Shortlist (Branded Content & Entertainment Lions) Cat. No
Entry No Title
Client
Product
Entrant Company
Country
Agency
Media Agency
PROSTATE CANCER UK
PROSTATE CANCER UK
COAST London
UNITED KINGDOM
COAST London
MANNING GOTTLIEB OMD London
Production Company
A01 (Fiction: TV & Broadcast) A01/004
00336
FATHER'S DAY
A03 (Fiction: Online) A03/005
00166
UE BOOM
HEINEKEN
HEINEKEN
GREENLIGHT MEDIA AND MARKETING Los Angeles, CA WIEDEN+KENNEDY AMSTERDAM
USA
00269
THE SOCIAL MUSIC EXPERIMENT THE ODYSSEY
LOGITECH: ULTIMATE EARS
A03/011
GREENLIGHT MEDIA AND MARKETING Los Angeles, CA THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
A03/014
00276
ABSOLUT NEXTFRAME
ABSOLUT VODKA
SID LEE
THE NETHERLANDS SID LEE
A03/030
00695
FAST CASUAL DINING PIRO New York
USA
A03/042
00640
FARMED AND DANGEROUS FICTION ENTRY THE POWER INSIDE
THE ABSOLUT COMPANY, PERNOD RICARD CHIPOTLE MEXICAN GRILL INTEL + TOSHIBA
PEREIRA & O'DELL San Francisco
A03/058
00546
CORNETTO CUPIDITY
UNILEVER
TOSHIBA LAPTOP WITH INTEL INSIDE CORNETTO
MOFILM London
A03/066
00950
THE SCARECROW
CHIPOTLE MEXICAN GRILL
FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles
A03/067
01050
STREET TALES
FIAT
FIAT
A03/072
00576
EAST LOS HIGH TV SERIES
POPULATION MEDIA CENTER
IMPROVING SEXUAL HEALTH AMONG YOUNG LATINAS IN THE US
BMW
BMW/ AUTOMOTIVE - UM New York VEHICLES SAN MIGUEL WINK TTD Madrid ESPECIAL AXE APOLLO BBH London
USA
JASH Los Angeles STARCOM MEDIAVEST GROUP Amsterdam
MJZ LONDON London JIMMY LEE Amsterdam / FIELDTRIP London
MEDIASTORM New York
USA
PIRO New York / CHIPOTLE MEXICAN GRILL New York PEREIRA & O'DELL San Francisco
UNITED KINGDOM
MOFILM London / THEAUDIENCE London
PHD London
USA
CREATIVE ARTISTS AGENCY Los Angeles
LEO BURNETT TAILOR MADE S達o Paulo
BRAZIL
LEO BURNETT TAILOR MADE S達o Paulo
WISE ENTERTAINMENT Los Angeles
USA
THE ALCHEMISTS Los Angeles / HULU Santa Monica
FURLINED Los Angeles / TOOL OF NORTH AMERICA Santa Monica RSA FILMS London / KODE MEDIA London / THE HERD FILMS Vancouver MOONBOT STUDIOS Shreveport
WISE ENTERTAINMENT Los Angeles
A04 (Non-Fiction: TV & Broadcast) A04/007
00013
DRIVING ON ICE
A04/008
00072
UN LUGAR LLAMADO MUNDO SAN MIGUEL
A04/012
00419
GENERATION ASTRONAUT
A04/014
00435
ONCE MORE, THE STORY OF VOLKSWAGEN CANADA VIN 903847
AUTOMOTIVE
A04/031
01081
FORD ON THE ROAD AGAIN
FORD FRANCE
NASHVILLE CONVENTION AND VISITORS CORPORATION
UM New York
STUN CREATIVE Los Angeles
SPAIN
WINK TTD Madrid
ANIMAL MEDIA Madrid
UNITED KINGDOM
BBH London
RADICAL MEDIA New York City, NY
RED URBAN Toronto
CANADA
RED URBAN Toronto
FORD ECOSPORT
OGILVY FRANCE Paris
FRANCE
