THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
360I / NEW YORK Best Branded Social Post AKQA / LONDON Mobile UX Design: User Experience AKQA / NEW YORK Mobile: Self-Promotion
Mondelez International/ OREO
The OREO Blackout Tweet
Gold
Nike
Nike+ Training Club app
Bronze
AKQA
Written in the Stars
Silver
Levi Strauss & Co.
Tools for the Modern Frontier: Reinventing Vintage Devices to Inspire Global Creativity
Bronze
Budweiser Red Lights
Gold
Apple
30 Years of Mac
Silver
Foursquare
Foursquare Time Machine
Bronze
350 Action
Climate Name Change
Bronze
Lowe's
Lowe's Vine Fix in Six Campaign
Gold
Lowe's
Lowe's Vine Fix in Six Campaign
Gold
KFC
Phone Stack
Silver
AKQA / SAN FRANCISCO Other Digital Solutions
ANOMALY / TORONTO + LABATT BREWERIES OF CANADA / TORONTO Labatt Breweries Other Digital Solutions of Canada APPLE / CUPERTINO Web UX Design: User Experience B-REEL / NEW YORK Data Visualization & Info Graphics BARTON F. GRAF 9000 / NEW YORK Integrated Branding: 360 Campaign BBDO / NEW YORK Best Branded Social Campaign Best Use Of A Social Network BBDO PROXIMITY / KUALA LUMPUR Mobile: Branded Games
1
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
BBDO PROXIMITY / DUESSELDORF Duesseldorfer Turnund Sportverein Fortuna 1895 e. V.
Lip-Game
Bronze
BEACON/LEO BURNETT / TOKYO Mobile UX Design: Utility
Puma Japan
Run Navi
Bronze
BETAWORKS / NEW YORK Mobile Advertising: In-App
General Electric
Gravity Mode on DOTS
Silver
BETC / PARIS Web UX Design: Craft
BETC
Graffiti General
Bronze
Bloomberg LP
Bloomberg Industry Leaderboard
Silver
BOT & DOLLY / SAN FRANCISCO Craft: Video / Direction
Bot & Dolly
Box
Silver
CHEIL / HONG KONG Mobile: Public Service
Unicef Hong Kong
NFC Charity Stickers
Silver
Tourism Victoria
Melbourne Remote Control Tourist
Bronze
Trial by Timeline
Bronze
Royal Canadian Mint
Heart of the Artic
Silver
Toronto Silent Film Festival
Instagram Time Machine
Bronze
Best Use Of A Social Network
BLOOMBERG VISUAL DATA / NEW YORK Data Visualization & Info Graphics
CLEMENGER BBDO / MELBOURNE Websites: Travel, Entertainment & Leisure
COLENSO BBDO/PROXIMITY NEW ZEALAND / AUCKLAND Best Use Of A Social Network Amnesty International COSSETTE / MONTREAL Websites: Other Consumer Goods COSSETTE / TORONTO Mobile UX Design: User Experience
2
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
CREATIVE ARTISTS AGENCY / LOS ANGELES + MOONBOT STUDIOS / SHREVEPORT Craft: Animation / Chipotle Mexican Grill The Scarecrow Motion Graphics DDB / PARIS Best Social Media Page By A Brand
Silver
Musee de la Grande Guerre Facebook 1914
Silver
DDB / SINGAPORE Mobile: Public Service
StarHub Ltd
MySmartEye
Bronze
DDB DM9JAYMESYFU/DIGIT / MAKATI Mobile: Public Service
Smart Communications
TXTBKS
Silver
DENTSU / TOKYO Craft: Sound Design Data Visualization & Info Graphics Use Of Technology: Product & Mobile Integration DEUTSCH / LOS ANGELES Mobile: Services / Utilities
Honda Motor Co. Honda Motor Co. Beams
Sound of Honda / Ayrton Senna 1989 Sound of Honda / Ayrton Senna 1989 Asoberu-T ("Playable T-Shirts")
Bronze Gold Gold
Pop Secret
Perfect Pop
Silver
American Express
Passion Project
Silver
Newcastle
If We Made It
Bronze
Newcastle
General Social
Gold
Best Branded Social Campaign
Newcastle
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Gold
Best Integrated Campaign Led By Social
Newcastle
No Bollocks
Silver
Mobile: Services / Utilities
De-De
Birdseye
Gold
Use Of Technology: LocationBased Services
New Museum
Recalling 1993
Bronze
