ADNEC Group Annual Report 2023 - English

CONTACT DETAILS

ADNEC Group

KHALEEJ AL ARABI STREET

P.O.BOX 5546, ABU DHABI

UNITED ARAB EMIRATES

TEL: +971 2 444 6900

FAX: +971 2 444 6135

JV Hotels

ADNEC GROUP

ADNEC Group, is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy. ADNEC Group is a leader in managing and developing international strategic assets and contributes to the sustainable growth of Abu Dhabi’s economy.

ADNEC Group’s diverse clusters span venues, events, hotels, F&B, services, tourism and media.

The Group owns and operates the Abu Dhabi National Exhibition Centre, the largest exhibition venue in the MENA region as well as ExCeL London and Al Ain Convention Centre. Its hotel cluster comprises Aloft London ExCeL, DoubleTree Hilton London ExCeL, Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, Anantara Sir Bani Yas Island Abu Dhabi Resort, Qasr Al Sarab Desert Resort by Anantara, and the Reykjavik EDITION. Other Group subsidiaries are ADNEC Services, Capital Catering + Services and Capital Events, as well as a number of travel services businesses under Tourism 365.

ADNEC Group extended its portfolio with the acquisition of twofour54, a driving force in Abu Dhabi’s sustainable media and entertainment industry and property project development firm LITE. The Group also launched Capital Protocol, a specialised VIP protocol service, adding to its services cluster.

ADNEC Group is developing its network of companies, enhancing tourism in Abu Dhabi, delivering best-in-class services always exceeding stakeholder expectations.

A leading international group that aims for sustainable tourism growth.

BUSINESS LINES GROUP VISION GROUP MISSION

We bring business and leisure travellers together to create memorable experiences. We invest to optimise asset returns.

GROUP VALUES

Four values shape the culture of ADNEC Group, steering actions and inspiring accountability.

Passionate about what we do

Strive for Excellence

AED 7.4B Economic Impact

1,098,391 Hotel Room Nights

Work together

Creative & Innovative

51,461 Jobs Supported

21 Awards won across the Group

MESSAGE FROM THE CHAIRMAN

FALAH MOHAMED AL AHBABI

Over the last year, ADNEC Group continued to make significant strides as one of the most diversified conglomerates in the UAE and a driver of sustainable economic growth throughout the country. Thanks to the unceasing support and encouragement of our wise leadership, we have consolidated our position as a global hub for internationally prominent events that are setting the agenda across many vital sectors.

Across the seven clusters covered by ADNEC Group – venues, media, hotels, F&B, services, tourism, and events – we are working to position the UAE as an essential business tourism destination in line with the aspirations of the Abu Dhabi Economic Vision 2030.

Through the nurturing of non-oil sectors as outlined by this Vision, ADNEC Group is serving the UAE’s strategic quest to build a knowledge economy that prioritises innovation, stays at the forefront of technological advancement, and ultimately secures a sustainable future founded on prosperity and security.

With these crucial aims in mind, our Group is determined to play its full part in making sure that this country becomes the best country in the world in line with the inspiring goal of UAE Centennial 2071.

This Annual Report outlines the immense strides that ADNEC Group has made through globallyrecognised events and tourism experiences as provided through our exceptional and innovative facilities, comprehensive services, and unrivalled infrastructure.

Despite having reached and passed so many milestones over the course of 2023, we are determined to surpass the results in 2024 as we further strengthen Abu Dhabi’s reputation as a world class business and tourism destination offering endless possibilities.

MESSAGE FROM THE MANAGING DIRECTOR & GROUP CEO

HUMAID MATAR AL DHAHERI

It gives me great pleasure to present the ADNEC Group Annual Report for 2023. This report is a testament to our remarkable accomplishments and the significant strides we have made throughout the year. It underscores our integral role in fostering economic diversification and cements our status as a major influencer in the global tourism industry. The report comprehensively details our achievements, our enduring mission, and the key initiatives undertaken by ADNEC Group in 2023.

Aligned with its mission to position Abu Dhabi as a leading tourism destination in the region and support the nation’s vision for a diversified, knowledge-based economy, ADNEC Group stands as a dynamic conglomerate. Its diverse portfolio underlines ADNEC Group’s commitment to fostering sustainable business growth, contributing significantly to the emirate’s economic prosperity and diversification efforts, and bolstering the growth of non-oil sectors. The Group’s economic contributions in 2023 exceeded AED 7.37 billion, making it the largest annual contribution in the Group’s history since its establishment in 2005, and marking a 107% increase from the previous year. Moreover, we have created over 51,400 job opportunities, reflecting a substantial 145% increase from 2022.

With pride I share with you the significant surge in events that we have hosted at Abu Dhabi National Exhibition Centre and Al Ain Convention Centre (AACC). In 2023, our events portfolio expanded to 476, and attracted 1,786,529 visitors. This represents a doubling of our event count with a remarkable 123% increase in visitor numbers compared to 2022. In cooperation with the Ministry of Defence, ADNEC Group organised in February 2023 the largest editions of the IDEX and NAVDEX exhibitions and their accompanying conference to date. The event covered 165,000 square metres in area, representing an increase of 24% on the previous edition, while the total number of visitors grew 114% to reach 132,000 overall.

In 2023, ExCeL London hosted over 300 events, attracting nearly three million attendees and 500,000 attraction visitors. The venue also saw significant progress in its expansion project, set to make it Europe’s largest integrated conference and exhibition centre by 2024, and began developing its dock edge, enhancing its appeal for global brands and immersive experiences.

ADNEC Hotels won several international accolades and welcomed a record 681,000 guests. Our new offerings like the ‘Ezba’ cultural centre and Al Falaj desert dining experiences at Qasr Al Sarab significantly enhanced our hospitality profile. Our properties, including Qasr Al Sarab, ANdAZ, The Reykjavik EDITION in Iceland, and Sir Bani Yas, received prestigious awards, solidifying our commitment to delivering exceptional hospitality experiences.

Capital Protocol was also launched last year as part of ADNEC Services. This offered specialised service packages through a strategic partnership with COP28 UAE. Capital Protocol was able to assist with the organization of COP28 and provide world class protocol and logistical support to ensure the event’s success, in keeping with the UAE’s global status and esteemed reputation.

LITE Development, launched in 2021 as part of ADNEC Services’ cluster, achieved impressive growth with a 295% YoY revenue increase. The company’s emphasis on innovative, non-mainstream real estate projects underscores our commitment to realising visionary ideas and expanding our business portfolio, while Tourism 365’s Capital Holidays and Capital Experience divisions contributed to enhancing Abu Dhabi’s tourism sector. Tourism365 also launched the first ever daily charter flights from three German cities to Abu Dhabi in the last quarter of 2023.

On our Media front, the addition of twofour54 to our group has been pivotal in enhancing Abu Dhabi’s creative landscape. With the development of the region’s largest studio complex and demand driving the expansion of Yas Studios at the Yas Creative Hub, twofour54 is setting the stage for Abu Dhabi to become a leading hub for creative industries.

In summary, 2023 has been a year of growth and success for ADNEC Group. Our strategic endeavours across various sectors, from event management to hospitality and real estate development, have significantly contributed to Abu Dhabi’s economic diversification and positioned us as a leader in the regional and global market. With each of our business units achieving landmark successes and breaking new ground, we are poised for continued growth and innovation in the coming years. Our achievements in 2023 are not just milestones but stepping stones to a future where ADNEC Group remains at the forefront of Abu Dhabi’s dynamic evolution.

We step into the year 2024 with the announcement that we have successfully completed the unification of the corporate identity of ADNEC Group’s seven business clusters, ensuring harmony with the Group’s main identity, which was launched in September 2022.

The unification of corporate identity across the business sectors reflects ADNEC Group’s dedication to achieving harmony and integration amongst all its main business units. This initiative seeks to bring added value and protect shareholders’ interests by strengthening the Group’s reputation and position, both regionally and globally.

I am confident that the new corporate identity for our business units will serve as a strong foundation for building on our acheivements in the years to come.

BOARD OF DIRECTORS

ANAS AL BARGUTHI Vice Chairman

HUMAID MATAR AL DHAHERI Managing Director & Group CEO

IMAN AL QASIM Board Member

GERALD LAWLESS Board Member

MARCUS QUADROS Board Member

ROQUE SOLABARRIETA Board Member

FALAH MOHAMED AL AHBABI Chairman

EXECUTIVE MANAGEMENT TEAM

MATTI KIVEKÄS Group Chief Financial Officer

ALEXANDER KNIGGE Group Chief Digital Information Officer

PAUL MACPHERSON CEO TIA Hotels

ALYA AL MEHRZI CEO Capital Protocol

SIMON PRICE Group General Counsel

HUMAID

MATAR AL

DHAHERI

Managing Director & Group CEO

KASHIF MAHMOOD Group Chief Strategy & Investments Officer

JEREMY REES CEO ExCeL London

AHMAD SHAKER CEO ADNEC Services

PATRICK ROUSE CEO LITE

AHMED AL OBAIDLI Chief Operations Officer - ADNEC

SAEED AL SHAMISI Group Chief Human Capital Officer

DARREN JOHNSON CEO Capital Events

MARK WHITEHEAD CEO twofour54

ESTEBAN GOMEZ NADAL Acting CEO Tourism 365

KHALIFA AL QUBAISI Chief Commercial Officer - ADNEC

ADEL AL MARZOOQI Executive Director Legal Affairs

MANAL AL ALI Executive Director Finance & Procurement

The ADNEC venues cluster consists of Abu Dhabi National Exhibition Centre, Al Ain Convention Centre and ExCeL London. The Group’s three venues host some of the world’s leading events and are multi-award winning locations offering organisers of exhibitions, conferences and other events

outstanding facilities. ADNEC Group is on an ongoing mission to maintain the excellence in the services provided within its venues to encourage more partnerships, reward creativity and pursue excellence in the business tourism sector.