OGILVY FRANCE Paris
UNTITLED FILMS Toronto / ROOSTER POST PRODUCTION Toronto, oN / IMPRINT MUSIC Toronto FIGHTING FISH Clichy
ENTERTAINMENT, TRAVEL AND TOURISM ADOPTION AWARENESS CONSUMER PACKAGED GOODS GUINNESS
VML Kansas City
USA
VML Kansas City
Y&R Moscow
RUSSIA
Y&R Moscow
WIEDEN+KENNEDY Portland
USA
WIEDEN+KENNEDY Portland
AMV BBDO London
UNITED KINGDOM
AMV BBDO London
CARAT London
UNILEVER BRAND GLOBAL
DAVID Buenos Aires
ARGENTINA
DAVID Buenos Aires
PHD London / MINDSHARE MOXIE PICTURES New York WORLDWIDE London
TELEKINETIC COFFEE SHOP SONY PICTURES SURPRISE WESTJET CHRISTMAS WESTJET AIRLINES LTD MIRACLE: REAL-TIME GIVING
CARRIE
THINKMODO New York
USA
THINKMODO New York
AIRLINE
WESTJET Calgary
CANADA
WESTJET Calgary
SOUND OF HONDA / AYRTON HONDA MOTOR CO. SENNA 1989 WE WERE THERE BNP PARIBAS
INTERNAVI
DENTSU Tokyo
JAPAN
DENTSU Tokyo
DENTSU CREATIVE X Tokyo
BANK & ASSURANCES SID LEE Paris
FRANCE
SID LEE Paris
B-REEL Stockholm
FROM ONE SECOND TO THE AT&T NEXT SWEETIE TERRE DES HOMMES NETHERLANDS
AT&T
BBDO NEW YORK
USA
BBDO NEW YORK
SAVILLE PRODUCTIONS Los Angeles, CA
LEMZ Amsterdam
THE NETHERLANDS LEMZ Amsterdam
TETTEROO MEDIA Amsterdam
PEREIRA & O'DELL San Francisco
USA
PEREIRA & O'DELL San Francisco
STATION FILM New York City, NY / UNCORKED Portland / UMLAUT FILMS San Francisco CAVIAR Los Angeles / PS 260 New York / SOUNDTRACK Boston
UNILEVER
MINDSHARE Paris
A05 (Non-Fiction: Film) A05/004
00311
FOR THE LOVE OF MUSIC
A05/006
00386
MOVIES THAT CHANGE LIVES CHANGE ONE LIFE
A05/009
01015
HOW TO RAISE AN OLYMPIAN PROCTER & GAMBLE
A05/012
01031
SAPEURS DOCUMENTARY
DIAGEO
A05/013
01170
WHY BRING A CHILD INTO THIS WORLD?
UNILEVER BRAND GLOBAL
MAKE New York / THE STATION MEDIA New York / CONTACT COLOR AND POST New York ADSERVICE Moscow / ACTION FILM Moscow / CINELAB Moscow JOINT EDITORIAL Portland, OR STILLKING FILMS Cape Town
A06 (Non-Fiction: Online) A06/004
00027
A06/005
00035
A06/007
00116
A06/011
00129
A06/026
00283
A06/029
00398
A06/059
00642
THE BORN FRIENDS FAMILY PORTRAIT
SKYPE
INTERNATIONAL CHILDRENS' AID ORGANIZATION VOICE-OVER-IP
A06/092
00564
WORLD'S TOUGHEST JOB
AMERICAN GREETINGS
GREETING CARDS
MULLEN Boston
USA
MULLEN Boston
A06/099
00629
NOT IMPOSSIBLE, INTEL, VENABLES BELL
3D PRINTING PROSTHETICS
THE EBELING GROUP New York
USA
THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice / VENABLES BELL & PARTNERS San Francisco
A06/113
01032
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN SAPEURS DOCUMENTARY
DIAGEO
GUINNESS
AMV BBDO London
UNITED KINGDOM
AMV BBDO London
Page 1 of 3
MOSAIC Toronto
CARAT London
STUDIO M Toronto,ON