DIGITAS / NEW YORK Best Integrated Campaign Led By Social DROGA5 / NEW YORK Integrated Branding: 360 Campaign Best Social Media Page By A Brand
3
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
FIRSTBORN / NEW YORK Mobile UX Design: Craft
Rolex
The Rolex Daytona Experience
Silver
The Epic Split
Gold
Live Test Series Integrated Campaign
Silver
Helly Hansen
First Tracks
Bronze
GOOGLE CREATIVE LAB / NEW YORK Craft: Sound Design
Racer: A Chrome Experiment
Gold
GREY CANADA / TORONTO Best Branded Social Campaign Best Use Of A Social Network
Missing Children Society of Canada Missing Children Society of Canada
Milk Carton 2.0
Silver
World's Most Valuable Check-In
Bronze
FORSMAN & BODENFORS / GOTHENBURG Online Films & Video: Volvo Trucks Short Form - Single Integrated Branding: Volvo Trucks Online Campaign Mobile: Consumer Goods
GROW / NORFOLK + BURBERRY IN-HOUSE / LONDON + GOOGLE CREATIVE PARTNERSHIPS / MOUNTAIN VIEW Burberry Kisses: A Google Art, Websites: Cosmetics, Google, Burberry Bronze Toiletries & Personal Care Copy & Code Project HEIMAT / BERLIN Best Integrated Campaign Led By Social HELLO MONDAY / AARHUS C Web UX Design: Craft
Hornbach
The Hornbach Hammer
Bronze
Greenpeace
Into the Arctic
Gold
Hello Again
Silver
Beck Reimagine David Bowie's "Sound and Vision"
Bronze
Hello Again
Silver
Like a Rolling Stone Interactive Music Video
Gold
HUDSON ROUGE / NEW YORK Websites: Durable Goods Online Films & Video: Music Videos Web UX Design: User Experience INTERLUDE / NEW YORK CITY Online Films & Video: Interactive Video
The Lincoln Motor Company The Lincoln Motor Company The Lincoln Motor Company
Sony Legacy
4
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
IRIS / SYDNEY adidas New Zealand
adidas All Blacks All Undefeated in 2013
Silver
JOHN ST. / TORONTO Best Branded Social Campaign
WWF
The Inevitable News
Bronze
JUNG VON MATT / LIMMAT / ZURICH Other Digital Solutions
Neue Zuercher Zeitung
Digital Newspaper Holder
Bronze
JWT / LONDON Best Branded Social Post
Nestle
Kit Kat Tic Tac Tweet
Bronze
Johnson & Johnson
Zyrtec AllergyCast App With Symptom Tracker
Bronze
BMW North America
Eli's BMW
Silver
Punk Corporate Identity
Silver
Norton by Symantec
Enjoy Your Privacy
Bronze
Samsung
The Developer
Bronze
Mobile: Branded Games
Australian Bureau of Statistics
Run That Town
Gold
Other Digital Solutions
Coca-Cola
Small World Machines
Silver
Small World Machines
Gold
Best Branded Social Post
JWT / NEW YORK Mobile: Services / Utilities KBS+ / NEW YORK Best Branded Social Post
KING JAMES GROUP / PUNK / CAPE TOWN Craft: Typography Punk LEO BURNETT / CHICAGO Websites: Other Consumer Goods Online Films & Video: Short Form - Single LEO BURNETT / SYDNEY
LEO BURNETT / SYDNEY + LEO BURNETT / CHICAGO Interactive Advertising: Coca-Cola Experiential
5
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
LEO BURNETT FRANCE / SAINT-DENIS Online Films & Video: Long Form - Single
Mimi Foundation
If only for a second
Silver
Bentley Burial
Silver
Donor Cable
Silver
Easy Way Subtitles
Silver
Easy Way Subtitles
Silver
Names for Change
Silver
MEMAC OGILVY LABEL / TUNIS MAHRAJENE Mobile: Social Networks C.S Hammam-Lif
Mobilizing the 12th Man
Gold
MOTHER / NEW YORK Best Branded Social Campaign
Mondelez International
Tiny Costumes: A Sour Patch Kids Halloween
Bronze
Airbnb
Hollywood & Vines
Bronze
Best Branded Social Post
Century 21
Breaking Bad
Gold
Web UX Design: Craft
National Geographic
Killing Kennedy
Gold
NATIVE VML / SOUTH AFRICA Mobile: Services / Utilities
Modjaji Books
Bookly
Silver
NORTH KINGDOM / SKELLEFTEA Mobile UX Design: Craft
Google & Warner Bros.
