEC F&B

CAPITAL CATERING + SERVICES

Venues & Events Business & Industry

Capital Catering + Services, part of ADNEC Group, was established following the Group’s landmark acquisition of Etihad Airport Services Catering. The integrated catering solutions provider is home to a highly skilled international team of managers and specialists, including a large number of local talent. It brings its diverse, scalable and expert catering solutions to the UAE and across the wider region and globe, while keeping with the local heritage and traditions of the UAE.

Capital Catering + Services offers one of the largest food production facilities in Abu

Retail Brands

Dhabi, with a footprint of 28,000 square metres. It has vast dry and temperaturecontrolled storage facilities and a fleet of 150+ chilled trucks and light vehicles.

Capital Catering + Services is the exclusive caterer of ADNEC venues in Abu Dhabi and Al Ain, and it is the proud caterer for the national flag carrier of the UAE. With a strong supply chain, extensive facilities and a well-equipped transport fleet, it can efficiently mobilise any type of contract in a timely manner.

HIGHLIGHTS

2022 has been a year of opportunity for the F&B Cluster. Following the completion of the acquisition and transfer of Etihad Airport Service Catering, the company has rebranded as Capital Catering + Services, emerging as a top player in the catering and services industry in the UAE. As part of the integration process the business was restructured, with eight divisions launched in line with the areas of expertise and the main client groups.

Driving efficiencies through synergy opportunities and team integration, whilst maintaining the highest level of customer service, has been the main priority throughout the process.

Overall, the company reports a record year with a positive variance in the financial indicators, including revenue results and profitability margins.

In the aviation sector, Capital Catering + Services reports a very successful year with over 9.9 million meals delivered

Achievements

in 2022 for the airlines and lounges operating at Abu Dhabi Airport (the figures are reported post-transaction date from June 2022 onwards).

Capital Catering + Services also operates a thriving Venues and Events division, with the company holding the exclusive catering rights for the Abu Dhabi National Exhibition Centre and Al Ain Convention Centre. Additionally, the company caters for several prominent events such as the Formula 1 Abu Dhabi Grand Prix, along with a fully-fledged weddings and private events business unit. Overall, the company has catered for more than 2,000 events during 2022.

In the second half of the year, the company launched its Healthcare and Defence divisions, mobilising operations at the landmark TAWAM Hospital in Al Ain, 11 military bases and one military university, respectively.

In the Retail division, the opening of the flagship coffee shop “The Good Life” at ADNEC alongside existing

world-renowned retail partners is providing an elevated F&B experience for visitors. Following a positive response from the public, The Good Life is now set to launch in several other locations around the UAE in early 2023. Restaurant 76, a brand owned and managed by Capital Catering + Services also won the ‘Excellence in Kitchen/Food Safety’ Award at the Middle East Cleaning, Hygiene and Facilities (MECHF) Awards in April 2022.

In addition to its catering services, the company focused on consolidating its soft services division with commercial activities in cleaning, laundry, pest control and microbiological laboratory, ready to launch in Q1 2023.

Capital Catering + Services ended 2022 with the successful participation at Abu Dhabi International Food Exhibition. This generated a total economic value of AED 104 million between supplier MoUs and catering provision contracts.

2000 events catered 1 award

SERVICES CLUSTER

ADNEC SERVICES

An award-winning brand and events agency, ADNEC Services works with clients to seamlessly and successfully bring their ideas to life.

From initial design strategy to execution, its professional team works to client objectives, audiences and communications strategies to deliver authentic engagement and realworld results.

ADNEC Services offers its clients, organisers, event planners and exhibitors a wide range

EVENT MANAGEMENT

CREATIVE AND BRAND SERVICES

of customised solutions which include Design, Audio Visual Production, Stand Build, Main Contracting, Printing, Graphics and Rigging.

ADNEC Services produces some of the largest trade and consumer shows, events and conferences in the region, bringing a creative flair and professional approach to everything it does.

EXHIBITIONS, PAVILIONS AND MAIN CONTRACTING

BRAND EXPERIENCE

PROFESSIONAL CONFERENCE ORGANISER (PCO)

INTERIOR & FIT-OUT

IMMERSIVE TECHNOLOGY EXPERIENCES & ACTIVATIONS

HIGHLIGHTS

ADNEC Services has shown strong growth and a great performance in 2022 and has supported some of the region’s most prominent events.