ADNEC Venues in 2023

776 events

5.3M visitors

ABU DHABI NATIONAL EXHIBITION CENTRE

Abu Dhabi National Exhibition Centre is a multi-award-winning venue, offering organisers of exhibitions, conferences and other events outstanding facilities spread over a total area of 153,678 square metres.

This includes versatile spaces suitable for medium- to large-scale conferences of up to 6,000 people, 13 exhibition halls and a stunning banqueting facility. The venue also boasts an award-winning inspirational space, The Hive,

1,516,111 Visitors

9 New Exhibitions

9 Bids Won

282 Total Number of Events

23 Associations

Khalifa Al Qubaisi Chief Commercial Officer

and outdoor spaces including a grandstand and an impressive marina.

A complete venue solution, ADNEC is located only 15 minutes away from Abu Dhabi International Airport and has six on-site hotels offering c.1,800 rooms. As well as superlative facilities and services, ADNEC also has awardwinning in-house services from both Capital Catering & Services, and full service event agency, ADNEC Services, providing a turnkey solution to both organisers and exhibitors.

2023 was an exceptional year for Abu Dhabi National Exhibition Centre and Al Ain Convention Centre. The venues were home to double the number of events from the previous year and we are pleased to have hosted more than 1.7m visitors, achieving an overall venue satisfaction rate of 96%.

Our strategic and collaborative approach to sales has secured several highprofile international events, many of which are being hosted in the Middle East for the first time, enabling us to drive sales to record heights.

Abu Dhabi National Exhibition Centre also won two major industry awards, demonstrating our commitment to excellence in service standards and our client-centric approach.

HIGHLIGHTS

Abu Dhbai National Exhibiton Centre (ADNEC) and Al Ain Convention Centre hosted 476 events in 2023, a remarkable increase of 100% from the previous year. The venues also hosted 1,786,529 visitors over the year, an increase of 123% from the previous year.

Significant milestones for the Abu Dhbai National Exhibiton Centre include hosting 9 launch exhibitions covering sectors as food security, education, horticulture and industry and manufacturing. In addition to this, Abu Dhabi National Exhibition Centre was also home to the largest ever editions of mega-events, ADIPEC and IDEX and NAVDEX in 2023.

The venue welcomed 23 international and regional association events as well as internal CSR initiatives supporting the Red Crescent Gaza Relief and Red Crescent Bridges of Giving Syria campaigns.

The venue hosted the Oracle Cloud World Tour Middle East, showcasing Oracle’s latest innovations to an audience of Oracle customers and partners from multiple industries. Notably, attendance doubled expectations, attracting more than 1,500 attendees. The event’s success was further accentuated by the presence of UAE dignitaries, affirming the venue’s strategic significance as a premier event location in the UAE.

The IATA Ground Handling Conference 2023, under the theme ‘Embracing technology. The time is now’, attracted over 800 attendees, while the International Council on Archives (ICA) Congress Abu Dhabi 2023, with its focus on ‘Enriching Knowledge Societies’, convened a diverse group of experts and thought leaders.

Finally, the World Investment Forum 2023 emphasised the critical role of public and private investors in reshaping the global economy, addressing key topics such as sustainable development and investment challenges. These events collectively positioned ADNEC Group at the forefront of hosting globally significant conferences and exhibitions, showcasing its unwavering commitment to excellence and innovation in the events industry.

Operations

The venue underwent extensive renovations in 2023, with the completion of 25 infrastructure upgrade projects to enhance service quality. Improvements include an upgraded data centre cooling circuit, a migrated building management system (BMS), bolstered power supply reliability, safety enhancements, and the refurbishment of Kotobuki chairs in ICC Hall.

Focus has been placed on outdoor spaces, notably the Grandstand and Central Plaza, aiming to provide versatile event spaces. This has streamlined planning for organisers and added operational utilities. The Central Plaza now features new interlocks and a trench for safer, easier utility connections.

Significant upgrades have also been made to Marina Hall, with enhanced facilities, new

meeting rooms, partition doors, and increased parking facilities by adding 500 additional spaces. The Capital Gate building continues to offer premium offices, maintaining a 100% occupancy rate and tenant satisfaction.

Sustainability efforts have been intensified, particularly through the BMS enhancement, focusing on energy conservation. Operational efficiencies have been improved through collaborations with government entities for better traffic flow and operations.

Partnerships with suppliers and stakeholders have been strengthened to enrich customer experiences. Health & Safety measures have also been significantly improved and strictly enforced to ensure the safety of the general public and visitors.

Ahmed Al Obaidli Chief Operations Officer

At ADNEC Operations, our goal is to ensure that the venue is ALWAYS at its best and are committed to fulfilling this pledge for the benefit of all our stakeholders..

We are determined to achieve the highest standards, implement our strategic plans, and support the UAE’s goal of achieving zero carbon emissions by 2050.

Thanks to our enhanced facilities, our visitors were able to enjoy a better experience, increase the value of their business, and unlock new opportunities.

AL AIN CONVENTION CENTRE

Al Ain Convention Centre (AACC) is a key feature in the city, offering 20,000 sqm of versatile event space, with 11,808 sqm of internal space.

Its distinctive design and extensive indoor area have become a focal point for a variety of events, from conferences to weddings. Recently, AACC introduced comprehensive packages to cater to diverse business needs, enhancing its position as a prime venue in Al Ain.

The year started with an Open House Day, reconnecting with stakeholders and strengthening partnerships. AACC has hosted significant events including the UAE Federal National Election, major concerts, and the 25th Asian Chess Championship, drawing 1,200 youth chess players from 47 countries.

HIGHLIGHTS

Managing 117 corporate events, 8 graduations, 11 exhibitions, and cultural events like Ramadan Iftars and Suhoor, along with three live concerts AACC’s adaptability was evident during the year. These accomplishments underline AACC’s role in enriching Al Ain’s cultural and business sectors and highlight its journey of dynamic expansion and market re-engagement.

270,418 Visitors

3 Live Concerts

8 Graduation Ceremonies

1 International Event

117 Corporate and Special Events

11 Exhibitions

9 Ramadan Iftar/Suhoor

194 Total Number of Events

EXCEL LONDON

London’s largest international exhibition and convention centre, ExCeL London, was acquired by ADNEC Group in 2008. The 100,000 square metre venue includes the UK Capital’s only International Convention Centre, ICC London, which includes the UK’s largest fully-flexible auditorium for up to 7,000 delegates. ExCeL also boasts London’s largest banqueting hall for up to 3,000 guests, as well as conference facilities which can accommodate 50 to 1,200 delegates.

HIGHLIGHTS

6 Awards

Key Events

In 2023, ExCeL London hosted more than 300 events and welcomed almost three million event attendees and half a million visitors to our new immersive entertainment spaces.

Event highlights included one of the most successful ever editions of World Travel

300+ Events

3.5M Visitors

Market – witnessing a 22% increase in year-onyear visitors – along with the launch of Disney 100: The Exhibition, and the return of the allelectric Formula E motorsport championship, which welcomed more than 30,000 fans and broke The Guinness World Record for the highest speed set indoors.

December marked the busiest period for consumer events in the venue with the continuation of the Disney exhibition alongside the launch of Kingdom of Winter as London’s biggest indoor winter experience with more than 140,000 visitors welcomed overall.

Additionally, the London International Horse Show and UTS Tennis both contributed to the city’s vibrant event landscape by being

broadcast to millions of TV viewers live and streamed on the BBC, Discovery+ and TNT.

Other key events throughout the year included MCM Comic Con, Star Wars Celebration, BETT, ICE London, Brand Licensing Europe, as well as the return of major corporate conferences including Amazon, Adobe and Salesforce.

CEO ExCeL London

2023 was a record-breaker for ExCeL London, with year-on-year growth in event and visitor numbers, as well as the progression of strategic projects including our major venue expansion and the development of our prime waterfront location into a destination for immersive consumer experiences, all driven by market confidence and client demand. We look forward to a milestone year for the business in 2024, with the culmination of key investments and the opening of a new world-class venue, continuing to put London at the forefront of the global events industry.

Jeremy Rees

HIGHLIGHTS

Expansion Programme (Phase 3)

Due to open in October 2024, the venue’s 25,000 sqm expansion project achieved significant milestones in 2023 including the completion of the final steelwork in November. Once completed, the venue will become the largest fully integrated conference & exhibition centre in Europe.

Dock Edge Development

During 2023, construction commenced on a major project to develop the venue’s dock edge as part of a wider strategy to attract major global brands and their immersive experiences. The development will create several modern and flexible new event spaces together with exciting new food and beverage facilities to help activate the dock edge.

As the venue’s next major immersive experience, the Disney 100: The Exhibition opened in October 2023, and is expected to welcome over 300,000 visitors by mid-2024. With additional event spaces opening from August 2024, dock edge visitor numbers are expected to exceed one million on an annualised basis.

Hotel & Residential Property Performace

2023 saw continued investment in ExCeL’s property development activities as part of a wider investment strategy at the Royal Docks. Continued upgrades were made to both the Marriott Aloft and Hilton DoubleTree Hotels with both properties exceeding annual occupancy and revenue targets. ExCeL’s residential development joint venture with Mount Anvil is also progressing well with over 160 residents taking tenancy in 2023. The development is on track to deliver more than 850 new homes on the ExCeL estate by 2027.

