SPONSOR PROPOSAL
DALLAS
A real look at the minds behind the music as they battle from the head of the class to the top of the charts! Statement Of Confidentiality This document contains proprietary and confidential information and is submitted under mutual NDA and in reliance upon the recipient's agreement not to use or disclose the information except in direct connection with its business dealings with LMAO, Entertainment, LLC and its subsidiaries. The recipient of this document agrees to inform its present and future employees who receive or have access to the information contained in this document of its confidential nature, and to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient of this document agrees that it will not duplicate or permit others to duplicate any material contained herein except for its own internal use. BY ACCEPTANCE OF THIS DOCUMENT, RECIPIENT AGREES TO BE BOUND BY THE FOREGOING STATEMENT.
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OVERVIEW
CHALLENGE A glance at the most popular songs of 2008 reveals a who’s who of household names: Alicia Keys (No One), Flo Rida (Low), Leona Lewis (Bleeding Love), Lil Wayne (Lollipop), Chris Brown (With You) and Usher (Love In This Club).
While the names may seem foreign, the songs they produce are among the best-selling titles in the country. These guys are the brains behind the beats and they have the hardest job in the music industry – create songs worth buying.
CHANCE A new reality-TV show is giving America a peek at the oft-overlooked world of music producers while grooming tomorrow’s hit-makers. Who Got Next? School of Beats combines the head-tohead competition of “The Apprentice” with the drama of MTV’s “The Real World.” Fifteen contestants from various music backgrounds will work, live and compete in a penthouse suite while being schooled in different areas to enhance their skills in and out of the studio. This School of Beats curriculum will cover rock, rap, country and a number of music genres while also giving them crash courses in leadership, business and management. Through a series of unexpected challenges, each undiscovered track master will show off their beats among a top-notch crew of celebrity artists, DJs, corporate execs and pro athletes. As the beat battles heat up, so do the stakes as producers are eliminated each episode. The winner gets to record and produce an original song with a hip-hop superstar. School of Beats is the fast track from the head of the class to the top of the charts! AUTHOR:
Kason “KC Mack” Jones
GENRE:
Reality TV Series
TITLE:
Who Got Next? School of Beats
THEMES:
Reality-based, talent performance, fantasy-fulfillment, documentary
MARKETS:
Initial shooting in Dallas with spin-offs planned worldwide
CONTACT:
Merci Jeigh, LMAO Entertainment – Vice President 469-386-6292 mercij@whogotnexttv.com
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SPONSOR PROPOSAL
But how about Polow-Freache Jamal Fincher Jones? Ever heard of him? Or Faheem Najm, Ryan Tedder, James Schaffer and Tor Erik Hermansen. Sound familiar?
OUTREACH CASTING CALL
Who Got Next? The next generation of up-&-coming producers are bringing the heat and grabbing the torch. From reggae, R&B and rock to techno, Latin and rap, the minds behind the music are taking center stage in America’s first TV beat-making competition. If you think you’ve got what it takes to graduate from the School of Beats, go to www.whogotnexttv.com (in development) and sign-up for our next audition. Taping in Dallas, TX Spring/Summer 2009
CONNECTING
CONCEPT
Beneath the celebrity buzz and reality-TV exposure, “School of Beats” is an experiment. It’s a lab test where we all get to watch and weigh-in on the human experience. Will the dynamics of pursuing your dreams and polishing your craft be enough to keep the contestants focused? Or maybe the instant glitz and VIP access will spark toe-to-toe rivalries? Perhaps friendships? Ultimately, this is a documentary about a competition that can change lives by offering the greatest resource known to man – opportunity. Are they ready? Are you ready to see if they are ready? Who Got Next?
About
Based in Dallas, LMAO Entertainment creates original brands that entertain, empower and educate. Under the “Who Got Next?” platform LMAO Entertainment will launch a series of reality based programming that will deliver a meaningful audience to a diverse group of sponsors and advertisers. In addition to television, the company’s services include production of comedy shows and recorded music, artist management, event planning. The LMAO leadership team has more than 40 years experience in radio, comedy, sales/marketing, promotions, fashion and athletic marketing. A few key contributors include:
KC Mack
School of Beats Executive Producer & Author / President Radio personality and promotions manager for K104 / Dallas Mavericks Maniac / Comedian
Merci Jeigh
Ryan Colon
Art Director/Producer
Anthony Johnson
Vice President/Producer Wardrobe and Image Consultant to professional athletes and entertainers / Business Consultant
Vice President of Communications/Producer Wardrobe and Image Consultant / Producer
Lyric Rose
JT Barnett
Director of Production Affairs/Producer Project Manager
School of Beats Co-Executive Producer “Cheaters” TV Segment Producer / Entertainment Management
Billy Bowles
Entertainment Consultant Music Manager; F.O.K.K.U.S Foundation Founding Director
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Adrian Parker
Director of Marketing The Parker Marketing Group, President
SPONSOR PROPOSAL
WhoGotNextTV.com – The only thing better than watching your favorite TV show is being a part of it. WhoGotNextTV.com is the online destination for every update, idea and image from The School of Beats.
