THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
ACE SAATCHI & SAATCHI MANILA / MAKATI Innovation: Radio P&G Philippines
ZZZ Radio
Silver
ADAM&EVEDDB / LONDON Small Space Print: Campaign
Harvey Nichols
Headless Chickens
Bronze
Non-Broadcast: Online
Harvey Nichols
Sorry I Spent it on Myself
Silver
Integrated Branding: Consumer Campaign
Harvey Nichols
Sorry I Spent it on Myself
Bronze
Volkswagen Do Brasil
Distraction
Silver
AMV BBDO / LONDON Video Craft: Direction
Guinness
Sapeurs
Silver
BARTON F. GRAF 9000 / NEW YORK Public Service: Non-Broadcast
350 Action
Climate Name Change
Gold
350 Action
Climate Name Change
Gold
Diageo/Guinness
Barnes Sisters
Bronze
Lowe's
Lowe's Vine Fix in Six Campaign
Silver
Boehringer Ingelheim Do Brasil
Man
Silver
ALMAPBBDO / SÃO PAULO Cinema: Short Form :90 & Under
Public Service: Integrated Branding Campaign BBDO / NEW YORK Consumer Television: Under $80K Budget - Single Digital Direct Marketing: Social Media & Viral BORGHI/LOWE / SÃO PAULO Consumer Television: :30/:25 - Single
BV MCCANN ERICKSON / BUCHAREST + MRM WORLDWIDE / BUCHAREST Digital Direct Marketing: Kandia Dulce Bucharest not Budapest Websites, Microsites & Banners
Bronze
CLEMENGER BBDO / WELLINGTON Public Service: Cinema Video Craft: Scriptwriting
New Zealand Transport Agency New Zealand Transport Agency
Mistakes
Gold
Blazed
Bronze 1
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
CREATIVE ARTISTS AGENCY / LOS ANGELES + MOONBOT STUDIOS / SHREVEPORT + CHIPOTLE CREATIVE DEPARTMENT / NEW YORK + CHIPOTLE CREATIVE DEPARTMENT / NEW YORK Video Craft: Direction Chipotle Mexican Grill The Scarecrow
Bronze
CREATIVE JUICE / BANGKOK Newspaper: Campaign
Bronze
Siam Tamiya
Battleship / Aircraft / Tank
DDB / CHICAGO Consumer Radio: Single
Mars, Inc./Milky Way
Consumer Radio: Campaign
Mars, Inc./Milky Way
DDB / MELBOURNE Consumer Television: :30/:25 - Single
Sorry, I was eating a Milky Way - Wife Sorry, I was eating a Milky Way
Silver Silver
Murray Goulburn Co-Operative
Devondale Dairy Soft Stepdad Steve
Bronze
Selleys
Opposites
Bronze
Volkswagen Group Australia
Driver Fatigue Technology
Gold
DDB TRIBAL GROUP / HAMBURG Magazine: Campaign
IKEA Austria
Skit happens!
Silver
DEUTSCH / LOS ANGELES Consumer Television: :30/:25 - Single
Volkswagen of America
Baby
Gold
DIGITAS / NEW YORK Innovation: Print
Motorola
Moto X Interactive Print
Bronze
DDB / SINGAPORE Collateral: P.O.P. & In-Store Campaign DDB / SYDNEY Consumer Radio: Campaign
2
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
DROGA5 / NEW YORK Innovation: Outdoor
New Museum
Recalling 1993
Bronze
Newcastle Brown Ale
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Silver
New Museum
Recalling 1993
Bronze
Newcastle Brown Ale
If We Made It
Silver
Newcastle
If We Made It
Bronze
Qantas Loyalty
Stories For Every Journey
Silver
Compassion In World Farming
The World's First Really Live Pig Feed
Bronze
FCB / CHICAGO Collateral: Posters - Campaign
Valspar
Cityscapes
Bronze
FCB BRASIL / SÃO PAULO Innovation: Print
Nivea
SolarAd Charger
Silver
Print Craft: Art Direction
Sharpie
Points
Bronze
Direct Marketing: Flat Mailing
Nivea
SolarAd Charger
Bronze
Best of Show
Volvo Trucks
The Epic Split
Best of Show
Non-Broadcast: Online
Volvo Trucks
The Epic Split
Gold
Non-Broadcast: Online
Volvo Trucks
The Hamster
Bronze
Public Service: Television - Campaign
UNICEF
The Good Guys Christmas
Bronze
Video Craft: Direction
Volvo Trucks
The Epic Split
Gold
Integrated Branding: Consumer Campaign
Volvo Trucks
Live Test Series Integrated Campaign
Gold
Video Craft: Scriptwriting Public Service: Ambient & Guerilla Integrated Branding: Consumer Campaign Brand Transformation DROGA5 / SYDNEY Direct Marketing: Dimensional Mailing ELVIS COMMUNICATIONS / LONDON Experiential: Installations
FORSMAN & BODENFORS / GOTHENBURG
3
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
GARNIERBBDO / SAN JOSE Public Service: Integrated Branding Campaign
Territorio de Zaguates
Unique Breeds
Bronze
GEORGE PATTERSON Y&R / MELBOURNE Public Service: Collateral - Single
Defence Force Recruiting
The Poster Exam
Silver
GREY / SINGAPORE Out Of Home: Billboards & Transit - Campaign
Procter & Gamble International
Endless Energy
Bronze
WWF
Deforested Field
Bronze
WWF
Deforested Field
Green Pencil
Pro Wildlife e.V.