INDUSTRY AWARDS

Exhibition News

Venue of the year

London Venue & Catering Awards

Sustainability Award (Gold)

Venue of the Year (Bronze)

C&IT

Automotive Event of the Year for Formula E

MICE Awards

England’s Best Convention Centre (nominated, awaiting results)

ESSA Awards

Best Venue

Access All Areas Awards

Best Visitor Experience (Jurassic World: The Exhibition)

CAPITAL EVENTS

Capital Events is a leading organiser of some of the world’s most iconic events across various strategically important industry sectors such as Defence and Security, Maritime Lifestyle, Media and Food & Beverage. Whether creating platforms for customers to form and nurture meaningful business connections, or delivering experiences and memories that last a lifetime, Capital Events’ growing portfolio of industry leading events and exhibitions seeks to set the benchmark for events in the industries that they serve. In addition to this, Capital Events is playing an instrumental role in supporting Abu Dhabi to achieve its growth objectives as a global hub for business tourism.

HIGHLIGHTS

IDEX and NAVDEX 2023

Under the patronage of HH Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, The 16th edition of the International Defence Exhibition (IDEX), the Naval Defence Exhibition (NAVDEX) and the International Defence Conference (IDC) took place over the course of five days and drew extensive local and international participation.

The 16th edition was a huge success, attracting 132,507 attendees to the venue. The events featured a total of 1,353 exhibitors from 65 countries, along with 41 international pavilions participating in the 2023 edition.

The events were meticulously planned in collaboration with the Ministry of Defence and executed with the support of ADNEC Services and Capital Catering + Services, our specialised event services and catering subsidiaries.

2023 edition in numbers:

132,507 visitors

165,000+sqm Exhibition Space

216 UAE Companies

65 Countries

1,353 Exhibitor

98% Exhibitors and visitors’ satisfaction rate

29+ Exhibitors NPS

1,800 Conference Attendees

64+ Visitors NPS

This edition of IDEX and NAVDEX is of particular importance and is generating great interest, as it is the largest in the history of the exhibition at all levels and comes as a culmination of a 30-years success story. This success would not have been achieved without the insightful vision and unlimited support of our wise leadership, and the great reputation and prestige enjoyed by the UAE at regional and international levels.

His Excellency Major General Staff Pilot Faris Khalaf Al Mazrouei, Chairman of the Higher Organising Committee

What our visitors had to say

I had a wonderful opportunity to explore a wide variety of cutting edge technologies, get to know about new companies, and learn about their products focused on defence.

The serious representation of the world’s largest manufacturers and developers from various regions made it possible to obtain a large amount of new information, exchange experiences and outline development prospects. Special thanks to the organisers for the perfect organisation of such a major event.

What our exhibitors had to say

Our experience was exceptional, the staff were very nice and accommodating. IDEX provided us with a chance to explore new business opportunities and improve our network. We look forward to coming back in 2025.

The show as a whole is an excellent platform to meet, extend, and embrace new people, business opportunities, relationships, new technology and exhibit our company’s full profile and portfolio of products and service.

Elektroland Defence

Codan Communications

IDEX AND NAVDEX KEY FEATURES

IDEX NEXT_GEN

The 2023 edition saw the launch of IDEX NEXT_GEN, a dedicated startup platform and a core component of the identity of IDEX 2023.

IDEX NEXT_GEN offered a platform for up to 100 startups from all over the world that were looking to connect with investors, network with VVIPs from the global defence sector, and form partnerships.

Winners

IDEX Think Tank

A brand-new concept, exclusively launched at IDEX and NAVDEX 2023.

IDEX THINK_TANK gathered groups of six leading defence and security experts from around the world for strategic, closed door, and curated conversations on critical topics.

IDEX THINK_TANK included a series of 75-minute sessions, moderated by our exclusive partners, culminating in exclusive strategic white papers created following these sessions.

Humaid Matar Al Dhaheri Managing Director & Group CEO

The current edition of IDEX is exceptional by all standards, as we celebrate the 30th anniversary of the exhibition since its first edition in 1993. This edition is the largest in the history of this global event, attracting major international companies specialised in the defence industry. The number of exhibiting companies increased to 1,350 companies, with a growth rate of 50% compared to the previous edition in 2021. This represents a remarkable growth of 285% compared to the first edition of the exhibition in 1993.

IDEX Talks

The 30th edition of IDEX and NAVDEX featured the inaugural IDEX and NAVDEX Talks as a series of free to attend engaging sessions held over 3 event days. IDEX Talks brought together key thought leaders, policy makers, influencers, researchers, and futurists for vital discussions on the most innovative products, technologies and solutions for securing our future.

Our industry expert speakers shared insights on how disruptive technologies are enabling faster decisionmaking processes, increasing organisational agility, and enabling a more inclusive sector.

Some of the industry speakers:

H.E. Dr Farida Al Hosani, Executive Director, ADPHC

H.E. Dr. Mohamed Al Kuwaiti, Head of Cybersecurity, Government of UAE

Vice Admiral Brad Cooper, Commander, U.S. Naval Forces

Juma Al Kaabi, CEO, ADASI

Meera Taher, Electronic Engineer, SAAB

Innovation Journey

The innovation journey featured a handpicked selection of the most innovative products on display throughout IDEX and NAVDEX, exposing visitors to the very best of thousands of products.

ABU DHABI INTERNATIONAL BOAT SHOW

The fifth edition of Abu Dhabi International Boat Show (ADIBS) took place under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region.

Held in strategic partnership with the Department of Culture and Tourism and Abu Dhabi Maritime, the 2023 edition saw phenomenal year-on-year growth, marking a significant milestone in the marine industry’s continuous growth and innovation in the region.

The show offered an exclusive lifestyle experience, featuring an impressive array of attractions catering to diverse interests. Attendees were immersed in an unparalleled showcase of yachts, sailing boats, houseboats, fishing, water sports, and marine equipment from renowned international and local brands. This diverse line-up ensured accessible and varied opportunities for enthusiasts, boat owners, and families alike, who are eager to explore marine leisure activities.

Beyond the exhibits, the show provided an engaging platform to discover the latest advancements in marine technology wherein visitors indulged in live demonstrations, workshops, and interactive sessions.

47+ vs. the 18.7+ of Visitor Net Promoter Score (NPS)

13+ vs. the -18.4 of Exhibitor Net Promoter Score (NPS) industry benchmark

Media reach

51M+ impressions through digital campaigns targeting a global audience

200+ promotional radio ads in regional radio stations

10+ billboards across Abu Dhabi

What our visitors had to say

Amazing exhibits, good choice at food venue, cool atmosphere.

It was a great experience, and the collection boats of different sizes and specifications were excellent.

Well organised and worth the experience. All the participating companies have superb showcases of their products and services

Fabulous boats, interesting stalls and great entertainment.

What our exhibitors had to say

Great footfall!

It is our first year exhibiting at ADIBS; we are happy to meet quality visitors.

Excellent quality of visitors, good business opportunities.

Very satisfying this year!

Darren Johnson CEO Capital Events

The Abu Dhabi International Boat Show 2023 has been a remarkable event that has once again set the standard for maritime excellence on a global stage. This event not only showcased the latest advancements in boating and marine technology, but also provided a unique platform for networking, knowledge exchange, and business growth. It’s a testament to ADIBS’s role in driving the future of the maritime industry. The attendance and the enthusiastic participation of exhibitors and visitors from around the world underscore ADIBS’s role as a pivotal platform in the global maritime sector. Looking forward, we remain dedicated to further enhancing ADIBS experience and contributing to the sustainable growth of the marine industry.

The second edition of the Abu Dhabi International Food Exhibition (ADIFE) was held from 27-29 November 2023. ADIFE serves as the focal hub for everything related to the dynamic world of Food & Beverage trade, knowledge, and extraordinary culinary experiences. This prestigious event is held under the esteemed patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court, and enjoys steadfast support from the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA).

ADIFE stands out as a remarkable networking opportunity, providing a gateway to premium and niche products across key sectors.

From grocery, organic & wellness, meat, food tech, confectionery, honey, to dates, the exhibition offers a comprehensive overview of the market. Attendees gain valuable insights into the latest developments and emerging trends within the specialty food industry. This aligns seamlessly with the ever-evolving global food landscape and the flourishing gastronomy scene in the region.

ADIFE provides innovation, knowledge exchange, and culinary excellence to create an enriching experience for all stakeholders in the F&B industry.

50

6,432

7M+

52,000+

200+

Darren Johnson CEO Capital Events

At ADIFE, we are setting the stage for the pinnacle of global food innovation by bringing together industry leaders, renowned speakers, and exhibitors from all over the world. This year, we spotlight a comprehensive range of features, coupled with insightful sessions delving into the future development of the food industry. Our platform offers an unparalleled opportunity for leading international brands to demonstrate their latest innovations in the F&B market, explore investment avenues, and plays a key role in strengthening the global food security ecosystem.

ABU DHABI INTERNATIONAL FOOD EXHIBITION KEY FEATURES

Hosted Buyers Program

Hosted Buyers Program stood as a ground-breaking initiative, reshaping the landscape of business connections by uniting F&B suppliers in a single space for meaningful networking with their specific target customers. This innovative approach facilitated the establishment of business partnerships that went beyond the conventional, creating a platform where buyers and sellers could engage in mutually beneficial collaborations.

