Build your Network

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But the fabric that ties all of these things together and makes them all so powerful when executed perfectly is the proximity of the people who attend & participate. Seeing the same people over and over again (in a good way) to further strengthen relationships in your world can have a profound impact on you as a business professional. And as a person. Building your networking sphere in a very large area (i.e., the state of PA) could prove be a daunting task. But picking a smaller area like your town or section of the county – hyper local if you will – by targeting the events, organizations, and people of that specific region is a proven method that still reigns supreme when it comes to building one’s brand/selling a product/spreading the word of your company or organization. As a small business owner for the past 15 years, I still haven’t found a better ROI for my money and time than networking.

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