Users will dive head-first into an interactive site where they can view episodes, vote on beats and also upload their own submissions to become part of the movement.
GUEST JUDGES SO FAR…
Lil Twist
Golden Child
(Lil Flip’s Road Manager/Top Agent Booking) Guest Judge
Chris Bosh
(Rapper) Special Guest Judge
Nina Z
(Radio DJ) Guest Judge
(NBA All-Star) Special Guest Referee & Trainer
Skip Cheatham
David Chance
(Formerly of Ruff Ends) Guest Judge
Bay Bay
(K104 DJ & Flavor TV Host) (K104 DJ) Head Judge/Casting Consultant Casting Judge/Radio Host
AND PARTNERS Mel De Mac
David Smalls
( Radio Talk Show Host) Casting Consultant
(Entertainment Attorney) Producer/Attorney
DJ Coalition & Professional Organization Hosts/Promoters
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SPONSOR PROPOSAL
(Rapper) Special Guest Judge
D. Dorrough
THE AUDIENCE Who is The SCHOOL OF BEATS Viewer? The show is positioned to successfully deliver the urban-minded young adult, ages 25 – 34 and the secondary groups whom they influence. 30.1% earn $50,000 or more, and 13.6% earn $75,000+. The segment is composed primarily of educated, single, urban renters. It is a confident and independent group that doesn’t follow in the footsteps of earlier generations but makes its own marks. Psychographics: Young Adults 25 – 34 are the first generation to grow up without many historical constraints, but they also facie issues like AIDS, drugs, gang wars, racial profiling, divorce and corporate downsizing which shape their music and social activism. Moreover, they are characterized as ambitious, independent, entrepreneurial and creative; they don’t follow in their parents’ footsteps; they are more inclined to be “trailblazers.”
Implications: The target audience (A25-34) is a large segment with growing affluence that marketers should address. The older patrons are a financially stable group with significant disposable income. This generation embraces new concepts and approaches, making it a prime target for new/improved products and services, particularly those that enhance lives. They are also a good target market for financial services and major purchases (homes, automobiles, etc.) given their focus on the building of wealth and the accumulation of material goods. Innovative approaches (including the Internet) that positively reflect their lifestyles will capture the attention of this generation. Compiled by The Hunter-Miller Group using SOURCES: Advertising Age, Africana.com, AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.
Local Dallas County Demographic Summary Source: 2006 American Community Survey, US Census Bureau
AGE & SEX Total
Population 2,345,815
RACE/ETHNICITY
% to total 100.0%
Total
Population
% to total
2,345,815
100.0%
20 to 24 years
152,205
6.5%
White
1,391,027
59.3%
25 to 34 years
377,207
16.1%
Black
499,330
21.3%
34 to 44 years
375,576
16.0%
Am. Indian
24,304
1.0%
35 to 54 years
310,814
13.2%
Asian
110,849
4.7% 15.2%
1,187,855
50.6%
Female
1,157,960
49.4%
Other Hispanic (any race)
357,251
Male
884,561
37.7%
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SPONSOR PROPOSAL
Additionally, this generation appreciates new/better/different approaches to life: •They value the Internet and other technologies. •They try to achieve a balance between work and family and personal freedom. •Many generally do not have “generational money,” so many are concerned with building a strong financial base, and they are more financially savvy than their predecessors. •They view education as the means to achieve career and financial goals. •They see entrepreneurship as the road to financial independence, job security, and empowerment for their community. •Their accumulation of assets is a way to prove they’ve “made it” despite all the obstacles. •70% will pay more to get “the best.” •They are more likely to respond to marketing which positively reflects their lifestyles. •They prefer to do business with “diversity friendly” companies and those that give back to the community.
MARKETING OPPORTUNITY Let’s explore how aligning your brand with SCHOOL of BEATS can generate an instant return. During the campaign period, each sponsor will be able to leverage the celebrity cast for joint marketing efforts. The partnership benefits last long after the show auditions and taping. Here’s a snapshot of what’s in-store as we deliver the ultimate branding opportunity – reality entertainment:
On-air (TV) • Press outreach to key TV stations in DFW
On-air (Radio)
Events: Launch Party Gala & Beat Battle •Red-carpet winter event with VIP celebs and TV partners •Cast appearances at sponsored local events, media conferences and speaking engagements. • Show finale Beat Battle & Music Concert
On-site Audition Branding • Sampling , product displays & vendor tables • VIP Celebrity Meet & Greet with guest judges •In-venue banners & signage
Online •Web banner on Who Got Next web site • E-blasts to local DFW audience • Online event listings •Dedicated event website with streaming media
Print •Press outreach to local and national publications & photo servicing
Grassroots • Street team activity at relevant events, clubs, restaurants and shopping centers • Fliers and radio promotions
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SPONSOR PROPOSAL
• Promotions with partners: K104 and KNON • Product giveaways • DJ mentions & street teams • On-air talent interviews with sponsor mentions
SPONSORSHIP PACKAGES There are 5 levels of sponsorship designed to benefit your brand and the audience you wish to target. We would like to invite you to be a sponsor and reap these benefits. Each package includes the opportunity to promote your brand to key consumers in various ways including print, radio, on-site presence, banners, printed marketing materials, online marketing resources, press releases and more. We are so certain your participation as a sponsor will be a mutually beneficial and worthwhile decision that we look forward to having you join our growing list of sponsors & partners.