STILLKING FILMS Cape Town
Shortlist (Branded Content & Entertainment Lions) A06/120
01104 01160
WHAT WOULD YOU DO WITH 20TH CENTURY FOX U$S 25.000? FACE TO FRIENDS NESTLÉ
THE SECRET LIFE OF OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA WALTER MITTY NESCAFÉ PUBLICIS CONSEIL Paris FRANCE
OGILVY & MATHER ARGENTINA Buenos Aires
A06/124 A06/137
01189
UNLOAD YOUR 401K
ANTI GUN VIOLENCE ORGANIZATION
STATES UNITED TO PREVENT GUN VIOLENCE
PUBLICIS CONSEIL Paris
GREY NEW YORK
USA
GREY NEW YORK
CASEY NEISTAT New York ZENITHOPTIMEDIA Paris
PRODIGIOUS SAINT-DENIS RABBIT CONTENT New York / ROCK PAPER SCISSORS New York City, NY
A07 (Brand or Product Integration into an Existing Programme or Platform) A07/013
00333
WIPE OFF 5
A07/024
00467
FIFA 14
TRANSPORT ACCIDENT COMMISSION MICROSOFT
SPEED
GREY MELBOURNE
AUSTRALIA
GREY MELBOURNE
XBOX 360
Y&R COLOMBIA Bogotá
COLOMBIA
COMEDIANS IN CARS GETTING COFFEE THE KAN KHAJURA STATION
HONDA
ACURA
STARCOM MEDIAVEST GROUP New York
USA
Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá
A07/045
00931
A07/059
00808
UNILEVER INDIA
LOWE AND PARTNERS WORLDWIDE Mumbai
INDIA
00869
THE WORLD'S FIRST ALLLEGO AD BREAK
WARNER BROS.
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE. THE LEGO MOVIE
A07/061
PHD London
UNITED KINGDOM
A07/063
00918
OSCARS SELFIE
SAMSUNG GALAXY NOTE 3
72ANDSUNNY Los Angeles, CA
USA
A07/067
01113
BALD CARTOONS
SAMSUNG TELECOMMUNICATIONS AMERICA GRAACC
NGO
OGILVY BRASIL São Paulo
BRAZIL
OGILVY BRASIL São Paulo
MITCHELL & PARTNERS South Melbourne
THE POUND Melbourne
STARCOM MEDIAVEST GROUP New York LOWE AND PARTNERS WORLDWIDE Mumbai / PHD INDIA Mumbai OZONTEL Hyderabad
PHD London / PHD DRUM ITN PRODUCTIONS London / THE MOVING London PICTURE COMPANY London / BRICKSPORTS Leeuwarden 72ANDSUNNY Los Angeles, CA / PMKBNC New STARCOM MEDIAVEST BISCUIT FILMWORKS New York City, NY / York / EDELMAN DIGITAL New York GROUP New York AERO FILM Los Angeles, CA PARANOID BR São Paulo
A08 (Use or Integration of User-Generated Content) A08/006
00126
#6SECONDSCIENCE FAIR
GE
TECHNOLOGY
GENERAL ELECTRIC New York
USA
GENERAL ELECTRIC New York
A08/013
00255
HOLLYWOOD & VINES
AIRBNB
MULLEN Boston
USA
MULLEN Boston
A08/041
00771
KOMBI LAST WISHES
VOLKSWAGEN DO BRASIL
TRAVEL & HOSPITALITY VOLKSWAGEN BUS
ALMAPBBDO São Paulo
BRAZIL
ALMAPBBDO São Paulo
A08/054
01036
THE DISHOOM STORY PLATES
DISHOOM
OGILVYONE LONDON
UNITED KINGDOM
OGILVYONE LONDON
A08/055
01058
MAKE EVERY YARD COUNT
NIKE
BOMBAY CAFE, SHOREDITCH BRANCH NIKE CRICKET
JWT INDIA Mumbai
A08/066
01168
CHRISTMAS IN A DAY FILM
SAINSBURY'S
A08/081
01014
WE WERE THERE
