2016
MEDIA KIT
MAGAZINE
THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
THE MAGAZINE
Bal Harbour Magazine celebrates the ultimate in fashion and luxury. The pages of this biannual magazine bring the most current trends and coveted looks of the season to life through the eyes of some of the world’s top fashion photographers, writers and stylists. The features echo the tastes and interests of Bal Harbour Shops’ global client base covering everything from fashion profiles to luxury travel to the season's musthave accessories.
BA LH A RB O UR S H OP S . CO M
DISTRIBUTION
100,000 copies Published twice a year
SPRING: February 14, 2017 FALL: September 8, 2017
THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
THE SHOPS
Bal Harbour Shops is home to one of the highest concentrations of luxury retailers in the world. Created by retail visionary Stanley Whitman in 1965, Bal Harbour Shops is a tropical garden of luxury shopping that has attracted a global clientele since its inception. Now, celebrating its 50th anniversary, Whitman’s vision continues to flourish and evolve as the Shops welcome new brands to take part in its al fresco luxury retail experience unlike any other. In fact, Bal Harbour Shops is a lifestyle experience, encompassing fine dining, events and cultural happenings all year long.
BA LH A RB O UR S H OP S . CO M
THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
ONLINE
BalHarbourShops.com is your destination for fashion, style, news and more! Led by Senior Fashion Writer Jessica Michault, each week we bring our visitors original content, from behind the scenes at Fashion Week, to trend reports, exclusive interviews and candid conversations with some of the industry’s most sought-after names. In addition, we also present cultural happenings, coverage of events and seasonal runway reviews to make sure you are always in fashion!
BAL HA RB OU RS H O P S . C O M
THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
SOCIAL MEDIA
Instagram 27.2K Followers
Facebook 250K Likes
Twitter 11K Followers
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THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
ADVERTISING RATES All prices are net
PREMIUM POSITION / FIRST 50% SPREAD
$17,500
RIGHT HAND PAGE
$11,000
RIGHT HAND PAGE, OPPOSITE EDIT LEFT HAND PAGE, OPPOSITE EDIT LEFT HAND PAGE
SECOND 50% SPREAD
RIGHT HAND PAGE LEFT HAND PAGE
$12,900
$10,900
$9,500
$13,000
$8,000
$7,000
BA LH A RB O UR S H OP S . CO M
THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
READERSHIP & DISTRIBUTION CIRCULATION 100,000 COPIES TOP U.S. MARKETS CALIFORNIA COLORADO FLORIDA NEW YORK
GENDER
FEMALE 74%
MALE 26%
MARITAL STATUS
FREQUENCY BI-ANNUAL
MARRIED 63% SINGLE 37%
READERS PER COPY FOUR
ECONOMIC AVERAGE HOUSEHOLD VALUE $1.5 MILLION +
MEDIAN HOUSEHOLD INCOME $300,000 +
AVERAGE NET WORTH $2 MILLION +
LUXURY CONDOS 3%
LUXURY HOTELS 11% BAL HARBOUR SHOPS 6%
STRATEGIC DISTRIBUTION LUXURY LIFESTYLE 3%
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TARGETED AFFLUENT MAILING 77%
THE MAGAZINE THE SHOPS ONLINE SOCIAL MEDIA RATES READERSHIP & DISTRIBUTION SPECS
SPECIFICATIONS FULL PAGE TRIM
BLEED
9” x 10.875”
9.25” x 11.125”
LIVE AREA 8.25” x 10.125”
SPREAD TRIM
BLEED
18” x 10.875”
18.25” x 11.125”
LIVE AREA17.25” x 10.125”
FTP INFORMATION
Address Host: ftp-whitehausmediagroup.egnyte.com User ID: ftp$whitehausmediagroup Password: whitehausmediagroup2014
AD SPECIFICATIONS
Bal Harbour Magazine prefers high resolution PDF files. We also accept Quark, Photoshop or Illustrator files, all with a color proof for our printer to use as a guideline when printing the magazine. All images should be in CMYK format, at a resolution of 300 ppi. Bal Harbour Magazine does not accept files in RGB format. 175 Line Screen, Maximum Ink Density 310%. A ‘rich black’ color should be used to avoid a ‘washed out’ appearance whenever large fonts, graphics, boxes or backgrounds are to print as black. Use the values of 100% black, 40% cyan, 30% magenta and 30% yellow to create a ‘rich black’. Any specified color must not exceed a total tonal Value of 310. The percentage of tint of each color (K+C+M+Y) when added, must not exceed 310%.
SPRING 2017 DEADLINES SPACE RESERVATION: January 9 MATERIALS DUE: January 18 PUBLICATION DATE: February 14
FALL 2017 DEADLINES
SPACE RESERVATION: August 1 MATERIALS DUE: August 7 PUBLICATION DATE: September 8
ADDITIONAL REQUIREMENTS
• Please do not include (800) telephone numbers, but do include the Bal Harbour boutique phone number. • Please do not list other Florida store locations with the exception of Palm Beach. Additional national locations are to be listed by city. • When listing your brand's website please do not include any e-commerce verbiage, such as "shop ____.com" • Spreads must be submitted as two single-page PDF/X-1A files.
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