What is Social Media? Why Social Media ?
Social Media Strategy BRAND Social Media Tools Social Media Rules For Audience Engagement
Conversion & ROI
What is Social Media? Communication activities which keeps organizations , industries & communities engaged & interactive with the help of web & mobile technologies. Why Social Media ?
Social media Advantages & Importance Reduce your overall marketing cost Connecting with current customers Finding new customers Open Communication You can design your own online brand Increase awareness of product or service Increase in inbound leads Able to monitor conversations Enhancing your online reputation Measure the frequency of the discussion about brand
Social Media Strategy Plan of action to accomplish Goal successfully
Choose platform Social Networking Create Contents Implement & tagging Collaboration & #tags Track & Measure Progress Set Goals Determine Audience Social Media Tools
Content Marketing Social media is all about contents Content Delivery – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE!
Listening – seeking customer insights for use in marketing and development Talking – expanding your efforts to more interactive channels Energizing – finding your most enthusiastic customers and supercharging their word of mouth Supporting – helping your customers support each other Embracing – integrating your customers’ feedback
Social media rules for Audience engagement
Clearly define your marketing objectives Understand your audience Respond to comments Be consistent Be generous Execute your online strategy Measure your effectiveness Encourage your audience to engage in conversation Stay on topic Be transparent and honest, but don’t violate organization’s trust Share your expertise Review copyright notices & trademark guidelines first
Blogging Take a stand Tell them something they don’t already know Develop your voice Listen Curate content
Conversion & ROI Search Traffic Channels Referral Traffic Direct Traffic Online Marketing Campaigns More detailed social media metrics include conversion rates, brand awareness, and ROI are important metrics to determine.
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ADOLIC MEDIA ENTERPRISE EMAIL : we@adolic.com Phone : 079-40031400