It has worked on projects across several of the Emirates, and delivered projects in six international countries – the UK, KSA, Bahrain, Poland, Egypt and Germany – which is another considerable success adding to the list of achievements for 2022.

ADNEC Services delivered its largest stand build project to-date, which spanned 2,710 square metres, on behalf of the Abu Dhabi Government facilitated by Abu Dhabi Digital Authority. The project hosted over 35

government clients and included cutting technology to showcase stunning content and visual effects, and resulted in a three-year award as a testimony to its success.

ADNEC Services also managed major design and build projects for its exhibition build clients, building over 60 stands across all the major exhibitions in the UAE, including ADIPEC, GITEX, Cityscape and Global Media Congress.

ADNEC Services has conducted project management for major events in record time, including the launch of the International Defence and Security Conference (IDITSC),

World Union Wholesale Market with Abu Dhabi Ports and Hosn Al Etihad, a major consumer showcase of military with the Presidential Guard. In Q4, the company offered world-class services for the official Abu Dhabi Government National Day celebrations organized by Abu Dhabi Government Media Office (ADGMO). Held at ADNEC, the project was delivered in record time.

In addition, the ADNEC Services team designed, built, launched, and managed the inaugural Abu Dhabi Summer Sports, the largest event of its kind in the UAE. Abu Dhabi Summer Sports provided exceptional facilities for the community to participate in 11 different sporting activities.

HIGHLIGHTS

A robust and focused commercial approach resulted in exceeding financial targets:

58% above targets

17% Revenue Growth 2021 vs 2022

56% above expected contribution

15% Contribution Growth 2021 vs 2022

• Delivered one of the largest pavilions within GITEX representing 35 of Abu Dhabi Government companies and resulting in a 3-year contract award.

• Designed, launched and delivered the inaugural Abu Dhabi Summer Sports, the largest in the region attracting nearly 40,000 visitors and showcasing 11 sports and activities.

• Produced ‘The Joint Bahraini & Emirati Counter Terrorism Exercise’ in association with the UAE Ministry of Defence and the Bahrani Ministry of Defence

• Worked on projects in 7 countries UAE, UK, KSA, Bahrain, Poland, Egypt and Germany.

• Over 160 projects delivered including 60 stand build projects, 55 special events projects, 20 conferences and13 official contracting projects.

HIGHLIGHTS

The Media Department has exceeded budget targets, delivering media buying for all the ADNEC Group’s portfolio of events, including the newly launched Global Media Congress and Abu Dhabi International Food Exhibition alongside producing venue campaigns across major events taking

place at the venue including the strongest ADIPEC commercially, to-date.

Throughout 2022, there was a constant focus on cost management due to the continued increase in cost of raw materials. ADNEC Services optimised designs and reused inventory, where

possible, to manage this. Additionally, there was a strong and continued emphasis on business continuity and business risk, which was managed effectively through continued partnerships with stakeholders to ensure the supply of the services required by clients.

In 2022, ADNEC Services established its position as a leading brand and events agency, demonstrating unwavering commitment to achieving excellence. We are proud to have provided a wide range of bespoke solutions to some of the region’s most prominent events, which yielded outstanding results. One of the highlights of the year was designing, launching and delivering the inaugural Abu Dhabi Summer Sports, which is the largest in the region.

Ahmad Shaker CEO of ADNEC Services

TOURISM CLUSTER

ADNEC TOURISM

TOURISM 365

Tourism 365, the tourism arm of ADNEC Group, is a tourism development company. The company was established in May 2021 to position Abu Dhabi as the region’s foremost destination for tourism and act as the channel through which ADNEC’s tourism strategy would be developed and implemented.

Tourism 365 aims to pave the way for the growth of the travel and tourism industry in Abu Dhabi, other emirates and the GCC, with an objective to increase its global footprint. Tourism 365 has four subsidiaries: Capital Experience, a full-service destination management company (DMC), Capital Travel, a 360° travel management company, Capital Holidays, a specialised tour operator

and Capital Drive, a tourism transportation company. Tourism 365 operates Etihad Holidays, the Etihad Airways subsidiary, part of the Etihad network, taking it from a platform focused on the local market to a fully-fledged tour operator supplying online and traditional travel agencies with Etihad network holiday packages from key source markets.