B-REEL Los Angeles / LOST PLANET Los Angeles, CA SPRAY FILMES São Paulo / INKUBA Sáo Paulo / B, A, START! São Paulo
INDIA
JWT INDIA Mumbai
MINDSHARE Bangalore
1ST DECEMBER FILMS Bangalore
UNITED KINGDOM
AMV BBDO London
PHD London
RSA FILMS London
BNP PARIBAS
SAINSBURY'S AMV BBDO London SUPERMARKETS BANK & ASSURANCES SID LEE Paris
FRANCE
SID LEE Paris
INAKADATE VILLAGE
B-REEL Stockholm
A09 (Live Experience) A09/003
00022
RICE-CODE
RICE-CODE
HAKUHODO Tokyo
JAPAN
HAKUHODO Tokyo
A09/005
00036
WESTJET CHRISTMAS WESTJET AIRLINES LTD MIRACLE: REAL-TIME GIVING
AIRLINE
WESTJET Calgary
CANADA
WESTJET Calgary
NIPPON MOVIE CO. Tokyo
A09/016
00104
D ROSE JUMP STORE
ADIDAS
UNITED KINGDOM
TBWA\LONDON
00171
SAPNA (DREAM)
SMARTLIFE
FP7/DXB Dubai
00056
FLASHBACK
BBDO GERMANY Berlin
A09/065
00438
SMOK-INK
BERLIN TOURISMUS & KONGRESS HUMANITAS CANCER CENTER
UNITED ARAB EMIRATES GERMANY
FP7/DXB Dubai
A09/035
ADIDAS D ROSE 3.5 BASKETBALL SHOES SMARTLIFE'S SAPNA FUND THE VISITBERLIN MUSEUM PASS ANTI-SMOKING
TBWA\LONDON
A09/027
TBWA\ITALIA Milan
ITALY
TBWA\ITALIA Milan
FIRST FLOOR UNDER Milan
A09/165
01028
THE HAIR FEST
CASA DE LA AMISTAD
HAIR DONATION
OGILVY & MATHER Mexico City
MEXICO
OGILVY & MATHER Mexico City
PLATAFORMA Mexico City
A09/178
01105
AMIA BOOTH
AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA)
AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA)
OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA
OGILVY & MATHER ARGENTINA Buenos Aires
WINONA Buenos Aires
SONY MUSIC
BOB DYLAN BOX SET INTERLUDE New York RELEASE FOOT LOCKER BBDO NEW YORK
USA
INTERLUDE New York
WALTER PICTURES New York / PULSE FILMS London
USA
BBDO NEW YORK
SAMSUNG TELECOMMUNICATIONS AMERICA KISS TV
GALAXY
72ANDSUNNY Los Angeles, CA
USA
72ANDSUNNY Los Angeles, CA / R/GA New York STARCOM MEDIAVEST / EDELMAN New York GROUP Chicago
MUSIC CHANNEL
LOLA Madrid
SPAIN
LOLA Madrid
CHIPOTLE MEXICAN GRILL
FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles
USA
CREATIVE ARTISTS AGENCY Los Angeles
MOONBOT STUDIOS Shreveport
CANCER COUNCIL
BREAST CANCER
JWT Sydney
AUSTRALIA
JWT Sydney / SOAP CREATIVE Sydney
COLLIDER Sydney / STUDIOS 301 Alexandria
SUPPORT AND WELLBEING CENTERS BARBECUE PRODUCTS
LEO BURNETT FRANCE Paris
FRANCE
LEO BURNETT FRANCE Paris
PRODIGIOUS Paris
JWT BRAZIL São Paulo
BRAZIL
JWT BRAZIL São Paulo
SANTA TRANSMEDIA PRODUCTIONS Porto Alegre / ANTFOOD Sao Paulo
MOSAIC Toronto
STUDIO M Toronto,ON
UM MENA Dubai
MINT MENA Dubai / TETRA ADVERTISING Dubai
BBDO GERMANY Berlin
A10 (Use or Integration of Music) A10/020
00309
A10/029
00666
A10/048
00915
A10/053
00988
A10/069
00951