Stamping down on poaching
Bronze
HAVAS WORLDWIDE AUSTRALIA / SYDNEY Digital Direct Marketing: Save Our Sons & Social Media & Viral Duchenne Foundation
The Most Powerful Arm Ever Invented
Bronze
HEREZIE / PARIS Public Service: Outdoor - Single
Innocence en Danger
The Hand - Girl
Bronze
One School at a Time
Project English
Gold
One School at a Time
Project English
Gold
Canadian Journalists for Free Expression
Information is Ammunition
Bronze
GREY BRASIL / SÃO PAULO Public Service: Television - Single Green Pencil GUERTLERBACHMANN / HAMBURG Public Service: Promotional Materials
JOE PUBLIC / JOHANNESBURG Public Service: Radio Campaign Innovation: Radio JUNIPER PARK / TORONTO Public Service: Collateral - Campaign
4
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
KOLLE REBBE / HAMBURG Public Service: Outdoor - Single
Bischoefliches Hilfswerk Misereor
LEO BURNETT / FRANKFURT Public Service: Newspaper / Magazine - Campaign Public Service: Promotional Materials
Reporters without Borders Reporters without Borders
LEO BURNETT / HONG KONG Newspaper: Single
Staedtler
LEO BURNETT / SYDNEY + LEO BURNETT / CHICAGO Out Of Home: Installations Coca-Cola & Ambient - Single LEO BURNETT FRANCE / SAINT-DENIS Magazine: Single
Jeep
LEO BURNETT TAILOR MADE / SÃO PAULO Collateral: Posters - Single Fiat
The Social Swipe
Gold
Newspaper Sticks
Silver
Newspaper Sticks
Silver
The Pencil - Architecture
Silver
Small World Machines
Bronze
Boat
Bronze
Letters: F
Gold
Collateral: Posters - Single
Fiat
Letters: N
Gold
Collateral: Posters - Single
Fiat
Letters: R
Gold
Collateral: Posters - Campaign
Fiat
Letters: F, N, R
Gold
Print Craft: Art Direction
Fiat
Letters: F, N, R
Gold
Public Service: Experiential
Brazilian Association of Organ Transplantation
Bentley Burial
Bronze
LOWE / SINGAPORE Print Craft: Art Direction
Unilever
Sensitive
Silver
MCCANN INDIA / MUMBAI Newspaper: Single
Penguin Group (India)
Mark Twain
Gold
Newspaper: Campaign
Penguin Group (India)
Author Headphones
Gold
Collateral: Posters - Single
Penguin Group (India)
William Shakespeare
Silver
Collateral: Posters - Single
Penguin Group (India)
Mark Twain
Silver
Print Craft: Art Direction
Penguin Group (India)
Author Headphones
Gold 5
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
MCGARRYBOWEN / LONDON Cinema: Short Form :90 & Under
Honda Motor Europe
Honda Illusions
Bronze
UN Women
The Autocomplete Truth
Bronze
Public Service: Non-Broadcast
UN Women
The Autocomplete Truth
Silver
Public Service: Radio - Single
Sawa Mninjah
MEMAC OGILVY / DUBAI Public Service: Newspaper / Magazine - Campaign
Public Service: Radio - Campaign Sawa Mninjah Innovation: Radio
Sawa Mninjah
Radio Craft: Music / Sound DesignSawa Mninjah
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Rescue Radio, The Rescue Continues Rescue Radio, The Rescue Continues Rescue Radio, The Rescue Continues - Filipino Pop Singer
Gold Silver Gold Silver
MEMAC OGILVY LABEL / TUNIS MAHRAJENE Digital Direct Marketing: Mobile C.S Hammam-Lif
Mobilizing the 12th Man
Bronze
NEXUS / LONDON + WIEDEN+KENNEDY / LONDON Video Craft: Direction Honda UK
Hands
Gold
Volkswagen South Africa
A campaign in pieces
Bronze
Unilever
Camera Shy
Bronze
Expedia
Travel Yourself Interesting
Silver
Consumer Radio: Single
Unilever
Auto-Tune
Silver
Radio Craft: Scriptwriting
Unilever
Auto-Tune
Silver
Mattel Toys
Hot Wheels Safari Series
Bronze
OGILVY & MATHER / CAPE TOWN Direct Marketing: Dimensional Mailing OGILVY & MATHER / LONDON Consumer Television: 60 Second - Single Consumer Television: :30/:25 - Campaign
OGILVY & MATHER INDIA / MUMBAI Collateral: Posters - Single
6
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
OGILVY & MATHER VIETNAM SINGAPORE / HO CHI MINH Public Service: Newspaper / Global Alliance Asia-Pacific Nanking Magazine - Campaign
Gold
Print Craft: Writing
Global Alliance Asia-Pacific Nanking
Gold