2022 was a transformative and an outstanding year for the Tourism 365 brand. Under the umbrella of Tourism 365, its sub-brands thrived and bolstered their offering to cement its position as a powerhouse for tourism, travel and experience, while significantly contributing to Abu Dhabi’s touristic offering. Capital Experience thrived with notable growth in hotel rooms sales, with 44,401

throughout 2022, as well as connecting and providing exceptional service to more than 61,000 guests. Similarly, Capital Travel experienced immense success, offering travel services to more than 18,000 tourists and brokering key partnerships with over 145 leading global suppliers. With the support and guidance of Tourism 365, Capital Holidays UAE was able to generate over AED 15.4 million in revenue, strengthening the countries tourism industry and enhancing Abu Dhabi’s travel sector. Moreover, Tourism 365 successfully launched two brand new entities throughout the year, seamlessly unveiling their state-of-the-art car service, Capital Drive. It also expanded throughout the GCC with Capital Experience Jordan, overseeing noteworthy success within its first quarter of operations.

Destination Management Company

Travel Agency Tour Operator Ground Transportation Travel Agency

CAPITAL EXPERIENCE

Capital Experience is a full-service Destination Management Company (DMC), serving our partners across key leisure travel-source markets. As a subsidiary of Tourism 365, part of the ADNEC Group, we are actively involved in facilitating the growth of the travel and tourism industry in Abu Dhabi and the UAE. Capital Experience promotes and diversifies the country’s touristic offerings, with a goal to enhance the overall guest experience and, in turn, boost the number of visitors travelling to the UAE for leisure, business or MICE purposes.

CAPITAL EXPERIENCE JORDAN

In Q4 of 2022, Capital Experience Jordan launched with a total of 18,000 customers generated within this initial short period of operations.

Throughout 2022, the Capital Experience team worked tirelessly to raise the profile of the company and cement its position as one of the Middle East’s leading travel and tour operators. Capital Experience now partners with over 100 tour operators, bolstering Abu Dhabi’s position as a must visit, international tourist destination. During the year, more than 44,401 hotel rooms were sold, of which 24,480 were in Abu Dhabi, comprising 55% of the total room nights sold by Capital Experience for Abu Dhabi. Moreover, a host of experiences were co-ordinated with over 61,000 guests, ranging from accommodations to visiting leading attractions, city tours, activities, cruises, excursions and much more.

During 2022, Capital Experience played a role in organising a number of chartered flights from various source markets, driving revenue and high-net worth individuals to the city. Furthermore, in 2022, Capital Experience successfully launched Capital Oasis in Q4 2022, a luxury desert camp destination.

ADNEC TOURISM

Capital Travel is a Travel Management Company established with the sole purpose to bolster the travel and tourism industry within the UAE through comprehensive travel management solutions. Capital Travel specialises in providing 360° inbound and outbound travel management solutions to both government and corporate customers alike, complemented by its strong partnerships with global and regional partners. Capital Travel’s customer segments include global and local corporates, government and semigovernment entities, direct consumers looking for travel experiences or tailor-made holiday packages, tour operators and sub-agencies.

In 2022, Capital Travel significantly expanded into Abu Dhabi’s leading Travel Management

Company, through effectively managing and meeting the travel requirements of major government and private companies throughout the city.

Throughout the year, Capital Travel co-ordinated and sold travel sources to over 18,000 travellers, in partnership with over 145 global suppliers, including Global DMCs, Hotels, Aggregators, Bed Banks, Cruise Specialists, Limousines, Travel Insurance, Private Charters and many more. The team has also brokered partnerships with more than 20 international airlines, with their lead airline being Etihad Airways. With this, Capital Travel managed travel for over 40 corporate companies in 2022, with over 72% being from within the Abu Dhabi Government sector.