BOB DYLAN LIKE A ROLLING STONE HARDEN SOUL INTEGRATED CAMPAIGN THE NEXT BIG THING IS HERE WITH SAMSUNG + JAY Z MUSIC VIDEOS WITHOUT MUSIC THE SCARECROW
A10/082
01148
I TOUCH MYSELF
FOOT LOCKER
ANONYMOUS CONTENT Los Angeles, CA
A11 (Use or integration of Printed Content) A11/007
00349
IF ONLY FOR A SECOND
MIMI FOUNDATION
A11/011
00635
THE BARBECUE BIBLE
TRAMONTINA
Page 2 of 3
Shortlist (Branded Content & Entertainment Lions) A11/016
00756
LEON 1914, THE BOOK
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
FRANCE
DDB PARIS
UNITED KINGDOM
OGILVYONE LONDON
GRAACC
MUSÉE DE LA DDB PARIS GRANDE GUERRE DU PAYS DE MEAUX BOMBAY CAFE, OGILVYONE LONDON SHOREDITCH BRANCH NGO OGILVY BRASIL São Paulo
A11/030
01038
THE DISHOOM STORY PLATES
DISHOOM
A11/035
01118
BALD CARTOONS
BRAZIL
OGILVY BRASIL São Paulo
USA
THE INTEGER GROUP Lakewood / HIPCRICKET Bellevue CLM BBDO Boulogne-Billancourt
PARANOID BR São Paulo
A12 (Original Game or use of gaming) A12/008
00198
PRINGLES FLAVOR SLAM
KELLOGG COMPANY
PRINGLES
A12/025
00749
A TRIP OUT TO SEA
GUY COTTEN
MARINE SECURITY CLM BBDO Boulogne-Billancourt GEAR - LIFEJACKETS
THE INTEGER GROUP Lakewood
A12/035
00831
VIDEO GAME VETERANS
A12/046
00952
THE SCARECROW
IRAQ VETERANS AGAINST THE ONG THE CYRANOS McCANN WORLDGROUP WAR (IVAW) EUROPE Barcelona CHIPOTLE MEXICAN GRILL FAST CASUAL DINING CREATIVE ARTISTS AGENCY Los Angeles
FRANCE
SPAIN USA
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona CREATIVE ARTISTS AGENCY Los Angeles
USA
KETCHUM Atlanta, GA
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex / GROUEK Paris
MOONBOT STUDIOS Shreveport
A13 (Use or integration of digital or social media) A13/016
00108
WENDY'S
QSR
00130
WENDY'S PRETZEL BACON CHEESEBURGER LOVE SONGS WE WERE THERE
A13/018 A13/020
BNP PARIBAS
BANK & ASSURANCES SID LEE Paris
FRANCE
SID LEE Paris
00134
PROJECT DRIVE-IN
AMERICAN HONDA MOTOR CO. HONDA
RPA Los Angeles, CA
USA
RPA Los Angeles, CA
A13/061
00310
SONY MUSIC
USA
INTERLUDE New York
00314
VML Kansas City
USA
VML Kansas City
A13/083
00572
TAKE THE WHEEL
MERCEDES-BENZ USA
RAZORFISH New York
USA
RAZORFISH New York
A13/092
00747
A TRIP OUT TO SEA
GUY COTTEN
BOB DYLAN BOX SET RELEASE ENTERTAINMENT, TRAVEL AND TOURISM MERCEDES-BENZ CLA-CLASS MARINE SECURITY GEAR - LIFEJACKETS
INTERLUDE New York
A13/062
BOB DYLAN LIKE A ROLLING STONE FOR THE LOVE OF MUSIC
CLM BBDO Boulogne-Billancourt
FRANCE
CLM BBDO Boulogne-Billancourt
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex / GROUEK Paris
A13/113
00779
SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL São Paulo
BRAZIL
FCB BRASIL São Paulo