A Journey Through Middle-Earth
Silver
LEO BURNETT TAILOR MADE / SÃO PAULO Best Branded Brazilian Association of Social Campaign Organ Transplantation Other Digital Solutions
Clube Sangue Bom
LODUCCA / SÃO PAULO Websites: Services Web UX Design: Cross-Channel Integration
Easy Way Language Center Easy Way Language Center
MCKINNEY / DURHAM Web UX Design: Craft
MULLEN / BOSTON Online Films & Video: User Generated Content
Urban Ministries of Durham
6
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
OGILVY & MATHER / GUATEMALA Use Of Technology: Augmented Experience
Pelikan Americas
Pelikan Word Finder
Silver
Unilever
Real Beauty Sketches
Bronze
Best Use Of A Social Network
Red Balloon
Celeb Grammar Cops
Silver
Best Integrated Campaign Led By Social
Unilever
Real Beauty Sketches
Gold
Kontor Records
Back to Vinyl - The Office Turntable Gold
IBM
A Boy and His Atom
Silver
British Airways
A Ticket to Visit Mum
Silver
IBM
IBM Datagrams
Gold
Google+ & Tous Unis Pour L'Egalite
Same Sex Marriage
Gold
Scrabble
Scrabble WiFi
Gold
British Airways
Magic of Flying
Bronze
British Airways
Magic of Flying
Gold
123w meets fiverr
Silver
World Wide Maze
Silver
OGILVY BRASIL / SÃO PAULO Online Films & Video: Long Form - Single
OGILVY GERMANY / DUESSELDORF Mobile: Media, Entertainment & Leisure OGILVY / NEW YORK Online Films & Video: Short Form - Single Online Films & Video: Long Form - Single Data Visualization & Info Graphics OGILVY / PARIS Online Films & Video: Event / Live Webcast Use Of Technology: Location-Based Services OGILVYONE / LONDON Interactive Advertising: Experiential Other Digital Solutions
ONE TWENTY THREE WEST / VANCOUVER Websites: Self-Promotion One Twenty Three West PARTY / TOKYO Web UX Design: Cross-Channel Integration
Google Japan
7
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
PEREIRA & O’DELL / SAN FRANCISCO Online Films & Video: Short Form - Single
Skype
The Born Friends Family Portrait
PROJECTOR / NEW YORK + SPRING/SUMMER / COPENHAGEN + SMALLGIANTS / NEW YORK Mobile UX Design: Craft UNIQLO UNIQLO Recipe PROJECTOR / NEW YORK + WHITE / TOKYO + MINI TITLE / LONDON + SMALLGIANTS / NEW YORK Websites: Footware, UNIQLO UNIQLO HairDo Clothing & Accessories PUBLICIS CONSEIL / PARIS Online Films & Video: Long Form - Series
Bronze
Gold
Bronze
Nescafe
Really Friends?
Bronze
Citibank
Citi Bike
Bronze
Citibank
Citi Bike
Silver
Nike
The Nike SB App
Gold
Mobile: Media, Entertainment & Leisure
Samsung Telecommunications America
Jay Z Magna Carta Holy Grail App
Gold
Mobile: Services / Utilities
Nike
The Nike SB App
Gold
Use Of Technology: Product & Mobile Integration
Nike
Win the Hour
Bronze
Save Our Sons
The Most Powerful Arm Ever Invented
Bronze
Molson Canadian
The Beer Fridge
Bronze
Chipotle Mexican Grill
Chipotle Ordering App
Bronze
PUBLICIS KAPLAN THALER / NEW YORK Integrated Branding: 360 Campaign Use Of Technology: Product & Mobile Integration R/GA / NEW YORK Mobile UX Design: User Experience
REACTIVE / SYDNEY Best Integrated Campaign Led By Social RETHINK / TORONTO Interactive Advertising: Other Interactive Media ROKKAN / NEW YORK Mobile: Services / Utilities
8
THE ONE CLUB
260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG
2014 ONE SHOW – INTERACTIVE PENCILS BY AGENCY
RPA / SANTA MONICA Best Integrated Campaign Led By Social
American Honda Motor Co.
Project Drive-in
Bronze
SQUARESPACE / NEW YORK Web UX Design: Utility
Squarespace
Squarespace Logo
Gold
TBWA\MEDIA ARTS LAB / LOS ANGELES Web UX Design: Craft
Apple
30 Years of Mac
Gold
UNIT9 / LONDON Mobile UX Design: Utility
Resuscitation Council UK
Lifesaver
Silver
Wendy's
Pretzel Bacon Cheeseburger Love Songs
Bronze
VML / KANSAS CITY Best Branded Social Campaign
WIEDEN+KENNEDY / AMSTERDAM + RESN / WELLINGTON + ASSEMBLY / AUCKLAND Web UX Design: Craft Electronic Arts Life Size Messi
Silver
WIEDEN+KENNEDY / PORTLAND Websites: Branded Games Integrated Branding: 360 Campaign Best Social Media Page By A Brand WORKING NOT WORKING / NEW YORK Websites: Social Networks
Dodge
Hands On Ron Burgundy Game
Silver
Dodge
Ron Burgundy Integrated
Bronze
Old Spice
Bronze
Working Not Working
Working Not Working
Bronze
9