The Start-Up Zone

The Start-Up Zone at ADIFE provided an exclusive platform for upcoming exhibitors to showcase their innovative products and connect with a diverse professional audience. This dynamic environment served as a catalyst for building valuable business connections, offering emerging enterprises the opportunity to engage with industry leaders and establish crucial relationships within the sector.

ADIFE Innovation Awards

ADIFE Innovation Awards presented a unique and exclusive platform for exhibitors to spotlight their cutting-edge innovations. Exhibitors showcased their ground-breaking contributions in the following categories:

ADIFE Talks

ADIFE Talks offered an enriching experience, spanning three days of diverse discussions and sessions. Esteemed speakers from around the world gathered to share their expertise and explore critical themes, with a primary focus on Food Security, Food Waste, and Sustainability. This platform illuminated key issues, fostered insightful conversations, and contributed to the global dialogue surrounding these crucial topics

• Most innovative in F&B products

• Most innovative in Honey & Dates products

• Most innovative in Coffee and Chocolate products

World Gourmet Show

World Gourmet Show presented ‘Celebrating Global Flavors Fest’, which merged the culinary brilliance of Abu Dhabi with the expertise of Michelin-starred chefs from Europe, India, Armenia, and the UAE. Together they followed culinary themes to prepare traditional dishes from numerous featuring countries like Greece, Italy, and Morocco. They offered daily masterclass sessions featuring leading Chefs from across the world and featured the ICCA Cooking Competition which provided a special platform for young and upcoming chefs to showcase their skills.

Brewers Cup Championship

Brewers Cup Championship spotlighted the art of manual filter coffee brewing and emphasised service excellence. In this competition, 16 skilled brewers showcased their expertise by preparing and serving three distinct beverages for a panel of judges. The event served as a platform for sharing knowledge, exploring emerging trends, and celebrating the vibrant culture surrounding coffee. The crowned winner of the UAE Brewers Cup Championship will represent their country at the World Barista Championship in Copenhagen in June 2024.

What our visitors had to say

I’m very delighted for the hospitality provided by the organiser. There are also some potential business opportunities.

The Pizza Hub

The Pizza Hub made its debut at the Abu Dhabi International Food Exhibition 2023. It was a sizzling showdown as 24 top pizza experts, and culinary innovators explored new dimensions in pizza cuisine. Attendees had the chance to experience a range of pizzas, from classic Neapolitan to avant-garde creations, highlighting the versatility and global appeal of this beloved dish. The event featured a rich agenda, including masterclasses, live demonstrations, and competitions with pizza chefs from all over the world

The ADIFE talks was a very interesting segment, and the MOU signing promoting Public Private Partnership was impressive.

It is a very beneficial and fruitful exhibition.

ABU DHABI DATE PALM EXHIBITION

27 – 29 NOVEMBER 2023

The ninth edition of the Abu Dhabi Date Palm Exhibition, organised by Capital Events in collaboration with the strategic sponsor Khalifa International Award for Date Palm and Agricultural Innovation (KIADPAI), was held at the Abu Dhabi National Exhibition Centre (ADNEC) from 27 - 29 November 2023.

The exhibition served as a pivotal platform for visitors and various business sectors to gain comprehensive knowledge about burgeoning opportunities within the international date trade industry. With a global audience in mind, the

event provided an interactive setting strategically positioned alongside the Abu Dhabi International Food Exhibition, thereby attracting major international companies specialising in the Food and Beverage (F&B) sector.

The Abu Dhabi Date Palm Exhibition serves as an ideal opportunity for networking, collaboration, and knowledge exchange. Whether one is a business professional, a date enthusiast, or a stakeholder in the F&B industry, this event offers a unique and insightful experience.

CEO Capital Events

The 9th edition of the Abu Dhabi Date Palm Exhibition was another exceptional show. Building on its previous successes in bringing all aspects of the industry together, this year the event attracted 80 exhibitors from more than 20 countries, facilitating partnerships, and delivering commercial opportunities for all stakeholders.

Darren Johnson

The successes achieved by the exhibition over the years has helped consolidate Abu Dhabi’s position as a major player in the dates sector in the Middle East and the world as demonstrated by its ability to attract huge numbers of major buyers seeking to import dates. The event has streamlined communications between date producers and manufacturers in the Arab region with major global traders and investors within an efficient value chain and food supply. The commitment of the Award’s General Secretariat underscores its dedication to supporting the wise leadership’s vision for the UAE to achieve self-sufficiency in dates in recognition of their strategic storage properties and consequent value for food security and economic and social stability.

ADDPE in numbers

80 Exhibitors

65 Brands

20 Countries

12 Pavillions

H.E. Dr. Abdel Wahab Zayed Agricultural AdviserPresidential Court and Secretary General of the Khalifa International Award for Date Palm and Agricultural Innovation

GLOBAL MEDIA CONGRESS

The second edition of Global Media Congress was held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court.

Organised by Capital Events in strategic partnership with Emirates News Agency (WAM), this leading media event in the region presented a platform for businesses to connect with global thought leaders, learn about the latest trends, and collaborate on new ideas.

The 2023 edition featured an exhibition where leading international and local brands showcased the latest tech, products, and services in the media sector. The event also hosted a conference that brought together global leaders in media to address hot topics and trends. The seven featured areas at the event served as knowledge sharing hubs and touch points to facilitate collaborations that will help shape the future of the media industry

Mohammed Jalal Al Rayssi Director-General of Emirates New Agency (WAM)

Once again, the Global Media Congress has gathered together leaders, decision-makers, and executives from renowned media institutions around the world to successfully shape the future of the global media industry. Through coordinated efforts and the productive exchange of creative concepts and breakthrough technological solutions, we have further consolidated the UAE’s position as a key global hub for advancing future of the media industry and set the groundwork for its productive growth to serve the world’s economies and societies.

The Global Media Congress demonstrates ADNEC Group’s commitment to support Abu Dhabi’s diversification and growth with media being a key pillar of a knowledge economy as envisioned by our wise leadership. Through our dedication to nurturing media sector innovation and new business collaborations at the local and global levels, we are consolidating Abu Dhabi’s status as the region’s leading conference and exhibitions hub.

Humaid Matar Al Dhaheri Managing Director & Group CEO

GMC 2023 in numbers:

23,924 visitors

76.5%+ compared to 2022

257 exhibiting brands

33%+ compared to 2022

23 Workshops

32,000+sqm

Occupied space

78%+ compared to 2022

200+ globally renowned speakers

7 Dedicated feature areas

172 Countries represented

22%+ compared to 2022

33 Thought leadership sessions

industry benchmark

42M+ Impressions through global digital campaign

Visitors

38+ vs. 14.1+ industry benchmark

500+ promotional radio ads in regional radio stations

800+ journalists attended from 63 countries

Exhibitors

36+ vs. 10.2+ industry benchmark

TOURISM INVESTMENT ASSESTS L.L.C. (TIA)

TIA manages a diverse portfolio of seven hotels and resorts across Abu Dhabi, London, and Reykjavik, totalling approximately 2,000 guestrooms.

International renowned companies such as Marriott International, Hyatt Hotels Corporation, Minor Group, and Hilton Worldwide manage TIA assets.

The TIA hotels include iconic properties such as the Andaz Capital Gate Abu Dhabi – a Hyatt concept in Abu Dhabi, famously known as the ‘Leaning Tower of Abu Dhabi,’ and the award-winning

Qasr Al Sarab by Anantara in the world’s largest desert, the ‘Empty Quarter’. Additionally, three resorts on Sir Bani Yas Island – Al Yamm Villas, Al Sahel Villas, and Desert Islands Resort – offer unique experiences, while modern luxury is offered at the Reykjavik EDITION in Iceland.

ADNEC Hotels cluster also contains five distinguished Abu Dhabi hotels where the Group hold joint venture ownership: Shangri-La Qaryat Al Beri, Traders by Shangri-La, Fairmont Bab Al Bahr, Grand Hyatt Hotel and Residences, and Park Rotana.

Paul Macpherson CEO TIA Hotels

In 2023, ADNEC Hotels achieved exceptional success, winning prestigious international awards, delivering outstanding financial results, and unveiling new offerings including the cultural centre ‘Ezba,’ and an adult-only infinity pool at Qasr Al Sarab, Abu Dhabi. With a record-breaking 681,000 guests welcomed, our commitment to providing compelling experiences for domestic and international visitors remains unwavering. These achievements reflect our dedication to excellence and innovation, setting the stage for continued growth and redefining the standards of hospitality.

2023 AWARDS

Luxury Lifestyle Awards

Top 100 Hotels & Resorts of the World

International Environmental ‘Green Key’ Award Winner ‘Outstanding Initiative in Environmental Sustainability by Rotary Club East London

Blue Badge Access Awards

‘Best Boutique Hotel’ Runner Up

Green Tourism Award ‘Gold’

Only Hilton in the United Kingdom to win the award - DoubleTree by Hilton London ExCeL

Luxury Lifestyle Awards

World Travel Awards – UAE’s Leading Villa Resort

Conde Nast Best Resorts

Number 7 in the Middle East

Conde Nast

Best hotels in Iceland

Michelin Guide Recommandation

TIDES Café

CAPITAL CATERING+ SERVICES

Capital Catering + Services (CCS) achieved remarkable success in 2023, marking its most triumphant year to date. With a focus on commercial expansion, the company solidified its brand presence and expanded its geographical footprint to service clients across all 7 emirates. With a focus on diverse sectors including aviation, healthcare, venues and events, defence, and education, CCS delivered over 27 million meals in 2023.

The company’s footprint now spans 25 permanent locations in the UAE, with exclusive catering rights at prestigious venues like the Abu Dhabi National Exhibition Centre and Al Ain Convention Centre.