HUNGRY MAN Rio de Janeiro / TIMBRE Sao Paulo
A13/118
00832
HOMELESSFONTS
ARRELS FUNDACIÓN
ONG
SPAIN
A13/160
00947
#THEWORLDNEEDSMORE
USA
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona LEO BURNETT NEW YORK
A13/161
00983
SAMSUNG MAESTROS ACADEMY
LEO BURNETT Milan
ITALY
LEO BURNETT Milan
A13/168
01059
MAKE EVERY YARD COUNT
UNITED NATIONS, OFFICE FOR WORLD THE COORDINATION OF HUMANITARIAN DAY HUMANITARIAN AFFAIRS SAMSUNG ELECTRONICS ITALY SAMSUNG CONSUMER ELECTRONICS NIKE NIKE CRICKET
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona LEO BURNETT NEW YORK
JWT INDIA Mumbai
A13/170
01086
REAL LIFE
ALLIANZ
A13/176
01134
IBM FRACTAL FEST
A13/177
01143
A13/193
01194
TRAVEL YOUR TWEET INTERESTING UNLOAD YOUR 401K
NASHVILLE CONVENTION AND VISITORS CORPORATION
VML Kansas City
INDIA
JWT INDIA Mumbai
FRANCE
OGILVY FRANCE Paris
IBM
INSURANCE OGILVY FRANCE Paris PRODUCTS/SERVICE S TUMBLR OGILVY NEW YORK
USA
OGILVY NEW YORK
EXPEDIA
EXPEDIA
OGILVY & MATHER LONDON
UNITED KINGDOM
OGILVY & MATHER LONDON
STATES UNITED TO PREVENT GUN VIOLENCE
ANTI GUN VIOLENCE ORGANIZATION
GREY NEW YORK
USA
GREY NEW YORK
BANK & ASSURANCES SID LEE Paris
STARCOM MEDIAVEST GROUP New York
LIQUID 9 Kansas City
B-REEL Stockholm MEDIAVEST New York
STARCOM Los Angeles
STOPP/LA Los Angeles, CA / BUTCHER EDITORIAL Los Angeles WALTER PICTURES New York / PULSE FILMS London MAKE New York / THE STATION MEDIA New York / CONTACT COLOR AND POST New York
STINKDIGITAL New York / THE MILL London / THE MILL New York MAGNOLIA Milan
MINDSHARE Bangalore
1ST DECEMBER FILMS Bangalore FIGHTING FISH Clichy
EYEPATCH PRODUCTIONS New York PHD London RABBIT CONTENT New York / ROCK PAPER SCISSORS New York City, NY
A14 (Integrated Campaign) A14/011
00131
WE WERE THERE
BNP PARIBAS
FRANCE
SID LEE Paris
A14/012
00135
PROJECT DRIVE-IN
AMERICAN HONDA MOTOR CO. HONDA
RPA Los Angeles, CA
USA
RPA Los Angeles, CA
A14/074
00775
KOMBI LAST WISHES
VOLKSWAGEN DO BRASIL
ALMAPBBDO São Paulo
BRAZIL
ALMAPBBDO São Paulo
A14/099
00876
CLIMATE NAME CHANGE
350 ACTION
BARTON F. GRAF 9000 New York
USA
BARTON F. GRAF 9000 New York
A14/105
00949
#THEWORLDNEEDSMORE
LEO BURNETT NEW YORK
USA
LEO BURNETT NEW YORK
Total Entries:
VOLKSWAGEN BUS
ENVIRONMENTAL PUBLIC SERVICE UNITED NATIONS, OFFICE FOR WORLD THE COORDINATION OF HUMANITARIAN DAY HUMANITARIAN AFFAIRS 91
Page 3 of 3
B-REEL Stockholm MEDIAVEST New York
STARCOM Los Angeles
STOPP/LA Los Angeles, CA / BUTCHER EDITORIAL Los Angeles SPRAY FILMES São Paulo / INKUBA Sáo Paulo / B, A, START! São Paulo FURLINED Los Angeles / BIG SKY EDIT New York STINKDIGITAL New York / THE MILL London / THE MILL New York