Carpe that diem In 2015, I worked helping to brand and launch The Parker, a luxury apartment building in Huntington, Virginia. Working alongside a wonderful branding and digital agency called Grafik, we worked to bring The Parker to life and infuse the property with its own unique style. We created a persona and marketing materials to appeal to a younger, urbanoriented target demo, and this gave us a way to highlight features in a fresh new language—the vernacular of “Parker.” View the full website here.
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