In 2023, CCS catered more than 1,600 events, including major exhibitions counting IDEX and ADIPEC, as well as high-profile VIP weddings and special occasions.

The Capital Majlis, a pop-up restaurant in collaboration with ADNEC Services, saw over 20,000 visitors during Ramadan, becoming a preferred choice for corporate gatherings.

CCS’s airline division, integrated just a year ago, experienced substantial growth. Operating from a sprawling 28,000 sqm production facility at Abu Dhabi International Airport, the company doubled its airline clientele, now serving 13 airlines, including the UAE’s flagship carrier, Etihad Airways. Furthermore, CCS managed over 60 VIP and charter flights in 2023 and established catering operations at the newly inaugurated Terminal A.

Venturing into the healthcare sector in late 2022 opened new avenues for CCS’s expansion. Notably, the company secured the catering contract for the esteemed Sheikh Shakhbout Medical City in Abu Dhabi, in addition to other hospitals in Al Ain and the northern emirates. With operations in 8 hospitals, CCS now delivers over 2 million meals annually to healthcare facilities.

In the Defence, Business & Industry (B&I), and education sectors, CCS clinched numerous contracts, including Sorbonne University Abu Dhabi, Anwar Gargash Diplomatic Academy, Tawazun, and Al Yahsat, showcasing significant growth and accomplishments in 2023.

HIGHLIGHTS

2023 in numbers

27M meals

1,600 weddings and events served in 2023 won in 2023 for catering in 2023 from 127 external audits

98.3% HSEQ scoring

4 awards

45,000 training hours

20,000+ visitors

to Capital Majlis in Ramadan

8 hospitals

serviced in the UAE

13 contracted Airlines

delivered in the UAE

38 commercial contracts

60 VIP and adhoc charter

6 of them are new Airlines in 2023

25 operating locations

within the UAE

Opening of Al Ain local kitchen focusing on supporting the preservation of Emirati culinary traditions.

MOU signing with ne’ma to collaborate on food waste and food loss reduction across our operating locations, supporting government initiative.

CAPITAL CATERING+ SERVICES

Beyond commercial expansion, CCS achieved remarkable results in operational excellence, health and safety, Environmental, Social, and Governance (ESG) practices, and branding. The company garnered four awards, including ’Best Brand Evolution‘ and ’Best Visual Identity from the Professional Services Sector – Gold’. It also launched the ’Interactive Culinary Hub‘ during the Abu Dhabi International Boat Show, offering engaging culinary experiences, workshops, and knowledge-sharing sessions.

Safety and quality remained paramount for CCS, as the company collaborated with local and international authorities to adopt best practices. Holding multiple local and international certifications, including ISO 22000:2018, ISO 17025:2015, and HACCP, CCS invested in training, delivering over 45,000 hours to its team members. Impressively, it achieved a 98.3% score in regulatory food safety and customer audits from 127 external audits.

CCS made significant strides in embedding sustainability into its operations. It secured a

third-party carbon footprint certification and implemented various initiatives to reduce its environmental impact, particularly focusing on food waste. Collaboration with Ne’ma, The National Food Loss and Waste initiative, during ADIFE, resulted in a Memorandum of Understanding (MoU) signed in the presence of HE Mariam Almheiri, Minister of Climate Change and Environment.

Other sustainability initiatives encompassed the elimination of single-use plastic bottles, digitalisation to replace traditional paper-based processes, and increased recycling efforts. The company also prioritised Emiratisation, supporting the preservation of Emirati culinary traditions by designing and launching a traditional Emirati kitchen in Al Ain.

CCS’s phenomenal achievements in 2023 encompassed not only commercial expansion but also excellence in operations, sustainability, and community engagement, positioning the company as a prominent player in the UAE’s catering and services industry.

Ahmad Shaker Acting CEO Capital Catering + Services

2023 saw Capital Catering + Services going from strength to strength across all divisions, we have doubled our clients at Abu Dhabi International airports and managed 60 VIP charter clients. Our healthcare division has also expanded, delivering over 2 million meals to 8 hospitals annually.

In addition to this, I am proud that we have delivered 27 million meals and catered more than 1600 high-profile events and VIP weddings across all 7 emirates. This was the business’s most successful year to date, firmly positioning us as a significant force in the UAE catering and services industry.

ADNEC SERVICES

ADNEC Services, a distinguished event and experience agency, executed strategic initiatives that positioned the company in emerging business sectors, stren gthened its role in a growth cluster, and solidified its market penetration. The commitment t o seamless execution and authentic engagement underscored substantial corporate deve lopment, marking a noteworthy chapter in ADNEC Services’ journey.

HIGHLIGHTS

2023 in numbers

178% above budget revenue

488 projects delivered

90% above budget EBITDA

8 global locations

expansion throughout projects

Expanded market share by fostering organic growth through the Exhibitions Division.

Enhanced revenue growth through the preliminary launch of the PCO division, enabling access to new sectors.

Diversified our service offerings by introducing a Sports Division, expanding our overall portfolio.

Launched initiatives to digitise key assets within the venue to enable future sustainable financial growth.

Ahmad Shaker CEO ADNEC Services

Our success in 2023 reflects our commitment to excellence, innovation, and strategic expansion. ADNEC Services continues to set industry standards while delivering outstanding results for our clients and stakeholders. We look forward to further sustained growth and continued success in the coming years.

In 2023, ADNEC Services demonstrated great skill in adapting to the changing business environment. By strategically entering various business sectors, the organisation not only broadened its service portfolio but also achieved organic growth. Project-based highlights underscored the efficiency and adaptability of ADNEC Services, with the successful completion of 488 projects.

ADNEC Services achieved organic growth within the Exhibitions Division, resulting in an enhanced overall market share. International expansion played a pivotal role, with projects initiated in eight global locations. This commercial strategy, focused on the exhibition department, facilitated economic diversification that consolidated the division’s presence in key geographical markets. The strategic market entry into KSA led to major project wins like Roshn in Cityscape Saudi.

Concurrently, the soft launch of the Professional Congress Organiser (PCO) division provided ADNEC Services with a platform to access new sectors and contribute to robust revenue growth and further economic diversification. Collaborations with Abu Dhabi National Exhibition Centre on strategic bids for prestigious events, including the IDRA World Congress 2024 and World Trade Organisation 2024, demonstrated synergy and enabled further market penetration.

The launch of the Sports Division involved a specialised strategy for extensive market access. It successfully capitalised on the division to expand intellectual properties (IPs) such as Abu Dhabi Summer Sports (ADSS) and extended operations to Al Ain achieving a 92% year-on-year growth.

The Media Department has surpassed budget expectations by executing in-venue campaigns for major events, notably achieving unprecedented commercial success with the strongest ADIPEC to date.

In 2023, IT services was embedded into ADNEC Services to provide a comprehensive solution to organisers and exhibitors. The success of the Mains and Rigging Team was evident as they provided services for over 500 events held at ADNEC and AACC venues throughout the year.

Simultaneously, the division’s dedication to Environmental, Social, and Governance (ESG) goals reflects acknowledgment of the broader impact its operations have on the environment, society, and governance. By establishing a baseline for its ESG performance, ADNEC Services aims to transparently showcase its current standing and demonstrate a genuine commitment to continuous improvement.

CAPITAL PROTOCOL

Capital Protocol provides customised services to high-level delegations, VIPs, and government officials in the UAE.

The team comprises skilled professionals with vast experience in meticulously planning and managing the needs of distinguished guests from around the world, working closely with

relevant authorities to ensure a seamless and secure client experience.

Capital Protocol’s objective is to represent the true values of the UAE and provide world-class hospitality to all VIP guests to ensure their utmost comfort, delivering services following the UAE’s rich cultural and historical heritage while adhering to the highest global standards.

HIGHLIGHTS

Services Performance Summary

COP28

Project Positive Performance Impact

Guest Management

14

ADNEC Hosted Events Handling

Project Achievements & Updates

Event Management

UAE Council for Fatwa Event

• Successfully handled COP28 by fulfilling the requirements of over 189 heads of state in fleet and liaison office sourcing.

• Handled the protocol requirements for the Second International Conference of the UAE Council for Fatwa in Abu Dhabi by managing the fleet and protocol officers for hosting over 160 scholars from across the world.

Event Summary

External Events

COP28

Fatwa Council

Hosted Events at ADNEC Venue

ADIPEC

Najah

ADPF

WIF

Auto Moto

ADIHEX

GMC

IDEX 2023

WFES

ADIBS

Abu Dhabi Book Fair

International Congress on Archives 2023

International Jewellery and Watch Show 2023

UNCTAD

Scope of work

Providing 189 heads of state with fleet and transportation arrangements, liaison officers, event sequencing, seating arrangement, and necessary requirements for support staff.

Providing protocol requirements of fleet and liaison officers for 160 scholars from around the world attending the conference.

Scope of work

Renewal of patronage, provided opening ceremony package, VIP Majlis's, Capital Suite Majlis, VIP Catering, VIP Chair's and Coffee Tables, and flowers. distribution of VIP badges.

Provided Opening Ceremony Package, Concourse Majlis.

Provided VIP Catering, VIP Majlis.

Provided Opening Ceremony Package, VIP Majlis, VIP Catering

Provided Opening Ceremony Package, Concourse Majlis.

Provided VIP Invitation Distribution, VIP Majlis.

Provided VIP Majlis, VIP Catering, Concourse Majlis ‘with additions’, VIP Chairs and Coffee Tables. distributor of VIP badges.