CAPITAL HOLIDAYS UAE

Capital Holidays is a fully-fledged tour operator supplying online and traditional travel agencies with Etihad network holiday packages from key source markets. The Capital Holidays and Etihad Holidays offering combine Etihad Airways’ outstanding products with packages in different source markets to key destinations including Abu Dhabi, Thailand, Seychelles, Maldives and many others. Capital Holidays and Etihad Holidays are passionate about creating the finest travel experiences for our travellers to some of the most exclusive resorts and beautiful locations in the world whether they are planning a romantic island retreat, a theme park family getaway, a vibrant city break or a thrilling safari adventure, the choices are endless. Etihad Holidays trades as Capital Holidays, a subsidiary of Tourism 365, part of ADNEC Group is a Tour Operator, serviced by Etihad Airways, the award-winning Abu Dhabibased airline. Currently Etihad Holidays offers access to 65+ destinations globally through a singular or multi-stop destination.

In 2022, Capital Holidays achieved over AED 15.4 million in revenue, primarily driven through business with consumer sales, which accounted for 34%, call centre activity representing 38%, business to business sales comprising 12% and the rest made up of alternative company activity. Throughout the year, Capital Holidays handled over 10,500 guests, with key destinations being Abu Dhabi, London, Riyadh, Seychelles, Bangkok & Maldives. The company also generated more than 35 trade partners throughout the UAE in 2022.

ADNEC TOURISM

CAPITAL HOLIDAYS ROW

During 2022, Capital Holidays ROW established itself as a tour operator within Europe, as a leisure arm of Etihad Airways, DCT and Abu Dhabi Destination. This was done in order to drive incremental business from Abu Dhabi, increase awareness for Abu Dhabi destination as a year-round, multifaceted destination with a variation of sub-destinations for all tastes, budgets and preferences, such as Saadiyat Island, Yas Island, Abu Dhabi City, Abu Dhabi Desert, Al Ain Oasis and Al Dhafra. In 2022, Capital Holidays ROW continued to market Abu Dhabi and Etihad Holidays packages across various channels in Europe to generate increased demand through travel agencies, flash sale partners and direct mailing to consumer households.

Tourism 365 made a lot of progress in 2022. We contributed to the sustained growth of the tourism industry through our commitment to enhancing our visitors’ experiences and our wide range of offerings. “Capital Holidays,” a full-fledged tour operator with its headquarters in Germany and the slogan “from the world to the world,” was successfully launched by Tourism365. We will keep working towards our goal of making Abu Dhabi the most popular tourist destination in the MENA Region.

ROULA JOUNY CEO of Tourism 365

CAPITAL DRIVE

Airport transfers VIP Transfers

City Tours & Intercity Tours

Shuttle Bus services for Events, Exhibitions, and Conferences

Short-term rentals to Tour Operators in UAE

Capital Drive, a subsidiary of Tourism 365 and part of ADNEC Group, is a full-service Transportation Company based in Abu Dhabi and serving the entire UAE. Capital Drive provides transportation solutions to leisure, business, and event tourism with a fleet of luxury buses, coaches and cars.

In 2022, Capital Drive was launched with a fleet of 14 professional cars, established in order to provide partners, visitors and tourists with a luxury car service in keeping with the Tourism 365 brand.

GROUP STRATEGY

GROUP STRATEGY

Part of ADQ, we are one of the region’s international holding companies with a diverse portfolio of major enterprises focusing on tourism industry. We are based in Abu Dhabi with international geographic presence.

The company operates across six different clusters: events, venues, hotels, F&B, services, and tourism.

Group Vision

A leading international group that aims for sustainable tourism growth.

Group Mission

We bring business and leisure travellers together to create memorable experiences. We invest to optimise asset returns.

WHAT TO ACHIEVE: OUR STRATEGY

As a leading international group, we focus on achieving substantial business growth and expand our geographic presences to reach new customers and new markets. Our business is divers across interlinked and synchronized 6 clusters. We growth the business organically through innovative service offering and creative competitive and value added solutions. We also focus on non-organic growth through mergers, acquisitions and strategic investments.

Being based in Abu Dhabi, as a natural consequence of our activities across all business lines, our strategies are directly linked to the Emirate’s key focus areas of enhancing competitiveness, enlarging the enterprise base, and reducing GDP volatility through economic diversification.

We successfully manage and grow a diverse portfolio of renowned world-class venues, international events, luxury hotels, food and beverages businesses, events services, and specialised leisure tourism group of companies. We deliver best-in-class services and are always eager to exceed stakeholder expectations.