Print Craft: Art Direction
Global Alliance Asia-Pacific Nanking
Gold
Unilever
Real Beauty Sketches
Bronze
Unilever
Real Beauty Sketches
Silver
Unilever
Real Beauty Sketches
Gold
Unilever
Real Beauty Sketches
Gold
Unilever
Real Beauty Sketches
Gold
Unilever
Real Beauty Sketches
Gold
Oro Verde
Every tree has a story Auschwitz
Silver
IBM
A Boy and His Atom
Gold
Diet Coke
Slender Vender
Bronze
IBM
Smarter Outdoor
Silver
Innovation: Outdoor
IBM
Smarter Outdoor
Silver
Public Service: Non-Broadcast
Google+ & Tous Unis Pour L'Egalite
Same Sex Marriage
Bronze
Experiential: Installations
IBM
Smarter Outdoor
Gold
OGILVY BRASIL / SÃO PAULO Magazine: Campaign Out Of Home: Billboards & Transit - Campaign Consumer Television: Over 60 Second Single Non-Broadcast: Online Integrated Branding: Consumer Campaign Digital Direct Marketing: Social Media & Viral OGILVY GERMANY / DUESSELDORF Radio Craft: Scriptwriting OGILVY / NEW YORK Innovation: Video OGILVY / PARIS Out Of Home: Installations & Ambient - Single Out Of Home: Installations & Ambient - Campaign
7
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
OGILVYONE / LONDON Out Of Home: Billboards & Transit - Single
British Airways
Magic of Flying
Silver
Innovation: Outdoor
British Airways
Magic of Flying
Gold
Digital Direct Marketing: Social Media & Viral
British Airways
Magic of Flying
Silver
Crisis Relief Singapore
Liking Isn't Helping - Earthquake
Silver
Crisis Relief Singapore
Liking Isn't Helping - Flood
Bronze
Crisis Relief Singapore
Liking Isn't Helping - War
Bronze
Volkswagen
Bellies
Silver
Diakonie Frankfurt
Days Of Hope
Silver
Public Service: Experiential
Diakonie Frankfurt
Days Of Hope
Silver
Public Service: Integrated Branding Campaign
Diakonie Frankfurt
Days Of Hope
Silver
Greenpeace
Paper Cuts Life
Silver
Newell Rubbermaid
Angel vs Demon
Silver
Malaysian Society of Transplantation
Live On
Silver
Freedom is Knowing
Silver
Tiger Brands
Write it in your own voice
Bronze
Adidas
D Rose Jumpstore
Gold
PUBLICIS / SINGAPORE Public Service: Newspaper / Magazine - Single Public Service: Newspaper / Magazine - Single Public Service: Outdoor - Single RED URBAN / TORONTO Consumer Television: :20 & Under - Single SAATCHI & SAATCHI GERMANY / BERLIN Public Service: Television Campaign
SAATCHI & SAATCHI / SHANGHAI Public Service: Collateral - Campaign TBWA / KUALA LUMPUR Print Craft: Art Direction Public Service: Non-Broadcast
TBWA\HUNT\LASCARIS - JOHANNESBURG / SANDTON Newspaper: Campaign Mail&Guardian Consumer Radio: Campaign TBWA / LONDON Experiential: Events & Competitions
8
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – ADVERTISING PENCILS BY AGENCY
TBWA\MEDIA ARTS LAB / LOS ANGELES Consumer Television: Over 60 Second Single VITRO / SAN DIEGO Trade: Campaign
Apple
Misunderstood
Silver
Taylor Guitars
Step Forward. Music is Waiting.
Silver
WIEDEN+KENNEDY / AMSTERDAM + HONEY BADGER / LOS ANGELES + AZ CELTIC FILMS / ISTANBUL + WHITEHOUSE POST / LONDON Innovation: Print Nike Turkey Human Printing Press WIEDEN+KENNEDY / LONDON Consumer Television: Over 60 Second Single Cinema: Long Form Over :90 WIEDEN+KENNEDY / PORTLAND Consumer Television: 60 Second - Single Consumer Television: 60 Second - Single Consumer Television: :20 & Under - Single Consumer Television: :20 & Under - Campaign Consumer Television: Over 60 Second Single Consumer Television: Commercials of Var. Length Campaign Video Craft: Direction Y&R / DUBAI Direct Marketing: Flat Mailing
Honda UK & Honda Motor Europe Honda UK & Honda Motor Europe
Silver
Hands
Gold
Hands
Silver
Old Spice
Momsong :60
Gold
Oreo / Mondelez
Life Raft :45
Silver
Old Spice
Tree :15
Bronze
Old Spice
NFL Campaign: Unnecessary Freshness
Bronze
Procter & Gamble
Pick Them Back Up
Silver
Old Spice
Smellcome To Manhood
Gold
Procter & Gamble
Pick Them Back Up
Bronze
Land Rover
Personal Extinction Prevention Book
Bronze
9