Renewed patronage, and provided the opening ceremony package, VIP Majlis, Capital Suite Majlis, VIP catering, VIP chairs, coffee tables, flowers, and distribution of VIP badges.

Provided the opening ceremony package, VIP Majlis, Capital Suite Majlis, VIP catering, VIP chairs, coffee tables, flowers, and distribution of VIP badges.

Secured new patronage, and provided the VIP Majlis and distribution of VIP badges.

Provided a VIP Majlis and catering opening ceremony package.

Provided the opening ceremony package, VIP Majlis, Capital Suite Majlis, VIP catering, VIP chairs, coffee tables, flowers, and distribution of VIP badges.

Renewed patronage and provided the opening ceremony package, VIP Majlis, and a distribution of VIP badges.

Provided the opening ceremony package, VIP Majlis, Capital Suite Majlis, VIP catering, VIP chairs, coffee tables and flowers.

Alya Mohamed Al Mehrzi CEO Capital Protocol

As a new subsidiary of ADNEC Group, launched in late 2023, I am immensely proud of the volume of projects the team has handled. Capital Protocol has delivered 16 projects, some incredibly prominent on the world-stage, such as COP 28 and the largest ever edition of ADIPEC, which took place at Abu Dhabi National Exhibition Centre. It has been a strong launch and we look forward to capitalising on our reputation for excellence in the coming years.

LITE DEVELOPMENT

LITE’s remarkable journey is being shaped by its simultaneous excellence in development advisory and boutique developer businesses.

Its commitment to non-mainstream projects is at the heart of the company’s ethos. LITE thrives on turning visionary ideas into reality, whether it is an innovative development, an unconventional urban redevelopment, or a ground-breaking concept that challenges the norms of the industry.

With a team of experienced professionals, the company possesses expertise and creativity to transform ideas into tangible, awe-inspiring projects that make a lasting impact. It possesses the knowledge and experience to oversee every aspect of the development process, from initial concept and design to construction and project completion. Offering expert guidance, LITE’s team ensures that each project is meticulously planned, executed, and delivered on time and within budget.

In summary, LITE has the potential to create transformative, impactful and profitable real estate ventures.

Patrick Rouse CEO LITE

295% YOY increase in revenue

2M+ Manhours Work Accident Free

Since LITE’s inception in 2021, our metrics tell a compelling story of growth and success. Increased revenue, expanded market reach, and improved project delivery are clear indicators of our strategic process. These achievements underscore our commitment to excellence and have set the stage for continued success in the future.

25 buildings under design

AED2.5B projects value under development

HIGHLIGHTS

A multidisciplinary building story

Mina Zayed Master Plan

Abu Dhabi, UAE.

MiZa, a neighbourhood connecting people to place through a regeneration and transformation project of a district zone within the Mina Zayed Port. MiZa is a unique mixed-use development and a new home for Abu Dhabi and the UAE’s creative industries.

The MIZA project exemplifies LITE’s profound expertise, showcasing the team’s holistic ability to excel in full development project lifecycle across various project sectors:

TOURISM365

top line revenue growth compared to 2022 compared to 83 in 2022 70 ADNEC Group Annual Report 2023

170,000+ room nights in 2023

137% increase in revenue

115 cruise calls managed

6 nights

Average stay in Abu Dhabi

The first ever daily charter flight from Germany (from 3 German cities) to Abu Dhabi was launched in Q4, 2023 by Capital Holidays.

Capital Travel was among the Top 5 TMCs of Abu Dhabi to be presented with the ‘Top Supporting Travel agency’ Award by Etihad Airways in Barcelona. Travel Agency Tour Operator Ground Transportation Travel Agency

HIGHLIGHTS

FY23 budget outperformed by Capital Travel

Capital Experience has done business with over 115+ Tour Operators.

Enhanced capabilities for sourcing and product distribution through technological advancements.

Etihad Holidays launched its B2C website in Germany in February 2023 and in UK in May 2023.

Capital Holidays began its B2B distribution in Germany from Sep 2023 onwards.

The Germany charter operation to Abu Dhabi started in October 2023 to drive incremental passengers to the destination. A programme restructure is currently ongoing to ensure maximum efficiency.

Tourism 365 is committed to reshaping the travel landscape and traveller experience in Abu Dhabi and the UAE. With a mission to foster a thriving and innovative tourism sector for business and leisure, our brand is committed to sustainability, economic growth and creating unforgettable, seamless experiences.

I am proud to say that 2023 was a standout year that evidenced Tourism 365’s drive to become the best travel and tourism company in the UAE. Tourism 365 assets enjoyed several significant achievements including the launch of the first ever charter flights from Germany to Abu Dhabi, the expansion of international operations and partner networks, a significant increase in UAE corporate clients and a 137% increase in revenue compared to 2022.

Esteban Gomez Nadal Acting CEO Tourism 365

twofour54 is a creator of bespoke destinations designed to house and serve creative communities. Founded in 2008 in Abu Dhabi, twofour54 has been instrumental in developing a sustainable media and entertainment industry in the emirate.

Today, twofour54’s destinations are home to industry leaders such as CNN, Unity Technologies, and Ubisoft, which, along with a range of thriving SMEs, make it a critical part of Abu Dhabi’s creative industry.

twofour54’s flagship destination, Yas Creative Hub, is a 210,000+ square metre community for

twofour45 HIGHLIGHTS

media, entertainment and gaming that hosts more than 6,000 professionals working for over 800 global, regional, and local companies, as well as 1,000+ freelancers.

twofour54’s world-class destinations have supported thousands of productions since 2009. These include blockbuster Hollywood franchises such as ‘Mission Impossible’, ‘Fast and Furious’ and ‘Star Wars’, as well as major hits like ‘Dune’ and Bollywood films such as ‘Dunki’ and ‘Tiger Zinda Hai’, along with a full suite of TV commercials and other short-form productions.

twofour54 Studios Complex

twofour54 announced the launch of the largest studio complex in the region under the name of ‘twofour54 Studios’. Set to cover 100 acres, twofour54 Studios will be a future-proof, virtual, productionready, metaverse-enabled and fully-fledged production destination set to attract high demand across the regional and global production landscape. twofour54 Studios is slated be completed in 2025.

Additionally, a new destination called ‘Yas Studios’ also forms part of twofour54’s expansion plans with the aim of further broadening its range of studio offerings. Set to open at Yas Creative Hub in 2024, ‘Yas Studios’ will be equipped with facilities designed for a variety of productions including TV shows, dramas, and digital solutions.

After joining ADNEC Group, twofour54 unveiled ambitious plans in its development of new creative destinations across Abu Dhabi, expanding on its support to 800+ companies and 6,000+ jobs created in Abu Dhabi.

800+ companies supported

6,000+ jobs created in Abu Dhabi

YAS Creative Hub Phase 2 Expansion

twofour54 also announced the phase two expansion of its flagship Yas Creative Hub campus, which will span 37,000 sqm NLA (Net Leasable Area). This expansion will significantly bolster the company’s capacity as it looks to scale up rapidly over the coming years. This expansion is set to be completed in 2026.

Mark Whitehead CEO twofour54

twofour54 had a remarkable year in 2023 with solid financial performance and the unveiling of two new creative destinations. The new studios complex will create the largest network of studio facilities in the UAE, while the Phase 2 expansion of Yas Creative Hub is a response to the growing demand for creative spaces in Abu Dhabi. Looking ahead, we are well-positioned to continue our growth as we strengthen Abu Dhabi’s status as a global content hub and a magnet for local, regional, and international talent and productions.

GROUP SUPPORT

Group Human Capital & Communication

The achievement of ADNEC Group’s People related objectives in the past year is one of remarkable stability, satisfaction, and diversity—a testament to the strength of our workplace culture and the policies we have implemented to nurture our workforce.

In supporting the retention of employees and achieving an impressive average tenure, our retention strategies have been carefully designed to meet the needs and aspirations of our staff, ensuring that they see a long-term future with us. Ongoing efforts to invest in our employees’ growth and development, offering them opportunities to advance their careers within the organisation. Complementing this stability is a high level of employee satisfaction. The achieved satisfaction rate is a clear indicator of our success in creating a workplace that not only meets but exceeds the expectations of our employees. It reflects our commitment to listening to and addressing our employees’ feedback, ensuring their well-being, and recognizing their contributions.

Diversity is another pillar of our organisational strength as it enriches our workplace, bringing a wealth of perspectives, ideas, and cultures that enhance creativity and collaboration. It is a source of pride and a critical factor in our ability to innovate and adapt to the ever-changing global business landscape. Together, these achievements translate to a story of a workplace that is not only diverse and inclusive but also stable and satisfying for its employees. It is a narrative of an organisation committed to excellence, where every member of our team is valued and plays a crucial role in our collective success.

HIGHLIGHTS

Saeed Al Shamsi Group Chief Human Capital & Communications Officer

The success of ADNEC Group is fundamentally anchored in our strategic approach to human capital management, particularly in selecting the right people for the right roles. This meticulous selection process is not merely about filling positions; it’s about orchestrating a harmonious blend of skills, values, and visions that resonate with the core ethos of our organisation.

Our achievements are a resounding affirmation of our commitment to this principle. It’s the unique talents and dedicated efforts of everyone in our team that convert challenges into opportunities and visions into realities. As we forge ahead, our focus on aligning individual strengths with organisational goals remains unwavering, ensuring that ADNEC Group continues to thrive as a standard-bearer for excellence and innovation in the vibrant landscape of Abu Dhabi.

KEY INITIATIVES

Digitalisation

Enhanced employee experience through efficient & Digitalized process and services.