Our strategy at glance:

Focus on Tourism Industry.

Ensure sustainable and substantial business growth

• Diversify portfolio, expand geographic presence, synergise and integrate

• In addition to profitability, create value and leave a social and economic impact wherever we operate.

Over the period from 2023 to 2027, the Group’s strategy is to substantially grow the business, diversify the portfolio, expand geographic presence, and capitalise on synergy and integration. Recently the Group’s mandate has grown from business tourism (events) to leisure tourism with an expansion in hotels, F&B and services sectors.

WHERE TO PLAY

CLUSTER KEY CUSTOMER

• Organisers

• Exhibitors

• Visitors

PLAYING FIELD

•

•

•

•

•

•

HOW TO WIN

Our strategy is built around three business drivers:

Organic Growth Non-organic Growth

• With the aim of continuously exceeding stakeholder expectations through innovative and competitive service offering and efficient and effective processes.

The strategy aims to grow our portfolio of regional and international events, exceed industry standards for utilisation and yield, optimise the financial return of our hotels, expand our market share across our clusters: tourism, F&B and services.

• Within this strategy, we develop successful partnerships with customers, partners and suppliers.

• We work in a participatory approach and aim for long term return and benefits for all parties through diversification of new products and services.

• Driven by investments and/ or mergers and acquisitions. Our investment pipeline is diverse and includes hotels, tour operators, online travel agencies, venues, catering provides, suppliers and others.

The investment strategy has been developed around financial return and a strategic fit criteria.

• The purpose of the investment strategy is to help the business to substantially grow, to add new assets to the group portfolio and to capitalise on synergy and scale.

Innovation, sustainability and digital transformation

• Through investing in creating an innovation culture that encourages idea creation, focusing on ESG practices and acting as a responsible organisation

• Through developing an enabling technology platform for our businesses.

HOW WE DESCRIBE OUR STRENGTHS

Diversified business

ADNEC Group operates across interconnected and related six clusters allowing the business to horizontally capitalise on integration and synergy. These clusters are diverse and each has its own customer segmentation, product, services and geography.

Substantial financial growth

Driven by solid investment and financial strategies during the coming five years; ADNEC Group will substantially grow its revenue, EBITDA and profitability. In 2027, the profitability of the Group will be six times the 2022 levels. Similarly, EBITDA and revenue will be four and three times, respectively. Historically, ADNEC Group was able to self-finance its operational activities and manage its infrastructure development during the last 15 years.

Proven track record of achievements

Since its establishment, ADNEC Group has been winning many reputable and renowned business-related awards and achievements. A true reflection of leadership philosophy and the commitment from its teams. Growing the business while also adopting international standards and best practices has been the norm.

Key to Abu Dhabi tourism industry

ADNEC Group contributes to Abu Dhabi’s plans of economic prosperity and diversification and supports the Emirate’s ambition of continuously growing its non-oil related sectors. Through our activities across the six clusters, we generate economic impact (Gross Value Added) to the Emirate of Abu Dhabi and the UAE in general. Our strategies are directly linked to the Emirate’s key focus areas of enhancing competitiveness, enlarging the enterprise base, and reducing GDP volatility through economic diversification. ADNEC supports the expansion of industries targeted for economic growth in the Emirate’s economic vision by encouraging the development of businesses and activities that support and stimulate faster growth of key sectors such as aviation, aerospace & defence, pharmaceuticals, tourism, healthcare, transportation, education, media and others.

World class facilities and assets

The group portfolio assets consist of high quality and outstanding facilities, designed according to best practices and international standards. The two venues in Abu Dhabi and London have been winning various prestigious awards demonstrating the quality and design of these facilities. The group also owns one of Abu Dhabi’s and the region’s landmark, the Capital Gate building. A superlative famous facility, connected to ADNEC Centre and overlooking the Arabian Gulf, the building is the base and head quarter for global and regional brands. It includes five stars hotel in its upper part. Our assets also include remarkable hotels in Abu Dhabi such as Anantara Sir Bani Yas Island resort, and Qasr Al Sarab Desert Resort by Anantara and many others.