EXECUTIVE PRODUCER
INVESTMENT: $5,200
ASSISTANT PRODUCER •Product placement or appearance in 1 episode •Advertisement and product mention on website •Half-page, full color ad in Launch Party Gala booklet •Inclusion in all SCHOOL of BEATS Dallas marketing, including banners, fliers & radio •2 VIP sponsor tickets to official Launch Party Gala •Five (5) tickets to attend the show finale “Beat Battle & Concert” •Use of SCHOOL of BEATS Dallas name & logo in brand communications
INVESTMENT: $4,500
DIRECTOR •Brand mention in no less than 2 episodes •Advertisement on website •Full-page, black and white ad in Launch Party Gala booklet •2 tickets to official Launch Party Gala •2 tickets to attend the show finale “Beat Battle & Concert” •Use of SCHOOL of BEATS Dallas name & logo in brand communications
INVESTMENT: $1,000
SUPPORTER •Brand mention in 1 episode •Business listing on website •Half-page, black & white ad in Launch Party Gala booklet •2 tickets to official Launch Party Gala •2 tickets to attend the show finale “Beat Battle & Concert” •Use of SCHOOL of BEATS Dallas name & logo in brand communications
INVESTMENT: $500
ININ-KIND KEY CATEGORIES: Food/Catering, Clothing Apparel, Transportation, Beverage, Wine & Spirits, Hospitality, Travel BENEFITS •Product/Service highlighted on web •Brand considered for inclusion in show •Use of SCHOOL of BEATS Dallas name & logo in brand communications
INVESTMENT: VARIES
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SPONSOR PROPOSAL
•Product placement or appearance in no less than 2 episodes •Advertisement and product mention on website •Full-page, full color ad in Launch Party Gala booklet •Inclusion in all SCHOOL of BEATS Dallas marketing, including banners, fliers & radio •VIP sponsor table at official Launch Party Gala (table seats 6) •Five (5) tickets to attend the show finale “Beat Battle & Concert” •Use of SCHOOL of BEATS Dallas name & logo in brand communications
REGISTRATION YES! WE WISH TO BE A PART OF THE GAME! SPONSOR LEVELS (PLEASE SELECT LEVEL) EXECUTIVE PRODUCER - $3,200 ASSISTANT PRODUCER - $2,500 DIRECTOR - $1,000 SUPPORTER - $500 IN-KIND - VARIES SPONSOR INFORMATION Company Name (as it will appear publicly):
Address, City, State, Zip:
Phone:
Facsimile:
E-mail: Signature: METHOD OF PAYMENT *CHECK PAYMENT A check for $______________ is enclosed, payable to LMAO Entertainment, Inc. Check Number: _________________________ Please Invoice (Due and payable within 7 business days) If address is different than above, please include:
*PAYMENT TERMS (if applicable) Installments: ____________________ Amounts: _______ Paid in Full Date: Other terms mutually agreed upon:
Please mail to:
LMAO ENTERTAINMENT 4211 Creek Hill Lane Corinth, TX, 76208 ATTN: Merci Jeigh, Vice President 469-386-6292 mercij@whogotnexttv.com
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SPONSOR PROPOSAL
Contact person:
ADDITIONAL DETAILS Ad Specifications Full page - 4.5” x 7.5” Half page - 4.5” x 3.75” (all ads must fit in specified space, cannot bleed)
Submitting your ad digitally? All digital ads must be submitted by e-mail to: ap@theparkmark.com All digital ads or photos must be 300 dpi. Also, please be sure to include any fonts or photos used in your ad, unless submitting a PDF.
Submitting your ad by mail? Please attach your message or text and hard copies of any logos or photos you would like to use in your ad. Whether you are submitting your ad digitally or by mail, please complete sponsor form and submit to: LMAO ENTERTAINMENT 4211 Creek Hill Lane Corinth, TX, 76208 ATTN: Merci Jeigh, Vice President 469-386-6292 mercij@whogotnexttv.com
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SPONSOR PROPOSAL
File types accepted: Adobe Acrobat PDF - preferred file format InDesign CS3 or lower Photoshop CS3 or lower - JPEG, PSD, TIFF or EPS Illustrator CS3 or lower - AI or EPS