Cloud Learning

Fostered employee development and performance enhancement at any time through e-learning.

Succession Planning

Human Capital is advancing with strategic succession planning. the leadership teams are focused on identifying and preparing future leaders, ensuring a seamless transition and sustained success. We’re dedicated to fostering talent and professional growth within our organisation.

ADNEC Group Pioneers program

The “ADNEC Group Pioneers Program,” a bespoke one-year development initiative designed exclusively for fresh UAE national graduates. This program is at the heart of our commitment to nurturing the next generation of leaders and innovators.

Incentive Programs

ADNEC Group introduced a comprehensive reward programs designed to recognise and incentivise excellence across our entire team. From leadership to sales, operational, and administrative roles, our tailored rewards aim to retain top talent and inspire peak performance in every facet of our operations.

INVEST IN PEOPLE ACCREDITATION

ADNEC Group continues to be recognised in the ‘We invest in people’ standard accreditation. ADNEC Group strives for continuous improvement, and using the feedback gained from the assessment process to keep making changes, keep improving and keep moving forward towards achieving the highest accreditation tiers in We invest in People accreditation

27 Knowledge-sharing sessions facilitating the exchange of insights

92% Impressive satisfaction rate with training programs

201 Training sessions engaging 1,906 participants

95% of Emirati employees engaged in training activities

196 Employees participated in mentoring & Coaching sessions

ADQ GAME CHANGER

Two ADNEC Group employees graduated from the “ADQ Game Changers” program. The three-year program, launched by (ADQ), in partnership with the London Business School, has developed participants’ critical thinking and design skills and supported them to be innovative and creative, building future business leaders.

PERFORMANCE MANAGEMENT

Annually, Balanced Scorecards (BSC) are issued for our Chief-level Executives across all clusters and divisions. This method connects every executive’s goals directly to the group’s overall objectives, ensuring a clear cascade of KPIs down to each individual. By doing this, we align everyone’s efforts with our mission, vision, values and long-term business plan. Moreover, ADNEC Group is committed to a continuous performance management system, guaranteeing that our strategies are consistently communicated, embraced, and executed at all levels of the organisation.

EMPOWERING EMIRATIS

Since 2008, ADNEC Group, as part of its corporate strategy, has taken steps to attract, develop and retain Emirati talent through various strategic initiatives such as identifying roles for UAE nationals through manpower planning and implementing fresh graduate programs and career development plans for identified UAE Nationals within the Succession planning program. High Emiratisation representation within ADNEC corporate in various workforce categories with 55% at the Leadership Level, 25% in Middle Management, and 31% in Supervisory/Administrative roles. Emiratisation efforts are at the center stage across all business clusters to ensure we have capable Emirati workforce in all sectors by setting incremental Emiratisation targets to be achieved year on year.

Employee Engagement Activities in 2023

Digital Transformation HIGHLIGHTS

New appointments in 2023

• Chief Digital Information Officer

• Head of Data & BI

• Head of Cyber and Information Security

• Head of Digital Workplace

Key stats

ISO

27001 Certification

With a clearly defined Digital Strategy, including detailed execution plans, the ADNEC Group’s approach to technology in 2023 has been multifaceted and strategic. The rollout of seven group-wide digital priorities, encompassing Salesforce CRM implementation, Cyber and Information Security, New Business Models, Process Automation, Cloud Adoption, and Data

90%+ Cloud adoption across ADNEC Group

99.95% System availability

Analytics & BI has significantly streamlined operations, bolstered cybersecurity measures, and expanded market reach. This comprehensive digital transformation not only enhances customer engagement and improves data management but also fosters innovation, driving efficiency and competitive advantage in the evolving business environment.

During the reporting period, all efforts to meet these priorities demonstrated excellent progress.

Salesforce CRM

A core team of 12 internal members from relevant clusters and departments, together with a project manager and agency partner, drove the implementation. The system is set to go live in Q1 2024.

Data & BI

A data agency partner was appointed and a Data Platform with 4 fully automated data integrations implemented. In addition, data loss prevention controls were rolled out.

New business models

An online hotel booking platform for event visitors and exhibitors was launched in September 2023. It has generated over 1,000 hotel stay nights so far for Tourism 365.

Cybersecurity

Cyber Security assessments of 2 international frameworks (CIS and NIST) and the UAE Information Assurance (IA) were completed in March and November with significant progress made. Compliance with the UAE IA regulations stands at 67% in terms of P1/P2 Controls.

Cloud adoption

ADNEC Group moved many applications to the cloud in 2023 and achieved its target of 90% cloud adoption by year-end. It also built cloud capabilities within the team and focused on cloud security.

Process automation

Streamlined key business processes by replacing manual tasks and activities with automated systems or tools. A notable example is the new group-wide HR system that was successfully implemented.

Artificial Intelligence

The Group trialled the Marketing and PR specialised AI platform ‘Jasper AI’ for the creation of Marketing, PR, Product, and website content. It also explored the Microsoft Co-pilot and Github Co-pilot AI tools.

Tourism 365 technology enablement

A holiday package booking system was introduced along with websites in German and English. The system was also integrated with Amadeus Bistro, the largest Travel Agent distribution system in Germany.

Transforming Etihad Catering to Capital Catering + Services

Key systems provided by Etihad were replaced by in-house systems and significant progress was made towards becoming an independent leading service provider for aviation catering services.

Integration of twofour54

Twofour54 was completely integrated into the Group’s IT infrastructure, leading to significant cost efficiencies.

Alexander Knigge Group Chief Digital Information Officer

Our vision is to be at the forefront of the business tourism industry, not just as a participant, but as a pioneer, driving transformation and excellence. We recognise that the integration of innovative technology and data analytics is paramount in crafting personalised, seamless experiences for our clients and stakeholders. With a rich heritage in leading highperforming teams and spearheading revenue growth, we are poised to redefine industry standards through a strategic fusion of technology, data, product innovation, and marketing. By aligning our goals with industryleading practices and embracing a culture of continuous improvement and transformation, ADNEC Group is prepared to meet the future.

Group Strategy & Investment

ADNEC GROUP

A powerhouse with a diverse portfolio of major enterprises focusing on sustainable and substantial business growth, based in Abu Dhabi with international geographic presence.

ADNEC Group contributes to Abu Dhabi’s plans of economic prosperity and diversification and supports the emirate’s ambitions of continuously growing its non-oil related sectors. Through its activities across the seven clusters, the Group generates economic impact (Gross Value Added) to the emirate of Abu Dhabi and United Arab Emirates in general.

The Group’s strategies are directly linked to the emirate’s key focus areas of enhancing competitiveness, enlarging the enterprise base, and reducing GDP volatility through economic diversification.

Group Vision

A leading international group that aims for sustainable tourism growth.

Group Mission

We bring business and leisure travellers together to create memorable experiences. We invest to optimise asset returns.

Kashif Mahmood Group Chief Strategy & Investments Officer

ADNEC group delivered very strong results in 2023, with economic impact reaching new highs of 7.37bn compared to 3.9bn the previous year.

M&A remains a core business driver, as evidenced by the successfully integration of twofour54 and the completion of two important acquisitions supporting inorganic growth.

ADNEC Group continues to drive an ambitious sustainability agenda, having launched its decarbonisation plan and officially committed to Net Zero by 2045.

HOW TO WIN

The strategy is built around three business drivers:

With the aim of continuously exceeding stakeholder expectations through innovative and competitive service offerings and efficient and effective processes.

The strategy aims to grow the portfolio of regional and international events, exceed industry standards for utilisation and yield, optimise the financial return of assets and expand market share across all clusters. Within this strategy, the Group develops successful partnerships with customers, partners and suppliers.

ADNEC Group works with a participatory approach and aims for long term return and benefits for all parties through diversification of new products and services.

Driven by investments and/or mergers and acquisitions, ADNEC Group’s investment pipeline is diverse and includes hotels, tour operators, online travel agencies, venues, catering providers, suppliers and real estate.

The investment strategy has been developed around financial return and strategic fit criteria.

The purpose of investment strategy is to help the business to substantially grow and to add new assets to the Group portfolio and to capitalise on synergy and scale.

KEY FOCUS: GROUP GOALS

Strategic Theme

Group Vision and Mission

Through investing in creating an innovation culture that encourage ideation, focus on ESG practices and act as a responsible organisation in addition to developing an enabling technology platform for ADNEC Group subsidiaries..

Financial

Financial Management

Goal 1: Sustain the financial growth across business lines Prudent financial management practices.

Business Volume

Goal 2: Grow a sustainable business Market share, customer satisfaction, NPS, etc.

Sustainability

Goal 3: Act as a responsible organisation Environmental, Social and Governance.

Operational Excellence

Goal 4: Manage and optimise assets and resources Buildings, Land, People, Technology, Time, AED, etc.

Shareholders

• ADQ

Strategic Partners

• Department of Culture and Tourism

• Department of Economic Development

• ETIHAD Aviation Group

• General Headquarters (GHQ)

• Local Authorities Involved In Tourism and Hospitality

Operational Partners

• Hotel Operators

• Logistics And Transportation Companies

• Abu Dhabi Police

• NCEMA

• SEHA Customers

• Event Organisers, Exhibitors and Visitors Conferences Associations

• Delegates

• Corporate F&B Clients

• Airlines Companies

• Leisure Travellers

• Office Tenants

Suppliers

• Vendors

• Services Providers And Subcontractors

• Consultants Society

• Local Community Representatives

• Local Community Associations and NGOs Employees

STRENGTHS

Diversified business

ADNEC's Stakeholder Wheel

ADNEC Group operates across seven interconnected and related clusters allowing the business to horizontally capitalise on integration and synergy. These clusters are diverse, and each has its own customer segmentation, product, services and geography.

