Increasing Likes
What To Expect • Overview of The Situation • Targets • Promotional Campaigns • The Contest • Best Use Of Contest • Beyond The Contest
Overview of Situation Targets & Current Workings
Increase Likes • 5,000 Likes Target • Double What There Is • Reasons: • There Is No Precedent • Require Photos Of Place & Experience • Brand Image Is Still In Formation • There Is No Relationship
Build A Relationship • Focus On Experience • The Shops As Part of Experience • Target The Higher Target Market • Defining What Pjazza Tigne Offers • Start Having People Interacting • Building A List Of People
High Life At Pjazza TignĂŠ A Contest To Start Build A Relationship With Customers
High Life At Pjazza Tigné • Creating An Experience • Associate Fun, Fashion & Fine Food With The Piazza • Show People Experience • High End Target= High End Prize • Why Should They Like Page? • Why Should They Come To Pjazza Tigné?
Capture The Moment Photo Contest • Facebook Application • People Enter A Photo Showing: • Fun Experiences • Eating At Restaurants • Fashion Style
• 15-20 Euros A Day Of Advertising • 100 Euros A Month to Run • The Key Is In The Prize
How Will It Work 1. People Are Asked To Take Photos At Shops/Pjazza 2. Upload Them On Facebook Application 3. Like Page 4. Enter Their Details 5. Share the Competition 6. In Return For A Prize
Prize 1. A HIGH END Gift 2. A Part Of A Marketing Campaign 3. Award Ceremony (Which Can Be Used To Generate More Likes) 4. A Combination of The Above 5. Depends How Much You Want To Invest
Beyond The Contest Looking Beyond Facebook
And Then What? • No Guarantee • 10 – 20% View Posted • What Will Be The Return • How Will This Contest Help Pjazza • Will People Be Involved
Marketing Campaign • Using The Contest To Advertise • Use Images For Your Adverts • Get Them To Give You Permission • Have People Involved • Your Customers As Campaign • Be A Better Prize
Know Your Customers • Ask Customers To Give Your Details • Get Likes From Them As They Shop • Ask People to Take a Picture Shopping • Involve Your Employees • Get The Piazza Busy With High Life
A Catalyst • Marketing Is A Process • Facebook Contest Help Start Building More Than Likes • It Can Help Build Lists • Can Help Shops Involve Themselves More • Grow The Brand • Build A Relationship With Customers