ƒ NCEMA

OPERATIONALPARTNERS

ƒ Abu Dhabi Police

ƒ SEHA

SOCIETY

ƒ Logistics

ƒ Hotels Operators

ƒ Local authorities involved in tourism and hospitality

ƒ ETIHAD Aviation Group

ƒ ADQ (shareholder)

STRATEGICPARTNERS

ƒ General Headquarter GHQ

ƒ Employees

ƒ Local Community Associations and NGOs

ƒ Local Community

ƒ Vendors

ƒ Service Providers

ƒ Contractors

ƒ Subcontractors

ƒ Consultants

SUPPLIERS

ƒ Department of Culture and Tourism

ƒ Organisers

ƒ Etihad, Air Arabia and Wizz Air

ƒ Delegates

ƒ PCOs

ƒ Venue Visitors

ƒ Conference Associations

ƒ Exhibitors

ƒ Corporate F&B clients

ƒ Leisure travellers

ADNEC's Stakeholders Wheel

Proximity to centre of wheel indicates intensity of required engagement

ƒ Office Tenant

CUSTOMERS

SHAREHOLDERS:

• ADQ

STRATEGIC PARTNERS:

• Department of Culture and Tourism

• ETIHAD Aviation Group

General Headquarters GHQ

Local authorities involved in tourism and hospitality

OPERATIONAL PARTNERS:

• Hotel Operators

• Logistics and transportation companies

Abu Dhabi Police

NCEMA

SEHA

EMPLOYEES

CUSTOMERS:

• Events Organisers, Exhibitors and Visitors

• Conferences Associations

Delegates

Corporate F&B clients

Airlines companies

• Leisure travellers

• Office tenants

SUPPLIERS: Vendors

Service providers and subcontractors

Consultants

SOCIETY: Local Community representatives

• Local Community Associations and NGOs

HOW WE ALIGN THE BUSINESS

Strategy Map Group Level

Strategy Map 1

Venues

HOW WE ENVISION THE FUTURE

Mission

We create a platform that enables event organisers to realise their goals of connecting people via world-class events and venues and we deliver best-inclass services to exceed stakeholder expectations

Vision

To become the leading events destinations for renowned international exhibitions and conferences where we operate.

Mission

To successfully deliver best-inclass events and contribute to ADNEC Group's business growth.

Mission

To optimise the financial returns and support service offerings across ADNEC Group venues and business lines by providing bestin-class existing and new build hotels in logical markets that exceed guest expectations

Vision

The best events organiser in the Middle East.

Vision

A portfolio of existing and new build bestin-class hotels to optimise financial viability and support ADNEC Group's business growth.

Mission

An integrated catering and services company that drives economic growth by providing competitive services and diverse products to a wide range of customers across its divisions and enables positive social impact in its operating communities.

Vision

A global leading catering company that contributes to Abu Dhabi’s economic growth and income diversification

Mission

A team of dedicated professionals who adopt best practices to ensure a seamless experience for our clients and a successful delivery of their events and activities.

Mission

Create a sustainable, vibrant and financially attractive tourism sector in Abu Dhabi, through building a portfolio of businesses that promote tourism and facilitate the growth of the tourism industry

Vision

A leader in the event services realm

Vision

Abu Dhabi to become the leading tourist destination in the region

Strategy Map 2 Events

Strategy Map 3 Hotels

Strategy Map 4 F&B

Strategy Map 5 Services

Strategy Map 6 Tourism

Strategy Goals

FINANCIAL MANGEMENT

1. Sustain the financial growth across business lines

Prudent financial management practices

2. Grow a sustainable events business

Venues, organising events

3. Grow a sustainable tourism business

Travel, destinations, experiences

4. Grow a sustainable hospitality & F&B business

Hotels, catering, restaurants, food

SUSTAINABILITY

6. Act as a responsible organisation

Environmental, Social and Governance

ASSETS MANAGEMENT

7. Manage and optimise our portfolio assets

Hotels, venues, infrastructure projects and initiatives

5. Grow a sustainable services business

Events and non-event services

OPERATIONAL EXCELLENCE

8. Optimise human, technological and financial resources

People, Technology, AED

ENABLERS

FOCUS 75 ADNEC Group Annual Report 2022

RESULT

A YEAR OF EXCEPTIONAL GROWTH

2022 Annual Report