Substantial financial growth

Driven by solid investment and financial strategies during the coming 5 years; ADNEC Group will substantially grow its revenue, EBITDA and profitability.

Proven track record of achievements

Since its establishment, ADNEC Group has won several reputable business-related awards and achievements, a true reflection of leadership philosophy and the commitment from its teams. Growing the business while also adopting international standards and best practices has been the norm.

World class facilities and assets

The ADNEC Group portfolio assets consist of high quality and outstanding facilities, designed according to best practices and international standards. This includes world-class event venues, landmark buildings, remarkable hotels and resorts.

ESG AND SUSTAINABILITY

ADNEC Group have embarked on a transformative journey towards sustainability by formulating and launching the Group Sustainability Strategy and ESG to framework that describes the Group’s strategic directions, priority areas with regards to ESG. This comprehensive strategy includes initiatives and governance models based on the materiality assessment to identify and prioritised areas and relevant factors which significantly impact to the business.

Moreover, since the announcement of participation in the global initiative of Net Zero Carbon Events marking ADNEC Group’s commitment towards net zero by 2045; the Group’s dedication towards decarbonisation strategy has officially started by implementing the decarbonisation roadmap. This involves key stages such as establishing a baseline for carbon emissions, engagement processes, and future plans for carbon reduction initiatives. The assessment encompasses the entire group, its clusters and corresponding assets, where the measurement and reporting of emissions adheres to best practices and international standards, covering scope 1, 2, and elements of scope 3. This ambitious initiative allows the Group to quantify and understand its carbon footprint, paving the way for strategic interventions and the implementation of environmentally conscious practices.

ADNEC Group Sustainability Strategy Map

“Create

Safeguarding Our Assets and Values

1. Address global and local climate emission concerns.

2. Support the preservation and efficient use of energy resources across the Group's business areas.

3. Maximise use of sustainable materials and adoption of Circular Economy throughout the Group's value chain.

1. Ensure fair and equitable representation of women and men on all levels.

2. Create a safe, productive, and happy workplace for employees that respects the diversity and cultural backgrounds of all.

3. Support employees in balancing work and personal life.

4. Ensure the attraction, development, and retention of high calibre Emiratis.

1. Adopt transparent and ethical sourcing and supply chain practices that align with the Group’s ESG aspirations.

2. Collaborate with stakeholders to innovate and create new business value with mutual benefits.

3. Positively support and impact the local economy and community to address social challenges and opportunities.

1. Apply best practices in security and risk management to ensure the efficacy and resilience of the Group.

2. Ensure Group values and behaviours are aligned with ethical practices, and that these are reflected in all business activities.

3. Create responsive and transparent governance protocols that support decision making at all levels.

ADNEC GROUP ESG POLICY

Additionally, ADNEC Group launched and published its ESG policy which reflects ADNEC Group’s commitment to act as a responsible organisation and illustrates the Group’s strategic sustainability priorities, goals and transformation agenda.

ADNEC Group ESG Commitment and Transformation Agenda

Priority Area Material ESG Topics What We Aspire to Achieve

Protecting Our Land, Air, and Seas

• GHG Emissions & Carbon Footprint

• Energy Efficiency

• Renewable Energy

• Food Waste

• Non-Food Waste

• Sustainable Materials

Growing and Investing in Our Employees

Collaborating with Our Communities, Partners, and Suppliers

• Workforce Wellbeing

• Work-Life Balance

• Gender Balance

• Ethical Sourcing and Supply Chain Oversight

• Customer Relations

• Community Initiatives

Safeguarding Our Assets and Values

• Data Security and Integrity

• Business Ethics and Values

• Business Continuity

• Corporate Governance

1. Minimise (and offset where necessary) Scope 1, 2 and 3 emissions, and align to Net Zero Goals. To achieve 50% reduction 2030 Net Zero by 2045.

2. Optimise energy consumption to reduce negative consequences while creating immediate cost savings.

3. Reduce energy consumption for the same level of business by 5% YoY.

4. Reduce food waste generation and achieve 0% food waste disposal to landfill by 2030.

5. Reduce non-food waste generation and achieve 0% nonfood waste disposal to landfill by 2030.

6. Increase use of recycled material vs non recycled materials by 10% YoY.

1. Promote a comprehensive approach to employee wellbeing to improve engagement, retention, and overall job satisfaction.

2. Instil balanced working hours, clear separation between personal and professional time; and achieve 0% resignations due to burnout.

3. Grow the representation of women in senior leadership positions across ADNEC Group.

1. Procure 100% of materials and services from suppliers that are complying with ESG standards (and based on a minimum ESG score) by 2027.

2. Deliver seamless and exceptional customer experiences across all business lines – with high level NPS and satisfaction scores.

1. Move beyond cybersecurity, and develop and implement a group wide digital transformation strategy to make ADNEC Group more competitive, efficient and responsive.

2. Continue being recognized in the industry and the country as an organisation that lives up to the highest business ethics and standards.

3. Ensure ADNEC Group’s readiness to meet all future challenges and unforeseen events.

4. Continue creating an open, transparent, and effective governance structure that creates trust and confidence with shareholders and investors.

NET ZERO

In alignment with ADNEC Group’s ESG strategy and GHG emissions reduction workstream, the Group has developed a robust strategy for decarbonisation that covers all 7 clusters. The strategy is also supported with a detailed deployment plan that was developed by engaging group and cluster representatives and from different levels.

The key objective of this project is to help the Group achieve its GHG emissions targets and commitments towards the 50% reduction by 2030 and net zero by 2045.

This initiative started originally in 2021 as part of the ADNEC Group commitment towards Net Zero Carbon Events, the global initiative which aims to bring together a wide range of event industry stakeholders to jointly tackle climate change and drive towards net zero by 2050. In mid 2022; ADNEC Group decided to extend its commitment to cover the whole Group and its clusters.

Key sustainability related achievements:

• Development and issuance of ADNEC Group Sustainability Strategy and ESG framework.

• Issuing ADNEC Group ESG policy.

• Launching ADNEC Group decarbonisation strategy and embarking on the transition plan towards net zero targets.

• Maintaining international ISO standard certification for environmental management and for sustainable events.

• Launching a remarkable infrastructure project (artificial Intelligence driven building management system) that will optimise energy consumption, reduce energy consumption and consequently reduce overall GHG emissions.

• ExCeL London now procures 100% of its electricity need from renewable sources.

• Our Hotel in Iceland The Reykjavik EDITION is a fully environmentally sustainable hotel.

Sheikh Hamdan Bin Zayed Environmental Award

ADNEC Group proudly participated in the inaugural edition of the Sheikh Hamdan bin Zayed Environmental Award launched during 2023 by the Environmental Agency Abu Dhabi. The award was founded to encourage environmental initiatives, enhance interest in environmental work, help achieve positive change, and raise public awareness about the importance of environmental protection and the achievement of the United Nations sustainable development goals.

ADNEC Group participated under the Environmental Performance category which aims to recognise the best practices and innovative activities in the field of environment and sustainable development. Participation in this award reflects the Group’s strong commitment to achieving sustainable development and environmental preservation.

Award submission was during September 2023, and winners will be announced during Feb 2024.

Innovation @ADNEC GROUP

Innovation stands as an essential pillar in ADNEC Group to sustain growth and competitive edge in an ever-evolving business landscape. At its core, innovation embodies the continuous pursuit of novel ideas, processes, and new solutions that not only tackle business challenges but also drive positive change.

The Group has a clear Innovation strategy with goals, measures, index, and a definition that sets a clear ground in guiding the ideation efforts and fostering creativity. Additionally, the commitment to instilling a culture that encourages curiosity, embraces risk-taking, and cultivates positive contribution is derived from our leadership innovation pledge.

ADNEC Group is determinrd to shape the industry future by innovation and below are some of the 2023 achievements:

Launch of ADNEC Group Innovation Accelerator Program Tanfeeth 4th edition, where the C-Suite leadership actively participated in the pitching day and served as members of the juries. Seven ground-breaking concepts emerged as finalists, competing for the winning spot. These innovative ideas have since been seamlessly integrated into business plans, with dedicated handovers to the related cluster or subsidiaries for in-depth research, comprehensive study, and implementation. The commitment to these transformative ideas is evident in the ongoing follow-ups, ensuring that each concept continues to evolve and contribute to organisational growth and success.

ADNEC Group has achieved a significant milestone by being awarded the BSI Kitemark Innovation Management Certification, a prestigious global accolade presented by the British Standards Institution (BSI). The certification ceremony, held at the Abu Dhabi National Exhibition Centre and attended by Humaid Matar Al Dhaheri, Managing Director & Group CEO, marked a historic moment as ADNEC Group became the first entity in the Exhibition Management sector worldwide to receive this certification, aligning with the international standard for innovation management, ISO 56002.

ADNEC Group proudly remains an engaged member of the ADQ Growth Lab community, collaborating with innovators across ADQ’s extensive portfolio. This active involvement underscores ADNEC Group’s steadfast commitment to advancing innovation and research and development (R&D), with a key emphasis on generating value and sustainable impact. Currently, ADNEC Group has participated in two noteworthy environmentally sustainable initiatives within this collaborative platform. The initiatives, namely “Smart Flooring” and “Waste Master”, exemplify the company’s dedication to fostering eco-friendly solutions and contributing to a more sustainable future.